
Marcin AwdziejKozminski University · Department of Marketing
Marcin Awdziej
About
28
Publications
16,014
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
146
Citations
Introduction
Skills and Expertise
Publications
Publications (28)
Objective: The objective of this article is to identify the main research streams and research gaps relating to the metaverse in management sciences, particularly in the field of marketing. Research Design & Methods: The researchers employed a systematic analysis of the literature to achieve their objective. They reviewed and examined various sourc...
The rapid urbanization and technological advancements of the recent decades have increased the need for efficient and sustainable transportation solutions. This study examines the acceptance of smart transportation systems (STSs) among residents in Polish cities and explores the impact of these systems on energy-saving behaviors. Using the extended...
Citation: Awdziej, M.; Jaciow, M.; Lipowski, M.; Tkaczyk, J.; Wolny, R. Students Digital Maturity and Its Implications for Sustainable Behavior. Sustainability 2023, 15, 7269. https:// Abstract: The COVID-19 pandemic has accelerated the transition to remote and hybrid teaching and learning, highlighting the importance of digital maturity among univ...
This book presents various views and perspectives on the impact of digital world on consumers, marketing and industries. The authors present a series of novel contributions and highlight some emerging issues relating to consumer–technology interactions, technology’s impact on marketing practice and digitalisation’s consequences in the selected indu...
Purpose: This study aims to investigate whether controversial TV content impacts the effects of non – standard advertising such as sponsorship vignette among female viewers. Methodology: The present study used two field experiments (n = 222; n = 219) conducted as a Computer-Assisted Web Interview (CAWI) questionnaire, during which video material wa...
Przemiany społeczne i obyczajowe ostatnich dekad przyczyniły się do zmian roli ojców w procesach podejmowania decyzji o zakupie przez rodzinę. Aktywizacja zawodowa matek, ich wkład do domowych budżetów i spowodowany nią deficyt czasu sprawiają, że ojcowie muszą realizować „kobiece” zadania, takie jak zakupy produktów dla dzieci. Rola ojców zależy o...
Car-sharing services, a form of acces –based consumption, gain currently
momentum. This paper presents the results of research into Polish consumers’
attitude and motivation towards car-sharing. The following research questions were
posed:
1. What are the motivations for using carsharing?
2. What emotions dominate in the discourse on carsharing on...
The aim of the article is to compare the purchasing behavior of consumers in selected European countries in the
context of changing channels. Following research questions were asked: 1) Is it possible to find some common
patterns of searching and buying behavior in selected European countries? 2) Does the uncertainty avoidance
determines the severi...
Celem artykułu jest ocena wpływu opisu projektu crowdfundingowego
na skłonność potencjalnych darczyńców do jego wspierania. Autorzy podjęli próbę
odpowiedzi na dwa pytania: 1. Czy skłonność darczyńców do finansowania projektu
zależy od jego stylu komunikacji, tj. sposobu zaprezentowania? 2. Jaka jest relacja
pomiędzy opisem projektu a wielkością do...
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage affects the reception of individual components of a marketing message.
The research conducted e...
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage affects the reception of individual components of a marketing message.
The research conducted e...
Celem artykułu jest porównanie zachowań zakupowych konsumentów z wybranych krajów Europy w kontekście zmiany kanałów zakupu. Postawiono następujące pytania badawcze:
1) Czy można znaleźć pewne wspólne wzorce zachowań, jeśli chodzi o poszukiwanie informacji i dokonywanie
zakupów przez konsumentów w wybranych krajach europejskich?
2) Czy unikanie n...
The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches t...
The aim of the article is to review customers’ motivations to participate in value cocreation
process in the crowdfunding context, based on the analysis of Polakpotrafi.pl, Poland’s biggest crowdfunding platform, launched in 2011. The authors attempt to answer two research questions: 1) How do project creators motivate funders to support their proj...
Usługi typu car-sharing zyskują w Polsce na popularności, szczególnie po wejściu na rynek dwóch dużych graczy: Traficar i Panek. Celem artykułu jest identyfikacja postaw oraz dominujących motywów korzystania z usługi car-sharing wśród konsumentów na-bywających te usługi na terenie Warszawy. Osiągnięcie celu badawczego było możliwe dzięki realizacji...
The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches t...
Simulation business games might be suitable research tool to develop knowledge of how marketing managers make their decisions, the area of research still underdeveloped in marketing. The quality of these decisions is single most import factor determining how successful marketing management of a company would be. Marketing decision making process an...
The aim of this paper is to analyze the consumer ethnocentrism towards food products.
The results of the study suggest that the relationship between the level of consumer
ethnocentrism and consumer demographics is weak. Gender and income were found not
to affect the level of ethnocentrism, while the influence of age was weak. In general,
ethnocentr...
This paper presents the results of interpretative study of how elderly consumers perceive, consume and
value their time. In the first part of the paper previous research studies regarding temporal aspects of
consumer research, elderly consumer behaviour and time valuation are reviewed. In the second, aims and
method are explained. Results of the st...
In the literature on consumer ethnocentrism it is often assumed than elderly consumers, due to their conservatism, are more ethnocentric than younger ones. This assumption is based on rather mixed and confusing empirical evidence. To challenge this assumption, the authors of this paper conducted survey to investigate the ethnocentrism level of two...
In the literature on consumer ethnocentrism it is often assumed than elderly
consumers, due to their conservatism, are more ethnocentric than younger ones. This
assumption is based on rather mixed and confusing empirical evidence. To challenge this
assumption, the authors of this paper conducted survey to investigate the ethnocentrism level
of two...
The creative industries include companies that create, produce and sell creative products and services, such as arts and cultural goods. Although their importance for European economies is widely acknowledged, their contribution to GNP, as well as the stage of development varies across the EU countries. In Poland their contribution to GNP is relati...
One of the most important implications of the growth of Internet is the development of electronic Word-Of -Mouth, which is informal com-munications process in the virtual environment. Although in principle simi-lar to traditional face- to- face, oral Word –of- Mouth communications, it has some characteristics that make it specific. It is widely acc...
The creative industries include companies that create, produce and sell creative products and services, such as arts and cultural goods. Although business orientation of creative entrepreneurs was already researched, the evidence is not conclusive, and little is known about orientation of creative entrepreneurs at the start-up stage. The objective...