Maria Eugenia Ruiz-Molina

Maria Eugenia Ruiz-Molina
University of Valencia | UV · Departamento de Comercialización e Investigación de Mercados

About

168
Publications
56,263
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2,069
Citations
Citations since 2016
61 Research Items
1625 Citations
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20162017201820192020202120220100200300
20162017201820192020202120220100200300

Publications

Publications (168)
Article
Full-text available
In an increasingly competitive environment, many hotels have implemented sustainable practices and have actively involved the guests in the generation of unique experiences through the value co-creation process. In this sense, this paper aims at analysing the impact of ‘green’ practices and value co-creation on hotel image, guest trust, satisfactio...
Article
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The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others [...]
Article
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Purpose Sustainable food practices have been recognised as a key issue in efforts to improve and report sustainable tourism practices, given the importance of the social, environmental and economic impacts of the food industry throughout its entire chain of production – from farm to fork. From this standpoint, the aim of the present paper is to pro...
Article
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En el presente estudio, se examinó el concepto de innovación en el sector minorista y se definieron sus relaciones con otras variables, como la satisfacción y la lealtad, tradicionalmente vinculadas con el establecimiento minorista. Para lograr los objetivos planteados, se delimitó un modelo teórico sustentado en la literatura, que se contrastó med...
Article
Full-text available
El propósito de este estudio fue analizar la incidencia de las prácticas verdes como impulsoras para generar confianza, satisfacción y lealtad en los huéspedes. Para ello, a partir de una muestra de 302 huéspedes de hoteles en Bogotá, Colombia, se estimó un modelo de ecuaciones estructurales a través de la regresión de mínimos cuadrados parciales...
Chapter
There is increasing attention regarding the contribution of alternative food networks (AFN) for creating more sustainable communities. AFN are initiatives, which try to relocalize and democratize food systems, promoting local and organic agriculture, and reducing the distance between producers and consumers. They take different forms from cooperati...
Chapter
The new Agenda 2030 for global sustainability has put at the center the role of partnerships between different stakeholders, thus generating new interest (and concerns) regarding partnerships between environmental organizations and firms. In this context, the debate on the role of cause-related marketing (CRM) becomes particularly relevant. For ill...
Article
Purpose One key issue to be addressed in multichannel retailing strategies has to do with ensuring the consistency of the retailer offerings between the brick-and-mortar and the online stores to offer their customers a seamless experience. This study assesses whether perceived congruence may be relevant to identify segments of heterogeneous based o...
Article
Full-text available
Due to growing consumer awareness of environmental problems, more and more hotels have been developing green practices in response to the environmental concerns of their guests and improve their image. This study aimed to test a model for analyzing the incidence of green practices as drivers for generating positive hotel image and guest trust and s...
Article
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Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and...
Conference Paper
Desde el 11 de marzo de 2020, fecha en la cual la Organización Mundial de la Salud (OMS) declaró que el COVID-19 se había convertido en una pandemia global (Cucinotta y Vanelli, 2020), las condiciones de confinamiento, distanciamiento social y parálisis de actividades han provocado una situación sin precedentes en todos los sectores de actividad y,...
Conference Paper
La aplicación del proyecto de convergencia universitaria postulado por el Espacio Europeo de Educación Superior (EEES) ha supuesto un desafío para la comunidad universitaria. Los cambios derivados ante este nuevo planteamiento pedagógico conllevan consigo el desarrollo un abanico de oportunidades a la hora de impulsar nuevas metodologías docentes y...
Article
Full-text available
Recently, great interest in value co-creation has been revealed among both academics and practitioners in the hotel sector. However, few studies are analyzing the consequences of co-creation behavior from the customer perspective in “green” (environmentally-friendly) hotels. This study explores the relationships between value co-creation and guest...
Article
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The present paper analyzed the influence of ethically minded consumer behavior on retailer’s commitment to sustainable development as perceived by the consumer, and their contribution to the chain of relationships “store equity–loyalty–word of mouth communication”, in the context of retailing. Responses from 317 hypermarket customers in Ecuador wer...
Article
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El desarrollo de este trabajo pretende una aproximación al concepto de innovación minorista, desde un triple enfoque: innovación de producto, innovación en marketing e innovación relacional. Además, se examinan sus nexos con otros constructos que tradicionalmente han suscitado especial interés en la investigación en marketing, como la lealtad a la...
