Marco Greco

Marco Greco
Università degli studi di Cassino e del Lazio Meridionale | UNICAS · Department of Civil and Mechanical Engineering

Ph.D.

About

56
Publications
135,814
Reads
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2,528
Citations
Introduction
I am researching on open innovation, intellectual capital, big data, strategy, and negotiation. I am keen to collaborate with foreign colleagues, so feel free to contact me.
Additional affiliations
September 2011 - present
Università degli studi di Cassino e del Lazio Meridionale
Position
  • Professor (Assistant)
September 2006 - September 2011
University of Rome Tor Vergata
Position
  • PhD
Education
September 2006 - December 2009
University of Rome Tor Vergata
Field of study
  • Business Engineering
October 2004 - September 2006
University of Rome Tor Vergata
Field of study
  • Business Engineering

Publications

Publications (56)
Article
Investments in innovation activities involve uncertainty. Abandonments of innovative projects are frequent and can entail great losses. Interorganizational collaboration can help a firm to leverage and complement its own competencies and technologies, contrasting the factors that may cause the abandonment of innovation activities. This article show...
Article
Megaprojects require substantial R&D activities involving many different organisations. Megaprojects are therefore an ideal setting for Open Innovation (OI), which favours risk-sharing, enables trustful collaboration, and facilitates the development of breakthrough innovations. OI has been widely studied at the organisational level, however far les...
Article
Despite the popularity of reverse logistics in literature, the effect of different collaboration types on the likelihood to introduce reverse logistics innovation has been under-investigated. Hence, this article explores the impact of domestic collaboration with competitors, customers, suppliers, research institutions, and the breadth of collaborat...
Article
The innovation literature on operations-based organisations describes the positive effect of Open Innovation (OI) on productivity. However, a systemic overview of how OI directly and indirectly impacts productivity is missing, particularly for project-based organisations. Hence, the article aims to fill this gap by providing a systemic representati...
Article
Adequate management of intellectual property (IP) is critical to sustaining competitive advantage and managing outbound open innovation (OI), which describes the inside-out flows of knowledge and technology. This article presents an IP strategic framework comprising the following strategies: a ‘defensive’ strategy, aimed at avoiding knowledge spill...
Article
Full-text available
This special issue calls for papers investigating how instruments, processes, and structures in the area of creativity and innovation management can support the transition from a linear economy to a circular economy, with a particular focus on the role of inter organisational collaboration.
Article
While many COVID-related innovations have been profitable, others were not even conceived to bear revenues but were driven by other motivations. To what extent “traditional” profit-oriented motivations coexisted with other motivations (such as corporate social responsibility and marketing) remains largely under-investigated. Similarly, while many s...
Conference Paper
This paper presents the Consensual Big Data Maturity Assessment System (CBDAS) implementation in a multinational company leader in the Consumer Goods sector. The business case illustrates the objective and the approach which has been taken with the CBDAS initiative. The paper aims to justify the assessment system as a dynamic and flexible system fo...
Article
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Many articles in the open innovation literature studied the link between intellectual property protection mechanisms and openness, obtaining contrasting results. This paper bridges the literature on protection mechanisms and the one on intellectual property strategy. It leverages three high‐level intellectual property strategies—defensive, collabor...
Article
Purpose Despite the multiple calls for research on the dark side of open innovation, very few studies have approached the topic so far. This study aims to analyse successful and unsuccessful open innovation projects. Design/methodology/approach This study uses thematic analysis to describe the factors determining their (un)success. The researchers...
Article
Productivity is among the most popular and useful measures to control a firm's performance. It is usually defined as a ratio between a firm's final outputs and its inputs. Such a definition for productivity does not allow an accurate assessment of those organizational units operating in the early stages of the new product development process, whose...
Conference Paper
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In the last decade, the introduction of digital technologies has completely transformed the supply chain. Digital technologies have made the supply chain more efficient, reliable, and responsive. As a result, Digital Supply Chain (DSC) is now a major source of competitive advantage for firms. Significant resources are dedicated to manage, operate a...
Article
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This study explores how individuals obtain knowledge, perceive information sources, behave, and form opinions while facing a pandemic at an early stage. We develop a conceptual model linking the predictors of individuals' knowledge with people's behavior and opinions. The model is empirically tested through a large-scale global survey of 15,552 res...
Article
Purpose In the previous decade, a substantial amount of research has been undertaken to measure the digitalized supply chain (DSC) performance. This paper aims to present a systematic literature review on DSC performance measurement metrics to apprehend current practices, recognize gaps and advocate future research itineraries. Design/methodology/...
Article
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It has long been known that new firms are fundamental for economic growth. Starting new companies is one of the best ways to fight unemployment and to generate well-being. Therefore, attention is paid by the scientific community to start-ups, with particular empha-sis at how they generate, acquire and manage innovation. Initially, start-ups need to...
Article
This paper evaluates the effectiveness of a policy mix between general innovation policies and environmental policies in fostering the adoption of global warming-related eco-innovations both in the short term and long term. Focusing on process eco-innovations, we investigate whether the combined impact of general innovation and environmental policy...
Conference Paper
