Marcos Mayo-Cubero

Marcos Mayo-Cubero
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Marcos verified their affiliation via an institutional email.
Verified
Marcos verified their affiliation via an institutional email.
  • Phd
  • Professor at Complutense University of Madrid

Profesor de Periodismo en @UCMccinf | PhD in Journalism @unicomplutense | Former visiting fellow at @Harvard

About

25
Publications
2,796
Reads
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115
Citations
Introduction
Marcos Mayo-Cubero is a professor of journalism at the Complutense University. In 2024 summer, he was conducting research at Harvard University as a visiting professor. He holds a Ph.D. in communication studies and is the former director of the MA in TV Journalism-Antena 3. He has served as an expert evaluator the European Commission. With over twelve years of experience as a TV news reporter in Spain, he worked on major investigative corruption cases like "The Panama Papers".
Current institution
Complutense University of Madrid
Current position
  • Professor
Additional affiliations
October 2017 - August 2019
Rey Juan Carlos University
Position
  • Lecturer
Description
  • Teaching theory and practice in undergraduate and postgraduate courses: 'TV Journalism' (6ECTS) and 'Audiovisual Production' (6ECTS)
September 2019 - January 2023
Nebrija University
Position
  • Professor
Description
  • Professor and Research fellow at the H2020 Mediatized EU project / Director of the MA in TV Journalism-Antena 3
Education
September 2011 - January 2016
Complutense University of Madrid
Field of study
  • Communication
September 2008 - September 2011
Complutense University of Madrid
Field of study
  • Communication
September 2000 - June 2004
University Carlos III de Madrid
Field of study
  • Journalism

