Marco Althaus

Marco Althaus

Professor
Researching and authoring book and journal pieces with current focus of political communication history in Europe.

About

137
Publications
23,602
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
192
Citations
Introduction
Researching and authoring with a current focus on political communication history. Taught general social sciences, politics, business-government and public relations. Have been professor of political communication and professor of social sciences at two universities. Professional career in journalism (last post: chief editor of a daily newspaper) and press secretary/spokesman in government and politics.
Additional affiliations
March 2019 - June 2021
Alfelder Zeitung
Position
  • Editor
Description
  • Led 8 news staff and 30+ freelancers to produce a daily newspaper in the Leine Uplands region of Lower Saxony.
October 2018 - February 2019
Hochschule für öffentliche Verwaltung und Finanzen Ludwigsburg
Position
  • Professor
Description
  • Taught politics and communications/public relations in B.A. Public Management program in Baden-Württemberg's premier college of public administration for the state and local civil service.
March 2008 - August 2017
Technische Hochschule Wildau
Position
  • Professor
Description
  • Taught European public policy, economics, and social sciences in B.A. and M.A. European Management, LL. B. Business and Law, and LL. B. Public Administration at a state university of applied sciences in Berlin's southeast.
Education
May 2006 - December 2007
Capella University
Field of study
  • School of Education
January 1996 - February 1998
Georg-August-Universität Göttingen
Field of study
  • Faculty of Social Sciences
January 1994 - December 1994
George Washington University
Field of study
  • Graduate School of Political Management (GSPM)

