Mariapina Trunfio

• Parthenope University of Naples

This chapter builds on the multifaceted concept of sustainability and calls for a deeper and critical analysis of smart technologies’ roles alongside sustainable destination development, which represents a field of largely underdeveloped inquiry. The research cross-fertilises existing theoretical domains of innovation, smart technologies, and susta...

This chapter introduces conceptual advancements and sets the research agenda on sustainability-oriented innovation in smart tourism destinations. After the theoretical exploration and analysis of a set of European destinations in previous chapters, this chapter states the key emerging traits of sustainability-oriented innovation in tourism destinat...

This chapter presents an analytical framework for smart and sustainable destination management. This framework builds on a critical review of the sustainable tourism literature outlining the advancements of the sustainable destination management research agenda. It relies on identifying and critically discussing conceptual integrations between the...

This chapter analyses a set of European destinations that have adopted smart technologies boosting sustainable development. According to the literature, smart technologies are often deployed with a limited scope in practice and are incapable of making a difference in pushing the destination onto a sustainable track of development. Genoa (Italy), th...

This chapter frames innovation in the knowledge-based destination as a contextual and holistic result of the actors’ co-evolutionary process, which exploits technological opportunities and lever social capital. It investigates innovation in smart tourism destinations from a broader perspective combining technology- and social-driven innovation. A l...

Fully online tourist experiences remain a largely unexplored area of inquiry, as a valuable and meaningful traveling modality per se, beyond any connection with conventional tourism. This explorative study aims to advance knowledge on the role of human and technology dimensions in shaping the online tourist experience during the pandemic. A sample...

This paper capitalises on the opportunities and challenges to explore similarities and differences between consolidated new realities – augmented reality, virtual reality, and mixed reality – and hybrid technological realities to explore how the serious game reality’s technological and functional elements influence visitors’ experiences in museum a...

The metaverse has increasingly attracted the attention of academics and practitioners, who attempt to better understand its theoretical foundations and business application areas. This paper provides an overarching picture of what has already been studied and investigated in metaverse academic investigation. It adopts a systematic literature review...

This paper contributes to the debate on MR technology in the museum setting by investigating how and to what extent functional elements of the MR devices affect experiences and drive post-experience behaviours. It bridges several research gaps in MR investigation, demonstrating unexplored causal relationships between the functionality of MR devices...

Hybrid reality (HR) in cultural heritage is mainly conceptual, and its exploitation in cultural heritage and museums remains an underinvestigated topic. This research aims to shed light on the experimenting role of HR as an alternative soft-technological approach in cultural heritage virtual reconstruction, which enhance visitors’ experience and sa...

This paper contributes to the post-Covid urban tourism debate. It focuses on how cities respond to the pandemic asking how and to what extent urban destination brands are leveraged by city marketers for coping with the Covid-19 crisis. It explores city brand values and attributes change as a component of the urban approach to facing the current cri...

Purpose This study aims to frame the authenticity–standardisation relationship in international gastronomy retailing and explores how and to what extent the food place of origin and the urban context in which the gastronomy stores are located shape customers' in-store experience. Design/methodology/approach This paper analyses the case of Eataly,...

The spread of social media platforms enhanced academic and professional debate on social media engagement that attempted to better understand its theoretical foundations and measurements. This paper aims to systematically contribute to this academic debate by analysing, discussing, and synthesising social media engagement literature in the perspect...

Purpose – This paper aims to exploit existing tourism knowledge to frame the unprecedented pandemic tourism crisis, its key aspects and impacts on the tourism industry. It builds a conceptual bridge and discusses the opportunity to capitalise on the missing link between the pre-COVID overtourism and the post- COVID “undertourism” debates. Design/me...

This paper contributes to the academic debate on tourism destination development in the COVID-19 crisis, by investigating the role of smart technology tools for managing tourism flows and shaping visitors’ behaviours. Considering tourism in the COVID-19 crisis as an emerging stream of research, the paper assumes a continuity with the overtourism re...

The paper aims to reach insights into city branding in the Covid-19 context to discuss the projected brand propositions and their reliance oan sustainable brand attributes and values. This study explores the immediate response of overtouristified cities to the post-pandemic crisis by focusing on four iconic cultural cities in Italy, which are Flore...

Although museum visitor experience and satisfaction have received growing attention in academic research, the impact of new elements of the museum service model, including AR and VR, on visitor experience and satisfaction remains an unexplored area of investigation. This paper aims to fill this gap in the literature by investigating how the innovat...

This book aims to explore and valorize marketing paradigms utilized by various western European countries in order to manage their tourism offerings and position them in the global tourism arena. The book aims to enhance tourism literature by examining and comparing contemporary marketing tools currently used in western- European countries' case st...

Although research on the impact of new realities on museum experience is receiving increasing attention, it remains mainly conceptual in nature and measuring the impact of mixed reality on a museum visit is still in its infancy. This paper attempts to shed light on this topic by applying the visitor experience model for mixed reality, which measure...