Publications

Publications (25)
Chapter
Full-text available
El capítulo «Aplicación y principios éticos de la inteligencia artificial en medios audiovisuales: el caso de Sky News» pretende ayudar a entender cómo se está aplicando la inteligencia artificial (IA) en las redacciones de las cadenas de televisión. Para ello, explora las oportunidades y los riesgos en la convergencia entre la IA y el periodismo a...
Chapter
La pandemia de la Covid-19 ha sido un punto de inflexión en cuanto a los aspectos comunicativos en el sector de la economía en el seno de la Unión Europea. En este sentido, la respuesta a las consecuencias de la pandemia ha sido muy diferente a las de las crisis económicas que han sufrido los países de la Unión Europea en años anteriores. Ambos fac...
Chapter
Full-text available
Este artículo no es un artículo. Es una reflexión crítica sobre cómo forjar a los periodistas del futuro. No pretende ofrecer una visión exhaustiva, pero sí panorámica sobre los estudios de Periodismo en España. Con las opiniones y experiencias de una decena de profesores y profesoras exploramos si los estudios se ajustan a la demanda de la industr...
Preprint
This paper explores the relationship between the reliance on different information sources and infodemic exposure in the early phases of the pandemic. The aim is to identify the sources that create less infodemic. We analyze high-quality secondary data from two studies using a 10-country sample: the US, UK, Canada, Brazil, France, Germany, Italy, J...
Article
Full-text available
The Covid-19 pandemic has been a turning point in terms of communication and economics within the borders of the EU. Hence, the economic response to the consequences of the pandemic has been different from previous crises. Both factors influence the media's representation of the European project, and the construction of this image is particularly r...
Article
Full-text available
La conceptualización de la UE como potencia normativa (NPE) se ha convertido en un marco teórico central en el campo de los estudios europeos. Un concepto que destaca el papel de la UE en la promoción de los principios normativos, en particular los relativos a sus valores fundamentales tal como se establece en el artículo 2 del Tratado de Lisboa: d...
Article
Full-text available
The conceptualization of the EU as a normative power has become a central theoretical framework in the field of European studies. This concept highlights the EU’s role in the promotion of normative principles, particularly those concerning its core values as laid out in article 2 of the Lisbon Treaty: human dignity, freedom, democracy, equality, th...
Article
Full-text available
Las redes sociales son una herramienta clave para la comunicación de emergencias. El análisis de métricas puede ayudar a evaluar la efectividad y colaborar en la mejora de la gestión informativa. Este estudio de caso analiza las publicaciones de la cuenta oficial de Twitter de Emergencias 112 Comunidad de Madrid, durante cinco meses. Se exploran la...
Article
Full-text available
This article explores how the main Spanish newsrooms structure news production in the digital convergence from a quantitative approach. The data come from a nationwide survey applied to 30 editors-in-chief of Spain’s leading newspapers, radios, televisions, and digital natives. We study the newsroom size, news sections weight, freelancers, news age...
Chapter
Full-text available
Un revelador viaje académico coordinado por Ana Pérez-Escoda y Juana Rubio Romero que intenta responder a esta incisiva pregunta desde dos esferas. La primera analiza el fenómeno desde la política, la sociedad, la educación, el género, la desinformación y la cultura. Y la segunda desde la televisión, la radio, el periodismo, el marketing, las rela...
Chapter
Full-text available
El tránsito de la actividad social y comunicativa al escenario digital se ha visto definitivamente consolidado por las redes sociales, entornos ya presentes e imprescindibles en cualquier ámbito: educativo, político, económico, cultural, comercial, informativo o empresarial. Las interacciones en estas ventanas virtuales se han asentado sobre código...
Article
Full-text available
The effective implementation of information and communications technologies (ICTs) in higher education is not guaranteed without serious and rigorous pedagogical reflection. It is essential to maintain an ongoing debate on the effectiveness of the learning process. A debate accelerated by the impact of the COVID-19 crisis and the growing role of vi...
Presentation
Full-text available
¿Existe una especialización periodística en la cobertura informativa de las crisis, desastres y emergencias? ¿Están los periodistas especializados en estas coberturas? ¿En qué consiste esa especialización? ¿Es relevante la formación psicológica para los periodistas? ¿Cómo mejorarían su manejo del estrés y la ansiedad los periodistas en la cober...
Chapter
Full-text available
Journalists play a key role in digital emergency situations. In the midst of the chaos generated by a pandemic like the #COVID-19 crisis, the information transmitted by the journalist is crucial to save lives and minimize damage. This chapter explores journalists' reliance on and trust in official and unofficial digital information sources. Specifi...
Article
Full-text available
Media social responsibility is rarely more evident than in the news coverage of a crisis, disaster or emergency. This research analyses the use of and trust in information sources through a nationwide survey of 30 editors-in-chief of Spain’s most relevant newspapers, radio, television and online media outlets (N=30). With a very high response rate...
Article
Full-text available
En pocas ocasiones resulta más evidente la responsabilidad social de los medios que en la cobertura informativa de las crisis, desastres y emergencias. Esta investigación analiza el uso y la confianza en las fuentes informativas mediante una encuesta de alcance nacional a 30 directores de los medios más relevantes de España en prensa, radio, televi...
Conference Paper
Full-text available
This research addresses the complexity and uncertainty of communication in crisis and emergency situations. From a double perspective, it evaluates the journalistic news coverage and public institutional communication in the recent crises in Spain. Four cases are analysed: the Ebola Crisis (2014), the Lorca Earthquake (2011), the E.Coli bacteria cr...
Article
Full-text available
The use of sources of information in news media coverage of the crises is a huge challenge for journalists. This research focuses specifically on the use as an informative source of official social media (those belonging to organizations involved in the management of a crisis) and unofficial social media (victims, affected, citizens, etc.) in emerg...
Chapter
Full-text available
The penetration of television connected to the Internet has radically changed television consumption habits. Now, television products are consumed anytime, anywhere and on any device. Therefore, in the framework of audiometry measurement, the recording of the audience in deferred or timeshift acquires special relevance. For the study of the audienc...
Article
Full-text available
The paper analyzes the news coverage of the earthquake in Lorca quantifying the presence of this topic news in the newspapers El País and El Mundo from the analysis of 91 articles (N=91). We conclude that interest in the earthquake disappears almost entirely from the fifth day in the media analyzed. We also observe that the lack of coordination on...
Article
Full-text available
The paper analyzes the news coverage of the earthquake in Lorca quantifying the presence of this topic news in the newspapers El País and El Mundo from the analysis of 91 articles (N=91). We conclude that interest in the earthquake disappears almost entirely from the fifth day in the media analyzed. We also observe that the lack of coordination on...
Thesis
Full-text available
Coverage of a catastrophe is undoubtedly one of the most significant challenges a journalist can face. Rarely is it so apparent that truthful, rigorous, and reliable information helps save lives and minimize damage. Nevertheless, the degree of journalistic specialization in this field is far from being equivalent to that undoubted social relevance....
Article
Full-text available
Seven women with relevant positions as information professionals discuss the visibility of the problems related to the conciliation of professional and family life and the advances in the rationalization of work schedules. Among them: Ana Rosa Quintana, María Rey, and Pilar Cernuda. Keywords: Women, journalist, gender perspective, gender gap, gend...

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