Margaret DeFleur

Louisiana State University | LSU · Manship School of Mass Communication

While government agencies and health organizations have increased efforts to provide online information about health care quality and costs, we know little about whether individuals seek out or understand this information. Using results from a Louisiana telephone survey (N = 1030), we examine intent to use a website devoted to information about hea...

This study seeks to better understand why faculty accept or resist seeking academic leadership positions such as dean or director, associate dean, or department chair. It seeks to improve understanding of the attitudes faculty hold about administration, the barriers they see to moving into administrative roles, and the reasons some choose an admini...

A national survey of health care administrators was used to assess the acceptability of a job applicant's qualifications that included a degree earned online, partly online, or in a traditional program. A questionnaire was sent in response to job advertisements that were posted in newspapers from 38 metropolitan areas throughout the United States....

A national survey of hiring executives was conducted to assess the acceptability of a job applicant's qualifications for employment that included a degree earned solely online or one that included a significant amount of online coursework. The questionnaire was sent in response to job advertisements posted in newspapers in eight major metropolitan...

A national survey was used to assess the acceptability of a job applicant's qualifications that included online coursework. The questionnaire, sent to hiring committee chairpersons, described three hypothetical applicants who earned degrees through a "traditional" institution, a "virtual" institution, and "mixed" coursework. The respondents were as...

THIS PAPER PRESENTS the results of a nationwide survey of deans, associate deans, and directors who make recommendations concerning the admission of applicants to graduate programs in their colleges and universities. A questionnaire was sent to a sample of academic officers in public and private institutions describing three different types of appl...

In this article, a theory of the recall of spot news stories is developed from a large literature on psychological attention sets, principles of perception, cognitive processing, and patterns of distortion in recall and retelling. The theory consists of a set of 6 linked assumptions and a final inferred proposition. It describes the general nature...

This study reports results of a large-scale experiment in which subjects were exposed to news stories presented by one of four media. The goal was to provide both baseline data and a reasonably definitive answer as to the relative level of recall resulting from presentations by newspapers, computer screen, television and radio while controlling for...

Traducción de: Fundamentals of human communication Incluye bibliografía e índice