Publications

Publications (137)
Article
Germany likely employs Europe’s largest national lobby labor force. This article presents a comprehensive study of German lobbyists’ workplaces and employer expectations of competencies. It provides insights into emerging requirements for a qualified workforce in a diversified job market. Drawing on multiple sources of statistics, surveys and case...
Article
Full-text available
Business history can be a valuable, even critical element in teaching international management – not only at elite institutions and at postgraduate level, but at universities of applied sciences and in undergraduate education, too. It is specifically relevant for programs with a focus on Europe. Students should be given a chance to discover common...
Article
Full-text available
The United States of Europe was an idea promoted by many associations in the 1920s. The most prominent campaign was initiated by Richard Coudenhove-Kalergi and his Pan-European Union. GERMAN / DEUTSCH Für Europas Einheit stritten in den 1920ern viele Verbände. Die prominenteste Kampagne initiierte Richard Coudenhove-Kalergi. Key words / Schlagwörte...
Chapter
Full-text available
Dieser Beitrag vermittelt Grundwissen, um für einen Verband Lobbying-Konzepte zu erstellen. Er regt zunächst dazu an, über Lobbyarbeit als Politikberatung und das dafür nötige Selbstverständnis nachzudenken. Er stellt Lobbychancen im institutionellen Kontext vor, gibt einen Überblick der Kommunikationsinstrumente und schließt mit einem Blick auf di...
Chapter
Planung und Evaluation im Public-Affairs-Management (PA) erfordern eine strategische Vorstellung von Ziel-Mittel-Relationen sowie Verlaufs- und Ergebnisinformationen über Veränderungen. Der Beitrag gibt in drei Teilen einen Überblick über Probleme und Lösungsideen dieser Aufgabe, die weniger der schematischen Kontrolle als der Strategiekompetenz un...
Chapter
Full-text available
Planung und Evaluation im Public-Affairs-Management (PA) erfordern eine strategische Vorstellung von Ziel-Mittel-Relationen sowie Verlaufs- und Ergebnisinformationen über Veränderungen. Der Beitrag gibt in drei Teilen einen Überblick über Probleme und Lösungsideen dieser Aufgabe, die weniger der schematischen Kontrolle als der Strategiekompetenz un...
Chapter
Full-text available
1. Das Wirkungsdilemma / 2. Organisationsaspekte / Zwischen „Kommunikation“ und „Außenbeziehungen“ / Zwischen Stab und Linie / 3. Evaluationsrahmen / Werttreiber und Wertverständnis / Strategie und Wirkungsmodelle / Einblicke in den Werkzeugkasten / Sich vergleichen: Lernen durch Benchmarking / 4. Projektbezogene Evaluation: Lobbying / Bedeutung /...
Chapter
Full-text available
1. Nachdenken über den Kern der Sache / Politik beraten heißt Poltiker verstehen / Wer berät, nimmt Einfluss: Interessegeleitete Politikberatung / Politik beobachten, bewerten und intern beraten / Service, Service, Service / Über die Beratung hinaus / 2. Zugänge in der Kommunalpolitik / Vor- und Nachteile für Interessenvertreter / Der Jugendhilfeau...
Article
Full-text available
Journalists, not state officials, hosted the Reich government's main press conferences in the Weimar Republic era. International/unique, the setup evolved from World War briefings run by Imperial Germany's military censorship. In the 1918 November Revolution, newspaper correspondents turned the tables on the authorities to organize the Berlin Press...
Chapter
Full-text available
Wer regiert, braucht Berater. Das gilt für die Regierungskommunikation genauso wie für das Leiten und Ausüben staatlicher Macht durch inhaltliche Entscheidungen, Recht, Zwang und Geldströme. Regieren und Beraten sind eng verwoben, seit es Regierende gibt – mithin seit 5.000 Jahren. Seitdem, sagen manche, hat sich an der Grundkonstellation zwischen...
Book
Wahlen sind ein Brennglas für die kritische Aufgabe der Medien als Vermittler in der Demokratie. Wahlkämpfe sind eine Serie von Medienereignissen. Medien vermitteln, um was und wen es geht. Also wollen Wahlkampfmanager sie lenken und verführen, bedrängen und beeinflussen. Unabhängiger Journalismus dagegen will sich nicht von Wahlkämpfern managen la...
Article
Full-text available
Vor 100 Jahren zogen die Fernschreiber in die Redaktionen ein. Im Bauch der Ticker sorgte erste Digitaltechnik für hohes Tempo. In Deutschland blockierte der Staat zunächst ihr schnelles Netz, dann setzte er es selbst für weltweite Propaganda ein. ---- KEY WORDS SCHLAGWÖRTER: Agenturjournalismus, ASCII, Datennetz, Digitalisierung, Fernschreiber, He...
Article
Full-text available
Bewundert und gehasst: Präsidentengattin Eleanor Roosevelt (1884-1962) polarisierte die USA stärker, als Hillary Clinton es je tat. Doch manche sahen das Medientalent bereits auf dem Weg ins Oval Office. Marco Althaus über die linksliberale Ikone der US-Demokraten
Data
Bibliographie zu: Althaus, M. (2016, Juni). Rien n’est perdu – nichts ist verloren. Politik & Kommunikation 14(2), 70-72. Key words / Schlagwörter: Appell vom 18. Juni, Frankreich, Freie Franzosen, Führung / Leadership, Grandeur, Prestige, Propaganda, Radio, Rundfunk, Vichy, • Organizations / Organisationen: BBC, Havas • Persons / Personen: Winston...
Article
Full-text available
Als keiner mehr gegen Hitler führen will, ruft seine Radiostimme zur Rebellion. Charles de Gaulle begründet später Frankreichs Hyper-Präsidentialismus. Marco Althaus über Charles de Gaulles eigenwilligen Führungsanspruch
