
Marcelo Tsuguio Okano- PhD in Business Administration and Doctor in Production Engineering
- Professor (Full) at Universidade Paulista
Marcelo Tsuguio Okano
- PhD in Business Administration and Doctor in Production Engineering
- Professor (Full) at Universidade Paulista
Researcher and Professor of PPGEP at UNIP, AI Researcher and Collaborating Researcher FT-UNICAMP
About
204
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Introduction
Mathematical,
Master in Science in Business ,
PhD in Production Engineering,
PhD in Business,
Post-doctorate in PE (Innovation) and
Post-doctorate in PE (IT and SCM)
Current institution
Publications
Publications (204)
The integration of Digital Twin (DT), Internet of Things (IoT), and Long Range Wireless (LoRa) technology in industrial automation increases efficiency, flexibility, and real-time monitoring. This study proposes a decentralized automation architecture for SCARA robots, leveraging wireless sensor networks to improve scalability, reduce the number of...
Identifying and classifying foods accurately is critical to ensuring food safety. Augmented Reality (AR) stands out as a promising technology in this context. During studies at Companhia de Entreposto e Armazéns Gerais de São Paulo (CEAGESP), difficulties were identified in classifying aromatic herbs due to the diversity and similarities between sp...
Increasing vehicle manufacturers has led to a considerable rise in the automotive industry's competitiveness. Various research projects are being developed to devise process optimization strategies using virtual simulation. The paper discusses the importance of applying modeling and simulation strategies to optimize automotive manufacturing process...
A critical issue in image analysis for analyzing animal behavior is accurate object detection and tracking in dynamic and complex environments. This study introduces a novel preprocessing algorithm to bridge the gap between computational efficiency and segmentation fidelity in object-based image analysis for machine learning applications. The algor...
Correctly identifying and classifying food is decisive in food safety. The food sector is constantly evolving, and one of the technologies that stands out is augmented reality (AR). During practical studies at Companhia de Entreposto e Armazéns Gerais de São Paulo (CEAGESP), responsible for the largest food storage in South America, difficulties we...
The rapid evolution of digital technology and the increasing integration of artificial intelligence in agriculture have paved the way for groundbreaking solutions in plant identification. This research pioneers the development and training of a deep learning model to identify three aromatic plants—rosemary, mint, and bay leaf—using advanced compute...
The growing interest in edible insects as a component in animal feed and human food has caught the atten- tion of researchers from various fields, resulting in a multidisciplinary approach. This emerging value chain positions itself as a sustainable and innovative alternative when compared to traditional protein chains. In this scenario, the object...
Teaching Industry 4.0 technologies in Brazilian professional education significantly impacts the training of specialized labor for the job market. This research examined how two educational institutions prepared their manufacturing students for the digital technologies of Industry 4.0 and what the leading technologies used in the students’ projects...
Uma forma de trabalhar com os indicadores de forma automatizada e obter os resultados desejado é utilizar as tecnologias digitais, como a Inteligência Artificial (IA). Os sistemas de IA têm uma variedade de aplicações, como IA generativa (CHATGPT), análise preditiva de falhas do sistema operacional, reconhecimento facial, medicina preventiva, veícu...
Mobile applications are part of people's daily lives, helping with many daily tasks. The objective of this article was to create an architecture for identifying aromatic herbs in a CEAGESP food distribution center through an application integrating augmented reality and computer vision technologies. The methodology used to develop the article was a...
O objetivo desta pesquisa é ampliar o conceito das relações entre modelos de negócios eestratégias de negócios, bem como desenvolver uma tabela de classificação entre assobreposições das relações. A metodologia utilizada foi abordagem qualitativa do tipoexploratória descritiva e o estudo de múltiplos casos foi aplicado para identificar assemelhança...
Brazil is the third largest fruit producer in the world, with about 45 million tons per year. An important piece in this production chain is the Supply Centers, as a large part of the sale of vegetables, fruits and flowers in Brazil has been carried out through the Supply Centers. The purpose of this article is to present the importance of the frui...
