Marco Antonio ConejeroUniversidade Federal Fluminense | UFF · Departamento de Administração e Administração Pública (VAD)
Marco Antonio Conejero
PhD in Business Management
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61
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281
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Citations since 2017
Introduction
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March 2013 - December 2015
Publications
Publications (61)
Food waste research is growing over the years. Approximately one third of all produced food in the world is lost or wasted annually. However, few studies address food waste in the restaurant's environment. In restaurants, food waste includes leftovers and plate waste. The leftovers are equivalent to prepared but not served food, while plate waste i...
An opportunity to reduce the costs of waste electrical and electronic equipment (WEEE) collection operation is to include WEEE in the already existing selective collection flows (inflows that present idleness). In this context, this paper aims to ascertain whether it is attractive for recycling cooperatives in a determined Brazilian municipality to...
Food loss and waste (FLW) result in significant social, economic, and environmental costs. Although FLW occurs at different levels of food supply chains, retailers can play a key role in the fight against this issue. Food loss (FL) is a decrease in the quantity or quality of food resulting from decisions and actions by food suppliers in the chain,...
Desde a abertura do comércio a partir dos anos 90, a suinocultura brasileira vem ganhando grande relevância na economia nacional. Os estudos que tratam da agricultura contratual se concentram principalmente em grandes contratos orientados para a exportação e que são operados por grandes empresas privadas. Em termos de agricultura contratual, o pequ...
The concern with the environment can change the consumer’s view, who seeks eco-friendly products. On the other hand, greenwashing is an act of disguising a weak environmental activity by companies. The aim of this paper is to analyze Greenwashing as a predictor variable of Consumer Perceived Confusion and Trust and how these two constructs influenc...
Resumo O presente relato técnico teve como objetivo geral a elaboração de plano estratégico de Marketing direcionado à Vinícola Wine Master. Além de abordar aspectos bibliográficos relacionados ao tema marketing e estratégia, este trabalho privilegiou várias análises, com abordagem situacional para o posicionamento estratégico da empresa, como tamb...
Family farming has a history of dependence on public policies and collects unsuccessful cases of associations and cooperatives. At the same time, sustainable agriculture or intensive agriculture emerges as an important trend, but also a challenge for all rural producers.In this sense, the social entrepreneur, through the development and application...
Ainda não existe clareza quanto as características e limites dos negócios de impacto social (NIS), sendo esses ainda alvo de debates. Assim, o presente artigo tem por objetivo apresentar uma caracterização dos NIS na região metropolitana do Rio de Janeiro, de forma a contribuir para a consolidação do conhecimento. Para tanto, foi realizado um estud...
O sistema de franchising vem crescendo na escala de dois dígitos nos últimos anos no Brasil. Este crescimento vem sendo impulsionado, principalmente, pelas microfranquias, por conta dos baixos investimentos de implantação do negócio (até R$ 80 mil para abertura de uma unidade franqueada), o que tem atraído a emergente classe C. Contudo, as taxas de...
This is a case study research applied to Ineagro, a technology-based incubator for agribusiness enterprises at the Federal Rural University of Rio de Janeiro. The study aimed to verify the companies incubated and graduated by Ineagro. An interview was also held with the project coordinator of the incubator with the objective of understanding the wo...
Improper disposal of waste cooking oil into sewer systems is harmful to the environment. Through the selective collection, this highly polluting residue can be handled in a less harmful way. The present study presents an action plan for a public school in the Region of Médio Paraíba Fluminense of the state of Rio de Janeiro, Brazil to serve as a vo...
Biodiesel production was stimulated in Brazil by the National Program for Production and Use of Biodiesel. The program has two objectives: ensuring both production and domestic consumption of biodiesel; and promoting diversification of feedstock sources, social inclusion, and regional development by generating employment and income for small rural...
Hydrogen has been presented as a promising vector, influencing the actual energy system. In Brazil, the industrial use of hydrogen is consolidated, however national projects for energetic hydrogen are not continuous. So, this work shows the possibilities for a Hydrogen Economy (HE) transition in Brazil, analyzing the competitiveness’ drivers of the...
A inovação e o conhecimento estão presentes nos vários segmentos da economia, em especial no setor de tecnologia. A gestão de conhecimento como fator de alavancagem da inovação aberta nas empresas ainda é incipiente. O objetivo da pesquisa é entender como a gestão do conhecimento influencia no desenvolvimento de produtos e serviços na perspectiva d...
http://www.poisson.com.br/livros/geo/geo1/GEO1.pdf
The organization of family farmers into associations or cooperatives gains importance within the biodiesel industry in Brazil. This research evaluates the competitiveness of the castor bean agricultural production sector, organized around the biodiesel agro-industrial system (AIS). This research presents some of the challenges in the way of enjoyin...
