Marcin Majka

Marcin Majka
  • Ph.D. Eng.
  • Project Manager, Business Trainer, Business Mentor at Solutio Care

About

454
Publications
195,590
Reads
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92
Citations
Introduction
I hold dual PhDs in Theoretical Physics and Medical Physics, awarded by the Institute of Nuclear Physics of the Polish Academy of Sciences and the University of Ferrara in Italy. I also hold an MBA diploma and Business Coach certificate. I work as Project Manager with a focus on data processing, analytics, and machine learning—an area I’ve specialized in for the past 7 years, within a broader 15-year career in data science.
Current institution
Solutio Care
Current position
  • Project Manager, Business Trainer, Business Mentor

Publications

Publications (454)
Article
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This paper explores Six Sigma as a structured, data-driven methodology aimed at process improvement and defect reduction in organizational operations. By leveraging statistical tools and a structured project approach (DMAIC), Six Sigma empowers organizations to enhance quality, reduce variation, and improve customer satisfaction. The article analyz...
Article
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Celem niniejszego artykułu jest analiza relacji pomiędzy pojęciem finansowej ciszy (rozumianej jako praktyka ograniczania dostępu do informacji finansowych), a koncepcją finansowej transparentności, w ujęciu zarówno teoretycznym, jak i praktycznym. W artykule postawię pytanie o to, w jakich warunkach dyskrecja finansowa pozostaje uzasadnioną strate...
Article
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Współczesne zarządzanie organizacjami podlega dynamicznym przemianom wynikającym z rosnącej złożoności rynków i zmieniających się oczekiwań społecznych wobec firm. W centrum tych przemian znajduje się postulat zwiększania przejrzystości, który obejmuje raportowanie wyników finansowych czy działań ESG, wraz z wewnętrznymi mechanizmami organizacyjnym...
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This article examines the strategic dimensions of experiencing rejection during the job search process. Grounded in contemporary theories of resilience, and motivation, it repositions rejection not as a marker of personal inadequacy, but as a functional mechanism of misalignment within complex hiring systems. The discussion integrates evidence-base...
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This paper explores the enduring relevance of ⁵ across diverse organizational contexts, including manufacturing, logistics, healthcare, IT, and administrative environments. Emphasizing its role as both a technical framework and a catalyst for cultural transformation, the discussion highlights the method’s capacity to reduce waste, standardize proce...
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This article critically examines the limitations of business process mapping as a standalone practice within the broader framework of Business Process Management (BPM). While process mapping offers structural clarity and supports documentation, compliance, and initial standardization efforts, it lacks the dynamic and systemic properties required fo...
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Współczesna praktyka marketingowa, osadzona w realiach społeczeństwa informacyjnego i zdominowana przez cyfrową transformację procesów biznesowych, operuje szeregiem pojęć i narzędzi, których zastosowanie ma na celu maksymalizację efektywności sprzedażowej oraz optymalizację relacji z klientem. Wśród tych pojęć szczególnie istotne miejsce zajmuje k...
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Współczesne organizacje, funkcjonujące w warunkach wysokiej niepewności, złożoności i permanentnej zmiany, coraz częściej przypisują kadrze menedżerskiej odpowiedzialność nie tylko za realizację celów biznesowych, ale także za kształtowanie środowiska pracy sprzyjającego dobrostanowi psychologicznemu pracowników. Wraz z transformacją kultury organi...
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Wybory prezydenckie są najważniejszym wydarzeniem demokratycznym, w których obywatele dokonują wyboru najwyższego przedstawiciela władzy wykonawczej. W literaturze politologicznej i ekonomicznej coraz częściej podkreśla się, że procesy wyborcze mają nie tylko wymiar polityczny, ale również istotny wpływ na funkcjonowanie rynku oraz aktywność gospod...
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Współczesny świat biznesu cechuje się intensywnymi przemianami, wzrastającą rywalizacją oraz rosnącymi oczekiwaniami w zakresie kwalifikacji zawodowych. W odpowiedzi na te zmieniające się realia obserwuje się coraz większe zainteresowanie metodami wspierającymi rozwój osobisty i zawodowy, takimi jak mentoring i coaching. Zarówno organizacje, jak i...
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This study examines the economic and geopolitical consequences of the comprehensive tariff policy enacted by the United States in April 2025. The unilateral imposition of universal import duties, alongside elevated tariffs targeting key trading partners, generated immediate disruptions in global supply chains, heightened inflationary pressures, and...
