María José Montero-Simó

Verified

María verified their affiliation via an institutional email.

Learn more

Verified

María verified their affiliation via an institutional email.

Learn more

• Professor of Marketing
• Head of Department at Loyola University Andalusia

Introduction Food literacy, the ability to make informed food choices supporting health and sustainability, plays a critical role in addressing malnutrition and food insecurity, especially in disadvantaged communities. Despite its importance, much of the existing research has focused on developed countries, leaving gaps in understanding food litera...

Please find the complete text available here until May 30, 2025: https://authors.elsevier.com/a/1kvcp3O579rXa5 This study explores the impact of Soft Claims—indirect or vague packaging messages emphasizing a product's healthiness or benefits—on adolescent food choices, addressing a significant gap in consumer research. While prior studies have fo...

Background/Objectives: The influence of media on the public opinion, especially regarding health topics, is profound. This study investigates how Spanish media may reinforce a positive image of dietary supplements for children, potentially leading to harmful health attitudes and behaviors. Methods: The researchers conducted a quantitative content a...

Food advertising, especially on packaging, impacts children’s choices. Food companies make different claims on packaging as a marketing techniques to make their products more appealing, enhancing their perceived healthiness, even in unhealthy products. Although the use of some claims is regulated, there are legal loopholes that could confuse young...

Background: Packaging has the power to influence children's consumer behaviour. In the case of unhealthy products, incitation to consumption could contribute to high obesity rates. It has established different social policies to reduce the use of persuasive elements in child-directed food packaging. This research wants to know the evolution of pack...

Introduction: Universities have often been criticized for their lack of involvement and responsiveness to the serious social problems of our societies. In the case of business schools, the challenge is even more significant, given the need to address issues with a systemic approach that goes beyond a micro-business focus. In this sense, promoting a...

Little can be added about the worldwide concern over the exponential increase in obesity and child overweight problems. Much of the unhealthy eating habits occur at the time of food choice. The enormous influence of marketing strategies in general, and packaging in particular, has been highlighted here. In this respect, public policies that tend to...

Our diet has substantial implications not only for our health but also for the environment. However, the two dimensions are not comparable, even though consumers often associate them with their purchasing choices. Promoting more sustainable diets requires a better knowledge of household profiles considering the healthy and organically sustainable c...

The COVID-19 pandemic has challenged Spanish society to respond quickly and vigorously, to ensure the well-being of its citizens. Extant literature suggests the conceptualization of such a disaster generally determines the responses to it. How a society actually responds however is likely to be conditioned or shaped by its vulnerabilities. Prior to...

Global migration is changing the world into multicultural marketplaces, creating challenges and opportunities for consumers. This study examines how animosity toward refugees and Perceived Cultural Distance from them affect Lebanese consumers’ service‐quality expectations and Willingness‐to‐Buy from inclusive services of Syrians forcibly displaced...

Packaging is a fundamental communicative tool for brands, as it is made up of signs capable of influencing children's consumption decisions, generating social concern as products with lower nutritional qualities are those that make greater use of communicative techniques through the packaging itself. Previous research has analysed the signs present...

The concept of supply chain management (SCM) has transformed and evolved beyond the simple rationality of benefit and economic viewpoints. With changing societal requirements in terms of the global risk-based economy, SCMs should be resilient and flexible to handle risk and quickly respond to disruptions. A food supply chain (FSC) is a critical glo...

Although innovation studies form a consolidated field in developed countries, the same is not true in disadvantaged countries especially in agriculture, despite the importance of innovation in generating wealth and inclusiveness. With this study, we aim to contribute to the knowledge of the processes of adopting innovation in agrarian contexts of p...

Importance The role of airports is critical for a region in which it is viewed as an engine for the economic development. Facilities, infrastructure, information and in general the services offered by an airport represent the fuel for this engine. Evidently, customers and travelers expect standard-quality services that need to be framed and measure...

Since the beginning of the Syrian war, Lebanon has experienced a major population change and has become the country with the highest number of refugees per capita. The authors apply a macromarketing perspective to study the effects of this population growth on the environmental management of Lebanon, with implications for the Levant and broader Mid...

