María De La Paz Toldos

• PhD Psychology & Postdoctoral Program in Marketing
• Professor (Full) at Tecnológico de Monterrey

Consumers play a crucial role in addressing environmental and social challenges through their sustainability actions. The increasing emphasis on consumer responsibility in society, organizations, and academia has been driven by the importance of sustainable consumption. Although there is extensive research on corporate responsibility, only a few st...

La ciberviolencia en el noviazgo es un problema social y de salud pública, por ello la comunidad científica ha incrementado su estudio, aunque la mayoría se ha centrado en población heterosexual y cisgénero. Debido a esto, el objetivo de la presente investigación es identificar factores de riesgo para la ciberviolencia en el noviazgo conformado por...

Mundo Cuervo es un concepto creado por el líder de una de las tequi- leras más antiguas de México cuyo origen y logros aúnan la actividad empresarial de Casa Cuervo, la labor de responsabilidad social y ambiental impulsada a través de la Fundación Beckmann y una visión compartida con diversos actores sociales en la región de Tequila. En este sentid...

Toldos, M.P. y Wood, M.W. (2022) (Coord.), Empresas mexicanas: el viaje hacia un Capitalismo Consciente. Editorial Tirant Lo Blanch.

Objective: To examine the relationship between exposure to multiple forms of child abuse and neglect within the family context and peer victimization at school, accounting for the moderator effect of sex and educational level. Methods: Two thousand four hundred fifteen children and adolescents, aged 9 to 15 years, attending public schools in Mexico...

A lack of touch and feel options inhibits online purchases; to enhance online product presentations, this study suggests a potential influence of rich contextual product displays, relative to plain white backgrounds. The results of five studies reveal that the product usage context influences purchase intentions among female customers. Women and me...

Rojas-Solís, J. L., Hernández-Cruz, S., Morales-Franco, E., & Toldos, M. P. (2020). Ethical and methodological issues in the study of dating violence among young Mexicans: A systematic review. Revista Logos Ciencia & Tecnología, 12(3), 99-114. Disponible en: https://revistalogos.policia.edu.co:8443/index.php/rlct/article/view/1241/1519 ABSTRACT V...

Introduction. The present study examined the ecological-transactional model delineated by Cicchetti and Lynch (1993) and the nature of the association between adolescents’ parental maltreatment and victimization and bullying at school. Method. Multivariate multilevel regression analyses were conducted on a sample of 2.852 adolescents between the a...

Purpose – Previous research has demonstrated that, in retail settings, music has some of the largest effects on consumer behavior. However, it is still unknown how the language of the lyrics (native vs. foreign) affects consumer behavior. In order to address this gap in retail atmospherics, the reported study examines the differential effects of th...

Peer relationships can be shaped as influential factors in the prevalence of bullying episodes. This research aims to analyze the effect of school bullying on the levels of depression of the victims and to what extent it is affected by social support and status in the group and by the profile of victimization. Several hierarchical linear regression...

Peer relationships can be shaped as influential factors in the prevalence of bullying episodes. This research aims to analyze the effect of school bullying on the levels of depression of the victims and to what extent it is affected by social support and status in the group and by the profile of victimization. Several hierarchical linear regression...

Resumen Factores de género como la aceptación de roles de género, el sexismo ambivalente hacia hombres y mujeres, los mitos sobre el amor romántico y la violación pueden justificar y agudizar la presencia de violencia en el noviazgo de jóvenes. Por ello, este estudio analiza la prevalencia de dichos factores y su relación con la violencia cometida...

This study analyzes the relationship between physical abuse in the family context and its influence on the educational context variables (academic performance and social behavior). A totalof 2.852 students aged between 12 and 17 years participated in the study. The results highlight that the students who were abused in the family have higher number...

SEX DIFFERENCES IN SPANIARD ADOLESCENTS’ INSTRUMENTAL AND EXPRESSIVE TRAITSExtensive research has shown that people believe that men and women have differentpersonality traits characterizing women with “expressive” traits and men with “instrumental” traits. Because of the controversial nature of this topic, this research examines sex differences in...

Spirituality had been acknowledged as a key construct to observe in the treatment and recovery from addictions. Due to the individualistic nature of the construct and overlap with religion, it is still not clear how spirituality influence treatment and recovery of individuals. Different treatments and approaches like AA philosophy or spiritual prac...

This study analyzes the relationship between physical abuse in the family context and its influence on the educational context variables (academic performance and social behavior). A total of 2.852 students aged between 12 and 17 years participated in the study. The results highlight that the students who were abused in the family have higher numbe...

Dhruv Grewal (PhD, Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing, and value-based marketing strategies. He has published over 100 articles in journals such as Journal...