The controversial and multifaceted phenomenon of overtourism has been increasingly discussed and problematized by scholars. Although international media paid significant attention to overtourism contributing to raising concerns for local tourism impacts, limited efforts were made to explore the media’s representation of the phenomenon and its role...

Although virtual and augmented reality are receiving increasing attention in tourism and cultural heritage, the effect of mixed reality on museum visitors’ experience has still not been fully answered, and research on this topic is still in its infancy. This paper aims to contribute to this debate proposing a novel model that measures the impact of...

This research cross-fertilizes the consolidated theoretical framework of the European Capital of Culture with the emerging conceptual advances in urban overtourism in order to build the background for designing possible sustainable development models for the European Capitals of Culture. It proposes to capitalize on the experiences of European citi...

Although new realities are receiving increasing attention in tourism, the effect of them on cultural heritage has still not been fully answered and research on this topic is still in its infancy. This paper aims to contribute to advances in research on visitors’ experience analysis in museums, applying the Trunfio and Campana (Curr Issues Tourism 1...

Although academics and policymakers around the world recognise the disruptive power of the innovation, the research on innovation in tourism destinations is fragmented and manifests grey areas. The technology-driven approach in innovation prevails, neglecting the nature of the destination, as a complex system of relationships among diverse public a...

Introduzione L'evoluzione dei paradigmi di viaggio e gli attuali comportamenti dei turisti sono sempre più orientati alla ricerca di esperienze uniche ed autentiche, personalizzate e memorabili. Il turismo passivo e standardizzato esistito fino agli anni 90 non è più in linea con una domanda sempre più segmentata e tendenzialmente connessa a bisogn...

Research on innovation in tourism is fragmented and confined to traditional paradigms. This critical review paper, which cross-fertilises and discusses the relevant literature in tourism and other theoretical domains, proposes an integrative theoretical framework of innovation in destinations. The paper identifies four emerging innovations-experien...

This article examines the underinvestigated topic of how destination marketing organizations (DMOs) engage stakeholders in destination management and marketing through leverage on off-line tools, official destination websites, and social media platforms. Building on a significant body of literature and advances in quantitative and qualitative resea...

Integrated rural tourism assumes a pivotal role in the regeneration of rural areas. The farmer's transition towards rural tourism is influenced by diverse macroeconomic and microeconomic factors. This paper contributes to the debate on tourism‐based farm diversification by cross‐fertilizing 3 theoretical domains—integrated rural tourism, cultural c...

Building on the most relevant literature on cultural regeneration and creative cities, this paper provides an integrated framework to investigate the factors exploited by private actors to stimulate the hybridization of urban cultural heritage with creativity and the strategies adopted to engage stakeholders in bottom-up cultural regeneration proce...

The exploitation of innovative technologies, such as Virtual Reality (VR) and Augmented Reality (AR), opens up areas of thought that reshape museum managerial approaches. The interaction between visitors and cultural organisations permits the redesigning of museums as immersive site-visits and experiential learning co-creation. This paper aims to c...

The question of how cities can capitalise on cultural legacy hybridisation to activate effective and sustainable urban regeneration has still not been fully answered. This chapter presents a conceptual framework based on public–private participation in cultural legacy hybridisation, designed to interpret the determinants and forms of urban regenera...

The exploitation of Web opportunities for market destinations fosters the co-creating destination value through engaging diverse stakeholders in social communication and knowledge sharing. Leveraging the body of destination management literature focused on Web 2.0, we introduce the debate on the Web's evolution from 2.0 to 5.0, identifying best pra...

This chapter theorizes how the ‘conceptual spaces’ created by the emerging Web 2.0-based tourism scenarios might be leveraged for harnessing cultural entrepreneurship within an e-governance framework for the systematic construction of smart, inclusive, sustainable place branding (Go and Covers, 2012). The genealogy of place harbours diverse ideas,...

This chapter explores the relationship between the rural political economy and the development of tourism, including new media, as a policy intervention and potential solution for the socioeconomic development of rural and peripheral areas. Academic attention in the field of rural tourism has been largely self-referential. The field remains particu...

Though policy openings for support from the ‘new rural paradigm’ look promising, market access through sustainability-led economic organisations in fragmented rural areas is not easy. This paper analyses the implications of the interactive embedded governance model framed by the structural, cognitive and relational dimensions of social capital and...

This paper presents a multidisciplinary conceptual framework which proposes the symbolic-based eco-genetic process for dealing with complex patterns characterized by multilevel and fuzzy territorial governance, and interrelatedness between the physical world and the symbolic and socially-culturally constructed world. Drawn on theoretical contr...

In today's "wired world" the public sector and private sectors face competing pressures of price rises and scarcity of "territory". So far, the public and private sector knowledge domains have large developed separately. A destination Management Organization perspective can accommodate the production facilities and e-services governance to represen...