While watching or playing with media, children are often confronted with food appearances. These food portrayals might be a potential factor that affects a child's dietary behaviors. We aimed to comprehensively expound the effects of these types of food appearances on dietary outcomes of children. Our objectives were to synthetize the evidence of t...

Hoy día pocos niegan los importantes efectos económicos, sociales y medioambientales que están íntimamente ligados al fenómeno del consumo. Efectos que también conciernen a la práctica empresarial. El futuro que se nos dibuja exige resituar la innovación empresarial en un contexto de mayor implicación social. Y es urgente.

Cartoons are among the most consumed media products by children, especially those at a young age. While branded food placements are not allowed in animated series, non-branded food placements are prevalent. However, little is known about the effects that these food placements might have on children’s eating preferences. In an experimental study wit...

Líbano es el país con mayor número de refugiados per cápita. En la última década, más de un millón de refugiados sirios han llegado a este país. El rechazo social de los libaneses hacia los refugiados sirios parece estar afectando las decisiones del consumidor. Los resultados de una muestra piloto de 24 personas muestran relaciones negativas y sign...

Consumer preferences in sustaining and designing a product are a vital driver in a company’s long-term strategy. In a supply chain management (SCM), realizing, configuring and analyzing consumer point of view and making sure the product is highly fitted to the consumer dimensions are essential responsibilities. For this purpose, a sustainable suppl...

Lebanon embodies an already complex social and cultural context where the political and economic competition have historically fostered a variety of intercultural tensioned encounters. At the center of these social debates nowadays, is the competition between Lebanese and Syrian labor force, which is indeed an added factor to the hostility between...

At the moment the economic mechanisms impel an excessive consumption that revolves in the here and now and that has been gradually consolidating in our society of consumption. A belief related to this consumption goes around the happiness that consumption can cause in the consumer. And is that, in the real world, all ideas of happiness end up in a...

Food messages transmitted in media are considered to affect children´s eating habits. Depending on the healthiness of the food messages, these food portrayals can be supportive or non-supportive in educational food content, affecting eventually childhood obesity. This study aims to analyze how food references present in children´s animated cartoons...

Until the mid-1990s, much of the focus in social marketing was on individual behaviour change, the so-called downstream social marketing. In recent years, scholars have proposed a broadening of social marketing’s horizons beyond the individual to attempt to influence those that help shape the determinants of human behaviour, namely, the structural...

Although public anti-smoking campaigns have undoubtedly paid off, their scope has been rather limited. This paper aims to contribute to this debate and provide a theoretical foundation based on the perceptions of female smokers that could provide guidance for the planning and design of more effective anti-smoking campaigns. To attain this end, this...

The objective of this presentation is to report on the first phase of a longitudinal study taking place in Nicaragua. The research is designed to examine the transition and development of an evolving and in some respects distressed marketing system, with intentions to discern good practices to improve the quality-of-life (QOL) of the country’s peop...

Higher-order factor analysis is a statistical method that consists of repeating steps of factor analysis. Studies of this type allow researchers and practitioners to visualize the hierarchical structure of the concept being studied. Unfortunately, the Socially Responsible Consumer (SRC) research community still remains unable to construct a second-...

p>La finalidad del estudio es conocer en qué medida los consumidores valoran las propiedades sensoriales, hedónicas, nutritivas y saludables de alimentos con alto valor nutritivo, como es el caso del amaranto. El estudio se fundamentó en la teoría del Valor Percibido por el Consumidor (VPC) y para obtener la información se utilizó un cuestionario c...

Purpose: This paper studies if there are associations between export profiles of some Spanish companies –high or low export intensity- and the opinion of managers about strengths generated in the marketing mix. Design/methodology: Through a questionnaire to 64 export Spanish companies and the literature review, we defined the export intensity as th...

The aim of this paper is to compare the historical and cultural contexts of CSR in Scandinavia and the Mediterranean-European Area. The theoretical point of departure for the study is Matten and Moon’s distinction between implicit and explicit CSR, and their claim that while Europe historically has been an implicit CSR regime, the continent is now...

El hábito de fumar constituye uno de los principales problemas de salud a escala mundial, así como uno de los hábitos más complicados de erradicar. En el ámbito del marketing social se han venido desarrollando diferentes estrategias para abordar el problema, pero aún son necesarios nuevos enfoques y herramientas. Justamente, en este trabajo se prop...

