Marcus Goncalves

Boston University | BU · Administrative Science [MET]

This study explores the motivations and constraints of Iranian women entrepreneurs within a restrictive socioeconomic and cultural landscape. It adopts a qualitative approach and utilizes semi-structured interviews to investigate the complex interplay between financial limitations, gender biases, and regulatory challenges entrepreneurs face. These...

This study explores the unique realm of women’s entrepreneurial leadership within Stewart’s role demands-constraint-choice in Greece. This brings to light the underrepresented role of women entrepreneurs in the country and sets out to fill the literature gap by exploring their distinct motivations and leadership. By employing a qualitative method a...

About this book In a constantly changing global environment, businesses must maneuver through cultural, economic, and political intricacies to accomplish long-lasting expansion and adhere to environmental, social, and governance (ESG) criteria and regulations. How can businesses effectively handle these complex variables to succeed globally? Globa...

An overview of the bibliometric analysis of research on women entrepreneurship, at the Web of Science covering publications from 2019 to 2024.

Exploring the initiatives and programs supporting women entrepreneurs' economic empowerment in Iran.

This study delves into Lebanon’s women entrepreneurs and their pivotal role in economic advancement and innovation amidst gender inequality and social discrepancies. It examines these women’s multifaceted challenges and opportunities, employing the Demand-Constraint-Choice (DCC) framework to unravel their motivations, leadership roles, and decision...

This study delves into the role of women’s entrepreneurship in Ireland, employing a demand-constraint-choice framework to analyze motivations and factors influencing entrepreneurial ventures. Qualitative research using semi-structured interviews provides a comparative analysis of motivations, perceptions, and experiences across Ireland’s cultural a...

This research delves into international entrepreneurship development, explicitly focusing on elucidating the internationalization entry modes embraced by small and medium-sized enterprises (SMEs) hailing from Lusophone African nations. It provides a critical analysis of established internationalization frameworks, emphasizing their fundamental char...

Internationalization theories posit that emerging market enterprises utilize different entry modes than those in advanced economies. While research has explored various internationalization approaches, scant attention has been paid to how Turkish small and medium enterprises (TSMEs) internationalize and the factors influencing their entry mode. Thi...

This presentation explores a preliminary analysis of the diverse drivers, challenges, and socio-cultural forces shaping women's entrepreneurial journeys in Greece, Iran, Ireland, Lebanon, Mexico, and Kazakhstan.

This study delves into the internationalisation of Turkish small and medium-sized enterprises, focusing on entry modes and the multifaceted challenges they encounter in global market integration. Employing a qualitative method, the research synthesises data from semi-structured interviews with Turkish SME managers, revealing insights into internati...

This research explores Kazakhstan's venture capital (VC) landscape, focusing on its evolution, challenges, and strategies for sustainable development. Using a mixed-methods approach, the study combines qualitative interviews with quantitative market data to examine the VC ecosystem and its role in driving innovation and economic growth. Key finding...

This study provides valuable insights into the experiences and perspectives of women entrepreneurs in Greece, contributing to understanding the factors driving and shaping their entrepreneurial journeys.

This study explores the unique realm of women’s entrepreneurial leadership within Stewart’s role demands-constraint-choice in Greece. This brings to light the underrepresented role of women entrepreneurs in the country and sets out to fill the literature gap by exploring their distinct motivations and leadership. By employing a qualitative method a...

Market Research and Analysis: Methods, Design, and Data provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. It is geared toward business management professionals and graduate student...

This study investigates women entrepreneurs’ multifaceted challenges and opportunities in Lebanon, using the Demand-Constraint-Choice (DCC) framework to analyze their drivers, motivations, and challenges. Through a qualitative research approach, the study adopted semi-structured interviews with twelve female entrepreneurs from various sectors in Le...

This paper analyzes Kazakhstan's venture capital (VC) industry within the context of Asia's developing markets, exploring its evolution amidst global innovation trends. Kazakhstan's potential for growth in tech startups is evident through governmental policies and the establishment of the Astana International Financial Centre. However, challenges s...