Article
Full-text available
Emotionaler Populismus ist stark in Argentinien. In den 1940ern verspricht Juan Peróns Regime soziale Demokratie und herrscht doch autoritär. Volksliebling ist die First Lady. Eva Perón perfektioniert das Gefühlstheater der Macht. Marco Althaus über die Gefühlspolitikerin Eva Perón
Article
Full-text available
Article
Full-text available
The Berlin Press Conference was an institutionalized daily event for news correspondents, government leaders and spokespeople. Its key innovation was its hosting by journalists, who chaired the sessions, made rules and controlled access.This setup,which turned the traditional manner of organizing press conferences on its head, was unique in the wor...
Article
The Berlin Press Conference was an institutionalized daily event for news correspondents, government leaders and spokespeople. Its key innovation was its hosting by journalists, who chaired the sessions, made rules and controlled access. This setup, which turned the traditional manner of organizing press conferences on its head, was unique in the w...
Article
Full-text available
Marco Althaus über einen Meister der Symbol-Kommunikation: Ein kleiner Mann gegen die Macht des "Raj": Gandhi zermürbt das größte Kolonialreich aller Zeiten und baut die Massenpartei auf, die 1947 die Kontrolle über das freie Indien übernimmt. / ENGLISH: A little man up against the power of the Raj: Gandhi wears down the greatest colonial empire of...
Article
Full-text available
Schwedens Start in den großen Sozialstaat nahm seinen Anfang in einem Wahldebakel und einem waghalsigen Wendemanöver. / ENGLISH: Sweden moved towards its great welfare state amid a major election debacle and a risky turning maneuver. KEYWORDS • Schlagwörter: Folkhem, Folkhemmet, Kampagne, Schweden, Sozialdemokratie, Sozialstaat, Volksheim, Volksge...
Article
Full-text available
Um 1920 war Lobbying in den USA allzu aufdringlich geworden. Der Ruf nach Regulierung wurde unüberhörbar. / In the 1920s, lobbying in the USA had become overly obtrusive. The call for regulation became too loud to ignore. KEYWORDS • Schlagwörter: Federal Regulation of Lobbying Act, Georgia, Interessenvertretung, Lobby, Lobbying, Lobbyist, Lobbyreg...
Article
Full-text available
Kalifornien 1933: Clem Whitaker und Leone Baxter gründen die erste Firma für politisches Kampagnenmanagement. / California 1933: Clem Whitaker and Leone Baxter establish the first political campaign management consulting firm. KEYWORDS Schlagwörter: Abstimmungskampagnen, Ärzte, Ärzteverband, Berater, Beratung, California, Campaign Consultant, Camp...
Article
Full-text available
After the 1917 revolution, the Soviets experimented creatively to mobilize citizens for a new era. GERMAN: Nach der Revolution 1917 wagten die Sowjets kreative Experimente, um die Bürger für den Aufbruch zu mobilisieren. • Schlagwörter: Agitprop, Agitprop-Zug, Agitzug, Agit-Zug, agit pojesd, agit poezd, agit train, Agitation, Agitki, Analphabetism...
Article
Full-text available
In the Weimar Republic, Germans experimented with direct democracy. But only two referendums made it to the polling stations. GERMAN: In Weimar experimentierten die Deutschen erstmals mit direkter Demokratie. Doch nur zwei Volksentscheide kamen an die Urnen. --- • Schlagwörter: Agitation, Beamte, Bewegung, Bilderbogen, Boykott, Comics, Demokratie,...
Article
Full-text available
After France, Bulgaria became the second EU country to enact an open-ended ban on hydraulic fracturing in early 2012. This government action was a radical departure from an initially friendly, even enthusiastic stance on unconventional gas development. It resulted in months of unprecedented, broad political protest from environmental groups and loc...
Article
Full-text available
In the 1920s, Germany quarreled about its colors and symbols with great emotion. The flag controversy was a mass sport. GERMAN: In den 1920ern stritt Deutschland emotional um Farben und Symbole. Der Flaggenstreit war Breitensport. --- • Schlagwörter: Ästhetik, Boykott, Bundesadler, Corporate Identity, Demokratie, Expressionismus, Fahne, Flagge, Fla...
Article
Full-text available
Article
Full-text available
The Spanish Civil War (1936-39) was an international media and propaganda war. In the thick of it: German expatriate Willy Brandt. GERMAN / DEUTSCH Der Spanische Bürgerkrieg (1936-39) war ein internationaler Medien- und Propagandakrieg. Mittendrin: der deutsche Exilant Willy Brandt. KEYWORDS / SCHLAGWÖRTER Auslandskorrespondent, Bürgerkrieg, De...
Article
Full-text available
Keine Dauerreden mehr: Die Demokraten haben im US-Senat die Filibuster-Regel gelockert. Doch wie schaffte es die Lizenz zum Labern überhaupt in die Verfassung?
Article
Full-text available
Modern polling arrived in politics in the early 1930s. Built on methods earlier developed by media, advertising, marketing and consumer research, the effort to measure public opinion was driven by journalism and mass-circulation newspaper interests. George Gallup, Elmo Roper and Archibald Crossley showed in 1936 that the age of the informal "straw...
Data
"A run-off election in the Black Forest" Colored engraving by artist Fritz Reiß, circa 1885. Documents the campaign of Ferdinand Sander in the 1881 election to the German Imperial parliament / Reichstag. NUMBERED CAPTIONS: (1) A messenger (2) The candidate's speech (3) At the ballot box (4) A town crier (5) Congratulations (6) In front of the town...
