Maran Kaliyamoorthy

• Doctor of Business Administration
• Professor & Director at Sri Sairam Engineering college

The study explores the significance of the logistics industry in the Indian economy and examines its sector-wise impact on economic well-being. It emphasizes how the presence or absence of transport infrastructure significantly influences economic growth and global competitiveness. With globalization expanding its scope, the study addresses the cha...

Abstract: Internet of Things (IoT) integration in telecoms mightrevolutionize connections and services, opening up newpossibilities for creativity, efficiency, and better customerexperiences. The Internet of Things (IoT) has the ability toradically alter the telecom business, according to this research.on network architecture, service delivery, and...

The financial technology sector's (fintech) rapid advancements, which have revolutionized numerous industries, have had a particularly large impact on the banking industry. This study intends to examine both the advantages and disadvantages of fintech's extensive effects on the banking sector. The study uses a mixed-approaches approach that combine...

India realized and initiate the significance of poverty reduction programme through micro finance to attain out the poorest people and enhance their livelihood in the complex world. The Indian Economic statistics indicate about 26% of the entire population in the country belongs to the rural poor and improve their life is very big challenges for th...

India realized and initiated the significance of the poverty reduction programme through microfinance to attain out the poorest people and enhance their livelihood in the complex world. The Indian Economic statistics indicate about 26% of the entire population in the country belongs to the rural poor and improving their life is an enormous challeng...

The ….case in this book all deal with specific situations specific problems, and specific decisions, every one of them typical and fairly common in business and public service organizations. They are all management situations, management problems and management decisions and that means that they deal with what people have to face, what people have...

India realized and initiate the significance of poverty reduction programme through micro finance to attain out the poorest people and enhance their livelihood in the complex world. Micro-finance is an efficient tool which estimates the growth of the poor women in India. The Indian Economic statistics indicate in relation to 26% of the entire popul...

The paper aims at studying the empowerment strategies adopted through Self Help Groups (SHGs) for the betterment of society. In the socioeconomic scenario the contribution of self-help groups to a developing country's economy and sustaining the self-help group members in the complex socio-economic conditions. In the last three decades, the growth o...

The stock exchange is one of the most powerful sectors, which contribute significantly to the economy's wealth. It plays a key role in economic growth and economic development, to which industry, trade and trade as a whole would be benefiting. Therefore, a great number of research projects have been devoted not surprisingly to understanding the nat...

Compendium of Management Case Studies

In the rising fast-moving customer scenario in India, for the past one decade drastically changes in the market share and also positive trend change in consumer behaviour consuming junk food habit during the cross-cultural. Due to work pressure and family nature, the junk product consumable rate is slowly increased and consumer behaviour is changin...

The Indian apparel Industry has been a remarkable success story and made India proud with its gigantic growth in recent times. The Industry has grown at a delirious pace in last two decades creating huge volume of demand due to changing life style and concern for professionalism. Though professional treatment is inculcated in marketing the product...

The purposes of the present study focused on analyze and compare the effectiveness of Internet-based e-learning systems and with that of the conventional traditional learning system in higher education institutions in India. This study has attempt to discovery the usefulness of the E-learning system in higher education institution. To analyze the p...

The consumer behaviour refers and involves purchasing and other consumption related activities of people engaging in the exchange process. The concept has widely progressed in the past decade and many researchers are conducted widely. The purpose of this paper is to understand the perception of consumers behaviour towards the passenger cars post co...

Though India is emerging as a developed nation, still a vast majority of people are living in rural India. Agriculture and agriculture related work are the main source of income for their livelihood. India to achieve success for its development, the country should give more importance to the development of rural sector. This paper mainly hunted to...

This paper aims to identifythe parameter that influences the customer purchase preference and behaviour patterns of small car owners within Chennai city. Of most significant interest to the current research is the impact of demographic variables and income on small cars' vehicle selection.Pre-testing was done by an Interview schedule developed and...

Employees are the backbone of any organisation. They are the most precious and important asset among all the assets of any organisation. Job satisfaction is a part of employee life satisfaction. So, when the human resource is satisfied in terms of their jobs, then only productivity level goes up. It is because Lease (1998) said that “Employees who...

One the most important sector for providing the direct and indirect employment is construction sector. The construction sector has the largest number of unorganised labourers in India next only to agricultural sector and provides employment to about 33 million people. Gender discrimination in our social structure continues to favor males over femal...

Emotional Intelligence is play a vital role to decide leadership excellence. So this paper to study the impact of emotional intelligence on leadership excellence of executive employee in public sector organization.Hence the objective of this research is to identify the impact of emotional intelligence on leadership excellence of executive employee...

The Indian software industry has been a remarkable success story. The software industry epitomizes all that market forces and liberalization can bring to a rather insulated economy. Expanding market opportunities, exponential growth prospects, access to the latest technology, increased income levels, better corporate governance etc have been some o...

The objective of the paper is to examine the impact of perceived quality and emotional value on the purchase behavior toward branded apparel in India. The study is used to determine the factors which influencing Indian consumer purchasing behavior toward an Indian apparel brand. A respondent from Chennai took part in this study. The sample size of...

The study aims to find out the faculty perceptions in higher education towards academic relationship management. The researcher selected 363 respondents by convenience sampling technique among the faculty members working in engineering colleges in the district of Chennai, Kanchipuram and Thiruvallur districts of Tamilnadu for this study. This study...

In the current society brands not just speak to the item or organization additionally have a solid relationship with saw quality, purchasers' way of life, social class, taste and so forth. The motivation behind this paper is to make a more profound thought of how enormous brand name of Indian auto maker offers some incentive included administration...

In today’s competitive world delivering branded laptops on par with global standards at very reasonable cost is the key for business success. The trend is such that satisfied customers now form the foundation of any successful business because the customers’ satisfaction leads to repetitive purchases, brand loyalty, and positive word of mouth. Indi...