This presentation examines Kazakhstan's venture capital sector within Asia's developing markets, highlighting the influence of governmental support and the Astana International Financial Centre on the growth of tech startups. Through a literature review and research with local VCs, it addresses challenges like market instability, regulatory hurdles...

This paper investigates women's entrepreneurial leadership within Stewart's role demands-constraints-choices in Mexico. It highlights the underrepresented role of female entrepreneurs in Latin America and aims to fill a literature gap by examining their unique motivations and leadership styles. Adopting a qualitative method and semi-structured inte...

This research investigates the ethical and privacy issues arising from using AI andML in neuromarketing, framed by rule utilitarianism. It assesses the impact of these technologies on consumerprivacy and human rights through a combination of literature review, bibliometric analysis, and empirical data fromsurveys and interviews with experts in the...

Advances in neurotechnology contribute to businesses’ competitiveness in consumer marketing strategies. The increasing use of neuromarketing’s AI/ML algorithms in consumer response prediction and classification for analyzing consumer behavior and preferences carries ethical concerns. The application of rule utilitarianism theory offers an understan...

This research delves into international entrepreneurship development, explicitly focusing on elucidating the internationalization entry modes embraced by Small and Medium-sized Enterprises (SMEs) hailing from Lusophone African nations. It provides a critical analysis of established internationalization frameworks, emphasizing their fundamental char...

Female entrepreneurs in Central Asia contribute to economic development through their business establishment and workplace creation for others. Research shows that the motivation of women to start a business differs based on time and place-specific factors. Extant studies argue that women in developing economies opt for entrepreneurship because of...

The book focuses on the dynamic relationship between the government, entrepreneurs, and researchers. To carry out this task, we develop a framework based on the entrepreneur as a critical actor that combines this approach with intermediary functions to assess the increasing popularity of the startup culture in Kazakhstan. In the ever-increasing dig...

Nigeria, Africa's largest economy, has a great need, and strong potentials, to grow its export sector. For decades, the country was a top-six crude oil producer among the trade cartel, Organisation of the Petroleum Exporting Countries (OPEC), and currently has an export quota of 1.8 million barrel per day. But from contributing more than a quarter...

Nigeria, Africa's largest economy, has a great need, and strong potentials, to grow its export sector. For decades, the country was a top-six crude oil producer among the trade cartel, Organisation of the Petroleum Exporting Countries (OPEC), and currently has an export quota of 1.8 million barrel per day. But from contributing more than a quarter...

This chapter assesses neuroscience, related technologies and applications, and its implications for organisational studies and management. It also reviews neuroscientific tools to understand the neural features of management decision-making and customer/consumer behaviour, its origins, and underlying principles. For this purpose, the chapter starts...

Consumers' selections and decision-making processes are some of the most exciting and challenging topics in neuromarketing, sales, and branding. Multicultural influences and societal conditions are also crucial to consider from a global perspective. Applying neuroscience tools and techniques in international marketing and consumer behavior is an em...

This research seeks to offer guidelines to assist market researchers, marketing professionals, data scientists, and developers in using neuromarketing and machine learning algorithms ethically for consumer behavior and preferences, customer segmentation, and buyer targeting while maintaining the benefits provided to customers and businesses across...

The adoption of project management techniques is a crucial decision for corporate governance in construction companies since the management of areas such as risk, cost, and communications is essential for the success or failure of an endeavor. Nevertheless, different frameworks based on traditional or agile methodologies are available with several...

This chapter assesses neuroscience, related technologies and applications, and its implications for organisational studies, management and marketing. It also reviews neuroscientific tools to understand the neural features of management decision-making, and customer/consumer behavior, its origins, and underlying principles.

Neuromarketing, the scientific study of the nervous system applied to marketing, is evolving rapidly. Marketers recognize that brain and biometric studies lead to a deeper understanding of consumer preferences. This research provides a historically accurate timeline of significant discoveries, plus a review of present-day neuromarketing tools and c...

