Maria Cordente Rodriguez

Maria Cordente Rodriguez
University of Castilla-La Mancha · Faculty of Social Sciences of Cuenca

PhD

About

29
Publications
4,776
Reads
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214
Citations
Citations since 2017
8 Research Items
105 Citations
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20172018201920202021202220230510152025
20172018201920202021202220230510152025
20172018201920202021202220230510152025
Additional affiliations
September 2014 - present
University of Castilla-La Mancha
Position
  • Professor (Assistant)
September 2012 - July 2014
University Foundation San Pablo CEU
Position
  • Professor
January 2008 - December 2011
University of Castilla-La Mancha
Position
  • Professor
Education
September 2007 - December 2011
University of Castilla-La Mancha
Field of study
  • Business Strategy and Marketing
September 2006 - December 2007
University of Castilla-La Mancha
Field of study
  • Credit Institutions
September 2002 - June 2007
University of Castilla-La Mancha
Field of study
  • Business Administration

Publications

Publications (29)
Article
Profiling event visitors has attracted increasing interest in tourism literature. However, in event visitors' segmentation, psychographic characteristics such as perceptions and satisfaction should be more emphasized by research. To fill this gap, our study aims at segmenting event visitors according to their overall perception of the exhibition, t...
Article
The increase of environmental problems due to the tourist activity has given rise to conservation of environment in destinations. In this sense, regional, national, and international regulatory provisions have proliferated during the last years. This article analyses the perception in the society about this kind of distinguishing signs, for the spe...
Article
Full-text available
This work aims to study the web innovation strategies used by Spanish companies in the fashion and accessories sector, with the specific aim of analyzing co-creation as an innovation strategy so that this link with customers will improve efficiency and effectiveness in decision-making. Qualitative research was carried out through in-depth interview...
Article
This study aims to investigate the dynamics of online purchasing behavior through the analysis of a sample of students from Italy. The objective is twofold: firstly, to outline a descriptive picture of the type of relationship with the web and the use of the TAM model to highlight the propensity to use electronic commerce by the analyzed sample. An...
Article
Full-text available
An increasing number of companies engage with global markets due to technological advances, digitalisation and the homogenisation of consumers’ tastes. Taking into account the consumers’ opinion becomes more important in the current global output. On the other hand, the use of social media promotes the interaction between companies and users, and t...
Chapter
The study analyses the case of the Sensational Umbria photography exhibition by Steve McCurry, held in Perugia in 2014. The event proved to be of particular interest, not only for its success in terms of visitors number and impact on the media, but in particular for the innovative use of a photo exhibition for the purpose of promoting tourism in th...
Poster
Full-text available
Consiste en un estudio transversal sobre Internet y las Redes Sociales del sector hotelero español comparándolo con el resto de las empresas españolas, a través de una amplia encuesta. Tras el estudio realizado, podemos concluir que el uso de las Redes Sociales es más importante y está más desarrollado en el sector hotelero que en el conjunto empre...
Poster
Full-text available
Ante la necesidad de mejorar los resultados académicos, se plantea el debate de si el uso de tecnologías de la información y comunicación (TIC) realmente mejora el aprendizaje de los estudiantes. El uso de TIC en las aulas de cualquier institución docente se ha generalizado, respondiendo así a la necesidad de modernizar la educación. Este reto ha l...
Article
Nature tourism has a strong potential, and as a result of this tourism activity, the environmental concern is considered an important element which guides business and tourism activity. This element also generates the change in the society's behaviour, in order to conciliate economic and political interest with the environmental ones, with the fina...
Article
Full-text available
The present environment is characterized for the uncertainty and crisis, and the existence of threats and dangers in the society and in the tourist sector for the survival of companies in the market. In addition, apart from changes in the economic situation, changes in demand occur in terms of new wants and needs, obliging suppliers to adapt to the...
Chapter
Cultural events and festivals have become a booming attraction, complementing the investment made in alternative commercial channels, because of the fidelity these periodic events generate among their public. In addition, holding them generates important economic effects in the economic activity of the region, both directly and indirectly in other...