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Protekcjonizm gospodarczy stanowi istotny instrument interwencji państwa w handel zagraniczny, którego celem jest ograniczenie importu dóbr i usług w celu ochrony krajowych sektorów gospodarki. Najczęściej stosowanymi narzędziami są cła importowe, kontyngenty ilościowe, normy techniczne oraz inne bariery pozataryfowe. Choć polityka ta może przynieś...
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This article provides a comprehensive exploration of Lean Management as a multidimensional philosophy rooted in the systematic elimination of waste and the maximization of customer-defined value. Tracing its origins to the Toyota Production System, the discussion highlights the evolution of Lean from manufacturing into diverse sectors such as healt...
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This article explores how recognizing the limitations of existing approaches can provide organizations with the opportunity to rebuild products in alignment with evolving market demands and customer needs. It delves into the psychological and organizational barriers that contribute to resistance to change, such as the sunk cost fallacy, fear of fai...
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Scrum jest jedną z najbardziej rozpoznawalnych metodyk zwinnych (ang. Agile), skoncentrowaną na dostarczaniu wartości poprzez iteracyjny i inkrementalny rozwój produktów. Jego fundamenty opierają się na trzech filarach: transparentności, inspekcji i adaptacji. W ramach Scruma zespoły pracują w krótkich cyklach zwanych sprintami, które trwają zazwyc...
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Product Owner (PO), jako reprezentant interesariuszy, odpowiada za maksymalizację wartości produktu poprzez odpowiednie zarządzanie backlogiem oraz priorytetyzację wymagań. W praktyce, PO pełni rolę łącznika między zespołem deweloperskim a szeroko rozumianym otoczeniem biznesowym, czyniąc go centralną postacią w procesie decyzyjnym. Product Owner...
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Aktualna sytuacja gospodarcza Polski charakteryzuje się stabilizacją po okresie znaczących turbulencji związanych z globalną pandemią COVID-19 oraz skutkami konfliktu zbrojnego na Ukrainie. Wskaźniki makroekonomiczne, takie jak inflacja, poziom konsumpcji prywatnej oraz inwestycje, wskazują na umiarkowane ożywienie, choć nadal widoczne są wyzwania...
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Burnout is a pervasive issue in modern workplaces, characterized by chronic physical, emotional, and cognitive exhaustion stemming from prolonged exposure to workplace stress. While often perceived as an individual challenge, burnout exerts systemic effects, disrupting team dynamics, impairing project outcomes, and eroding organizational trust. Thi...
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This article explores the current state of AI tools such as GitHub Copilot and ChatGPT, their capabilities in code generation, debugging, and documentation, and the limitations that underscore the irreplaceable role of human programmers in creative problem-solving, contextual understanding, and ethical decision-making. The analysis highlights real-...
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This article explores the multidimensional nature of evaluations, focusing on key performance metrics, skills and competencies, attitude, teamwork, learning, and innovation. It highlights the importance of two-way feedback, best practices for delivering constructive criticism and praise, and the need for aligning development plans with strategic go...
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This paper explores the integration of AI into CRM systems, focusing on its ability to automate routine tasks, enhance customer engagement through personalization, and predict customer behavior using advanced analytics. Key challenges, including data privacy, security, and algorithmic biases, are examined alongside best practices for ethical AI imp...
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This paper explores key strategies for effectively attracting, engaging, and converting potential customers while fostering long-term retention. It emphasizes the importance of understanding the target audience through customer personas and behavioral insights, leveraging digital and traditional marketing channels to build awareness, and crafting a...
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Rok 2025 stawia przed przedsiębiorstwami szereg wyzwań związanych z decyzjami inwestycyjnymi dotyczącymi floty pojazdów firmowych. W obliczu dynamicznych zmian gospodarczych, przedsiębiorcy muszą uwzględniać zarówno czynniki makroekonomiczne, jak i specyfikę krajowego rynku. Istotną rolę odgrywa inflacja, która wpływa na koszty operacyjne, w tym ce...
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Customer relationship management (CRM) represents a strategic approach integral to fostering trust, loyalty, and long-term engagement in a competitive business environment. This article explores the multidimensional aspects of building strong customer relationships, emphasizing the roles of understanding customer needs, delivering exceptional value...
