Mariana Dorosh

SStepan Gzhytskyi National University of Veterinary Medicine and Biotechnologies, Ukraine, Lviv · Department of marketing

Studying the problems of increasing the competitiveness of domestic agricultural enterprises remains relevant. Ensuring the functioning of the domestic agricultural sector against the background of globalization processes in the food market is possible under constant improvement of the organizational and economic conditions of the functioning of fa...

Due to the war in Ukraine, all sectors of the economy suffered in one way or another. At the same time, the IT industry remains the most stable sector, which brings a large share of taxes to the budget and thus supports the economy of our country. It is this industry that receives large orders from foreign customers, attracts investors, including l...

The article examines the system of agricultural marketing with the aim of meeting the needs of consumers and achieving the competitiveness of agricultural producers in the context of determining the characteristics of agricultural activity. It is substantiated that the sustainable development of agricultural production contributes to the strengthen...

For a long time the issue of socio-economic development of rural areas, which have their characteristics, has not lost its relevance but also is united by common unsolvable problems that restrict their development in Ukraine. The socio-economic decline of the village can not only reduce economic performance in agriculture but will also have a negat...

The world has entered the era of the fourth industrial revolution – a period in which digitalization plays perhaps the most significant role for production, and innovative technologies such as virtual reality, internet of things, artificial intelligence and robotics are fundamentally changing the way people work and the way they live. The backbone...

In the article the resulted research, on the basis of which certainly and grounded basic economic prerequisite of milk production growth in Ukraine. Also investigational dynamics of quantity of cows in the economies of all categories and basic structural tendencies are set. Grounded descending dynamics of milk production, in particular in the house...

Purpose. The purpose of the article is to study and substantiate the export potential of the livestock industry of Ukraine based on available resources and taking into account the productivity of fodder crops and farm animals. Methodology / approach. In the course of the conducted research, general scientific methods were used, in particular, a mon...

The evolution of marketing, large volumes of data, analytics and the enormous growth of advertising in the consumer information space, have led to a global transformation of marketing functions. Today, marketing, retaining its functional tools, is changing and modifying. Marketing systems primarily focus on understanding the process of shaping cons...

At present, tourism insurance is in high demand in Ukraine, as there has been a big tendency in recent years to increase the number of people traveling abroad. The reason for such growth in the tourism sector is primarily due to a change in the way of life of Ukrainian citizens, the adoption of a visa-free regime, adequate prices for rest and quali...

In recent years, e-commerce has been able to penetrate practically in all spheres of life of the population and in Ukraine. The domestic e-commerce market is only at the inception stage, but at the same time it has a significant potential for development. The Internet and related technologies continue to actively and effectively interfere with logi...

At the present stage of civilization, information plays a key role in the functioning of public, state institutions and in the life of each individual. The rapid development of modern information technologies plays an important role in various spheres of life, activates civil and business turnover and promotes the movement of entrepreneurship in th...

In the modern world, the pace of economic growth and the level of social development are determined by innovation activity, which is the driving force behind the efficient functioning of the economic system, and is based on the creation and exploitation of new knowledge, on the innovative nature of capital and on the entrepreneurial approach. Techn...

Today the agricultural sector is one of the largest and most important sectors of Ukraine's economy, because it is formed the bulk of food resources and almost three-quarters of the retail trade. In addition, agroindustrial enterprises that make significant contributions to the industry and the economy as a whole, the agricultural sector of Ukraine...

The article deals with the nature, function and form of entrepreneurial activity in agriculture. Modern development of industrial associations is characterized by the use of legal forms, which retain the basic characteristics of family farms while creating favorable conditions for the organization of production structures, adequate large enterprise...