The covers diverse economic and business implications of the COVID-19 pandemic. It deals with both micro and macro implications, including such topics as reconfiguration of global value chains, impact on SMEs and their internationalisation, effects for the industry, capital flows and overall economic situation. The book looks at economic implicatio...

For a more responsible and inclusive technological innovation system (TIS), entrepreneurs should strategically frame the technological innovation field in which they are inserted with diversity, equity, and inclusion (DEI) and environmental, social, and governance (ESG) criteria in mind. The literature on TIS system functions that need to be stimul...

The Technological Innovation Systems (TIS) framework has become popular for analyzing innovation dynamics and as a systematic approach to understanding the development of new technologies. This paper aims to identify the main drivers and issues faced by EdTech startups and the entrepreneurs' innovation role within Kazakhstan's entrepreneurial ecosy...

The international trade in goods showed remarkable resilience and set a new record in Q3 2021 despite the impact of the COVID-19 pandemic. Using primary data from California, this study focuses on the perceived effectiveness of a critical driving force, the government assistance programs, including traditional export assistance programs (EAPs) and...

Consumers' selections and decision-making processes are some of the most exciting and challenging topics in neuromarketing, sales, and branding. Multicultural influences and societal conditions are also crucial to consider from a global perspective. Applying neuroscience tools and techniques in international marketing and consumer behavior is an em...

Case study analysis of internationalization strategies of Lusophone-African SMEs in Angola and Mozambique. A proposal of an integrated internationalization approach.

This study focuses on extant internationalization theories, attempting to elucidate the entry modes adopted by Lusophone African SMEs. It offers a critical overview of the leading frameworks, focusing on their primary attributes, challenges, and pitfalls in depicting similarities in the internationalization process and shortfalls in entry mode pred...

Digital transformations challenge enterprises' adaptability, development, technology integration, and resilience to evolve their business models. Accelerated by the COVID-19 pandemic, businesses are increasingly characterised by a pervasive role of business digitalisation redefining organisations' management of customer experience efficiencies. It...

New advances in neuromarketing contribute to the competitiveness of businesses and consumer marketing strategies. Nevertheless, the increasing use of neuromarketing algorithms in consumer response prediction and classification, such as Artificial Neural Networks (ANN), Support Vector Machine (SVM), and Linear Discriminant Analysis (LDA), among othe...

This study relies on primary data gathered from Goncalves (2016) utilizing a qualitative survey online and semi-structured interviews conducted with executives in Angola and Mozambique. A subset of questions in the interview focused on TIS as a competitive advantage for frontier economy MNE’s internationalization, exploring the framework's applicab...

A search query for "Technological Innovation System" and “TIS” was entered into the Boston University online library and Google Scholar, focusing on peer-reviewed journals over the last seven years. Results generated from this search were reviewed, documented, and assessed. The list was coded to quantify volumes for each topic (see Appendix A). Tab...

For a more responsible and inclusive technological innovation system (TIS), entrepreneurs should strategically frame the technological innovation field in which they are inserted with diversity, equity, and inclusion (DEI) and environmental, social, and governance (ESG) criteria in mind. The literature on TIS system functions that need to be stimul...

This study focuses on the effectiveness of export assistance programs (EAPs) perceived by the SMEs in Central California before and during the Covid-19 pandemic. Through the survey data and semi-structured interviews conducted with representatives from community banks and related government agencies, we find that EAPs were perceived less effective...

This study focuses on extant internationalisation theories, attempting to elucidate the entry modes adopted by Lusophone African SMEs. It offers a critical overview of the leading frameworks, focusing on its primary attributes, challenges, and pitfalls in depicting the internationalisation process similarities and shortfalls in entry mode predictio...

Abstract: This study focuses on the effectiveness of export assistance programs (EAPs) perceived by the SMEs in Central California before and during the Covid-19 pandemic. Through the survey data and semi-structured interviews conducted with representatives from community banks and related government agencies, we find that EAPs were perceived less...