The years 2020 and 2021 were not easy for the world's population, as the COVID-19 pandemic compromised all countries and created restrictions never imagined by people and highlighted the use of digital technologies. One of the areas that has evolved a lot is Distance Learning with the help of digital platforms, therefore, this article aims to verif...
The production of insects as a sustainable protein source represents an innovation for animal feed. The objective of this research is to analyze the value chain of the use of edible insects in animal feed in Brazil through the framework of SWOT, the business model sustainable canvas, and a multiple case study, highlighting the sustainability charac...
New information and communication technologies (ICTs) are contributing to the advancement and popularization of distance learning, and its use by educational institutions is accelerating. Some characteristics of distance learning are remarkable, such as its quantity, scalability, ability to serve many students at the same time, scope, lower costs,...
Projections by the Food and Agriculture Organization of the United Nations (FAO) of a significant increase in protein production by 2050 to feed an estimated 9 billion people raise concerns about healthiness and sustainability, as this growth is linked to the challenges non-increase in land use, decrease in energy and water consumption and reductio...
The use of digital technologies has spread to areas other than industry and has given rise to new areas such as smart cities, smart health, and education 4.0. The milk production chain is also benefiting from these digital innovations, but due to their characteristics, in a gradual and focused way. The objective of this research is to verify the us...
Much is discussed about social organizations in academia and in the job market, but there is no common conceptual agreement on understanding the concepts. The objective of this article is, through bibliometric research, to obtain the definitions of social entrepreneurship, social enterprises and social business and to demystify these concepts, in a...
Over the years, researchers have presented different concepts regarding business models. There is no unanimity, but there is a general agreement that a business model is the representation of how a company conducts its business. Subsequently, interest in the topic has increased and has come to be considered by companies that, driven to incorporate...
Economic, political, and technological uncertainties require organizations to prepare adequately for new events that occur each day. Economic crisis, changes in the policies of each country and technological developments are classic examples of these changes in organizations. Seasonality is one of the economic phenomena that occur, and different fo...
INOVAÇÃO FRUGAL É “FAZER MAIS COM MENOS” CARACTERIZADA PELO DESENVOLVIMENTO DE NOVOS PRODUTOS, SERVIÇOS E PROCESSOS, PARA ATENDER AS EXPECTATIVAS ESSENCIAIS DO CONSUMIDOR COM MENOS RECURSOS. O OBJETIVO DESTA PESQUISA FOI VERIFICAR A APLICAÇÃO DA INOVAÇÃO FRUGAL EM TRÊS EMPRESAS BRASILEIRAS DE MÍDIA E ENTRETENIMENTO, ESPECIFICAMENTE, SOB O PILAR DE...
A TEMÁTICA “DADOS PESSOAIS” ESTÁ EM ALTA DEVIDO AO LANÇAMENTO DA LEI GERAL DE PROTEÇÃO DE DADOS (LGPD), TAMBÉM CONHECIDA COMO LEI Nº 13.709/2018, E TRATA DE QUALQUER RELAÇÃO ENTRE O TRATAMENTO DE INFORMAÇÕES CLASSIFICADAS COMO DADOS PESSOAIS POR QUALQUER MEIO, SEJA PESSOA FÍSICA OU JURÍDICA, A PROTEÇÃO DE DADOS PESSOAIS. ESTE ARTIGO TEM O OBJETIVO...
We propose a method to solve an Availability and Stock Rupture problem considering static and dynamic conditions. Information about failure and repair rates, dependence or independence of the blocks are considered, as well as knowledge about spare stock and Maintainability. The analysis is done, initially, using exponential processes, considering t...
Resumo: O que mais poderia revolucionar o mundo de tal maneira como a capacidade de as máquinas pensarem e aprenderem por conta própria? Com a evolução da interação entre homem e máquina, temos hoje tecnologia para automação de análises, reconhecimento de padrões e aprendizado de máquina sem a necessidade de constantes reprogramações. Quando se fal...
