
Marianne D. SisonRMIT University | RMIT · School of Media and Communication
Marianne D. Sison
Doctor of Philosophy
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38
Publications
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Introduction
Through a multiple perspective approach, I am interested in examining the interplay of communication, cultural values, corporate social responsibility and social development, within a global context.
Skills and Expertise
Publications
Publications (38)
Purpose
To conduct a systematic review of public relations ethics (PRE) research and scholarship in the 21st century and suggest future research directions. The study is prompted by macro-level phenomena that have impacted societies since the beginning of the 21st century—notably globalisation 4.0 and the fourth industrial revolution.
Design/metho...
Public relations ethics in the 21st century: A systematic review
Ethics has been described as “a vital principle of public relations” (Bowen, 2016, p. 564) and represents an enduring topic of discussion within the public relations literature (e.g., Culbertson, 1983; Wright, 1989; Pratt, 1994; Bowen 2004; Fawkes, 2012; Vujnovic & Kruckeberg, 2016)....
In this article, I provide some reflections on the theme of this special issue and the recent World Public Relations Forum, “Communication across cultures”. In doing so, I was initially tempted to respond with a “how to”, but instead asked myself a fundamental question: “Who is communicating with whom, and why? ” The reason I pose this question is...
This article examines issues of diversity and inclusion in Australian public relations from the perspective of a female migrant academic. Using an autoethnographic approach, I draw from a postcolonial feminist perspective and recount my experience of public relations in Australia. This article incorporates self with the social, particularly express...
A
This article examines issues of diversity and inclusion in Australian public relations from the
perspective of a female migrant academic. Using an autoethnographic approach, I draw from
a postcolonial feminist perspective and recount my experience of public relations in Australia.
This article incorporates self with the social, particularly e...
The history of the Philippines is one of colonial struggle. It is no wonder that the indelible marks of three and a half centuries of Spanish colonization followed by five decades of American occupation are still intensely palpable in every aspect of Philippine society. The aftermath of centuries of domination is no more pronounced than in the educ...
One of the pervasive discourses in the academy is how students should be prepared for the
world of work and how transformational change is required in Higher Education to respond
to this challenge (Head, 2013; Barber, Donnelly and Rivi, 2013). These changes are driven by
a range of factors including globalization, technological advances, changing s...
Understanding how public relations (PR) developed in the Philippines requires a thoughtful consideration of its colonial history and the influences that continue to permeate in contemporary Philippines. Outside observers would describe current public relations practice in the country as modernist, media-driven with a strong focus on corporate socia...
As global communities merge and media systems converge, the
boundaries within which we communicate are blurring and disappearing.
With the rapid advancement of technology and the impact of globalisation,
communities previously demarcated by national and geographical
boundaries have melded into something akin to Anderson’s ‘imagined
communities’ (19...
This paper examines the intersection of meaning construction and culture through
a case analysis of a non-profit organisation in the Philippines. By employing the
circuit of culture as a framework, the paper illustrates how Gawad Kalinga’s
discourse has incorporated a culture-centred approach to communication. While
the organisation’s strategic...
Feminist perspectives in public relations have been explored in ethnocentric and organisation-centric ways but very little research has examined the intersections of women’s identities, power relations and social change particularly within the context of postcolonial feminist theory. Except for the work of a few postcolonial public relations schola...
Understanding how public relations (PR) developed in the Philippines requires a thoughtful consideration of its colonial history and the influences that continue to permeate in contemporary Philippines. Outside observers would describe current public relations practice in the country as modernist, media-driven with a strong focus on corporate socia...
This article examines how Earth Hour used creative strategic communication to scale up a local community event to a global event promoting climate change. Developed and run as a World Wildlife Fund (WWF) project in Sydney, Australia, Earth Hour was launched in 2007 as a symbolic “lights off” event. Five years later, 152 countries and over 6,895 tow...
As the economic turmoil continues in Europe and the US, businesses shift their focus to the East generating an interest in the 'Asian Century'. The term 'Asian Century' refers to a view that Asian politics and culture will dominate the 21 st century based on their increasing economic prosperity and population size. In 2012, the Australian Governmen...