Accelerated by the COVID-19 pandemic, businesses are increasingly characterised by a pervasive role of business digitalisation redefining organisations' management of customer experience efficiencies. Digital transformation challenges enterprises' adaptability, development, technology integration, and resilience in evolving their business models. I...

The global business landscape is increasingly characterized by the pervasive role of business processes digitalization, which has been accelerated after the breakout of the COVID-19 pandemic worldwide, redefining how organizations manage customer experiences efficiencies. Digital transformation is challenging the organizations’ ability to adapt, de...

The Integrated Internationalization Approach Method (IIAM), which offers an integration of the main internationalization frameworks and important distinctive considerations LASMEs adopt when developing an internationalization strategy. These are important considerations when attempting to analyse the internationalisation process taken by LASMEs, in...

Accepted Abstract: The proposed presentation is a concept paper, which offers a new framework for the research of the internationalization process of MNEs, particularly in emerging and frontier economies. Using a case study approach based on research conducted in Angola and Mozambique (2016), I introduce a new framework for the research on internat...

Macroeconomics is at the heart of the debate when it comes to sustainable global capitalism. It encompasses the whole economic system of a country (and the world!), especially concerning general levels of output and income and the interrelations among sectors of the economy. In any part of the world, businesses cannot become genuinely sustainable u...

Sustainable capitalism is more than a response to the environmental crisis. In this book, the authors propose a new conceptual business model as a contribution to global sustainable capitalism in the making in an attempt to assist in the education of global stakeholders about the importance, the rationale, and the pathway to the introduction of sus...

Over the last two decades, business schools have been exposed to a lot of criticism supporting mainstream economic and business model even when things got out of hand. But some have claimed that this is only understandable since business schools are also businesses that belong to the same business model as the rest of the global economy. They have...

This study investigates internationalization strategies of Lusophone Africa multinational enterprises (LAMNEs) from Angola and Mozambique. While previous scholarship examining the investment decisions and actual investment commitments found that MNEs make choices to internationalize incrementally to reduce uncertainty, this study expands the body o...

This study investigates the internationalisation strategies of Lusophone Africa multinational enterprises (LAMNEs) from Angola and Mozambique. While previous scholarship examining the investment decisions and actual investment commitments found that MNEs make choices to internationalize incrementally to reduce uncertainty, this research expands thi...

This study investigates the internationalization strategies of Lusophone Africa multinational enterprises (MNEs) from Angola and Mozambique, more specifically their entry mode. Information was gathered through a survey of 29 MNEs upper management respondents and subsequent face-to-face semistructured interviews with 24 of them in their countries. T...

39 MNE's executives from Angola and Mozambique were interviewed face-to-face, in Portuguese, digital recordings transcribed and translated into English. Results were coded and presented in Portuguese and English, to check for validity and ethos themes.

This study investigates the internationalisation strategies of Lusophone Africa multinational enterprises (LAMNEs) from Angola and Mozambique. While previous scholarship examining the investment decisions and actual investment commitments found that MNEs make choices to internationalize incrementally to reduce uncertainty, this research expands thi...

This presentation, delivered at University Estacio de Sa, in Vitoria, ES, Brazil, summarizes the results of a study aimed at the use of social media in qualitative research in the field of International Business (IB). It offers an illustrative case based on qualitative research on internationalization modes of LAMNEs conducted by the authors in Ang...

Social media platforms are allowing African enterprises to improve their international market presence, across African and beyond, and reach potential clients all over the world. As a result, more companies, both big and small, are starting to utilize them in their internationalization strategy. These enterprises can perform various business functi...

A lot of African internet-based MNEs have adopted an international marketing approach called glocalization-which describes products or services that are developed and distributed globally, but have also been customized to fit the local environment.

This study investigates the internationalisation strategies of Lusophone Africa multinational enterprises (LAMNEs) from Angola and Mozambique. While previous scholarship examining the investment decisions and actual investment commitments found that MNEs make choices to internationalise incrementally to reduce uncertainty, this research expands thi...