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The rapid development and integration of artificial intelligence (AI) into various aspects of society have presented unprecedented opportunities alongside complex ethical challenges. This paper explores the impact of AI on ethical standards, focusing on key concerns such as bias, privacy, and the delegation of moral judgment to automated systems. I...
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Effective onboarding is important for aligning employee expectations with organizational realities, yet discrepancies between job descriptions and actual responsibilities often challenge this alignment. This article examines strategies to address such misalignments, emphasizing the importance of open communication, proactive engagement, and adaptiv...
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The onboarding process is a fundamental phase in employee integration, influencing organizational success, employee engagement, and long-term retention. However, common challenges such as lack of preparation, information overload, unclear role expectations, poor cultural integration, limited support systems, and ignoring feedback can undermine its...
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Effective onboarding is a strategic organizational process that influences employee productivity, engagement, and retention. This article explores the critical components of an ideal onboarding process, emphasizing the importance of preparation, structured role integration, cultural alignment, and continuous feedback mechanisms. Drawing from organi...
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Proces planowania finansów firmy pozwala na określenie priorytetów, identyfikację potencjalnych wyzwań oraz zaplanowanie ścieżki do osiągnięcia zamierzonych celów. Z perspektywy naukowej, systematyczne planowanie finansowe jest uznawane za jeden z fundamentów efektywnego zarządzania zasobami, szczególnie w kontekście dynamicznie zmieniających się w...
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This article examines the potential for cryptocurrency to replace traditional fiat currency by analyzing key factors such as technological infrastructure, regulatory dynamics, and economic stability. The discussion explores cryptocurrency's advantages, including transparency, reduced transaction costs, and enhanced financial inclusion, while addres...
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This article explores the impact of cryptocurrency on corporate financial stability, reporting practices, and strategic growth. As digital assets become increasingly integrated into global financial systems, companies encounter both direct and indirect financial effects that influence their valuation, regulatory compliance, and market positioning....
Presentation
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Webinarium koncentruje się na omówieniu kluczowych podejść stosowanych w zarządzaniu projektem i produktem. Celem wydarzenia jest dostarczenie uczestnikom kompleksowej wiedzy teoretycznej i praktycznej dotyczącej zarządzania cyklem życia produktu, adaptacyjnych metod pracy oraz procesów kreatywnego rozwiązywania problemów. Webinarium umożliwi porów...
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This article examines the transformative potential of cryptocurrency on traditional market mechanisms, exploring how decentralized digital assets redefine financial interactions, enhance market accessibility, and introduce new risks. Cryptocurrency, powered by blockchain technology, enables peer-to-peer transactions that bypass conventional interme...
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This article explores the transformative impact of cryptocurrency on finance and society, analyzing its underlying technological principles, applications, and the regulatory challenges it faces. Cryptocurrency, underpinned by blockchain technology, introduces a decentralized model of financial transactions that bypasses traditional banking institut...
Article
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This article explores the core challenges faced by beginner project managers and provides actionable insights to navigate these complexities effectively. Key challenges such as project planning and scheduling, communication with stakeholders, risk management, resource allocation, team motivation, and managing stakeholder expectations are examined i...
Book
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Zacznij kożystać z profesjonalnego i dobrze zaplanowanego podejścia do strategii biznesowej. Nasz Szablon Strategii Biznesowej to kompleksowe narzędzie, które poprowadzi Cię krok po kroku przez proces analizy, wyznaczania celów i budowania mierników, które przekształcą Twoje cele w rzeczywistość. Szablon jest łatwy w użyciu, elastyczny i dostosowa...
Article
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This article examines the primary challenges faced by novice Product Owners (POs) within agile development environments, focusing on the critical skills and knowledge gaps that can hinder effective product management. Key issues include difficulties in articulating a cohesive product vision, prioritizing backlog items to balance short-term delivera...
Article
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W perspektywie psychologicznej i społecznej nowy rok niesie za sobą symboliczny „nowy początek,” który może działać jako katalizator do wyznaczania ambitniejszych celów oraz podejmowania działań mających na celu optymalizację procesów biznesowych. To właśnie w tym okresie liderzy i decydenci mogą przeprowadzić kompleksową analizę działań operacyjny...
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This article examines the common challenges faced by beginner Scrum Masters in fostering effective team dynamics and aligning stakeholder expectations within agile frameworks. Grounded in principles of servant leadership and empirical process control, the role of the Scrum Master requires balancing guidance with autonomy to enable self-organization...