Internal communication has come a long way in public relations practice and scholarship. Previously a small component of public relations practice, internal communication is now considered integral not only to effective communication but also to organisational success. Internal communication is acknowledged as a key factor in internal brand-buildin...
Universities globally are increasingly seeking to improve the international mobility of their students. There are several latent benefits that accrue to a university whose students and staff actively participate in international exchange programs. Essentially this can lead to an increase in the university's international reputation, opportunities f...
Using the circuit of culture model, this paper examines the construction of meaning and the cultural context of a public relations campaign in contemporary Philippine society and in a globalized world. It subscribes to the idea of the potential role of PR practitioners as cultural intermediaries (Curtin & Gaither, 2005; Hodges, 2006). By anchoring...
If mass communication education in the Asian region is in its infancy, public relations education with the ASEAN is in the embryonic stage. This paper is an overview of public relations in Malaysia and the Philippines, two of the five original countries that belong to the Association of Southeast Asian Nations. Founded in1967, the ASEAN is a geo-po...
That the editors decided to appear here, rather than at the top of the menu, and for each of us to write an individual perspective, says something about our journey to produce this special edition of PRism. It was not hard to identify the topic. After all, power is at the core of questions asked about public relations by both traditional and critic...
Despite its relative maturity, the public relations discipline is still very much misunderstood.
Many CEOs still consider public relations as primarily media relations and event management.
Critics and people outside the discipline and practice still view public relations as ‘spin’. Even
academic colleagues confuse our discipline with marketing. I...
This paper examines how a locally based community event evolved to become a global worldwide movement through the use of creative communicative and participatory strategies. Through interviews with event organizers and a website analysis, this paper examines Earth Hour. Developed and run as a World Wildlife Fund (WWF) project in Sydney, Australia,...
Purpose
The purpose of this paper is to reconceptualize public relations roles, particularly the organizational conscience role, by examining practitioner involvement in organizational value setting.
Design/methodology/approach
Australian communication practitioners were interviewed to ascertain practitioner involvement in organizational value set...
The current financial crisis is considered the worst since the Great Depression. It is historic in its proportion and colossal in the interventions done to stave off total economic disaster. With the United States as the epicenter of the gathering financial storm, the crisis quickly spread in all parts of the world, affecting both rich and poor, bi...
Corporate social responsibility (CSR) programs have been positioned to underpin community development and change programs. Some argue that CSR is a Western construct that attempts homogeneity by establishing universal ethical standards brought about by globalization (Chapple & Moon, 2005). Because of globalization or “capitalics—a politics fueled b...
At the 2009 AEJMC conference, journalism and mass communication panelists debated the challenges, criticisms, and responsibilities of financial reporting in the aftermath of the global financial crisis. Maria B. Marron evaluated British and Irish media coverage and concludes that they failed to exercise scepticism about what was done by those in po...
Public relations literature has often defined practitioners as either managers or technicians, or
both. Public relations literature on leadership tends to refer to practitioners as working for or
working with leaders, rather than being one of the leaders. By distinguishing between
managers and leaders, this paper explores practitioner capacity to b...
As global public relations practice gains momentum, the need to understand and work with culturally diverse internal and external audiences becomes more critical. Global public relations practice requires a reconsideration of audience segmentation frameworks in light of highly mobile, diasporic and multicultural communities. Assuming that global pu...
The research explored the roles enacted by 30 Australian public relations and communication practitioners of 26 large organizations in the organizational value-setting process. Using a multifocal lens comprising the systems/functionalist, rhetorical/interpretive, and critical/dialectical perspectives, the research looks at role theory as a means of...
Public relations practitioners have been ascribed to wield immense invisible power for 'manufacturing consent' (Stauber & Rampton, 1995) or 'creating organizational culture' (Cheney & Dionisopoulos, 1989). And yet, practitioners perceive their power and influence are limited unless they are members of the dominant coalition. This paper confirms pre...