Digital technologies enable firms to streamline, accelerate, and automate the process of procurement, manufacturing, and distribution. Digital technologies allow seamless integration of upstream suppliers and downstream customers into the firm's activities. As a result, a significant shift in supply chain practices and performance is experienced. S...
Article
Intellectual capital (IC) is among the most long-lived topics in managerial literature. More recently, the emergence of the open innovation (OI) paradigm has encouraged the understanding that firms should collaborate with other organizations to leverage their own R&D capabilities. We propose that these two streams of managerial literature should jo...
Article
In a competitive environment that increasingly awards a clever approach to customer relationship management (CRM), firms need to systematize the way they interact with their customers. The relationships that often lay in the hands of managers and salespeople need to be thoughtfully organized to maximize both customer satisfaction and the effectiven...
Article
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The concept of Big Data in academic and professional literature has developed in a euphoric, chaotic, and unstructured manner. Decision-making is increasingly relying on Big Data, resorting to novel analytic methodologies that are applied in many different industries. This study aims to provide clarity over the Big Data phenomenon by means of a com...
Article
A vast amount of studies have shown how firms embracing the open innovation paradigm tend to improve their industrial and economic performance. Somewhat surprisingly, in such established background, few studies attempted to understand whether the open innovation benefits compensate its costs. To fill this gap, this article presents a novel theoreti...
Article
Full-text available
Open innovation describes a model of innovation that has gathered increasing consensus both in the literature and among practitioners. Studies on open innovation have shown how organizations can benefit from interaction with other subjects to foster their innovation activities. Somewhat surprisingly, although such interactions entail complex negoti...
Article
Purpose This paper aims to explore the relationship between Intellectual Capital (IC) and performance of public universities in emerging countries in order to identify patterns and provide recommendations that may turn the universities’ IC into development opportunities, in terms of research, innovation, and education. Design/methodology/approach...
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The rapid expansion of Big Data Analytics is forcing companies to rethink their Human Resource (HR) needs. However, at the same time, it is unclear which types of job roles and skills constitute this area. To this end, this study pursues to drive clarity across the heterogeneous nature of skills required in Big Data professions, by analyzing a larg...
Article
Full-text available
The Power and Energy (P&E) sector needs to respond to several challenges fostering investments in research and development. According to the Open Innovation (OI) paradigm, key stakeholders like utilities, vendors, laboratories, universities etc. should take advantage of external knowledge to improve their innovation performance. Several studies hav...
Article
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Despite the relevance of corruption in project selection, planning and delivery, the project management literature pays little attention to this crucial phenomenon. This paper sets the background to foster the discussion concerning how to select, plan and deliver infrastructure in corrupt project contexts. It presents the different types of corrupt...
Article
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The success of open innovation as a new paradigm to enhance innovation development has brought public authorities to incentivize firms to collaborate with external organisations. Such incentive is often provided in the form of public subsidies to research and development activities. Some studies observed that public subsidies are generally successf...
Article
Full-text available
The open innovation (OI) paradigm describes how firms innovate by interacting with other organizations. Several authors found that specific OI strategies have a positive effect on economic and industrial innovation performance. Nevertheless, over-search and over-collaboration phenomena might reduce the OI marginal returns when a firm resorts to add...
Conference Paper
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Purpose – This paper promises to shed light on the heterogeneous nature of the skills required to ‘win’ with Big Data by analysing a large amount of job posts published online. More specifically we: 1) identify the most important ‘job families’ related to Big Data; 2) recognize homogeneous groups of skills (skillsets) that are most sought after by...
Article
Purpose – Despite the flourishing literature on intellectual capital (IC), few studies explored its features in the perspective of family firms, and even fewer focussed on small family firms (SFFs). The purpose of this paper is to analyze how managers and senior employees in SFFs perceive the benefits and costs of intellectual capital assets (ICAs)...
Article
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Purpose – The purpose of this paper is to identify and describe the most prominent research areas connected with “Big Data” and propose a thorough definition of the term. Design/methodology/approach – The authors have analysed a conspicuous corpus of industry and academia articles linked with Big Data to find commonalities among the topics they tr...
Article
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The energy efficiency directive 2012/27/EU (EED) requires that final users in multi-apartment buildings supplied by common central heating source should be provided by 31 December 2016 with accounting systems, as long as technical feasibility and reasonable costs in relation to the potential energy savings can be demonstrated. Such systems would re...
Article
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Although the food and drink (F&D) industry is Europe's largest manufacturing sector, few studies have explored its innovation activities so far. Starting from the widespread assumption that F&D manufacturers are supplier dominated 'à la Pavitt', we formulated hypotheses about their innovation activities. These were tested through Wilcoxon and Mann-...
Article
Full-text available
Many authors showed the benefits of open innovation (OI) to firms, consequently encouraging managers to adopt the OI paradigm to improve innovation performance. Nevertheless, whether firms have accepted such exhortations or not is almost empirically unexplored. The frequent claim that firms are increasingly adopting the OI paradigm is mostly anecdo...