Article
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This article provides a comprehensive framework for aspiring authors embarking on the journey of writing their first book. It addresses foundational aspects such as defining purpose, selecting an audience, and choosing a topic, emphasizing the significance of aligning personal passion with market demand. Through structured stages—outlining, draftin...
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This article examines the implications of providing holiday gifts to employees within organizational settings, evaluating both the potential benefits and drawbacks associated with this common practice. While holiday gifting can enhance employee morale, strengthen company culture, foster loyalty, and bolster an organization's employer brand, it also...
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Seasonal marketing is a strategic approach that leverages the predictable fluctuations in consumer behavior associated with seasonal changes to optimize campaign effectiveness and enhance brand engagement. This paper explores the underlying psychological and behavioral shifts that occur as a result of environmental and cultural factors, including t...
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This article explores methodologies for measuring the effectiveness of marketing campaigns, focusing on both immediate and long-term metrics that provide a comprehensive view of campaign impact. Through an analysis of key performance indicators (KPIs) such as sales, engagement, and customer acquisition cost (CAC), the study demonstrates the importa...
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This article examines the role of ethical practices in advertising, highlighting their long-term benefits for consumer trust, brand loyalty, and industry standards. By analyzing common ethical issues such as misleading claims, targeting vulnerable audiences, and the use of stereotypes, the study explores the impact of unethical advertising on consu...
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This article explores the complexities and advantages of a multi-channel online marketing strategy, emphasizing the importance of adaptability in a rapidly evolving digital landscape. It examines the foundational channels of online marketing—SEO, content marketing, social media, email, PPC, and affiliate marketing—and discusses the metrics and perf...
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Jarmarki bożonarodzeniowe są nieodłącznym elementem kultury wielu krajów, a ich wyjątkowy charakter łączy tradycję, estetykę i doświadczenia społeczne. Wywodząc się z średniowiecznych targów adwentowych, te wydarzenia przekształciły się w unikalne przestrzenie, które łączą funkcje handlowe z głęboko zakorzenionymi wartościami kulturowymi. Oferując...
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This article explores the strategic integration of offline and digital marketing, analyzing the unique advantages and limitations of offline marketing in today’s predominantly digital landscape. Offline marketing, through channels such as print ads, billboards, direct mail, television, radio, and event sponsorships, provides brands with physical pr...
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This article provides a review of Customer Relationship Management (CRM) tools, emphasizing their evolving role in modern business strategy and operations. It explores fundamental CRM features, such as AI-driven predictive analytics, omnichannel capabilities, and automation, which collectively enhance customer engagement and streamline organization...
Article
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Customer segmentation has become an important strategy in modern marketing, enabling companies to divide heterogeneous customer bases into distinct, homogenous groups based on shared characteristics, behaviors, and needs. This approach enhances personalization, allowing for targeted marketing strategies that align with specific customer segments, t...
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This article explores the strategic methodologies involved in building a base of warm contacts, emphasizing the role of trust and consistent engagement in customer acquisition. Drawing from contemporary research on consumer behavior and relationship marketing, the discussion highlights how content marketing, social media interaction, email nurturin...
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This article explores the limitations of cold contacting as a marketing strategy and advocates for the adoption of more effective, customer-centric approaches. Cold outreach methods, such as unsolicited emails and calls, are increasingly ineffective due to their low engagement rates, intrusive nature, and potential legal risks. By contrast, inbound...
Article
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Dynamic pricing is a strategy that enables businesses to adjust prices in real time based on market demand, inventory levels, competitor actions, and consumer behavior. This pricing approach has been widely adopted in industries such as airlines, e-commerce, and ride-sharing, where fluctuations in demand are frequent and require responsive pricing...
Article
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Skimming pricing is a strategic approach used by companies to maximize profitability by initially setting a high price for innovative or exclusive products and gradually lowering it over time as the market evolves. This pricing strategy targets early adopters—consumers who are less sensitive to price and prioritize access to the latest technologies...
Article
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Penetration pricing is a strategic approach used by firms to enter competitive markets by offering products or services at an initially low price to rapidly capture market share and attract price-sensitive consumers. This pricing strategy is predicated on the assumption that lower prices will stimulate demand, particularly in markets with high pric...
Article
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Black Friday, znany powszechnie jako jeden z najbardziej intensywnych okresów zakupowych w roku, to coroczne wydarzenie, odbywające się tradycyjnie w ostatni piątek listopada, bezpośrednio po amerykańskim Święcie Dziękczynienia. "Czarny Piątek" łączy w sobie elementy kulturowe, ekonomiczne i społeczne, które czynią ten dzień unikalnym w skali międz...