The organizational forms of LPAs and GIs become the object of public policies, but above all, a space for collective actions. The article explores two questions: first, why a good governance of an LPA is fundamental to the implementation of a collective strategy (and brand) like GI?; second, how the local governing body of an LPA can assume the rol...
In collaboration with the managers of a university, we have conducted an action research to gauge the adequacy of texts written by researchers in the doctoral programs of the institution as the input (content) for the university’s distance learning program. For the analyses, bibliometric data were collected regarding the articles in question from t...
Brazil's National Program for Production and Use of Biodiesel (PNPB) was launched in 2004. This program aims to promote social inclusion of family farming and also the diversification of feedstock sources. Due to palm cultivation potential in Brazil and its high oil content, this crop is an interesting alternative. However, oil palm production has...
Grupo de Pesquisa: 1-Comercialização, Mercados e Preços Resumo No que tange ao biodiesel, o Brasil produziu 3,4 bilhões de litros em 2014, mas ainda opera com cerca de 50% de sua capacidade instalada. No entanto, a matriz do biodiesel opera ainda basicamente com soja-o que ainda contradiz a proposta de diversificação do governo. Para diversificação...
Resumo O Programa Nacional de Produção e Uso de Biodiesel (PNPB) foi criado em 2004 e um dos seus principais objetivos principais foi promover a inclusão social do agricultor familiar, em especial, o produtor de mamona (Ricinus communis) do Nordeste Brasileiro. Nesse sentido, a transferência de tecnologia se apresentou como fator crítico de sucesso...
This article presents a critical review of the Brazilian government's initiative to use biodiesel production to promote rural development by means of the inclusion of family farmers in the biodiesel production chain. The paper describes the dynamics of the National Program for Production and Use of Biodiesel (PNPB) and comments some of its results....
No conhecimento em Administração, não é simples encontrar a discussão sobre como sistematizar uma pesquisa acadêmica para a criação de métodos de gestão (frameworks). Como planejar uma pesquisa exploratória, qualitativa e interdisciplinar, para a geração de métodos de planejamento e gestão, é o foco neste trabalho. A pesquisa bibliográfica (desk re...
The sugarcane industry is facing a crucial time at this moment in Brazil. Relevant issues related to agricultural and industrial production as well as trade and Governmental policies, are being discussed in a problematic scenario. In this sense, in order to identify the main points of view of the stakeholders involved in this industry, a survey was...
This chapter is divided into six main sections. The first section looks at the global financial and economic crisis and the impacts on the food sector and emerging nations. The second section focuses attention on the problem of increasing food demand and, as a consequence, rising food prices. The third section is a proposal on how society should wo...
To create a global market for food and bioenergy, it is necessary to develop expertise in the planning of agribusiness systems that will be increasingly transnational and that must be sustainable. According to Zylbersztajn and Neves (2000) and Batalha (2001), the agribusiness systems (chains) hold the following basic elements for their descriptive...
The Sugarcane Agribusiness System (AGS) is complex: mill production depends on the supply of sugarcane and capital goods. The main products (ethanol, sugar and energy) are sold to fuel distributors, the food industry, wholesalers, retailers, exporters and electric energy distributors. The by-products are destined for industry, wholesalers and retai...
This chapter has been developed using the authors’ experience with projects that attracted international investments for regional development, and the experiences of the suppliers, farmers and other stakeholders. The field research and interviews conducted for this study, examining the impact of FDI on sugarcane business in Brazil, also contributed...
Ernst & Young’s ‘Biofuels Country Attractiveness Indices’ (2008) ranks Brazil as the leading country in which to invest in both ethanol and biodiesel within the first two quarters of 2008. The index, which ranks the most attractive global markets for investments in biofuels, takes into consideration the existing infrastructure for biofuels (market...
Apesar de muito se discutir a respeito da expansão do etanol carburante no mercado interno, pouca atenção tem sido dada à compreensão de como ocorre a distribuição desse produto. Neste trabalho, o objetivo foi analisar as funções, os fluxos e o poder nos canais de distribuição do etanol carburante para atender à demanda interna pelo combustível. Ap...
Scenarios depicting targets concerning mandatory bio-fuel blending are critical to the strategic planning of food and bio-energy production chains and their design is the purpose of this paper. Each scenario tells a story about how various elements might interact under given conditions. The method herein utilized is primarily based on Schoemaker´s...
Scenarios depicting targets concerning mandatory bio-fuel blending are critical to the strategic planning of food and bio-energy production chains and their design is the purpose of this paper. Each scenario tells a story about how various elements might interact under given conditions. The method herein utilized is primarily based on Schoemaker´s...