Article
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This article describes a framework for the strategic management of intellectual capital assets (ICAs). The framework allows synthesizing the opinions of a firm's human resources on which ICAs are comparatively more likely to have a positive effect on value creation for customers, employees, and shareholders. The framework assesses managers' opinion...
Conference Paper
Full-text available
The open innovation literature showed that two approaches to inbound open innovation are likely to enhance innovation performance: using the greater number of external sources, to any degree of intensity (i.e. increase external search breadth); and using the greater number of external sources, to a high degree of intensity (i.e. increase external s...
Conference Paper
Full-text available
Although the F&D industry remains Europe’s largest manufacturing sector, the study of its innovation activities has been quite neglected. Starting from the widespread assumption that F&D manufacturers are essentially low-tech, we formulated hypotheses about how they conduct innovation outside organisational boundaries. These were tested on data dra...
Article
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Purpose – The purpose of this paper is to identify the recurrences in the empirical evidences that link open innovation (OI) actions and innovation performance in European countries. It provides managers with useful strategic suggestions, emphasizes the limitations of the state of the art, and recommends future directions of research. Design/metho...
Article
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Purpose – The aim of this article is to expound a holistic intellectual capital index. Moreover, the paper presents its implementation within a real estate organization. Design/methodology/approach – The index is calculated on the basis of 14 structured interviews synthesized through the analytic hierarchy process, min–max normalizations and weigh...
Conference Paper
Full-text available
Although Big Data is a trending buzzword in both academia and the industry, its meaning is still shrouded by much conceptual vagueness. The term is used to describe a wide range of concepts: from the technological ability to store, aggregate, and process data, to the cultural shift that is pervasively invading business and society, both drowning in...
Article
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Opposing interests, bounded rationality and decisional bias may severely hinder conflict resolution. When the commitment for an agreement is high, opponents can resort to the intervention of a third party, such as a mediator. We propose a methodology to enhance conflict resolution, which is based on the analytic hierarchy process (AHP) and takes in...
Article
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This article proposes a business game taxonomy. The taxonomy creates a comprehensive definition of business games in general and identifies their parameter-defining characteristics. A successful taxonomy can facilitate the comparison of different game-based educational tools and can direct application-based research to a game’s most learning-associ...
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University Spin-Offs are incorporated to exploit the knowledge and skills achieved within Universities. Often, their competitive advantage is represented by specific know-how that may be hardly imitated by competitors. In this article we present an analysis of the intellectual capital assets owned by a University Spin-Off using a framework recently...
Article
This article is aimed at supporting the management in the strategic planning of investments on critical value drivers, taking into consideration their impact on competitive advantage and the cumulative investments made on them. We describe a framework through a step-by-step procedure. No previous strategic management framework has adopted a holisti...
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Interuniversity consortia are linked together through direct (participation in the same consortium) and indirect (participation of the same member in two consortia) connections. The resulting network can be analysed with the techniques of Social Network Analysis. In this article we show that in our sample the consortium’s centrality increases its t...
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The purpose of this paper is to provide a methodological framework which could support managers in the selection of Knowledge Management Systems. The framework is based on the Analytic Hierarchy Process approach. Several aspects should draw the attention of an organization’s upper level of management seeking to implement a Knowledge Management Syst...
Article
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This article proposes a framework designed to support the top management in the tactical and strategic planning of the investments on critical ICAs. The framework consists of a sequence of steps, which aim at assessing the organisational intellectual capital. The framework takes into consideration the impact of intellectual capital assets on the va...
Conference Paper
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This work deals with the development of a business game, named Board Leadership Game (BLG), which is still under further development at the University of Rome "Tor Vergata". The final goal is to build a powerful didactic tool for students and management professionals in order to favor the understanding of underlying dynamics in the decisions' formu...
Article
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Reputation enables different parties to establish a trusting and cooperative relationship, a key factor in integrative negotiations referred to as “win -win” negotiations. Thus, a good reputation mechanism can bring simulations closer to reality. In this study we review the reputation mechanisms applied to the online business game WIN WIN MANAGER,...
Article
Full-text available
The use of Role-Playing is becoming prominent in Serious Games due to its positive effects on learning. In this chapter the author will provide a comprehensive definition of role-playing games, drawing inspiration from the many different definitions provided in the existing literature. Then, will propose a five-dimension taxonomy for Serious Role P...
Article
Full-text available
Game-based Learning enables students to undertake tasks and situations which would otherwise be impossible or undesirable for cost, time, logistical and safety reasons. As a matter of fact, this training technique allows learners to earn skills which wouldn't be developed through a traditional didactic approach. It is important to consider negotiat...

