Marco Contri

• Ph.D.
• Assistant Professor at University of Florence

Nowadays, universities play a pivotal role in building a more sustainable society, promoting sustainable development by reducing the negative impacts of their activities. Accordingly, universities have been incorporating sustainability into the different dimension of their activities (i.e., campus operations, research, teaching, and community engag...

Over the last thirty years, sustainability has become an increasing concern for academics, students and policy makers. In this scenario, universities may play a pivotal role in the building of a more sustainable society in two different ways. On one hand, by reducing the negative impacts of their activities on the economy, society and environment;...

Many studies pointed out that museums are usually unable to support their activities independently as self-generated revenue is not enough to fulfil their institutional tasks. Literature has so far devoted limited attention to financing ways of private museums. However, private museums represent an interesting context of analysis as they could be m...

Over the past few decades, digital technologies have become essential for the competitive success of museums and the achievement of their institutional mission. To the best of our knowledge, few studies have analyzed the effect of the Covid-19 pandemic on digitalization in the museum sector. In light of this, the present study aims to investigate w...

Purpose This exploratory study aims to investigate the use of Facebook as a dialogic accounting tool for promoting citizen engagement in Italian regions. Design/methodology/approach This study adopts a mixed methodology. Indeed, it first collects some quantitative data to construct an engagement index for the Facebook pages of the Italian regions,...

Over the last few years, the hospitality industry has increasingly embraced green practices. Indeed, tourists pay more attention to the sustainability actions of accommodations nowadays, demonstrating positive attitudes towards those implementing sustainable initiatives. Against this backdrop, “greening” a hotel has become a key driver of success f...

Citizen engagement in all public activities is the hallmark of any democracy, as it contributes to increasing public accountability, strengthening the legitimacy of political processes and thus enhancing people’s trust in public institutions. Against this backdrop, social media applications have emerged as essential tools for citizen engagement. Al...

The present study explores how Italian regions and their presidents employed Face-book during the Covid-19 pandemic to encourage citizen engagement. To do so, it adopts quantitative methodologies. Our results show that most public actors increased their levels of social activity during the pandemic but mainly for promoting public communication and...

Sustainable Development Goal 5 aims to achieve women's full and effective participation as well as equal opportunities for leadership at all levels of decision-making. Our research focuses on the higher education sector and aims to analyse the current gender gap in Italian universities. Specifically, this paper studies the effective presence of wom...

Society is currently facing several economic, environmental and social problems. Against this backdrop, increasing demands from stakeholders for greater accountability have impacted private and public institutions worldwide, including higher education institutions, and their reporting systems. Nonetheless, while most companies have begun publishing...

In recent years museums are experiencing the progressive decline in the public and governmental funding as a consequence of the recent crisis. Museums are currently competing for innovative forms of funding in order to attract new sources of financing like sponsorships and donations. In this perspective, the aim of this paper is to analyse new appr...

Social Media (SM) are an important tool whereby organizations may build and strengthen relations with a variety of stakeholders. By doing so, SM (such as Facebook, Twitter, Instagram and YouTube) enable organizations to realize a two-way communication, so favoring a dialogue with their audience. Previous researches have examined the use of these in...

Social media (SM) platforms are gaining a leading role as a communication tool for museums, representing an important tool which these institutions can use to engage with their audience. Despite the strategic potential of SM, most museums exhibit a low level of social activity and are still in a phase of monologic communication with their public. I...

Although the funding system is of significant importance for a museum, achieving a stable financial structure is particularly critical for this type of institution. Indeed, because of their structure, museums are not able to support themselves financially and therefore they need external funds, both from the public and the private sector. Given the...