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Competitive pricing is a strategy in contemporary business environments, enabling firms to align their pricing structures with market conditions and competitor actions. This paper explores the complexities of competitive pricing, its advantages in attracting price-sensitive customers, and its challenges, including the risk of price wars and margin...
Article
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Cost-plus pricing is a widely adopted pricing strategy characterized by its simplicity and reliance on production cost as the primary determinant of price. By adding a fixed markup to the calculated cost, businesses ensure profitability and achieve transparency in pricing. However, despite its ease of implementation, this method often fails to acco...
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Value-based pricing is a strategic pricing model that aligns the price of a product or service with the perceived value to the customer, rather than basing it solely on production costs or competitive benchmarks. This pricing approach has gained prominence in industries such as SaaS, healthcare, and luxury goods, where the differentiation in custom...
Presentation
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The gambling industry faces the challenges in combating money laundering and fraud due to its high cash flow and the allure it holds for illicit activities. Traditional detection methods often fail to keep pace with increasingly sophisticated fraudulent schemes. This presentation defines the problem of money laundering and fraud within the gambling...
Article
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This article explores the complex dynamics of pricing strategies with a focus on balancing cost structures, customer value perception, and market conditions. Drawing from foundational theories and empirical research, it examines various pricing models, including cost-plus, value-based, and dynamic pricing, and their implications for profitability a...
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This article explores the fundamental differences between EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and Net Income as key financial metrics used to assess a company’s profitability. While EBITDA focuses on operational performance by excluding non-operational expenses, such as interest, taxes, and depreciation, Net Inc...
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EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is widely used as a financial metric to evaluate a company’s operational performance by excluding non-operational factors such as financing decisions, tax obligations, and accounting depreciation practices. This measure provides valuable insights into a firm's cash-generating...
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The Sustainable Growth Rate (SGR) is a financial metric that determines the maximum rate at which a firm can grow using internally generated resources without the need for external financing. This paper explores the importance of SGR as a guiding tool in strategic business planning, emphasizing its role in maintaining financial stability, optimizin...
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This article explores the comparative utility of Return on Equity (ROE) and Return on Assets (ROA) as key financial metrics for evaluating corporate profitability and operational efficiency. While ROE measures a company's ability to generate profit from shareholders' equity, ROA assesses the effectiveness of total asset utilization in profit genera...
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Return on Assets (ROA) is a financial metric used to assess a company’s efficiency in utilizing its assets to generate profits. This article explores the significance of ROA as a measure of asset productivity, emphasizing its value for both investors and management in evaluating operational performance across different industries. ROA is calculated...
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CV-driven development, czyli tłumacząc na język polski - rozwój napędzany CV, nest zjawiskiem gdzie wybór technologii, narzędzi czy metodologii w projektach jest kierowany bardziej interesami zawodowymi pracowników niż faktycznymi potrzebami projektu lub organizacji. W takim modelu decyzyjnym priorytetem staje się wzbogacenie własnego CV o atrakcyj...
Article
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Return on Equity is an important financial metric used to assess a company's efficiency in generating profits from its shareholders' equity. Defined as the ratio of net income to shareholders' equity, ROE provides insight into both profitability and managerial effectiveness. This metric is particularly useful for comparing companies within the same...
Article
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The Weighted Average Cost of Capital (WACC) is a financial metric that integrates the cost of debt and equity to reflect the overall cost of a company’s capital. This metric serves as a fundamental benchmark for evaluating investment opportunities, guiding decisions in capital budgeting, and assessing corporate financial performance. WACC is calcul...
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Termin „ghosting” pierwotnie wywodzi się z relacji interpersonalnych, gdzie jedna ze stron nagle przestaje odpowiadać na wiadomości lub próby kontaktu, pozostawiając drugą stronę w stanie niepewności co do dalszego przebiegu relacji. Obecnie pojęcie to zyskało nowe znaczenie w kontekście zawodowym, szczególnie w obszarze rekrutacji, gdzie zarówno k...
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Return on Invested Capital (ROIC) is a financial metric used to evaluate a company's ability to generate value from its capital investments. It measures the efficiency with which a firm converts its debt and equity into profits, making it an indicator of operational performance and long-term value creation. This paper explores the calculation, inte...