Article
Full-text available
Four “hot spots” to engage with advisory practice in politics are presented. Any approach should be aware of a rich legacy and long history of advisers and political decision-makers. Secondly, the predisposition and role of advice-takers is key to understanding advice. A third concern are the rivalries between advice types of and advisers, particul...
Article
Full-text available
Beginning in 1919, the Berlin Press Conference brought together, several days a week, government spokesmen and journalists, on invitation and directed by the newspaper correspondents themselves. Germany's unique construction of ensuring journalists' independence was discontinued during the Nazi years and in the German Democratic Republic, but reviv...
Article
Full-text available
In 1920s Germany, radio became a factor in election campaigning. But the state soon stepped in to make public broadcasting services strictly nonpartisan. This made any election news coverage extremely problematic, while growing government control opened ways for certain political interests to slip in. Campaigns spots on radio and more political cov...
Article
Full-text available
With innovative but growingly militant communication campaigns, Britain's suffragettes fought for women's civil and suffrage rights. The extraordinary movement politics pioneered many NGO tactics still used today. However, their campaign moved towards terror and terrorism in the end, splitting the movement and decreasing acceptance. Ideenreich und...
Article
Full-text available
During World War I, the German Empire very successfully financed the war effort through nine war bond drives. These campaigns quickly modernized and professionalized government public relations, combining civilian, commercial / banking, and military communication. Among the techniques were poster art, print advertising, documentary film, entertainm...
Chapter
Full-text available
Politische Aspekte der RFID-Technologie werden im Bibliothekswesen überwiegend sektorspezifisch diskutiert. In der Vertretung ihrer Interessen gegenüber politischen Entscheidungsträgern stehen bibliothekstypische Finanzierungs- und Organisationsfragen im Vordergrund. Dabei kann jedoch die sektorübergreifende Kenntnis des Lobbyings von Industrie und...
Article
Full-text available
Some 500 industry and business associations lobbied the governments in Imperial Germany. At the forefront of lobbying stood manufacturing interests. However, they were deeply divided and fought one another. They also developed distinct lobbying styles and strategies: some concentrated on administrative centers, ministries, and civil servants, while...
Chapter
Grassroot-Campaigning ist ein neues Instrument für Politik, Wirtschaft und Organisationen, um Wähler, Kunden und Mitglieder auf andere Weise zu mobilisieren und zu binden. In diesem Buch werden alle Facetten des Grassroot-Campaigning dargestellt: Grundkonzepte und Stand der Forschung, die einzelnen Anwendungsbereiche und Instrumente, die Voraussetz...
Article
Full-text available
19th century members of the German Imperial parliament, the Reichstag, were not allowed to receive any salary or other compensation for their work, unlike members of the state diets. The only benefit was, curiously, a free permanent ticket for railroad travel. This small privilege became an important factor for centralized and coordinated election...
Article
Full-text available
Long before the arrival of radio, voices of Presidential candidates were carried into the living room by phonograph recordings. The U.S. presidential campaign of 1908 saw an impressive effort of both parties to use the young medium. Later on, grammophone records were also used. The practice spread to Europe, where strict limits on political usage o...
Article
Full-text available
When the Easter Rising broke out in 1916 Ireland, the protest movement made a surprisingly strong show, but "home rule" or even independence was far off. The ultimate political gain, however, was with the Sinn Féin party. This very marginal and small group quickly developed into a mass organization and network capable of running sophisticated campa...
Article
Full-text available
German emperor, Kaiser Wilhelm II, indulged in traveling. One of the most-traveled monarchs of the turn of the century, he rode automobiles, trains, yachts and ships, crisscrossing Germany, Europe, and even the Near and Middle East, specifically Turkey, Syria, Palestine, and the Holy Land's Jerusalem. His travels were employed in political communic...
Article
Full-text available
The new medium of film was quickly ceized by the propagandists of the German Empire's Navy League (Deutscher Flottenverein). This influential interest group promoted navalism in early 1900s Germany, intervening in election campaigns, pressuring parliaments and governments, and running continuous campaigns in public with carefully staged events. It...
Article
Full-text available
After 1870, Berlin grew into a huge metropolis and soon longed for a world exposition just like the ones London, Paris, Brussels, Philadelphia and Chicago had hosted. Civic leaders and business lobbyists besieged the Imperial government, but neither the Kaiser nor Bismarck and his ministers got enchanted with the idea. Left to their own devices, Be...
Article
Full-text available