Article
Full-text available
Franchisee’s performance has been frequently positively related to entrepreneurial orientation (EO), but the EO is a multidimensional concept and the interest of the literature on the dimensionality of entrepreneurial orientation in franchising is relatively recent. Consequently, one crucial issue that has not been addressed in previous research is...
Article
Purpose The purpose of this paper is to describe the way in which B-to-B relationships are built, based on commitment and trust affecting value co-creation (VcC) and resulting in greater or lesser economic and social satisfaction and the manager’s perception of the delivered value (business customer value) moderating these effects. Design/methodol...
Article
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El presente trabajo tuvo por objetivo evaluar la incidencia de las prácticas verdes, la innovación sostenible y el manejo del desperdicio alimentario en la construcción del capital de marca de los restaurantes. A partir de una investigación cuantitativa dirigida a responsables de restaurantes en Ecuador, se obtuvieron 120 cuestionarios válidos que...
Article
El objetivo de este trabajo fue analizar la incidencia del desarrollo sostenible sobre la cadena de efectos: valor percibido - capital de marca - lealtad. Para ello, se propone un modelo teórico de relaciones que se contrasta a partir de una muestra de 317 clientes de hipermercados en Ecuador. Los resultados, aplicando una metodología exploratoria...
Article
Sustainability is a concept that in recent years has attracted special attention in the field of commercial distribution, as a consequence of a greater consumer awareness towards sustainable practices. However, the consumer's perception of sustainable practices developed by organizations can be modified depending on the type of establishment that i...
Chapter
This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20 chapters, the reader will find experiences on different...
Article
Service recovery remains a topic of considerable interest for both academics and practitioners. This paper aims to explore the relations between recovery efforts and causal attributions, satisfaction, and both conventional and online word-of-mouth, as well as the moderating role of information and communication technologies (ICT) on the relationshi...
Article
War tourism is increasingly capturing the interest of both visitors and scholars. Notwithstanding, academic research has paid little attention to the use of technology in visitor experience co-creation in war heritage tourism sites so far. The present paper aims to gain an understanding of tourist experience through personal reflections held by vis...
Article
Purpose In the current dynamic and competitive environment in which retail companies operate, store equity is a differentiating factor. In view of the scarce research found regarding the links between the variables traditionally related to brand equity (store awareness, store image, store perceived quality and store loyalty) and innovation, sustain...
Article
The present paper aims to examine if variables widely studied in B2C contribute to building strong relationships in B2B markets. Moreover, it analyzes the existence of differences across retailers related to percentage of purchases from the main supplier. Through a personal survey to retail store managers regarding their relationships with their ma...
Article
Full-text available
In developed countries, a growing number of consumers have been looking for environmentally sustainable products and services. As a response to this demand, hotel managers are increasingly striving to implement sustainable practices to meet the needs of their guests, improve hotel image and create brand equity. However, empirical evidence on the ex...
Article
The proliferation of live music festivals in Spain has involved for festival managers the need to differentiate their events, creating brand equity through marketing communications, especially in social media. Given the variability in the ages of festival attendees, the present paper aims at analyzing the moderating role of the generational cohort...
Article
In spite of the relativistic nature of Customer Value concept, research on differences in Value perceptions across cultures is still scarce. Gaining insight about this issue would be especially relevant for highly competitive and globalized industries such as Fast-Food or Quick-Service Restaurants (QSR). The purpose of the present paper is to ident...
Article
Purpose The purpose of this paper is to analyze the effect of candidates’ perceptions of the attributes of a professional certification scheme based on competences, as well as personal factors, that may influence in the behavioral intentions toward such certification program, i.e. intention to participate in the certification process and willingnes...
Article
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Purpose The purpose of this paper is to investigate the impact of participative franchising on performance from the franchisee perspective. In particular, the paper analyses the impact of the franchisee autonomy – in human resource management and marketing decisions – affective commitment to the network and network innovativeness on the franchisee...
Chapter
Smart tourism relies on the ability to collect enormous amounts of data and intelligently store, process, combine, analyse and use big data to inform business innovation, operations and services. Companies are becoming aware of the potential of analytics and big data and the need to invest in technology to remain competitive. Most of the research o...
Conference Paper
Cultural diversity is a current characteristic of the student populations of universities throughout the world. The present paper aims to examine challenges potentially related to multicultural student group work in higher education and the relation between the students’ perceived importance of such challenges and their cultural background, measure...
