Margaretha Pink Berlianto

Universitas Pelita Harapan | UPH · Department of Management

Penelitian ini menguji model hubungan yang berpengaruh antara kepemimpinan yang melayani dan komitmen organisasi di seluruh struktur dan pemberdayaan psikologis, dengan fokus pada hubungan antara pemimpin dan pengikut yang saling bergantung dalam organisasi nirlaba. Kemudian model ini juga menguji dampak dari kepemimpinan yang melayani pada komitme...

The massive growth of SMEs gave an opportunity to the tech industry in creating innovations. Applications with advanced and user-friendly features offered SMEs owners an opportunity to enlarge their businesses. This study’s objective is to discuss the impact of brand authenticity and brand community towards brand trust and SME growth in case of use...

–Many industry in the world affected by Covid-19 pandemic,it can be seen from world gross domestic product that decreased, this event also affect Indonesia. Meanwhile there are industries that are not affected by this situation such as technology industries like movie apps. Netflix as one of the leading company in the world grow a lot during the pa...

The industrial revolution 4.0 which is supported by very rapid technological advances creates many opportunities to innovate and create many new business models, which has an impact on the emergence of new technology-based companies, one of which is the emergence of applications that offer online food delivery services such as GoFood. Along with th...

Background: Customer loyalty is a major factor for all industries, including in service industry. One of the service industries is the healthcare industry. In the healthcare industry today, there’s a change approach from paternalistic (doctor-led) to patient-centered. In patient-centered approach, the patient participates for the decision of the se...

p>The purpose of this study is to investigate the negative effect of pre-shopping preparation tendency toward impulse buying, the negative effect of positive shopping enjoyment tendency toward positive affect, the positive effect of impulse buying tendency toward urge to purchase, the positive effect of positive affect toward urge to purchase, the...

p>The purpose of this study is to investigate the effect of brand experience’s dimension which is sensory, affective, behavioral, and intellectual experience on the dimensions of customers’ brand loyalty (willingness to pay more, word of mouth, and repurchase intention) and its impact towards brand equity at the Sushi Tei restaurant located in Supe...

Entrepreneurs become the foundation for a stable economic recovery. The health sector, especially nursing, can be transformed to be more innovative base on personal characteristics. The purpose of this study is to identify the influence of individual traits (locus of control, need for achievement, creativity & risk-taking) on entrepreneurial intent...

Abstract: The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness. This competition has resulted in them competing to increase competitiveness by using logos...

This study intended to determine the impact of motivation, discipline, job satisfaction to performance of women lecturers of PH private university. The background of this study because women lecturers who have motivation, discipline, job satisfaction is expected to show their best performance. The study was conducted with quantitative methods, usin...

This study aims to investigate the positive effect of perceived usefulness, compatibility, enjoyment, credibility, peer communication on consumer attitudes, the positive effect of consumer attitudes towards consumers' intention to engage, and the positive effect of consumers intention to engage on consumers' intentions to purchase. This study used...

This study aims to investigate the effect of brand image, perceived value, and loyalty programs on satisfaction and the effect of satisfaction with customer advocacy on Garuda Indonesia airways customers. The population of this study was individuals who had used Garuda Indonesia airways by distributing questionnaires as many as 200 samples. The sam...

This study aims to analyze the effect of service quality on satisfaction, and the relationship of satisfaction, trust, and commitment to the revisit intention in the salon industry. There are five hypotheses tested in this study. The samples size that feasible and can be used are 185, by distributing questionnaires to salon customers’ X in Jakarta....

No studies have been conducted to link three variables of work values, internal marketing, and job satisfaction in predicting employee loyalty. Therefore, this research aims to fulfill the gap by developing a model that include work values, internal marketing, and job satisfaction in assessing employee loyalty in educational context. This research...

p>Daring service provider business is growing rapidly at this time, followed by fierce competition between daring service providers. It is very important for them to survive and win in this business competition. For that, they need to identify their service quality from their site based on customers’ perception, knowing the satisfaction of their cu...