Public policy at national and regional levels in Africa can play a significant role in enabling entrepreneurs and their enterprises operate across national boundaries, a process technically referred to as internationalization. While there are no standard policies or approaches to support the internationalization processes, there are multiple factor...

From the SME/MNEs interviewed in 2016 in Angola and Mozambique regarding their internationalization modes, 41 percent of enterprises were in the professional service industry, followed by banking (27.5 percent), and 14 percent in manufacturing. Another four percent of respondents indicated other industries not listed, such as medical diagnostics, w...

From the SME/MNEs interviewed in 2016 in Angola and Mozambique regarding their internationalization modes, 52 percent of the respondents indicated their enterprise employed 21-200 people, 31 percent indicated 0-20 employees and 3.4 percent had more than 500 and 1000 employees respectively. These results indicate that the great majority (83 percent)...

Per the World Economic Forum (WEF, 2013 ), Angola, with a population of 20.8 million people, had a GDP of USD$122 billion by the end of 2013, with a per capita GDP of USD$5,846. The country’s economy represents only 0.15 percent of the world’s total GDP in terms of purchase parity power (PPP). Nonetheless, its economic has grown substantially since...

As observed in Table 2.4a, the amount of information, expressed in thousands (K) available on both google.com and google.scholar.com regarding OFDI from AE is significantly larger (456K hits) than from EE, scoring 145K fewer hits. The amount of information on OFDI from FE is substantially less, only 95K hits, a gap of 361K hits less than AE and 216...

Framework for investigating internatinalization strategies of MNEs from Angola and Mozambique, which combines three frameworks, including the Uppsala model, the eclectic paradigm and the CAGE distance framework. The integration of these three frameworks provide richer and more comprehensive understanding of the mode of entry of Lusophone African MN...

The future of Africa's development lies in the hands of small and medium-sized enterprises (SMEs) and their ability to expand across the continent. These are the enterprises that will create most of the private sector jobs for a rapidly-growing labour force. In an open economy, these SMEs can internationalize and meet surging demand for products an...

Lusophone African (LA) multinational enterprises (LAMNEs) are becoming a significant pan-African and global economic force regarding their international presence and influence. However, given the extreme poverty and lack of development in their home markets, many LA enterprises seeking to internationalize lack resources and legitimacy in internatio...

Expanding a business abroad can often represent an excellent opportunity for the local enterprise to reach a range of new customers. But internationalisation is a dynamic process, and there is no one-size-fits-all method to it. Therefore, enterprises of all sizes tend to follow specific patterns as they expand across borders. Internationalization o...

The year 2016 marks the 25th anniversary of the official inauguration of the Commonwealth of Independent States (CIS), a free association of sovereign states comprised of Russia and 11 other republics that were formerly part of the Soviet Union (The CIS—Belarus, Moldova, and Ukraine; the South Caucasus—Azerbaijan, Armenia, Georgia plus disconnected...

ABSTRACT Internationalization theories suggest that enterprises from emerging and frontier markets will adopt different entry modes than those in advanced economies. Very few studies to date, however, examine the process of how multinational enterprises (MNEs) from frontier markets internationalize or evaluate which factors influence their mode of...

The theme will be on impact investing. What is it? Why is it important? How does it work? This theme is especially important for frontier markets, typically unable to attract conventional investors, but also very important to investors, as it offers impressive opportunities.

The theme will be on impact investing. What is it? Why is it important? How does it work? This theme is especially important for frontier markets, typically unable to attract conventional investors, but also very important to investors, as it offers impressive opportunities.”

Several internationalization theories have made great contributions in explaining MNE's internationalization process. It has been suggested that the determinants of entry mode choice of MNEs from emerging and frontier markets differ from those of comparable enterprises from advanced economies. Studies suggest there is a need to expand the framework...

Several internationalization theories have been developed over the past few decades that have made great contributions in explaining enterprise internationalization and their mode of entry strategy. It has been suggested that the determinants of entry mode choice of enterprises from emerging and frontier markets differ from those of comparable ente...