Global competition and environmental factors make it increasingly necessary in many countries to establish a strategic plan for various national food and bioenergy chains. Neves (2007) developed a simple method (CHAINPLAN) to help in the process of developing a strategic plan for a food chain, which has been applied to chains in various countries....
The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides compl...
reSumo O artigo apresenta números recentes do sistema agroindustrial da cana-de-açúcar no Brasil e tendências para o álcool, açúcar e energia. Utilizando a metodologia de análise macroambiental, traz as principais ameaças e oportunidades ao sistema, nas variáveis político-legais (institucionais), econômico-naturais, socioculturais e tecnológicas. D...
A certificação de produtos e processos é uma exigência dos compradores de madeira nos Estados Unidos e nos países europeus. Para atender ao mercado externo, o Brasil vem acompanhando essa tendência. A certificação atesta que o produto é ecologicamente correto, ou seja, vem de uma floresta bem manejada, é socialmente justo e economicamente viável, a...
This work aimed to analyze the economical impacts generated by the biodiesel production through the input-output model analysis. Hence, it was defined the basic inputs used for the biodiesel production, especially the soybean oil and the castor oil plant both having a high potential to increase the production in Brazil and the ethanol (alcohol from...
The Kyoto Protocol was approved in February 2005 and the carbon market without rules, played by pioneer companies interested in learning how to do with their corporate image, started working towards a formality. As Certified Emissions Reduction (CER) market has already established Institutional Environment, it is interesting to study, based on the...
While in the capital societies the vote is proportional to the capital of each investor, in the cooperative society each owner-producer has the right to an only vote. This basic difference generates some implications for the management process in cooperatives, in special on the relationship between owner-producer and cooperative. Its a model with g...
The Protocol resulting from the 1997 Conference of Parties in Kyoto finally set emission caps for several developed countries and introduced the possibility of market creation mechanisms on carbon emission trading. The Clean Development Mechanism (CDM) was then created for emission trading between countries with caps and those with no caps. The CDM...
The Sugarcane Agribusiness System is made up from many links: the production of sugarcane; the processing of sugar, ethanol, bioelectricity and other derivates; the services on research, technical assistance and financing; transportation; commercialization; and exportation. All of these links build a network around the mills as shown in figure 1. F...
The Kyoto Protocol was approved in February 2005 and the carbon market without rules, played by pioneer companies interested in learning how to do with their corporate image, started working towards a formality. As Certified Emissions Reduction (CER) market has already established Institutional Environment, it is interesting to study, based on the...
This study aims to assess the sustainability (econo mic viability, capacity of integration of family farming, and the minimization of impacts on the environmental) of the production of biodiesel from cottonseed produced in semi-arid region of Brazil, specifically in the SaaoFrancisco Valley. The study is based on the Method for Integrated and Susta...
A certificação de produtos e processos é uma exigência dos compradores de madeira, nos Estados Unidos e nos países Europeus. No Brasil esta tendência vem crescendo consideravelmente já que, para atender ao mercado externo é preciso trabalhar com madeira certificada. A certificação atesta que o produto é ecologicamente correto, ou seja, vem de uma f...
Projects
Projects (2)
The consumption of organic products in natura in Brazil has been experiencing strong growth. But the consumption of processed organics grows at a much lower rate. As the Brazilian agribusinesses face difficulties in the supply of raw materials, the a reality of the State of Rio de Janeiro is no different. The existence of organic processing companies in the State of the State is known as agglomerates of organic production in the Northwest Region of the State. However, the degree of competitiveness of productive chains is unknown and is in a cooperative relationship between them. The present study aims to study the competitiveness of organic agroindustry in Rio de Janeiro and indirectly foster regional productive arrangements between agro-industries and organic producers. In order to achieve this, it seeks to adapt to the model of drivers of competition advocated by Silva and Batalha (1999) to the chain in question. Through semi-structured interviews with the main economic and institutional actors participating in this agro-industrial system. Therefore, it is hoped to contribute to the regional development of the State of Rio de Janeiro and foster the generation of employment and income in the regions studied.
It is estimated that global food waste for human consumption throughout the supply chain is higher than 50%. These losses are greater for fruits, vegetables, and greens. This paper proposes to identify the waste of food - especially of fruits, vegetables and greens - along a chain, considering the agricultural producer and retailer. It intends to list the used practices as well as indicate possibilities of implementing a food waste reduction model that can improve the existing model in the light of theoretical indicators, direct observation and interviews with key agents of the chain. A model will be elaborated from the analysis of works whose objectives resemble the proposal that aims to identify the management forms of the residues of suppliers and retailers of the retail supermarket. From the data collected, the waste generated along the chain of the supermarket sector will be identified. Thus, this work has the main purpose of mapping and quantifying food waste in the supermarket retail sector in the southern region of Rio de Janeiro and, from there, listing actions to reduce food waste.
