
Margarida OliveiraISCTE-Instituto Universitário de Lisboa | ISCTE · Business Research Unit (BRU)
Margarida Oliveira
PhD in General Management, Strategic and Business Development
Professor in higher education and Researcher in the Business Research Unit (BRU-IUL) - ISCTE
About
13
Publications
6,547
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39
Citations
Citations since 2017
Introduction
Professor in higher education and Researcher in the management & marketing nucleus of the Business Research Unit (BRU-IUL) – ISCTE.
More than 20 years of business experience in the areas of management, human resources, strategy and marketing. Exercise of management functions in business groups with several business areas.
Research interests: management, human resources, strategy, marketing and organizational behavior.
Publications
Publications (13)
In the competitive global marketplace, it is becoming important for organizations to empower employees for productivity reasons. One of the organizational empowerment models with greater support and consistency in the various studies in which it has been used is Spreitzer's Model of Psychological Empowerment in the Workplace, published in 1995. The...
Purpose
Errors are inevitable, resulting from the human condition itself, system failures and the interaction of both. It is essential to know how to deal with their occurrence, managing them. However, the negative tone associated with them makes it difficult for most organizations to talk about mistakes clearly and transparently, for fear of being...
A digital transformation in the world, the purchase of products, or possible services, is just a click away through e-commerce. The online consumer is increasingly knowledgeable and demanding. That’s why in online shopping it is important to maintain the good relationship between the company and the customer. This investigation aims to study the im...
The COVID-19 pandemic is the biggest problem facing the world nowadays. Each country in the world has its own characteristics, which means that its governments, at different rhythms, adopt identical measures to combat this new virus. This article aims to perform a comparative study between countries with a population similar to the Portuguese in nu...
The current environment VUCA (Volatile, Uncertain, Complex and Ambiguous) imposes great challenges and constant changes in the business environment, requiring organisations to perform better and better. Companies must constantly reinvent themselves in search of distinguishing competitive advantages, which can often rise from their own internal mana...
Num ambiente Volátil, Incerto, Complexo e Ambíguo (VUCA), a palavra cultura surge como uma das necessidades essenciais/fundamentais para a compreensão do comportamento organizacional.
Todo e qualquer gestor que ambicione o melhor para a sua organização, procura manter os seus colaboradores satisfeitos. Desse modo, tem interesse identificar as variá...
Tourism is the fastest growing sector in the world, leading to the creation of businesses, infrastructures, employment and revenue. The central region of Portugal combines ideal conditions to be a tourist destination in motivational and attractive terms, due to the great diversity of resources that it offers its visitors: climate, landscapes, monum...
The Offer of Tourist Routes to Increase Tourist Stay in Hotels
Abstract
Tourism has an important economic, social and cultural impact. There has been an increasing number of tourists and offer of touristic places and accommodation. According to the World Tourism Organization there were 1235.2 million of international tourists’ arrivals around th...
No mundo atual, as empresas enfrentam grandes desafios, de destacar os fenómenos da globalização e internacionalização dos mercados, a inovação e as alterações constantes decorrentes das transformações económicas, políticas e sociais. Neste contexto, o Contrato Psicológico assume uma forte relevância, na medida em que, permite por um lado, analisar...
Com a crescente inovação tecnológica e evolução de técnicas e processos de negócio, as organizações têm, permanentemente, de procurar vantagens competitivas, que podem partir muitas vezes dos seus processos estratégicos de gestão, para se adaptarem de forma eficiente e destacarem-se no mundo empresarial.
Os erros são indissociáveis da própria natur...
Atualmente, as mudanças rápidas e frequentes impulsionadas pela tecnologia da informação e por fenómenos económicos, obrigam a que as organizações e os seus colaboradores tenham de gerir mais rapidamente o conhecimento. Perante este cenário, cada vez mais competitivo e em constante mutação, torna-se imperativo criar, adquirir, renovar, partilhar e...
Tourism has an important economic, social and cultural impact. There has been an increasing number of tourists and offer of touristic places and accommodation. According to the World Tourism Organization there were 1235.2 million of international tourist arrivals around the world in 2016, representing an increase of 3.9%. In Portugal, in particular...
Good moments in life should be lived intensely and preferably in a multivariate tourist destination. The weather, the landscapes, the monuments, the museums, the churches, the gastronomy, the wines, among other factors makes Santarém an excellent tourist destination. The city of Santarém is located in Alentejo region and is considered the Gothic ca...
Projects
Project (1)