Purpose – Music is the atmospheric element in retailing which is easiest and cheapest to control and modify, and previous research has demonstrated that music has some of the largest effects on consumer behaviour. Although music is often considered a universal language, the effects of the language of the music played on consumer behaviour remain la...

This study analyzes the relationship between physical abuse in the family context and its influence on the educational context variables (academic performance and social behavior). A total of 2.852 students aged between 12 and 17 years participated in the study. The results highlight that the students who were abused in the family have higher numbe...

Session 1: The Role of In-Store and Online Retailing Factors Session Chairs: Dhruv Grewal & Anne L. Roggeveen, Babson College Abstract. Because music is easy to control and modify, music is a well-studied retail element (Spence et al., 2014). Music can affect consumer behavior in retail environments and consumers’ emotional states (Jain & Bagdare,...

Purpose – The purpose of this paper is to analyze the effects of brand personality dimensions on purchase intention. Furthermore, the brand personality dimensions are compared to study the differences between users and non-users of 12 brands. Design/methodology/approach – An estimated 400 undergraduate students participated. They were given a ques...

This paper should prove useful to marketing practitioners to understand how Mexican customers perceive their brands and those of their competitors and, therefore, to understand what competitors of these brands can do to increase purchase intention.

A questionnaire based on the Direct Indirect Aggression Scales for Adults (DIAS-Adult, Österman & Björkqvist, 2009), which measures victimisation to and perpetration of aggressive behaviour in intimate relationships, was filled in by 484 students 19-30 years of age in Mexico (n = 380) and in Finland (n = 104). The age difference was not significant...

Few studies have examined adolescents' predictions of aggression involving other adolescents; previous research has focused mainly on studying the perceptions of physical aggression. Therefore, the aim of this study is to explore adolescents' predictions of physical, verbal, and indirect aggression in hypothetical scenarios of aggression and to est...

Estimates of the prevalence of psychological harassment (mobbing/bullying) in the workplace vary enormously from one country to another. One of the main reasons for this variation is the method of evaluation used to make these estimates. Research on mobbing or bullying at work is basically guided by two methods: the perceived victimization method a...

A comparative study measuring differences in the prevalence of conflicts, burnout, bullying, and sexual harassment among municipal employees between two European cities was conducted using a self-report instrument, the Psychosocial Workplace Inventory. The cities were Valencia, Spain (n = 1,007) and Vaasa, Finland (n = 1,979). Significant differenc...

ndirect and Direct Aggression consists of 24 chapters written by distinguished scholars within the field of aggression research, covering indirect aggression, bullying in schools, adult bullying, and societal and biological aspects of aggression. Indirect aggression is the most typical form of aggression used by women in most cultures. It is an agg...

Maximization of pleasure (hedonicity) is a major mechanism in human decision-making by optimizing behavior, as previous research has shown on both sensory pleasure and purely mental pleasure (such as playing video- games or solving mathematical problems). Our group also documented that pleasure is a major factor in decision-making in social situati...

To a large degree, humans use pleasure (hedonicity) maximization to guide decision making, thereby optimizing their behaviour, as shown by research on either sensory or purely mental pleasure (e.g., pleasure from video-game playing or mathematical problem-solving). Our group has now found that pleasure determines decision making in situations of in...

Resumen El presente estudio, de naturaleza retrospectiva, tiene como objetivo determinar las formas principales de agresión (física, verbal e indirecta), el castigo físico y otros eventos potencialmente traumáticos que puede haber experimentado una muestra de universitarios en sus años escolares, los efectos psicológicos que esa agresión tuvo sobre...

La maximización del placer (hedonismo) es un mecanismo importante en la toma de decisiones humanas, tal y como se ha demostrado tanto para el placer sensitivo como para el placer puramente mental. Esta ligazón también se ha demostrado en situaciones sociales relacionadas con la agresión interpersonal y que los seres humanos tienden a tomar decision...

This study examined the construct validity of the Direct & Indirect Aggression Scales (DIAS) (Finland: Abo Akademi University) [Björkqvist et al., 1992c] in 653 adolescents aged 14 to 17 in four Spanish high schools. This paper also examined sex and age differences in aggression. The factor structure of scales was assessed using exploratory factor...

Mención de honor en los Premios Nacionales de Investigación Educativa 2003, modalidad: tesis doctorales. También localizable en el Archivo General de la Universidad Complutense de Madrid. Isaac Peral s/n. Pabellón de Gobierno. 28040 Madrid. Tel. 91 394 69 82. Fax 91 394 69 29 p. 425-518 Pretende profundizar en la comprensión de cómo procesan la inf...

The principal objective of this study was to develop an exploratory investigation of the dimensions of brand personality in Mexico. Furthermore, the brand personality dimensions were compared to study the differences between males and females. An estimated 400 undergraduate students participated. They were given a questionnaire to measure brand per...