Article
Environmental matters are becoming a question of great importance and the increased attention to such matters has helped to make businesses, politicians and society in general consider the environment a matter of priority concern. Environmental concern, taken to mean an attitude favourable to the environment, has become widespread in different envi...
Article
An increased level of environmental awareness by consumers has caused marketing to pay special attention to the deteriorating environment. This is a consequence of markets punishing those companies that fail to consider environmental concerns in their marketing efforts. However, how environmental proactivity is integrated into marketing strategy ha...
Article
The university has to train students in skills which according to the demanding requirements of the job market and social environment are the basis of their competitiveness: specific skills or generic skills cutting across the different degrees. The convergence framework defined by the European Higher Education Area requires the incorporation of ed...
Article
Although the distance communication systems have been developed in the last years thanks to the development of communication and information technologies, recent studies argue that simple ways of communication like fairs maintain and increase their weigh cause of their profitability. In this way the fairs represent an important communication platfo...
Article
Environmental matters are becoming a question of great importance and the increased attention to such matters has helped to make businesses, politicians and society in general consider the environment a matter of priority concern. Environmental concern, taken to mean an attitude favourable to the environment, has become widespread in different envi...
Article
Religious Music Week in Cuenca is the fourth oldest music festival in Spain, involved in orchestras, choirs and performers of international stature and prestige that interpret various compositions of sacred music. Religious Music Week in Cuenca is declared a Fiesta of International Tourist Interest, since its inception in 1962, has always retained...
Article
The European Higher Education Area is assuming a change in the teaching-learning of all European universities. The area of Marketing, traditionally characterized by being at the forefront in terms of educational innovation, faces the challenge of finding new tools to facilitate the work of students by encouraging their involvement in the acquisitio...
Article
Companies, like human beings, also have five senses: marketing, sales team, service, contact centre and analytical; and doing without one of these would mean possessing a disability. Thus, a study of the satisfaction with a tourist destination is a highly relevant factor for tourist supervisors, since its results make it possible to find out about...
Article
The city tourism has become a subject of growing interest in tourism research, in a dynamic sector and with a particularly complex behaviour. In this scenario, the management of available information turns out to be difficult. Until now, specialized literature in tourism has been focused on general analysis, but down to a higher level of disaggrega...
Article
Full-text available
Conjoint analysis is a multi-attribute, decompositional and analytical method for estimating the consumer's preference structure from a global evaluation of a set of alternatives on the basis of a series of different attributes and their possible combinations. Conjoint analysis is mature and widely used in the study of consumer goods, recently, thi...
Article
Environmental concern has become an element of considerable significance which has guided the activity of business, and, this has translated into a change in behaviour in society, making it possible to reconcile economic and political interests with environmental ones. Thus, energy resources saving practices have been established in society reducin...
Article
Full-text available
The management of a destination requires concerted efforts at different levels, establishing partnership arrangements that enable a comprehensive tourism management in order to adjust supply to meet the needs of the destination for tourists who say, taking into account the preferences of the new demand and potential. This paper analyzes the role pl...
Article
En los últimos años se ha producido un indudable incremento de la oferta turística en todos los ámbitos, que ha posibilitado la aparición de nuevos productos turísticos y la conversión de recursos territoriales y patrimoniales en importantes elementos puestos en valor al servicio del consumidor. En este sentido, tomando en consideración la gran can...
Article
Full-text available
En los últimos años se ha producido un indudable incremento de la oferta turística en todos los ámbitos, que ha posibilitado la aparición de nuevos productos turísticos y la conversión de recursos territoriales y patrimoniales en importantes elementos puestos en valor al servicio del consumidor. En este sentido, tomando en consideración la gran can...

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