Conference Paper
Full-text available
Franchisee’s performance has been frequently positively related to entrepreneurial orientation (EO), but the EO is a multidimensional concept and the interest of the literature on the dimensionality of entrepreneurial orientation in franchising is relatively recent. Consequently, one crucial issue that has not been addressed in previous research is...
Chapter
The intense tourism activity may involve significant negative impacts on the quality of life in tourism destinations with a high number of tourist arrivals. The objective of this chapter is to explore the available tools and measures that hotels may implement to mitigate or cope with these negative economic, social and environmental impacts. An exa...
Article
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This paper focuses on analysing the determinants of satisfaction (service quality, perceived value), as well as its possible influence on customer loyalty of freight forwarders to freight transport service providers (by road/maritime/air) in Spain. To this end, we propose a causal model tested using information from 205 freight forwarders collected...
Article
Purpose Perceived value and customer loyalty have been studied jointly in most of services literature but mainly through SEM models. This paper aims to draw on the literature on the multidimensional richness of perceived value, to adopt a segmentation approach and explore segments of loyal consumers towards the service provider based on their valu...
Chapter
Brand equity has been highlighted as a crucial element in differentiating products and achieving competitive advantage. Recent studies reflect the gradual rise in interest in the importance of building brand equity linked to the store. However, empirical evidence about the antecedents of store brand equity is still scarce, particularly on the retai...
Article
Marketing academics and businesses consider the creation of brand equity to be fundamental for differentiating products and achieving competitive advantage. Marketing communications controlled by the organization are considered a fundamental antecedent of brand equity. However, the impact on brand equity of traditional and online communications cre...
Conference Paper
La diversidad cultural del estudiantado es un fenómeno característico de la realidad actual de las instituciones de educación superior de todo el mundo. El presente trabajo se propone examinar los desafíos potencialmente relacionados con el trabajo en equipos integrados por estudiantes procedentes de distintas culturas en el ámbito de las instituci...
Article
Purpose The purpose of this paper is, first, to review the main conceptual proposals for the study of information and communication technologies (ICT) in tourism companies, and second, to develop and validate a formative scale for measuring the degree of technological advancement in hotels, based on the perceptions of a sample of Spanish hotel gue...
Chapter
In developed countries, a growing number of consumers seek environmental-friendly products and services. In reply to this demand, hotel managers strive increasingly to implement sustainable practices, that are expected to improve the hotel image and generate brand equity. Notwithstanding, there is still little empirical evidence about the existence...
Article
Full-text available
Extant literature on brand equity in the context of the retail store is limited. This paper responds to calls for more research in this area by examining, though a quantitative design, shoppers’ perceptions of store equity, loyalty and satisfaction. Responses from 300 Spanish shoppers, in three retail contexts, were captured. Findings of CHAID anal...
Conference Paper
Full-text available
The relationships between franchisors and franchisees are more dependent on relational and psychological contracts, emerging in a day to day life of the franchise, than from the legal contract. But a few studies are devoted to the organisation of decisions between franchisors and franchisee, or franchisee autonomy. To better understand these relati...
Article
Full-text available
Purpose The purpose of this paper is to understand loyalty in the multichannel retail context. The paper analyses the interplay between offline and online loyalty and the direct and indirect effects on loyalty of brand trust and brand attachment, in a cross-cultural study. Design/methodology/approach Online survey answered by 761 multichannel appa...
Article
Purpose This work aims to attempt an in-depth study of the link between relationship benefits and store loyalty, examining the moderating role of the retailer’s degree of innovation in these relations. Design/methodology/approach An equations model has been contrasted based on 820 valid individual structured questionnaires administered to consumer...
Article
Full-text available
The literature dealing with the Service Recovery Paradox (SRP) is vast, but some results are confusing and contradictory. In addition to this, scarce attention has been paid to service recovery in the context of retailing. This paper aims at verifying the compliance of the SRP in the context of retailing. Considering a sample of consumers that expe...
Article
Full-text available
Although the concept of brand equity has received a great interest in the marketing literature, little is known about its role in retailing. Additionally, there is no consensus on the causal relationship between store equity and customer loyalty. This work is intended to contribute to research about store equity by exploring the content of this con...
Article
Purpose In the current competitive environment in which retailers operate, store equity is seen as a key differentiating factor. In view of the scarce research on the dimensionality and correlates of brand equity related to the retailer, this paper aims to analyze the relationship between store equity and behavioral intentions and the influence of...