Questions

Questions (16)
Question
Dear all, I've always considered reverse logistics as a mainly domestic process, due to the costs and constraints implied by international supply chains.
Do you know of any paper mentioning the domestic vs international dichotomy in reverse logistics?
Thanks!
Question
Hi, I am running a few GSEM regressions at the firm-level, wanting to check whether X1, X2, X3, X4 have a positive effect on Y, a binary variable.
Both Xs and Y are likely to be vary with firm sector. Therefore, I believe I have two options:
1. using sector as a control variable,
2. using a latent control variable which varies at the sector level to add a random effect for sector to both Y and collaboration Xs (as suggested in http://www.gllamm.org/PMmsem_04.pdf)
I am not exactly sure about how "option 2" works: the coefficients are set to 1 by STATA, so you cannot discuss how different sectors impact on X and Y, and I am not sure on how this latent variable impacts on the relationship between X and Y (standard errors?).
Can you please give me a piece of advice?
Question
Hello, I've read dozens of times the ivprobit manual ( https://www.stata.com/manuals13/rivprobit.pdf ) and searched for papers published on top journals that used the STATA ivprobit command with MLE estimation.
Based on the manual, the formal model is:
y*1i =y2iβ + x1iγ + ui y2i =x1iΠ1 + x2iΠ2 + vi where i = 1, . . . , N, y2i is a 1×p vector of endogenous variables, x1i is a 1×k1 vector of exogenous variables, x2i is a 1 × k2 vector of additional instruments, and the equation for y2i is written in reduced form. By assumption, (ui , vi) ∼ N(0, Σ), where σ11 is normalized to one to identify the model. β and γ are vectors of structural parameters, and Π1 and Π2 are matrices of reduced-form parameters. This is a recursive model: y2i appears in the equation for y*1i , but y*1i does not appear in the equation for y2i . We do not observe y*1i; instead, we observe y1i= 0 if y*1i< 0 and y1i=1 if y*1i≥ 0 The order condition for identification of the structural parameters requires that k2 ≥ p. Presumably, Σ is not block diagonal between ui and vi
In brief, three "schools of thought" seem to exist: 1. The second stage model includes in its ui errors also the vi errors calculated by the first stage model 2. The second stage model includes, instead of the actual values of the variable y2i , an estimation of it from the first stage regression 3. The β coefficient in the second stage model is calculated taking into account the results of the first stage regression
Where is the truth?
Thank you very much
Question
I performed the following Probit model with endogenous regressors (IV probit):
ivprobit Y X1 X2 X3 X4 X5 X6 X7 X8 i.X9 (Z = X10 X11 X12 X13 X14 i.X15 i.X16) [pweight = weight], first vce(robust) noci nolog
With Y, X1-X5 binary variables, Z an endogenous integer variable taking values between 0 and 18.
Among the others, I would like to test the hypothesis that the link between X1 and Y is stronger than the link between X2 and Y.
The resulting coefficient for X1 is 3.11 (S.E. 0.531, p. 0.000) , while the coefficient for X2 is 2.62 (S.E. 0.477, p. 0.000).
Am I allowed to conclude that this result supports my hypothesis?
Does it make sense to use the following command to this purpose?
test X1=X2
Thank you very much,
Marco
Question
We are conducting a research on how a multinational company behaves in order to design and build a new factory.  We are particularly interested in journal articles that explored similar situations, also analysing the role of external stakeholders.
Question
In the attached link I described how I've estimated an ivprobit model with my Stata 14.0, and subsequently estimated the marginal effects.
My doubts are the following:
1. Margins and coefficients are identical, am I using the wrong margin command?
2. Am I correct in interpreting that a marginal coefficient of a dummy independent variable which takes the value of 4.00, means that if the dummy takes the value of 1 there is a 400% larger probability that the dependent binary variable will take the vale of 1?
Thanks,
Marco
Question
Hi everyone, I need to apply the matching estimators method in order to assess the effect of three binary treatments, which I would transform in a single 0-6 treatment variable. Some authors Imbens (2000), Lechner (2001), Gerfin and Lechner (2002), Czarnitzki et al. (2007) performed similar researches, but I couldn't manage to replicate their approach on STATA 12.0.
Can you suggest a suitable package or a useful program to solve my problem?
Thanks
Question
Can you name a paper that provides a generic classification of NACE sections based on their inherent innovativeness? Thanks
Question
Hi, I want to measure how the variable X affects the way Y is efficiently used to generate the outcome Z. 
Y is an acknowledged enabler of Z, and I want to verify whether X is able to improve Y  beneficial effect. 
I would use DEA (output oriented, VRS) to assess the extent to which Y is used efficiently to generate Z (step 1), and then use the efficiency values of the DMUs as dependent variables in a regression with X as a independent variable (step 2).
Here is the question: Y is NOT the only input of Z, but i wouldn't add any other in order to avoid "rumor". I would add other independent variables that are likely to influence Z in step 2 regression.
Will this make the output of the DEA virtually useless or meaningless due to the small part of Z explained by Y?
Hope I've been clear, thanks for helping!