ABSTRACT Several internationalization theories have been developed over the past few decades that have made great contributions in explaining enterprise internationalization and their mode of entry strategy. It has been suggested that the determinants of entry mode choice of enterprises from emerging and frontier markets differ from those of compa...

What is the "American Dream"? This book's author argues that contrary to what many believe, it is not achieving the wealth necessary to enter the top one percent but rather becoming members of the great middle class by dint of hard work and self-discipline. • Includes content related to all the themes of the National Curriculum Standards for Social...

What is the "American Dream"? This book's author argues that contrary to what many believe, it is not achieving the wealth necessary to enter the top one percent but rather becoming members of the great middle class by dint of hard work and self-discipline. • Includes content related to all the themes of the National Curriculum Standards for Socia...

Diversity has become a politically charged buzzword. It has become the great issue of our time and has come to occupy a key position in public discourse, particularly concerning education policy. To some, particularly on the academic front, it is an aspiration and a collective appeal. But to many, diversity can be also a type of threat from within,...

This article was published by a major journal in Maputo, Mozambique, in Portuguese, arguing the risks of mismanagement of resource rich countries, be it by poor governance or corruption, or both. It provides examples of successful stories, such as Norway and Chile.

Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets is also very important in enabling corporation and international business professionals to fully realize the potential for strategic globalization, which empowers them to compet...

This book provides relevant and timing information addressing a significant aspect of the economic, political, and social transition in Central and Eastern Europe over the last several decades, integrating historical data with the most recent political and economic reporting based on the author’s research. Analysis include assessments, opinions, an...

There is intense competition among emerging markets to capture their share of the global economy. This presentation attempts to address questions that are germane to accomplishing this goal. Most important to this end is the study and practice of international business and foreign trade.

This book provides relevant and timing information addressing a significant aspect of the economic, political, and social transition in Central and Eastern Europe (CEE) over the last several decades, integrating historical data with the most recent political and economic reporting based on the author’s analysis. Analysis include assessments, opinio...

Nearly seven decades ago, six countries in Western Europe (Belgium, France, West Germany, Italy, Luxembourg, and the Netherlands) decided to take economic cooperation to the next level. The vision of the EU founding states, epitomized by the Schuman Declaration in 1950, was to tie their economies so closely together that war would become impossible...

Nearly seven decades ago, six countries in Western Europe (Belgium, France, West Germany, Italy, Luxembourg, and the Netherlands) decided to take economic cooperation to the next level. The vision of the European Union (EU) founding states, epitomized by the Schuman Declaration in 1950, was to tie their economies—including the reemerging West Germa...

Nearly seven decades ago, six countries in Western Europe (Belgium, France, West Germany, Italy, Luxembourg, and the Netherlands) decided to take economic cooperation to the next level. The vision of the European Union (EU) founding states, epitomized by the Schuman Declaration in 1950, was to tie their economies—including the reemerging West Germa...

The following is a brief scanning of the Central and Eastern Europe (CEE) countries to help in the understanding of their challenges and competitive advantages in furthering their economies and global market integrations that were discussed throughout the book.

The emerging markets have been the source of global economic growth for quite some time now, with far-reaching effects to the rest of the world, in particular to advanced economies. It is not news that emerging markets have become the sweethearts of the financial press and a favorite talking point of governments, foreign trade advisors, and corpora...

This expert guide to the Foreign Corrupt Practices Act (FCPA) provides a brief overview and history of the FCPA, while also describing the fundamental purpose and requirements of the law. Enforcement and penalties are also discussed. Many real-world examples are provided of FCPA violations and actions along with information on tools and services av...

Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have...

More than half a decade has passed since the financial crisis hit, traversing the global economy very rapidly, confirming just how interconnected the world has become as ideas, information, capital and new technologies have streamed across borders with increasing ease over the past decades. Nevertheless, the lack of sustained financial crisis respo...