Mutual fund is four decades old in India. It was started by UTI during the year 1964 with few schemes for small investors. During this short span of time it has made tremendous growth in Indian small investors. But now a day’s its volume of investors and sources of investment also growing tremendous level. Moreover mutual fund scheme have added new...

Online shopping has advanced drastically in the recent days and marketers have taken advantage of these chances offered by internet. This was prominent in rural cities among working people initially, later impacted students and people of all calibre. But research states that between 2009 and 2012, spending in rural India reached $69 billion, signif...

Work-life balance is a concept including proper prioritizing between "workaholics" (career and ambition) on the one hand and "lifestyle" (Health, pleasure, leisure, family and spiritual development) on the other. It is the term used to describe practices in achieving a balance between the demands of employees‘ family (life) and work lives. The incr...

Bidding stage, Order award stage, Design & Engineering stage, Procurement stage, project execution and closeout form the major stages of any EPC project(Engineering Procurement and construction) Project. Design and Engineering stage is the stage at which it is decided upon what to procure and what to construct in the project and hence can be consid...

Small businesses are backbone of all countries developed and developing. They form substantial number of total businesses, contribute to Gross Domestic Production (GDP) and employment. This sector of economy plays significant role in economic development and growth of a country. Small or large business have their own capital structure i.e. the way...

This study aims to elucidate the current scenario of Real Estate in India and to portray the attitude of Non-Resident Indian investors. The objective of the study is to find out the trends/strategies of the NRI investors in Indian Real Estate Market, to examine the factors affecting & boosting the growth and finally to present the future constraint...

This paper focus on youth level of expectation towards leader’s commitment towards socio economic development. The various variables considered are grouped under four dimensions. The considered dimensions are Ethical, Competency, Commitment and Leadership dimensions of committed leaders. The data was collected through structured questionnaire the q...

In today’s world of competition and globalization scenario, every company is trying to survive and to perform their best in the new condition to attain the desired level of their potential customers. The objectives of the study were to assess the vision of the company based on few criteria, which are to assess the Buying behavior of retailers towar...

Indian economy seems to bear a down trend in its major economic factors such as poor unemployment, low capital formulation, poor standard of living, undergrowth in GDP, increased Trade deficit, low infrastructural developments etc., In view of the economic crisis and the shortage of capital, the Government of India realized the importance of foreig...

Perception on any issue is largely based on the belief and experience. The fact the institutes/university have largely designed the engineering curriculum addressing only the technical subjects, the young engineering students ignorantly believe and perceive the engineering employability skills is all about technical subjects, without understanding...

Emerging interest in end users’ reactions to health information technology has developed the importance of theories that predict and explain health information technology acceptance and use. This study analyse the application of one such theory, the Technology Acceptance Model (TAM), to health care. This study proposed a theoretical framework that...

This paper examined the Gen Vs perception on leadership factors, which affected the retention of Gen Y in the beverage industry. Astructured questionnaire was used for data collection. Gen Yemployees were asked to respond to their perception on retention strategy in their industry focusing on leadership factors with reference to expectation level,...

Social networking sites is used as a colossal for all social media and computer-mediated communication. The objective of this paper is to discuss about the factors that determine social media on cosmetic products in India. The Indian cosmetic Industry has witnessed rapid growth through social media over the last couple of decades. With a wide range...

Loyalty is not a virtue with the Indian shopper. Customer Relationship Management was being used as a way to increase sales passively as well as through active improvement of customer service. CRM represents an enterprise approach to developing full-knowledge about customer behaviour and preferences and to developing programs and strategies that en...

In Case Industry motorcycles models Head lamp casing is made up of Aluminium and it is manufactured by gravity pressure die casting (GDC) process. The rejections rate and cycle time are very high. These results in frequent line stoppage due to the shortage of Head lamp casing. Hence we have decided to proceed with some other process for the manufac...

Educational opportunities for women have transformed women from social, home bound and relationship dependent roles to entry into occupational roles with job, career and professional orientation. Entry into organizations generated aspirations, ambitions, achievements and experiences of success. It generated self-worth, confidence and self-esteem. I...

Mature products require a different type of advertisement known as ‘Expansion advertisement’. These advertisement aims to increase the usage of the product. The study explore the complex Indian consumers’ buying pattern in case of a matured branded chocolate product. Literature on this has identified three main factors influencing the purchase b...

ABSTRACT One of the highly growing sectors in the Indian economy is ‘Retail Sector’. Indian market is a huge market with majority of middle income group with more spending capacity. Indian consumers’ nowadays are expecting a better service quality day by day. Unlike their western counterparts, Indian consumers do not complain about the poor servic...

Retail stores are segmented using socioeconomic characteristics of the trade area, and it is shown that the effects of store environment on store performance vary across segments. Store preference is measured by the external store environment which includes the type of neighbourhood the store is located, Accessibility to the store and the Parking f...

Marketers in the present era need to be more customers centric. Organizational objectives like revenue, profit, market share are possible only by acquiring customer competence. Today's choice empowered customer, supported by a competitive environment, international quality and new economic realities decides the fate of the marketer. Identify- ing a...

In the recent walks of work life, the much spoken and worried about subject among men and women is to have a balanced living, in the midst of work and personal pressures. Almost each and every individual is prone to the ever spreading syndrome called 'Stress'. Especially the working professionals in the field of Information Technology are much affe...

Burnout, the condition that arises when prolonged stress causes energy to turn to exhaustion, involvement to turn to cynicism, and efficacy to become a lack of accomplishment, is a pervasive phenomenon in organizations. Although burnout was originally studied in human service profession, the phenomenon has been more recently explored in other field...