Maria Isabel Clímaco

• Instituto Superior de Contabilidade e Administração de Coimbra

In recent years, countless studies have sought to explain and characterise video streaming consumption. Its facet of excessive consumption, the so-called binge-watching, has been privileged in an attempt to define and quantify, if possible, the phenomenon. In this work, we intend to analyse streaming video consumers, aiming to identify the factors...

In last few years, the fast development of digital technology and e-commerce has changed the spending and saving behavior, particularly after the COVID-19 pandemic. There has been a strong evidence in the literature that establishes a relationship between digital literacy and financial literacy. According to this, the study intends to present a des...

This work presents a multi-criterion approach to evaluate the performance of countries regarding fiscal and non-fiscal policies for promoting electric vehicles. The ELECTRE TRI method is used to classify the performance of countries into categories according to the degree of fulfilment of those policies. This multi-criterion decision analysis metho...

O avanço digital levou à proliferação de novas formas de acesso aos conteúdos audiovisuais. Hoje em dia, a televisão já não é o único dispositivo em que o utilizador pode assistir a séries, filmes, vídeos ou documentários. Através da Internet começaram a surgir as designadas plataformas de video streaming que têm despertado no consumidor Millennial...

Este trabalho parte dos constructos da evolução cultural, desde meados do século XX, que está na origem da subcultura Nerd e da popularidade dos artigos relacionados com a Cultura Pop. Nesta subcultura, onde o simbolismo associado ao consumo destes bens é uma forma de se evidenciar, é importante conhecer o seu comportamento enquanto consumidor, nom...

O E-Commerce assume, cada vez mais, um papel relevante na economia portuguesa, na medida em que proporciona melhorias significativas no processo de compra dos consumidores, no sentido em que cria uma maior conveniência e uma experiência diferenciadora no processo de compra. Neste estudo destacamos a importância do E-Commerce no setor alimentar, que...

Obesity is an important problem of public health, which is often initiated by unhealthy behaviours during adolescence. Food habits among young people are generally influenced by their peers, the so-called "peer pressure", as well as other hazardous consumptions such as alcohol, tobacco and drugs. In this work, obesity is viewed as a household produ...

The standard assumption of rational, forward looking behavior has been heavily questioned given the impossibility of understanding some risk consumption behaviors within such a framework. The Becker and Murphy theory of rational addiction made a start on this debate fostering new refinements within the original rational theory framework as well as...