María José Samaniego Garrido

• Doctor of Business Administration
• University of Valladolid

Faced with the cutbacks in public funding and the changes taking place in the governance and funding models in the cultural sector, museums must rise to the challenge of devising and implementing strategies to obtain resources from a range of sources and thus reduce public sector dependence. Based on a sample of museums from various countries which...

On the bases of relationship marketing and social capital, this paper aims to explore whether museums' external relationships depend on managers and internal relationships as well as on mode of governance. The empirical findings of a hierarchical regression analysis for a sample of 556 museums indicate that close relationships with the external env...

Online Content Generation and museums

The success of a museum's online communication strategy depends on the organization's ability to construct a Web site that sparks the public's interest and attracts visitors. Organizations tend to adopt one of three approaches: content, interactive or transactional. Museums, like other organizations, are increasingly adopting innovations when commu...

The purpose of this paper is to assess the interrelations between learning orientation, innovation strategy, relationship orientation and economic and social performance in the management of cultural organizations such as museums. We first provide a review of the literature addressing the main constructs involved in the research: learning orientati...

This work seeks to explore the relation between each of the information and communication technologies tools (ICT) used by businesses when purchasing and the various features of purchase orientation (strategic role of purchasing, role of suppliers, relationship with suppliers as well as efficacy and efficiency). The empirical work is based on an an...

Many museums are committed to market orientation as the underlying philosophy for their strategies. This orientation has to be coordinated with a service orientation focused on quality and custody in order to fulfill the museum’s mission. In the current work, the authors analyze the different impact of market orientation and service orientation on...

Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovations in museums as well as its impact on museums’ economic, market and social performance. Secondly, we analyse how the (public–private) funding of such organizations impacts innovation and performance. The empirical work is based on information from a s...

Purpose The purpose of this paper is to explore the relationship between museums and their donor clients (“friends”) by analysing the relative importance of the benefits (material and non‐material) that such friends of the organisation receive, their organisational identification with the museum: and their perceptions of satisfaction, trust, and fu...

The purpose of this research is to analyse empirically how the use of Internet at the various stages of e-procurement impacts the organisational structure of the buying centre in terms of size and composition for a capital good. In this high-risk situation organisational buyers typically undertake extensive, deliberate choice processes involving nu...

The Internet is used by firm purchasers as a source of information in procurement. We propose a model of the determinants and consequences of Internet use in this process. We analyzed whether different Internet tools are used throughout all purchasing phases and whether the characteristics of the buying situation determined the use of the Internet...

Purpose This paper aims to provide evidence of the mediating effect of technological and administrative innovation on the link between market orientation and the economic and social performance of museums. Design/methodology/approach Building on extensive literature, a model of the relationships is developed and empirically tested using survey dat...

El objeto del presente trabajo es conocer el estado de la investigación realizada en el campo de los recursoss humanos en España. Para ello, se han seleccionado los artículos publicados en revistas españolas y ponencias presentadas a congresos nacionales durante el periodo 1999-2004. Partiendo de una base de datos de 310 estudios de recursos humano...

The goal of this paper is to analyze industrial buying behavior. First, the paper reviews the previous work on the relation between the participation, influence, characteristics of the purchase situation, individuals and organizational structure. Among purchase situation conditions frequently mentioned are: novelty, product complexity, buying situa...

La franquicia es una de las formas organizativas de mayor difusión en nuestros días. Su carácter híbrido y flexible la hacen especialmente atractiva como foco de investigación. En este articulo se pretende analizar la misma bajo el prisma de la teoría de la agencia. En concreto, la franquicia es preferible frente a otras organizaciones en la medida...