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Projects (4)
Project
This special issue aims to unveil how #intellectualcapital is related to R&D Management, R&D projects, and R&D operations. Perspectives on issues such as intellectual capital – innovation connection, intellectual capital disclosure, or generating intellectual capital, as seen in the context of R&D Management, R&D projects, and R&D operations, will be particularly welcomed. https://onlinelibrary.wiley.com/pb-assets/assets/14679310/R&D%20CFP%20Intellectual%20Capital.pdf
Project
We are in the process of conceiving and preparing a COST Action proposal (http://www.cost.eu/COST_Actions) on Open Innovation. The Action would contribute to pursuing European leadership in research and innovation through OI by creating an OI Network able to share and enhance scientific results and practical/managerial applications of OI. The working title of the COST Action would be: “OPen innovation Excellence Network (OPEN)”. The working challenge of the COST Action would be: “Enhancing the Open Innovation effectiveness by analyzing and understanding how individual-level challenges and industrial characteristics are associated with the organizational business models and the inter-organizational flows”. Interested people in joining this initiative are asked to by fill the form at: https://goo.gl/forms/mdYJZ1R5JCzGVnHV2. The 2017 collection date is set to 7 September 2017 at 12:00 (CET) – Noon.
Project
In a 2013 article published in Simulation & Gaming that a wide and deep database of serious games should be developed[i]. More importantly, this effort must be collaborative and involve a broad range of the world’s academic and game-development communities. The ultimate aim of building such a database is straightforward — it is one of avoiding “reinventing the wheel” regarding the substance, nature and forms of the serious games available to those who wish to use the experiential method in teaching/learning applications. It would achieve its aim by putting into relief, after gathering knowledge of what serious games exist, an inventory of the projected needs of the future’s learners and practitioners, and then proceeding to encourage a filling in of the gaps that exist between what is and what needs to be. Since the publishing of our initial article we have refined and generalized our taxonomy to include the whole universe of serious games. It is now the Typology of Serious Games and Exercises and was developed in cooperation with Joseph Wolfe and feedback collected from the academic community during workshops and conference presentations. The typology’s theoretical and practical nature, and its searchable inventory of more than two hundred serious games, can be found at http://seriousgames.online OUR PROPOSAL Our team would like to submit a COST action with the following working title: European Next Generation Active Game-Based Learning Ecosystem, ENGAGE. The challenge of such a COST action would be "Developing a holistic view of the state of the art in European serious games to (1) encourage the matching of the field’s current supply of experiential tools with the demand for them, (2) understand the gaps in the world of game-based learning, and (3) stimulate the development of radical innovations in the field." What Do We Need from You? For a COST Action to be issued a Memorandum of Understanding, we need to assemble a list of potential invited participants from at least five of its constellation of thirty-six eligible countries. If you think you would be interested in participating in this COST’s activities, please contact me so we could further discuss its details and your next steps and obligations. As well, please feel free to share the call for partners with anyone you deem interested. [i] M. Greco, N. Baldissin and F. Nonino (2013) An Exploratory Taxonomy of Business Games, Simulation & Gaming, 44(5): 645-682.