Maria Alexandra Malheiro

• Professor
• Polytechnic Institute of Cávado and Ave

The research aims to emphasise the significance of sustainable tourism and the topics it’s being associated with. It is also intended to analyse the shift in literature during the selected time. A bibliometric analysis was conducted on highly cited documents about the Topic “sustainable tourism” from 2017 to 2022, using the Web of Science database....

Artificial intelligence has become one of the strongest tools used in a variety of sectors, including academic research. AI has the potential to revolutionize communication and research, facilitating the collection of data and providing more efficiency in the research process. This chapter aims to highlight the importance of AI research by using Ch...

Although literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely visits to sites related to literary works and the lives of writers. There are already some empirical studies that demonstrate the importance of...

The main objective that is intended to be achieved in the course of this investigative study is how, through the pandemic, the relationship between consumers and sports brands maintained their affective attachment, their loyalty and whether competition led them to new adhesions for more attractive proposals. In addition to seeking to understand th...

Tourism is a sector where information and communication are vital for its survival, whether through products, services, companies, or destinations. Constantly growing, social networks have become one of the latest technological trends and are increasingly influential. The number of users continues to grow, and they spend more and more time sharing...

The luxury sector has aroused more and more interest, this fact is not only due to the economic importance, and it has in some countries but also due to its growth trend in emerging markets. Through the bibliographic analysis it is verified that the assets have a high degree of intangible, psychological and social values. Increasing the competitive...

This research seeks to understand the impact of the pandemic on online sales of sports brands and their relationship with consumers. The results obtained showed that the brands adapted to the pandemic period, they managed to preserve and even strengthen the relationship and communication with their consumers due to their online platforms, in which...

A medição da satisfação dos visitantes com um evento possibilita às entidades organizadoras obter informações sobre o que aqueles entendem que correu melhor e menos bem, assim como compreender as suas necessidades e motivações, ajudando os diferentes setores envolvidos a melhorar a qualidade dos produtos e serviços, e a promover e posicionar o even...

The transport companies assume themselves as determinants in the success and quality of the tourist service provided. Transport companies play a special role in tourism-related activities. Transport companies play an important role in the economy and in the quality of life of the population and visitors. Consequently, the present manuscript will pr...

Football is experienced in a much more intense way compared to other sports, which is also why it has a relevant place in society, when compared to other sports activities. The general objective of this research study is to ascertain the importance and perception of FC Porto regarding the ability to influence the main activities performed during th...

The COVID-19 pandemic turned out to be a huge public health problem with an impact on companies and consumers at the national and international levels. Measures were implemented in Portugal in response to COVID-19: limitations on travel rights, closure of commercial establishments, and prohibition on holding events. Teleworking was also encouraged,...

A liderança é um processo de influência social e mútua em que vários atores se envolvem em interações de liderança no intuito de alcançar um objetivo coletivo. Pode ser associada às características de personalidade e relaciona-se com uma rede estrutural composta por inúmeras conceções, nomeadamente com o poder, o poder político e a influência socia...

The present research intends to analyze the maturity of the use of Web 2.0 technologies in the Portuguese bank sector, trying to determine which one of these institutions is more present in social networks and best practices. Technological change is the major cause of most of the changes that have taken place worldwide, from cultural, social, polit...

In a period of uncertainty as a result of expected economic recession, great competitive rivalry and increasing demand from consumers, companies are currently facing countless difficulties, namely in understanding which is the most adjusted mode of action in the market. Consumers are also more attentive and participative, demanding higher attention...

The destinations, worldwide, have seen a progressive increase in international arrivals, consolidating their position in the international context, on the one hand, but also diversifying the source markets. The United Nations World Tourism Organization predicts 69 million Halal tourists for 2020, representing an average annual growth rate of 6.7% b...

Tourism is a vulnerable sector in many aspects, either by nature factors or by human factors such as wars, rebellions, or terrorism, being the image of tourist destinations a fundamental asset for territories trying to attract tourists and wealth. Some recent studies concluded about the obvious negative impacts from terrorism to tourism, affecting...

Tourism is a multifaceted and geographically complex activity, with tourism increasingly creating new (and different) market segments with different individual interests. These segments are characterized by the motivations that make them travel and, in turn, by the differentiation of the existing offer. On the other hand, and in a recent tourist se...

Tourism and hospitality are increasingly recognized as one of the main impulses of economy, both in the European context and worldwide. The concept of sustainability has been widely debated socially and in the context of scientific research for the past two decades. When applied to the hospitality sector, investigation towards this topic is more re...

Understanding the role of social networks in consumer behaviour: a perspective of the hotel sector in the northern region Abstract: There is a growing importance in the business world to be present in the online environment, it is relevant to understand what kind of performances have better results for consumers. At a time when companies increasing...

The emergence of the Third Sector was destined to reform government failures and consequently improve the quality of life of the vulnerable. Thus, it is important to refer the fact that we witness today the growth of non-profit organizations along with all the cutbacks that the state has imposed on those who are most vulnerable, posing an enormous...

O turismo é uma atividade multifacetada e geograficamente complexa, sendo que cada vez mais o turismo origina novos (e diferentes) segmentos de mercado com interesses individuais distintos. Estes segmentos são caracterizados pelas motivações que os fazem viajar e, por sua vez, pela diferenciação da oferta existente. Em específico, o turismo de shop...

In the past recent years the territorial management as a brand using marketing tools till now used by companies has been gaining ground. In that sense, more people in charge of the territories have been proceeding to the destination branding in order to gain notoriety and differentiate themselves from their competitors. Although this importance has...

O principal objetivo do presente estudo é perceber qual o papel dos eventos culturais na construção da marca, imagem e qualidade percebida acerca de um destino, aplicado ao caso concreto do evento “Braga Romana” na cidade de Braga. Foi conduzida uma investigação de natureza qualitativa e quantitativa por forma a compreender qual a visão dos respons...

Ethical and social responsible consumer behavior has been object of a number of research in the last two decades. Actual consumer behavior has been a neglected topic when compared to a the significant number of studies measuring consumers' ethical attitudes and beliefs. This investigation tries to go deeper in the understanding of ethical consumpti...