Interest in ethical aspects associated to product acquisition and consumption is a growing trend among consumers. In this context, the concept of ‘‘product with ethical attributes’’ has arisen to refer to products with explicit social and environmental characteristics. However, one of the factors that most hinders the purchasing of these products i...

Background Tobacco use in films has not been regulated in the same way as tobacco advertising or real smoking behavior. Filmmakers can thus depict tobacco use more or less as they want. Tobacco control advocates tend to argue that any movie smoking scene (regardless of type of situation or character) promote tobacco use in real life, especially amo...

This study focuses on an Occupational Health and Safety (OHS) campaign in Andalusia, Spain, designed to raise awareness of risk prevention in the workplace. The work examines the effectiveness of the campaign, launched by the regional Andalusian government and entitled ‘Working Without Risk Prevention at Work is a Thing of the Past’. The study focu...

Interest in ethical aspects associated to product acquisition and consumption is a growing trend among consumers. In this context, the concept of “product with ethical attributes” has arisen to refer to products with explicit social and environmental characteristics. However, one of the factors that most hinders the purchasing of these products is...

The social and ethical issues arising from the purchase of products and services are increasingly taken into account in the purchase and consumption environment. This is what is called Socially Responsible Consumption. In order to give consumers a better option, the analysis of this behavior should be of interest to companies which aim to connect w...

RevMetCuant/art.php?id=97 Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales las variables centrado en estrategias específicas, en particular fenómenos de es-tandarización-adaptación. El presente estudio analiza si existe un efecto interactivo de fortalezas generadas en las d...

Among the determining factors in export activity, many studies have high-lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive effect of strength generated in different variables of...

There is an unquestionable social concern nowadays for the high number of work accidents worldwide. In spite of all the progress made, structural and individual factors still contribute to this problem. And without any doubt, part of the solution can be found in education, starting from its basic levels. As a consequence, and in order to contribute...

El presente trabajo analiza de qué modo los componentes del modelo de Demandas-Control-Apoyo-JDC(-S) influyen en el riesgo percibido de enfermedad o accidente en el lugar de trabajo y, en concreto, el papel del Control y del Apoyo como variables moduladoras entre las Demandas y el Riesgo percibido. Para ello se ha analizado la estructura dimensiona...

This paper aims to assess consistent predictors through the use of a sample that includes different actors from the healthcare work force to identify certain key elements in a set of job-related organizational contexts. The utilized data were obtained from the 5th European Working Conditions Survey, conducted in 2010 by the European Foundation for...

The agricultural producers can increase their income significantly incorporating ethical attributes to their supplied goods. However, the consumers' willingness to purchase products with ethical attributes does not always translate into actual purchase. The purpose of this study was to analyze and measure the components of perceived value in produc...

The agricultural producers can increase their income significantly incorporating ethical attributes to their supplied goods. However, the consumers' willingness to purchase products with ethical attributes does not always translate into actual purchase. The purpose of this study was to analyze and measure the components of perceived value in produc...

This study aims to analyse whether any differences exist between the genders with respect to the effect of perceived Job Demands, Control and Support (JDCS model) on how individuals reach high levels of job stress. To do this, the perceived risk of suffering an illness or having an accident in the workplace is used as an outcome measure. The study...

El concepto de riesgo no es tan evidente como podría pensarse en un primer momento. La percepción de riesgo se construye desde la exposición individual a riesgos de naturaleza física y psicosocial. El presente artículo analiza, por un lado, cómo los factores psicosociales, de incidencia creciente, determinan la percepción de riesgo junto con otros...

The environmental management systems are normally used to obtain certain environmental objectives. That is why they are established as either business or institutional obligations aimed at identifying objectives that improve the environment and incorporate procedures in management to attain these objectives. Moreover, given that prevention is alway...

Antecedentes/Objetivos: Actualmente las diferentes estrategias públicas en seguridad y salud laboral consideran el apoyo a la pequeña y mediana empresa como prioritario. Asimismo, existe un creciente interés por la evaluación de la efectividad de los incentivos puestos a disposición para la mejora de la prevención de riesgos laborales. El objetivo...

Over the last few years the Fundación Secretariado Gitano has organised several awareness campaigns aimed at improving the public image of the gypsy community, breaking down the stereotypes and providing a more credible concept of the Spanish gypsy community. These campaigns are intended to guarantee equal treatment and opportunities for this group...