A tiny constituency in Scotland became a grand stage for modern politics in 1878-80. Modeled on American electioneering, the Midlothian Campaign was one of the most famous campaigns in European history. While "The People's William" Gladstone made his comeback to power, his young campaign manager Lord Rosebery orchestrated an unheard-of effort with...
Book
Kiez- und Kommunalpolitik im Kleinen, hohe Symbolwirkung und nationale Schrittmacherfunktion andererseits: Zwischen diesen Polen kämpfen Politiker der Großstädte um Mehrheiten und Aufmerksamkeit. Die vom OSI-Club organisierte Ringvorlesung «Medien, Macht und Metropolen» widmete sich der Idee der Metropole, ihren Bedingungen von Öffentlichkeit und p...
Chapter
Full-text available
Lohnt sich ein Studium nach dem Studium? Ist ein spezialisierter Master oder ein Weiterbildungslehrgang hilfreich für die nächsten Karriereschritte im Berufsfeld Public Affairs? Was ist die beste Kombination von Praxis, Wissen und Theorie? Wann ist der beste Zeitpunkt? Ist das neben dem Beruf machbar? Unterstützen die Arbeitgeber so etwas? Inwiefer...
Article
Full-text available
The German antislavery and abolitionism movement is a latecomer by European standards. But its strong call for humanitarian intervention in Africa has great effects on the German public. The honorable cause is, however, subject to manipulation by various political interests. The Imperial government, business groups, colonialism promoters, churches...
Article
Full-text available
Following models in Britain and France, Germany began to develop her own models of community-based business and cooperatives. The cooperative movement grew in strength, anchored in both liberal and socialist traditions. Connected to 1848 revolutionaries, coops were considered a dangerous political force, or even an enemy, by restaurative government...
Article
Full-text available
A new profession emerged on the battlefield of the American Civil War: the war reporter. Military correspondents, writers and artists traveled with the armies, sometimes in large groups. More than ever before, the home front and the war itself was constructed in the newspapers. While such journalists were often a rowdy bunch with questionable ethic...
Article
Full-text available
During the 1881 national elections in Imperial Germany, the National Liberal party met a disaster. The once strong and dominating party lost parliamentary seats by the dozens. One notable exception was a Black Forest constituency, where business entrepreneur Ferdinand Sander stood and won against all odds. The article explains and explores a 19th c...
Article
Full-text available
The building of the Suez Canal in Egypt offers many lessons about business-government relations, international lobbying, public relations and business communications, scandals and public diplomacy. GERMAN/DEUTSCH - Die Geschichte des Suezkanals ist ein Lehrstück über das Verhältnis von Unternehmen und Staaten, internationale Lobbyarbeit, PR-Kampag...
Article
Full-text available
When introduced in the late 1840s, telegraphy quickly increased the speed of political communication. Financial and business interests formed around the technology, as did innovations in newspapers, news wire services, and public relations. Diplomacy changed, too, with the telegraph. Political parties and other organizations began to use the cable...
Article
Full-text available
The 1840 U.S. presidential campaign may be seen as the mother of all modern election campaigns – in good and bad aspects alike. With its image-driven strategies of "Log Cabin" and "Tippecanoe" fame, media and event tactics, superficial hoopla and excitement, the Whigs' run for the White House has a special place in political communication history....
Article
Full-text available
Germany’s about-face in energy policy, the »Energiewende«, requires massive extension and new construction of fossil and renewable fuel power plants, as well as grid and transmission line extension. Acceleration of planning and permission processes is a high priority for government and industry. It stands in contrast to growing citizens’ and intere...
Chapter
Full-text available
Der Schlussbeitrag untersucht die Schwierigkeiten, die unterschiedliche Interessen-organisationen mit der Einführung der Digital Public Affairs haben, wieso es zu Wi-derständen und Abwehrreaktionen kommt und welche Potenziale derzeit noch nicht genutzt werden. Dazu dient auch der Blick in die USA. Die internen Funktionen inter-aktiver, IT-gestützte...
Book
Sie sind populär. Ihr Marketing ist aggressiv und unübersehbar. Sie setzen traditionelle Hochschulen unter Druck. Sie polarisieren die Bildungspolitik. Manche beschimpfen sie als McUniversity und Titelmühlen. Andere halten sie für das zeitgemäße Gegenmodell zur Elite-Uni, das das Bildungsversprechen für nichttraditionelle Studenten einlöst: Das sin...
Chapter
Full-text available
Schwieriger als Wahlen zu gewinnen und Politik zu erklären ist für Parteien eigentlich nur noch die Personalentwicklung. Das Ehrenamt ist unattraktiv, die Mitgliederbasis liefert eine extrem schmale Basis für die Talentauswahl, und Parteikarrieren haben einen schlechten Ruf. Jeder Insider weiß, wie notwendig Profis – das heißt qualifizierte Mitarbe...

Network

Cited By

Projects

Projects (3)
Project
An anthology of narrative case studies as an educational companion to improve understanding of the pathways of professional practice of political communication, propaganda, and political management in the (mostly) Western world.