
Marcel WeverberghUniversity of Antwerp | UA · Marketing (MKT)
Marcel Weverbergh
PhD
About
27
Publications
2,928
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
419
Citations
Publications
Publications (27)
This study investigates manpower planning and the performance of a national call center for scheduling car repairs and responding to road interventions. We model the impact of advertising on the required capacity and develop a forecasting model for incoming calls, where the impact of direct-response advertising is considered. With the estimation re...
We examine the situation in which hourly data are available for designing advertising-response models, whereas managerial decision-making can concern hourly, daily or weekly intervals. A key notion is that models for higher frequency data require the intra-seasonal heterogeneity to be addressed, while models for lower frequency data are much simple...
A basic tenet of relationship marketing is that firms benefit more from maintaining long-term customers; however, it is not clear whether the need for maintaining personal banking services of long-term and active customers (e.g., current savings accounts) is in the best interest of bank profitability (Reinartz and Kumar, 2000). The primary objectiv...
Increasing cost pressure and changing patients' needs in the healthcare sector have led to new delivery models for primary care. Researchers and practitioners need to establish innovative methods to obtain insights into patients' preferences and effectiveness of healthcare services.
This study reveals the crucial decision criteria of patients in ch...
To optimally schedule commercials for a car repair service, we investigate the impact of direct-response commercials on incoming calls at a national call center by using a unique hourly data set from a Belgium-based company. We address the question of whether advertising effects vary across the hours of the week and thereby provide opportunities fo...
We examine the situation where hourly data are available to design advertising-response models, whereas managerial decision making can concern hourly, daily or weekly intervals. The key question is how models for hourly data compare to models based on weekly data with respect to forecasting accuracy and with respect to assessing advertising impact....
In many countries, a reassessment of after-hours primary care has become necessary. In particular, centralised general practitioner deputizing services (GPDS) have emerged. In this study, consumers' preferences for after-hours medical care were obtained and the use of the new GPDS was predicted.
On the basis of the Theory of Reasoned Action, a surv...
Newspaper circulation has to be determined at the level of the individual retail outlets for each of the editions to be sold through such outlets. Traditional forecasting methods provide no insight into the impact of the service level defined as the probability that no out-of-stock will occur. The service level results in out-of stock situations, c...
The authors investigate the impact of direct-response commercials on incoming calls at a national call center. To this end, the authors analyze the data of a fast service for repairs of (parts of) a durable consumption good in Flanders, Belgium. The authors have access to data at the 15 minute interval covering 30 months in which 5172 radio commerc...
The purpose of this research is to study the moderating role of the personality trait Discomfort With Ambiguity (DWA) on the processing of mixed emotions in advertising. Two experiments were conducted. In the first experiment, the emotions between the medium context and the embedded advertisement were mixed. In the second experiment, the emotions i...
In this paper we analyze the optimal regulation of an internationally integrated monopolist, producing in one country and selling in another country. The monopolistÂ’s pricing policy is constrained by transfer pricing regulations, and is subject to different tax rates on profits in the two countries. The governments of the two countries can use the...
Journal of the Operational Research Society (2002) 53, 1156–1158. doi:10.1057/palgrave.jors.2601397
In this paper we develop a dynamic two-period model of imperfect competition to analyse the effects of European antidumping duties on firm behaviour and domestic welfare. Our model is one of the first to complement the European empirical literature on antidumping policy and can usefully be compared with papers dealing with the effects of US antidum...
This paper analyses how European anti-dumping policy under imperfect competition affects firm behaviour and domestic welfare. Our theoretical model is the first to complement the European empirical literature on anti-dumping policy (see Messerlin (1989), Hindley (1988), Tharakan and Waelbroeck (1994)), and can usefully be compared with recent paper...
Market share models have been analyzed thoroughly with respect to their forecasting accuracy. In this paper we address the normative implications of market share models, in the framework of dynamic games.
In the May 1984 issue of "JMR" three articles describe replications and extensions of work reported by Naert and Weverbergh in the May 1981 issue of "JMR". They address various problems of market share specification, estimation, and especially validation. A rough comparison of the research findings seems to indicate that no general conclusions can...
In the May 1984 issue of JMR three articles describe replications and extensions of work reported by Naert and Weverbergh in the May 1981 issue of JMR. They address various problems of market share specification, estimation, and especially validation. A rough comparison of the research findings seems to indicate that no general conclusions can be d...
Logical consistency of market share models has received considerable attention in the recent marketing literature. The reports suggest that, at least theoretically, attraction-type specifications are more easily justified than the ones commonly used in empirical work. The authors examine whether the theoretical superiority also implies a better pre...
Logical consistency of market share models has received considerable attention in the recent marketing literature. The reports suggest that, at least theoretically, attraction-type specifications are more easily justified than the ones commonly used in empirical work. The authors examine whether the theoretical superiority also implies a better pre...
This note reanalyzes the following problem, formerly treated by Wilson (Wilson, R. B. 1967. Competitive bidding with asymmetric information. Management Sci. 13 (July) 816-820): two parties have to submit bids for an object One of them knows the value with certainty, the other does not. The equilibrium derived differs from Wilson's solution and yiel...
In this paper a number of issues will be examined regarding uncertainty about cost estimates in competitive bidding models. First, the value of information is derived when the relevant parameters are known. Next, it is shown how the usual procedure for finding the optimal price can be improved by taking into account information regarding the relati...