María Sol Velasco-Sacristán- PhD
- Professor (Associate) at University of Valladolid
María Sol Velasco-Sacristán
- PhD
- Professor (Associate) at University of Valladolid
About
54
Publications
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Introduction
Marisol Velasco-Sacristán currently works at the Department of English Philology, Universidad de Valladolid. Marisol holds a Ph.D.from the University of Valladolid (Spain), where she teaches Applied Linguistics, particularly ESP. Her main research interest includes cognitive linguistics, pragmatics, specialised communication, translation, sociolinguistics, lexicography and women’s studies. Her papers in these areas have appeared in major international and national journals. She is also the author of the book "Metáfora y Género: las metáforas de género en la publicidad". In addition, she is affiliated to the International Centre for Lexicography (University of Valladolid) and has been working in the Accounting Dictionaries since 2008.
Current institution
Additional affiliations
January 2008 - present
Education
October 1996 - June 1998
October 1995 - June 1996
Department for Education and Employment, Darlington (UK)
Field of study
- Post-Graduate Certificate in Education
October 1990 - June 1995
Publications
Publications (54)
La metáfora, como fenómeno omnipresente en el pensamiento y lenguaje cotidianos, constituye un aspecto central tanto para profesores como para estudiantes del Inglés Profesional y Académico (IPA) en una segunda lengua. En este artículo se defiende la hipótesis de que la inclusión de la metáfora en un programa de lengua inglesa para fines específico...
Interest in specialized lexicography has been propelled both by the development of LSP communication in academic circles and by the consolidation of function-based approaches to lexicography that have identified the existence of several user types, e. g. experts, semi-experts and interested laypersons, and use situations, typically cognitive-orient...
Metaphors have been extensively investigated since the publication of Metaphors We Live by. For example, the role metaphors play in framing political and economic discourse, the translatability of metaphors, and the different translation procedures have been the object of analysis of many researchers. This chapter adds to the current state of play...
This paper argues that ideological metaphors can be special cases of conceptual interaction between metaphor and metonymy, along with synecdoche. We focus on a specific type of ideological metaphor, advertising gender metaphors. Within a cognitive semantic–pragmatic framework we have described and analysed the strategies and complex conceptual meta...
This paper explores how persuasive is the exploitation of image-schematic devices in advertising, more specifically how they are used for introducing sexism. Using a combined axiological-relevance-theoretic approach we have analysed ten advertisements selected from an online corpus, 'The Advertising is Good for You' blog, and its section on 'Sexist...
This paper aims at demonstrating that weak communication (overt and covert) can have an important influence on the choice, specification and interpretation of ideological metaphors in advertising. We focus here on a concrete type of ideological metaphor, advertising gender metaphor. We present a description of advertising gender metaphors, subtypes...
Translation can provide a valuable contribution to the teaching of metaphor in the LSP classroom. Although all languages make use of metaphor, neither conceptual metaphors nor their linguistic renderings will necessarily always be the same across languages (Deignan et al., 1997). Thus the extent to which metaphor presents a hurdle for second langua...
Resumen:
Este artículo analiza la problemática que entraña el trasvase interlingüístico de la metáfora en el discurso publicitario. En primer lugar se pasa revista a este problema investigador. A continuación se presentan las investigaciones que se han realizado al respecto y, a continuación, se plantea una posible metodología de análisis de difer...
This paper investigates the methodological convenience of a critical cognitive–pragmatic approach to gender metaphors in Advertising English. We begin by reviewing recent research in cognitive linguistics, pragmatics and critical discourse analysis (CDA) with regard to advertising metaphors and gender, then proceed to characterize advertising gende...
El inglés publicitario presenta una serie de aspectos lingüísticos, pragmáticos y funcionales que le confieren unidad frente a otras variedades del inglés que no son especializadas. En este artículo analizamos las características lingüísticas (gráfico-fónicas, morfosintácticas, y léxicosemánticas), pragmáticas y funcionales del inglés publicitario,...
This paper claims that scents, alone and/or in combination with visual and/or verbal support, are made to function metaphorically in ads since they symbolize something different (i.e., sexuality, romanticism, etc.) from the physical odor directly conveyed by each fragrance (i.e., floral, woody, oriental, etc.). Drawing on Lakoff and Johnson's asser...
Este artículo tiene como objetivo describir, caracterizar y analizar un ejemplo de eslogan publicitario en lengua inglesa. Tras considerar una serie de cuestiones preliminares sobre el eslogan, como su valor dentro del lenguaje publicitario, los problemas de delimitación terminológica y conceptual que plantea y su definición, hemos abordado el anál...
In this paper we claim that pragmatics along with cognitivism can enhance a critical discourse understanding and debate (Fairclough 1989, 1992, 1995) on ideologically-loaded metaphors, and in particular on advertising gender metaphors. The former are defined as metaphors that conceal underlying social processes and determine interpretation whereas...
Specialized communication tends to be described as impersonal, objective, ideologically neutral and emotionless. This claim, however, needs to be reanalyzed in terms of the often-described ideological component mainly associated with social meaning. This article continues a very recent tradition demanding that ideology should be unveiled in every p...
This research introduces the issue of advertising gender metaphors and their
presence in the advertising of British Cosmopolitan, a women's magazine.
After providing a theoretical background that interrelates advertising, gender
and metaphor, we have focused firstly on advertising metaphors and secondly
on gender advertising metaphors, illustrating...
Although traditional manuals of terminology claim that terms are not prone to variation and that metaphor is not typically found in the process of term formation, this article, in line with modern approaches to terminology, maintains an opposing view: variation is paramount in the process of term formation and metaphorical extensions of common word...
Es frecuente encontrarnos con mensajes publicitarios acusados de contener manifestaciones discriminatorias sexistas. La nota más característica del sexismo que opera en el discurso publicitario es, sin duda, su naturaleza sincrética que supera el límite de lo verbal. Parece adecuado, por ello, referirse a este tipo de sexismo como “semiótico”, pues...
The pragmatic approach to translation implies the consideration of translation as a useful test case for understanding the role of language in social life. Under this view this article analyses the decision-making stage translators go through in the course of formulating a TT. Hence this article contributes both to enhance the status of translation...
Metadiscourse plays a vital role both in organising the discourse and in engaging the audience, thus becoming an important aspect of persuasive writing. Assuming that metadiscourse is context-dependent and that it is linked to the norms and expectations of a particular setting and genre, this article studies the metadiscourse devices typically used...
Theoretical lexicography is in part concerned with the development and improvement of dictionary-making. Some of its tenets
have been used in the research reported here to analyse important aspects of two bilingual English-Spanish/Spanish-English
dictionaries of economics, commonly used by students to carry out their writing assignments. In additio...