Resumo: Inovação Frugal é "fazer mais com menos", caracterizada pelo desenvolvimento de novos produtos, serviços e processos que atendem aos requisitos fundamentais com menos recursos, o objetivo desta pesquisa foi verificar a aplicação da Inovação Frugal em quatro empresas brasileiras de grande porte do segmento de televisão, especificamente sob o...
Resumo: A temática "dados pessoais" está em alta devido a entrada em vigor da lei geral de proteção de dados (LGPD), também conhecida como lei nº 13.709/2018, e trata de qualquer relação entre o tratamento de informações classificadas como dados pessoais por qualquer meio. Este artigo tem o objetivo detectar a opinião de profissionais sobre a LGPD...
The objective of this study is to examine how digital platforms digitally innovate companies and organizations, using the business model for dynamic capacity in three Brazilian companies. To achieve the proposed objective, a case study research method was used, with theoretical models of digital platforms, digital innovation and dynamic capabilitie...
In the latter, there has been an increasing importance attributed to the measurement of social value and social impact that various organizations create. The demand to measure this value comes from all sides: funders who want to direct their money to the most effective projects, policy makers and government officials must be accountable for their s...
A incorporação de tecnologias como IoT, Cloud Computing e Data Mining em diversos setores produtivos fez com que a gestão dos serviços de TI se tornasse uma preocupação de toda operação, não mais apenas das áreas de TI. No entanto, historicamente as áreas de tecnologia não utilizam das mesmas práticas de controle operacional vistas em setores como...
Ao longo dos anos pesquisadores apresentaram diferentes conceituações sobre o tema modelos de negócios, não há unanimidade, mas todos concordam que o modelo de negócio é a representação de como as empresas conduzem seus negócios. Posteriormente, o interesse sobre o tema ampliou e passou a fazer parte da pauta de empresas, que impulsionadas a incorp...
No início do ano de 2020, o mundo passou a enfrentar um novo desafio causado pelo Covid-19 que obrigou que as pessoas ficassem reclusas dentro de suas casas para evitar a propagação da doença e denominado de isolamento social. O isolamento perdurou mais tempo que o esperado, atravessando todo o ano de 2020. O objetivo deste artigo é verificar como...
The incorporation of technologies such as IoT, Cloud Computing and Data Mining in several productive sectors has made the management of IT services a concern for the entire operation, no longer just in the areas of IT. However, historically, technology areas have not used the same operational control practices seen in sectors such as manufacturing...
Frugal Innovation is "to do more with less" characterized by the new product development, services, and processes, to meet the essential consumer expectations with fewer resources. This research goals were to verify the Frugal Innovation application in the Telecommunications area in three Brazilian Television Industry companies, specifically, under...
Resumo A temática "dados pessoais" está em alta devido ao lançamento da Lei Geral de Proteção de Dados (LGPD), também conhecida como Lei nº 13.709/2018, e trata de qualquer relação entre o tratamento de informações classificadas como dados pessoais por qualquer meio, seja pessoa física ou jurídica, a proteção de dados pessoais. Este novo cenário pa...
This work consists of the analysis of the coffee powder production system using the Value Flow Mapping (MFV) tool in a small factory, located in the interior of Vale do Paraíba, in the state of São Paulo, which is undergoing a moment of transition. The practice of the MFV tool was identified in the Toyota Production System, in which the production...
The new processes for using digital technologies, are requiring manufacturing companies to adapt to these new scenarios, causing a digital transformation. Although the theme Digital transformation is new and current in manufacturing, the way it is being implemented by manufacturing companies is in design and study. Each company adopts or plans its...
The study presented in this article aims to identify what are, in fact, the social missions of companies called “social companies” , and what are the benefits obtained from the use of ICTs by these companies. The research methods employed were bibliographic research and case study. The bibliographic research was elaborated from a systematic analysi...
In the Digital Transformation scenario, it appears that the use of new digital technologies allows for major business improvements to increase the customer experience, simplify operations and create business models. ICTs contribute to the functioning of these new digital scenarios and one of the main technologies is the digital platform. The purpos...