Article
Research on consumer behavior has supported the usefulness of the experiential approach to explain shopping and consumption in the context of retailing. The present article aims at assessing the soundness of an extended experiential value concept for segmenting apparel retail customers in terms of their loyalty toward the store. A CHAID algorithm b...
Article
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There is international recognition that developing a climate-smart bioeconomy is essential to the continuation of economic development, reduction of greenhouse gas emissions, and adaptation to climatic change; Bio-based products have an important role in making this transition happen. Supporting policy interventions have been put forward at Europea...
Article
Purpose – Consensus on how value dimensions are drivers of overall perceived value is a widespread reality in consumer behaviour literature. But scanty research has been done on which of these value dimensions best predict customer loyalty. The purpose of this paper is to propose a causal model that examines how PERVAL dimensions of value affect cu...
Article
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Multichannel retailers offer shoppers the possibility to cross channels to complete their shopping process. Multichannel retailers, unlike pure online sellers, offer shoppers multiple contact points to experience the brand. Also, multichannel retailers can leverage the trust and attachment to their brands that has been built with their offline pres...
Article
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Consumers today are using various channels to complete their purchase process. As shoppers pursue different goals at each stage of the process, channel choice may be explained by different drivers for search, purchase and post-sales activities. Our research framework is based on an extension of the TAM Model with the support of the Motivational Mod...
Article
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In the academic study of logistics activities and, specifically, the transport of goods, the influence of service quality in the processes of generating and perceiving value has been largely mentioned, as well as the importance of these two constructs in the process of evaluation of the service in this particular context. This work aims to identify...
Article
Purpose – The purpose of this paper is, first, to analyze the direct effects of the relationship chain “causal attributions and recovery efforts → satisfaction with service recovery → conventional and online word-of-mouth intentions” and, second, to study the moderating role of age in the relationship between satisfaction and subsequent word-of-mou...
Conference Paper
Full-text available
The saturation of traditional formats in the food retail sector is at the origin of the current stagnation in the job market. But, influenced by new consumer behaviours and the impact of new technologies, the transformation of these same formats can lead to the creation of new jobs and to transformations in those jobs. Employees are gradually becom...
Data
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Brand equity has been recognized as a key variable in both the academic and professional literature. This paper aims to deepen in the nature of the retailer equity construct and identify the variables that contribute to its formation, proposing an integrative model based on their dimensions and effects. From an empirical perspective, a survey is ca...
Article
In the context of relationship marketing, it is of great importance for a company to identify elements that contribute most to value creation and thus to customer satisfaction. Among the value antecedents are relational benefits. Although relational benefits have been widely studied in the field of tourism business-to-consumer relationships, they h...
Article
Full-text available
Research on Service Recovery Paradox is scarce and sometimes contradictory. Our aim is to verify its compliance in the context of retailing and to analyse how consumer characteristics and shopping experience affects it. Considering a sample of consumers satisfied with the solution of their complaints, we observed the no compliance of the paradox in...
Article
Hospitality companies implement various communication and information technologies to improve efficiency and customer service, among other aspects. However, the literature has paid little attention to investment in technology by restaurants. Therefore, this article aims at testing the use of technology as a differentiation instrument by restaurants...
Article
As the most recent approach of communication management, the integrated marketing communication (IMC) programmes, enhanced by the advancements in information and communication technology (ICT), are considered an important contribution to the brand equity building. However, hardly any research has been done on the role of this new communication prac...
Article
Durante aquellos periodos en los que el poder de compra de los consumidores se ve reducido, el comercio minorista debe desarrollar políticas comerciales acordes con la nueva situación. En este contexto, las promociones que pueden implicar ahorros económicos para el consumidor pueden resultar especialmente atractivas. Sin embargo, para plantear polí...
Article
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The globalization process together with the extraordinary growth in the use of Internet offer firms new growth opportunities. Retail firms are using a multichannel approach, involving the Internet, in their internationalization strategies. Website traffic as measured by unique users and online awareness is among the measures for assessing the succe...
Article
Retailers have to operate in highly competitive environments, where innovation may become a source of sustainable competitive advantage. This chapter aims at exploring the relationship between retail innovativeness and the level of technological advancement as well as the ICT solutions implemented by store chains of four retail activities (e.g. gro...