
Mariana Strenitzerová- Professor (Associate) at University of Žilina
Mariana Strenitzerová
- Professor (Associate) at University of Žilina
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63
Publications
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Introduction
Mariana Strenitzerová currently works at the Department of Communications , University of Žilina. Mariana does research in Human Resources, Organizational Studies and Business Administration. Their most recent publication is 'Customer Satisfaction and Loyalty as a Part of Customer-Based Corporate Sustainability in the Sector of Mobile Communications Services'.
Current institution
Publications
Publications (63)
The postal sector is currently undergoing a major transformation due to digitalization, and postal operators are attempting to find new business models. One of the solutions is to implement the Industry 4.0 concept, which can increase the efficiency of postal operators, improve customer service, and provide a platform for new services. This article...
The innovations that characterize this digital age significantly affect the situation in the labor market. Digital development also has a fundamental impact on the future of transport and postal services. The aim of this contribution is to approximate the impact of innovations on human resources management in the transport, logistics and postal ser...
Society, companies and institutions are involved in a digital transformation that can be pervaded in various industries or sectors, and this also applies to communication, sales and distribution channels. The possibilities of e-commerce have also increased and world trade has been further developed. In 2020, more than two billion people bought good...
The COVID-19 pandemic has become a key event that has changed our lives. Businesses had to change their daily operations, and working from home has become the norm. Almost everyone who is working from home must use some type of digital technology. It is possible to say that business activities and business models have undergone some form of digital...
The coronavirus pandemic negatively affected the performance of the Slovak economy. The economic and employment downturn makes the Slovak Republic one of the most affected countries in the European Union. Due to the reduction of business activity and the decline in consumer demand, employers were forced to take several economic measures to mitigate...
Information and Communication Technologies have brought changes to how the modern consumer thinks, communicates and interacts with the environment. Modern ICT are great used in the transport sector, too. The intelligent transport systems, smart cart, next-gen GPS devices, mobile applications, urban transport vehicles used for online advertising are...
Research background: The globalization affects the labour requirements. Therefore, it is important to distinguish, for example, the composition of the workforce in terms of age. The ageing population is a global problem and labour shortages in the labour market force employers to address the diversity of the age structure of their current as well a...
The paper deals with the identification of differences in motivation in terms of their gender in a selected group of employees of self-government in Slovakia, among whom the primary research was conducted by electronic questioning. The data were processed using a factor analysis. The aim of the paper is to find out what are the differences in motiv...
The postal sector has a leading position and many innovations in global corporate sustainability. Thanks to the success of the Environmental Measurement and Monitoring System (EMMS), the sector is considered a pioneer in carbon management. In order to maintain this position, the program must extend and align its program and goals with the Sustainab...
The labor market situation in the postal and logistics sector has led to sustainable human resource management becoming increasingly important at the strategic level of each postal operator. This study proposes a new perspective of employee satisfaction assessment that not only quantifies total satisfaction but identifies job attributes and socio-d...
In the service sector, the issue of customer satisfaction is being paid great attention. It has become central concern for companies of services to improve service quality, and to maintain customer loyalty within a highly competitive marketplace. The success of customer satisfaction is not only closely related to a company’s quality management and...
Barriers are the problems with which every company meets. These problems affect companies negatively. The aim of this paper is to identify major barriers in selected industry of the Slovak business environment. To fulfill the aim of the paper, a primary research, based on the methods of querying, analysis, comparison and selection, was conducted. T...
The labour market is particularly competitive environment The human resources managers have found out that hiring high quality staff is not as easy as it was in the past. The companies want to differentiate themselves and be more interesting for their staff. Human resources marketing can help them gain a competitive advantage and be different. The...
The impact of globalization and labour market development very closely relate to the human resource management and personnel policy of companies operating in information and communication (ICT) sector. The ICT sector is one of the most dynamic sectors in the European Union. It represents a significant proportion of gross domestic product and employ...
The paper deals with the problem of qualitative indicators measurement in human resource controlling system. The object of our study, IT companies in Slovak republic, facing problem of poor employee productivity and efficiency evaluation. Our aim is to compare several authors’ solutions, to choose the best one with respect to IT companies’ characte...
Human resource controlling represents a company’s strategic method to support its role is planning, checking, and managing—including information supplement for human resources department. Human resource controlling helps with optimization and transformation of human resource functions and with general human resource management. Our survey deals wit...
Productive and effective employees are essential for the functioning of the organization. Human resources can become the competitive advantage and organisations should use their skills and abilities properly. Due to underutilisation of human resource controlling we consider important to study its using in service companies. The paper analyses the p...
This paper deals with the diagnostic support and its implementation possibilities to urban public transport quality management in the city of Zilina. It describes the Quality Function Deployment method with its own House of Quality tool along with its building. The complex building of the House of Quality was made in order to identify the key drive...
Úloha manažmentu je nezastupiteľná vo všetkých organizáciách, ktoré chcú byť úspešné. Vďaka modernému manažmentu, ktorý využíva generáciu obchodovania na internetových trhoch B2B, dochádza k postupnej transformácii konkurencie medzi malými a veľkými podnikmi, ako aj ku konkurencii "rýchlych" a "pomalých" podnikov.
Hnacou silou zmien sa stávajú inov...
Predkladaná učebnica je určená v prvom rade študentom denného i externého štúdia Žilinskej univerzity v Žiline, osobitne Fakulty prevádzky a ekonomiky dopravy a spojov.Spracovanú problematiku môžu využiť aj študenti ďalších fakúlt a univerzít, pracovníci podnikateľských subjektov pôsobiacich na poštových trhoch a telekomunikačných trhoch, či trhoch...
The top managers agree on the fact that the development of new strategies is their most important task. However, up to what extent do the time and means expended on the more or less formalized strategic processes really lead to a better efficiency and productivity of the firm? It was dominant task of the study of the German counselling firm The Gal...
Change management is the process, tools and techniques to effectively manage people and the associated human resource issues that surface when implementing business changes. Change management as a field of study finds its roots in two areas: business process improvement and psychology. The ADKAR model for change management as the diagnostic tool he...