The objective of this paper is to create indicators to classify the relationship between business model and business strategy in productive systems and to develop a table as an artifact for automatic classification. A literature review of "business models", "business strategies" and "value" was used to legitimize pertinent questions about the terms...
Com o surgimento da nova doença Covid-19 no Brasil no início de 2020, muitas empresas tiveram que que reduzir suas atividades ou até mesmo paralisá-las totalmente, outra parte dessas empresas tiveram uma demanda adicional se comparado com o cotidiano histórico de operação. O objetivo deste artigo é compreender e analisar as principais dificuldades,...
Resumo-O foco deste artigo foi identificar a produção científica acadêmica relacionada a metodologia Lean Six Sigma (LSS) aplicada ao setor da Tecnologia da Informação, no período de 2008 a 2020 na base Microsoft Academic, buscando avaliar se existe uma lacuna. Utilizando o método bibliométrico para o levantamento dos artigos relacionados. Foram en...
Resumo-Esta pesquisa buscou avaliar a correlação entre a utilização da ISO 20000 na operação de TI e a efetividade do alcance de metas operacionais. A metodologia consistiu em comparar os principais fatores de insucesso estratégico presentes na teoria, com os elementos remediadores observados em um caso prático de utilização da ISO 20000, complemen...
Com o surgimento da nova doença Covid-19 no Brasil no início de 2020, muitas empresas tiveram que que reduzir suas atividades ou até mesmo paralisá-las totalmente, outra parte dessas empresas tiveram uma demanda adicional se comparado com o cotidiano histórico de operação. O objetivo deste artigo é compreender e analisar as principais dificuldades,...
The correct management of Safety and Health at Work (OHS) reduces the risk of
accidents, promotes the health and satisfaction of workers, in addition to improving
operational results and the image of companies. The changes in the regulatory
standards came to intensify the improvement of safety conditions, requiring employers
to implement Occupation...
Diante do cenário atual em que vivem os seres humanos, onde as pessoas estão confinadas e em período de quarentena no Brasil e no mundo, vem à tona uma questão importante: como o ensino-aprendizagem têm sido organizado, nos mais diferentes níveis de ensino. O ensino a distância (EAD) oferece uma variedade de ferramentas e técnicas, nos quais se des...
As narrativas formativas são utilizadas tanto como um instrumento de formação, para análise das dimensões pessoal e profissional do indivíduo, como também método em pesquisas acadêmicas para acessar o percurso de vida e formação dos sujeitos. Este estudo objetiva desenvolver uma análise bibliométrica sobre a aplicação das narrativas formativas em p...
Revisões da literatura relativamente recentes apresentam o Deep Learning como campo do Aprendizado de Máquina pouco explorado na área de negociação e predição de ativos por algoritmos (AT). Identifica-se uma oportunidade para a investigação das frentes de pesquisa e formulações epistemológicas emergentes sobre o tema. Este estudo tem por objetivo p...
O descarte correto de quimioterápicos requer cuidados específicos e caso não esteja sendo realizado dentro de seus critérios de segurança, pode ocasionar o comprometimento de recursos naturais, como por exemplo, contaminação da água e do solo, que podem impactar na saúde pública. O objetivo deste artigo é demonstrar através de relatos de funcionári...
This article discusses the concept of Digital Transformation related with Sales and Operations Planning (S&OP) and how it can benefit the business. That link vision is a relatively new concept in the field of business research initiative, and much work remains to be done to establish it. The methodology used was the narrative review that identifies...
RESUMO
A validação da doença ocupacional ocorre através de
investigação que comprove o adoecimento do
trabalhador frente à exposição ao agente causador.
Objetivo: Aplicar uma ferramenta de análise de riscos
como artifício para constatar a existência do nexo
causal entre o trabalho e a enfermidade provocada pela
COVID-19. Métodos: Adotou-se a quanti...
Nas áreas urbanas o processo de coleta de material reciclável acontece por meio das cooperativas de catadores. Os catadores de materiais recicláveis atuam como importantes canais de distribuição de logística reversa, a qual se caracteriza como a área da logística empresarial que planeja, opera e controla o fluxo e as informações logísticas correspo...