El presente informe es fruto de la colaboración que ETEA viene realizando con la Consejería de Empleo de la Junta de Andalucía. Ambas instituciones consideran de mutuo interés la consecución de los objetivos básicos establecidos en la Ley 31/1995, de 8 de noviembre, de Prevención de Riesgos Laborales (PRL); en especial: la promoción, aplicación...

As the need for private resources among the NGO, not only for their maintenance but also for the fulfilment of their aims requires increasingly efficient organizational strategies, the study of fundraising and its efficiency raises an enormous interest. Based on previous research, this paper attempts to analyse the relationship and influence of a s...

Corporate Social Responsibility (CSR) has been defined as the voluntary integration of social and environmental concerns into the firm’s decision-making. The search for a good Occupational Health and Safety (OHS) environment and the promotion of a culture of risk prevention are two of the firm’s main social responsibilities, and consequently an int...

The necessity of private resources for nonprofit organizations (NPO's), both for their support and for the accomplishment of their maintenance, requires increasingly more effective organizational strategies. Consequently, the study of fundraising and its effectiveness arouses a great interest. Based on the conclusions of previous studies, this pape...

La Responsabilidad social de la Empresa (RSE) se ha definido como la integración voluntaria de las preocupaciones sociales y medioambientales en la toma de decisiones en la empresa. dos de las principales responsabilidades sociales de una empresa son la búsqueda de un entorno de trabajo seguro y saludable y la promoción de una cultura de prevención...

Se trata de una colección de ejercicios con sus soluciones para los distintos temas de las asignaturas introductorias de Marketing. Incluye también baterías de preguntas objetivas con las respuestas para cada tema. La obra permite desarrollar los conocimientos teóricos adquiridos en la asignatura. Finalmente, se acompaña de un glosario con los térm...

La responsabilidad social de la empresa (RSE) está de moda. Desde los poderes públicos hasta las empresas, pasando por todo tipo de instituciones sociales, se está tratando de articular la RSE como una componente de su actividad. Pero, lejos de resultar un concepto evidente, detrás de la RSE subyacen motivos, actitudes y percepciones sobre su aplic...

El principal objetivo de esta monografía ha sido determinar y analizar cómo a partir de los rasgos esenciales de las entidades no lucrativas (ENL), se derivan una serie de manifestaciones que requieren un tratamiento singular y que afectan necesariamente a su gestión. La obra se centra en tres ámbitos: el jurídico (regulación específica para fundac...

El principal objetivo de esta monografía ha sido determinar y analizar cómo a partir de los rasgos esenciales de las entidades no lucrativas (ENL), se derivan una serie de manifestaciones que requieren un tratamiento singular y que afectan necesariamente a su gestión. La obra se centra en tres ámbitos: el jurídico (regulación específica para fundac...

http://comerciojusto.org/wp-content/uploads/2011/10/PSEInformeCJ2006.pdf

Ante la reciente creación en España de una Asociación para impulsar y promover un sello de garantía de productos comercializados bajo condiciones de mayor justicia social, en este artículo se exponen de manera crítica, a la luz del concepto y objetivos últimos del comercio justo, los procesos seguidos y las diversas posturas encontradas que se han...

La necesidad de recursos privados entre las Entidades No Lucrativas (ENL), tanto para su sostenimiento como para la realización de su labor requiere de estrategias organizativas cada vez más eficaces, por lo que el estudio del fundraising y su eficacia suscita un gran interés. En este trabajo, y basándonos en las conclusiones de estudios previos, p...

ABSTRACT La mayor parte de la doctrina sobre la responsabilidad social de la empresa (RSE) adopta una perspectiva global de la organización. Sin embargo, existen motivos para justificar una aplicación específica a determinadas áreas funcionales. Así sucede con la función de marketing, que, aunque sólo sea por ser nexo de conexión entre la empresa...

Estudio de mercadotecnia social aplicada a las organizaciones no gubernamentales de desarrollo con la finalidad de aportar las herramientas básicas que ayuden a eficientar las gestiones que realizan en su quehacer cotidiano de contribuir al progreso y asistencia de las clases sociales más desprotegidas.