Article
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Free Cash Flow to the Firm (FCFF) is sn important financial metric utilized in corporate finance and valuation to assess the cash flows generated by a company's core operations that are available to all capital providers, both debt and equity. It serves as a fundamental indicator of financial health, operational efficiency, and a firm’s ability to...
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This article provides an in-depth exploration of the Discounted Cash Flow analysis as a fundamental tool for valuation in finance. It outlines the theoretical foundation of DCF, emphasizing its intrinsic value approach based on the present value of future cash flows. The article discusses the critical components of the DCF model, including the proj...
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Dlaczego niektóre organizacje, mimo wielkich ambicji, borykają się z wewnętrznymi problemami, które blokują ich rozwój? W najnowszym artykule na blogu Solutio Care analizujemy zjawisko patologii korporacyjnych – mechanizmów, które stopniowo osłabiają strukturę i kulturę organizacyjną. W artykule, który jest polskim tłumaczeniem wstępu do mojej ksi...
Article
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Earnings Before Interest and Taxes (EBIT) is a financial metric widely used in corporate finance and valuation to measure a firm's operating performance. It isolates the profitability generated from core business activities by excluding the effects of interest and tax expenses, providing a clearer view of operational efficiency. Unlike net income,...
Article
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Internships have emerged as import experiential learning opportunities that bridge the gap between academic knowledge and professional practice, enhancing career readiness and competitiveness in the job market. This paper examines the multifaceted value of internships, exploring how they facilitate the application of theoretical concepts in real-wo...
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The process of selecting an IT internship is multifaceted, requiring careful consideration of factors such as individual career interests, company reputation, and the specific role and responsibilities offered. Studies suggest that internships can impact career aspirations and professional growth, providing real-world experience, technical skill de...
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This article examines the optimal timing for undertaking internships in the IT industry, emphasizing that timing is important to maximizing learning outcomes, skill development, and future employment potential. It highlights that while starting an internship early in one's academic career offers exploratory opportunities and provides a competitive...
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Balancing work and academic studies presents challenges, requiring effective strategies for time management, goal setting, and self-care. This article examines best practices to optimize the integration of professional and educational commitments, emphasizing the importance of structured planning, prioritization of tasks, and the use of time-manage...
Article
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This article explores the multifaceted process of selecting the right university and field of study, examining the interplay between rational decision-making and personal considerations. It emphasizes the importance of self-awareness in aligning academic strengths, career goals, and passions while addressing the need to analyze market trends and fu...
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This article explores the multidimensional role of active players in gambling marketing, focusing on their influence in customer acquisition, brand perception, and market trends. Active players, including influencers, high-stakes bettors, and community leaders, have become integral to gambling operators’ strategies due to their ability to create pe...
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This article explores the important role of the Unique Selling Proposition in contemporary marketing strategies, emphasizing its importance in differentiating brands in competitive markets. A well-defined USP is fundamental of a brand's identity, offering a unique value proposition that aligns with consumer needs and preferences. The study examines...
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This article explores the transformative impact of Artificial Intelligence (AI) on Customer Lifetime Value (CLV) modeling in marketing. AI-driven CLV models offer enhanced precision, adaptability, and scalability compared to traditional methods, enabling more accurate predictions of customer behavior and value. The integration of advanced machine l...
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Customer Lifetime Value (LTV) is a fundamental and important metric in marketing that quantifies the total revenue a business can expect from a customer over the duration of their relationship. This article explores the calculation, application, and optimization of LTV in marketing strategies. By integrating LTV into customer segmentation, budget a...
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This article explores the complex process of transforming a startup into a large organization, focusing on the key stages, challenges, and strategies essential for successful scaling. It examines the transition from a flat organizational structure to a more hierarchical model, the necessity of maintaining innovation while standardizing processes, a...
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This article explores the complex strategies employed by startups to attract and secure investment, emphasizing the important role of a solid business foundation, compelling pitch construction, effective networking, and strategic timing. It examines how startups can demonstrate traction and growth potential, leveraging key metrics such as user grow...
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W dzisiejszym społeczeństwie informacje przepływają błyskawicznie, a potencjalni konsumenci mają niemal nieograniczony dostęp do zasobów umożliwiających analizę i ocenę działań firm, których reklamy zalewają media powszechne. Przez wiele dekad głównym celem reklamy było skuteczne przekonanie konsumenta do zakupu produktu lub skorzystania z usługi....
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