The objective of this work is to present a conceptual model for the use of roadmaps in planning oriented to innovation, considering the functional perspectives of the organization, the behaviors of its employees and leaders, the existing and potential partnerships, as well as the conditions and turbulences of the market in which acts or intends to...
Resumo: A cadeia produtiva de bens e serviços no setor de saúde suplementar tem seu início na indústria de insumos de saúde aos prestadores de assistência à saúde: hospitais, consultórios, clínicas e laboratórios, que ofertam serviços aos beneficiários das operadoras de saúde. O objetivo geral deste trabalho consiste em identificar as dimensões de...
Este artigo tem o propósito de realizar uma avaliação formativa das extensões de modelo de negócios proposto para empresas sociais, respondendo a questão de pesquisa: " Quais são os Canvas Business models para as empresas sociais? " Como resultado, forneceu uma avaliação das abordagens atuais, identificando novas características das empresas sociai...
Resumo As questões sociais vêm sendo amplamente discutidas e divulgadas pela mídia no Brasil nos últimos anos. Entre os diversos fatores que podem explicar a valorização desse assunto está o fato em que, ao assumirem uma responsabilidade mais ampla sobre o conjunto da sociedade, as empresas suprem necessidades comunitárias que até então não estavam...
The European Position Paper on Rhinosinusitis and Nasal Polyps 2020 is the update of similar evidence based position papers published in 2005 and 2007 and 2012. The core objective of the EPOS2020 guideline is to provide revised, up-to-date and clear evidence-based recommendations and integrated care pathways in ARS and CRS. EPOS2020 provides an upd...
Em meio ao atual cenário da economia brasileira o incentivo ao empreendedorismo e à educação empreendedora tem sido uma prática constante principalmente porque são os pequenos empreendimentos que movimentam a economia. O objetivo do presente estudo foi fazer uma reflexão a respeito do desenvolvimento de competências empreendedoras por meio da utili...
This paper aims to identify the necessary requirements for a multilateral platform that allows the indication and referral of WEEE, at the end of its useful life or unused, to places where it will be properly disposed of with a sustainable business model. This research has a technological nature, applied, aiming to produce the software platform des...
The Health System in Brazil is divided into Public System and Private or Supplementary System. The health system is considered supplementary because it markets health plans and sells services already covered by the public system, called the Universal Health System (SUS), offering some additional elements. In order to answer the research question “I...
The purpose of this research is to study how smartphone users are adapting to digital transformation (TD). TD is the technology application for building new business models, processes, software and systems that result in more profitable revenue, greater competitive advantage and greater efficiency. The methodology chosen for this project consists o...
A proposta de valor de um Hub aeroportuário: uma análise sob a lente teórica dos modelos de negócios The value proposition of an airport Hub: an analysis under the theoretical lens of business models La propuesta de valor de un centro aeroportuario: un análisis bajo la lente teórica de los modelos de negocio Resumo Este estudo analisa a proposta de...
The process of social innovation produces the effect of reconstructing social relations systems, as well as the structure of rules and resources that reproduce such systems. The objective of this research is to verify how recycling cooperatives are adapting to social innovation and social business model. The multiple case study was chosen as resear...
The objective of this research was to verify how supply chain management (SCM) and information technology (IT) are adapting to new technologies like the internet of things (IOT) through a systematic review in the last 20 years. As results, we can see that SCM and IT are using IOT sensors, we notice two important lines that are benefiting from this...
In complicated and fast-moving markets, where growth and wealth creation can occur unpredictability reigns. The ways in which value is created, captured, and offered are changing profoundly, and one of those responsible for this change is digital transformation. New innovative business models are born, and it becomes necessary to rethink the models...
Este artigo apresenta os resultados para a identificação de competências para equipes de projetos para desenvolvimento de currículos das habilitações profissionais técnicas para o Eixo de Recursos Naturais. Trabalho elaborado a partir das análises de materiais institucionais e do acompanhamento de equipes de projeto do referido eixo tecnológico. As...
