Marcin Awdziej

Marcin Awdziej
Kozminski University · Department of Marketing

About

28
Publications
16,014
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
146
Citations
Introduction
Skills and Expertise

Publications

Publications (28)
Article
Full-text available
Objective: The objective of this article is to identify the main research streams and research gaps relating to the metaverse in management sciences, particularly in the field of marketing. Research Design & Methods: The researchers employed a systematic analysis of the literature to achieve their objective. They reviewed and examined various sourc...
Article
Full-text available
The rapid urbanization and technological advancements of the recent decades have increased the need for efficient and sustainable transportation solutions. This study examines the acceptance of smart transportation systems (STSs) among residents in Polish cities and explores the impact of these systems on energy-saving behaviors. Using the extended...
Article
Full-text available
Citation: Awdziej, M.; Jaciow, M.; Lipowski, M.; Tkaczyk, J.; Wolny, R. Students Digital Maturity and Its Implications for Sustainable Behavior. Sustainability 2023, 15, 7269. https:// Abstract: The COVID-19 pandemic has accelerated the transition to remote and hybrid teaching and learning, highlighting the importance of digital maturity among univ...
Book
Full-text available
This book presents various views and perspectives on the impact of digital world on consumers, marketing and industries. The authors present a series of novel contributions and highlight some emerging issues relating to consumer–technology interactions, technology’s impact on marketing practice and digitalisation’s consequences in the selected indu...
Article
Full-text available
Purpose: This study aims to investigate whether controversial TV content impacts the effects of non – standard advertising such as sponsorship vignette among female viewers. Methodology: The present study used two field experiments (n = 222; n = 219) conducted as a Computer-Assisted Web Interview (CAWI) questionnaire, during which video material wa...
Chapter
Full-text available
Przemiany społeczne i obyczajowe ostatnich dekad przyczyniły się do zmian roli ojców w procesach podejmowania decyzji o zakupie przez rodzinę. Aktywizacja zawodowa matek, ich wkład do domowych budżetów i spowodowany nią deficyt czasu sprawiają, że ojcowie muszą realizować „kobiece” zadania, takie jak zakupy produktów dla dzieci. Rola ojców zależy o...
Article
Full-text available
Car-sharing services, a form of acces –based consumption, gain currently momentum. This paper presents the results of research into Polish consumers’ attitude and motivation towards car-sharing. The following research questions were posed: 1. What are the motivations for using carsharing? 2. What emotions dominate in the discourse on carsharing on...
Article
Full-text available
The aim of the article is to compare the purchasing behavior of consumers in selected European countries in the context of changing channels. Following research questions were asked: 1) Is it possible to find some common patterns of searching and buying behavior in selected European countries? 2) Does the uncertainty avoidance determines the severi...
Article
Full-text available
Celem artykułu jest ocena wpływu opisu projektu crowdfundingowego na skłonność potencjalnych darczyńców do jego wspierania. Autorzy podjęli próbę odpowiedzi na dwa pytania: 1. Czy skłonność darczyńców do finansowania projektu zależy od jego stylu komunikacji, tj. sposobu zaprezentowania? 2. Jaka jest relacja pomiędzy opisem projektu a wielkością do...
Article
Full-text available
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage affects the reception of individual components of a marketing message. The research conducted e...
Article
Full-text available
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage affects the reception of individual components of a marketing message. The research conducted e...
Article
Full-text available
Celem artykułu jest porównanie zachowań zakupowych konsumentów z wybranych krajów Europy w kontekście zmiany kanałów zakupu. Postawiono następujące pytania badawcze: 1) Czy można znaleźć pewne wspólne wzorce zachowań, jeśli chodzi o poszukiwanie informacji i dokonywanie zakupów przez konsumentów w wybranych krajach europejskich? 2) Czy unikanie n...
Chapter
The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches t...
Article
Full-text available
The aim of the article is to review customers’ motivations to participate in value cocreation process in the crowdfunding context, based on the analysis of Polakpotrafi.pl, Poland’s biggest crowdfunding platform, launched in 2011. The authors attempt to answer two research questions: 1) How do project creators motivate funders to support their proj...
Article
Full-text available
Usługi typu car-sharing zyskują w Polsce na popularności, szczególnie po wejściu na rynek dwóch dużych graczy: Traficar i Panek. Celem artykułu jest identyfikacja postaw oraz dominujących motywów korzystania z usługi car-sharing wśród konsumentów na-bywających te usługi na terenie Warszawy. Osiągnięcie celu badawczego było możliwe dzięki realizacji...
Chapter
The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches t...
Article
Full-text available
Simulation business games might be suitable research tool to develop knowledge of how marketing managers make their decisions, the area of research still underdeveloped in marketing. The quality of these decisions is single most import factor determining how successful marketing management of a company would be. Marketing decision making process an...
Article
Full-text available
The aim of this paper is to analyze the consumer ethnocentrism towards food products. The results of the study suggest that the relationship between the level of consumer ethnocentrism and consumer demographics is weak. Gender and income were found not to affect the level of ethnocentrism, while the influence of age was weak. In general, ethnocentr...
Article
Full-text available
This paper presents the results of interpretative study of how elderly consumers perceive, consume and value their time. In the first part of the paper previous research studies regarding temporal aspects of consumer research, elderly consumer behaviour and time valuation are reviewed. In the second, aims and method are explained. Results of the st...
Article
Full-text available
In the literature on consumer ethnocentrism it is often assumed than elderly consumers, due to their conservatism, are more ethnocentric than younger ones. This assumption is based on rather mixed and confusing empirical evidence. To challenge this assumption, the authors of this paper conducted survey to investigate the ethnocentrism level of two...
Article
Full-text available
In the literature on consumer ethnocentrism it is often assumed than elderly consumers, due to their conservatism, are more ethnocentric than younger ones. This assumption is based on rather mixed and confusing empirical evidence. To challenge this assumption, the authors of this paper conducted survey to investigate the ethnocentrism level of two...
Conference Paper
Full-text available
The creative industries include companies that create, produce and sell creative products and services, such as arts and cultural goods. Although their importance for European economies is widely acknowledged, their contribution to GNP, as well as the stage of development varies across the EU countries. In Poland their contribution to GNP is relati...
Article
Full-text available
One of the most important implications of the growth of Internet is the development of electronic Word-Of -Mouth, which is informal com-munications process in the virtual environment. Although in principle simi-lar to traditional face- to- face, oral Word –of- Mouth communications, it has some characteristics that make it specific. It is widely acc...
Article
Full-text available
The creative industries include companies that create, produce and sell creative products and services, such as arts and cultural goods. Although business orientation of creative entrepreneurs was already researched, the evidence is not conclusive, and little is known about orientation of creative entrepreneurs at the start-up stage. The objective...

Network

Cited By