Este artigo apresenta uma análise do emprego da gestão do conhecimento para criar, compartilhar e utilizar o know-how e a expertise da organização, contribuindo na elaboração de projetos de sistemas de informação. Nessa análise observamos que os projetos de sistemas de informação desenvolvidos, os quais foram pautados na gestão do conhecimento com...
The term social enterprise has gained notoriety since 2006, when Muhammed Yunus won the Nobel Peace Prize for his work with Grameen Bank, resulting in a new business concept and the proposal of a new capitalist model. Social enterprises are focused on solving social, economic and environmental problems that have long plagued humanity, such as hunge...
Resumo Este artigo trata da educação a distância, da mediação e o papel do professor neste tipo de curso. A educação a distância requer um ritmo diferente da educação presencial, e alunos e educadores deste novo processo, aprendem a interagir por diferentes meios, em diferentes condições. Neste contexto, o objetivo deste artigo é o de descrever o p...
Patricia Kasumi Inoue (CEETEPS-SP) Samira Nacimento Antunes (CEETEPS-SP) Eliane Antonio Simoes (CEETEPS-SP) Celi Langhi (CEETEPS-SP) Resumo: As novas tecnologias de informação e comunicação (TIC) estão fornecendo novos cenários para empresas que não eram possíveis anteriormente, exigindo que as empresas reformulem ou criem novos modelos de negócios...
A cadeia produtiva de bens e serviços no setor de saúde suplementar tem seu início na indústria de insumos de saúde aos prestadores de assistência à saúde: hospitais, consultórios, clínicas e laboratórios, que ofertam serviços aos beneficiários das operadoras de saúde. O objetivo geral deste trabalho consiste em identificar as dimensões de análise...
The aim of this research is to verify the social and economic characteristics
of the cooperatives through the Social Business Model Canvas and
what are the benefits to the reverse logistics of the agreement between cooperatives
and companies and associations of manufacturers. The qualitative
approach will be used in this research, and the method to...
The aim of this research is to verify the social and economic characteristics of the cooperatives through the Social Business Model Canvas and what are the benefits to the reverse logistics of the agreement between cooperatives and companies and associations of manufacturers. The qualitative approach will be used in this research, and the method to...
New information and communication technologies (ICT) are providing new scenarios for companies that were previously not possible, requiring companies to reformulate or create new business models. The big challenge for managers is to make sure their organizations are ready for this digital transformation. These new scenarios have awakened in the res...
Resumo As rápidas transformações das tecnologias estão fazendo com que os modelos de negócios e os valores das pessoas mudem rapidamente. A dependência pelos dispositivos móveis e aplicativos exigem o uso de smartphone diariamente. Esta evolução deve-se ao fato que as empresas estão adaptando-se as novas tecnologias e tornando-se digitalizadas e or...
The objectives of this research are to verify the social and economic characteristics of the cooperatives through the Social Business Model Canvas and what are the benefits to the reverse logistics of the agreement between cooperatives and companies and associations of manufacturers. The qualitative approach will be used in this research, and the m...
The rapid technological evolution and the need for information to be always available to customers and suppliers, virtually makes it mandatory for all companies involved in any supply chain to use Information Technology. The research is important because it will provide a study about the IT systems used in supply chain management. In order to achie...
The main objective of this study is to verify how social enterprises through recycling cooperatives are developing reverse logistics under the theoretical lenses of economic, social and environmental value creation in Brazil and Poland. For the accomplishment of this research qualitative approach was applied, and the method used was multiple case s...
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Digital transformation is profoundly changing the ways in which value is created and how value is captured. New companies with new and innovative business models are born. Existing companies need to rethink their business models when they become the digital age. In view of this process evidenced in the academic and business literature, the objectiv...
Social enterprises play an important role in the present day, since several services carried out by social enterprises would be the responsibility of the federal, state or city governments. The research method used was the literature review with a bibliometric research on the social enterprise theme. The objective of this paper is to establish a th...
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