Manuela Guerreiro

Manuela Guerreiro
Universidade do Algarve | UALG · Faculdade de Economia (FE)

PhD

About

59
Publications
33,540
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
606
Citations
Citations since 2017
23 Research Items
414 Citations
2017201820192020202120222023020406080
2017201820192020202120222023020406080
2017201820192020202120222023020406080
2017201820192020202120222023020406080
Introduction
Manuela Guerreiro is Assistant Professor in the Faculty of Economics, University of Algarve (Portugal). She is Co-coordinator of the Research Centre for Tourism, Sustainability and Well-Being (CinTurs) and Director of the Master of Marketing Management. Her current research interests include consumer behaviour, marketing and design intersections, brand management, social media marketing, arts and events marketing, and consumer experiences in tourism and hospitality.
Additional affiliations
July 2012 - present
Universidade do Algarve
Position
  • Lecturer

Publications

Publications (59)
Article
Full-text available
Purpose Many restaurants offer high-quality service to their customers, hoping to provide memorable experiences that influence their loyalty and electronic word of mouth (eWOM). However, consumers' memorable experiences do not always imply positive eWOM. This study aims to (1) verify the direct impacts of the perceived quality by consumers of casua...
Chapter
Full-text available
Stories have long been a central component to the interpretation of people, culture, and place. Recent research has substantiated the importance of storytelling in heritage tourism settings; however, few studies have provided an overview of storytelling in heritage experience design. This has left academics and service providers alike with little t...
Chapter
Full-text available
This chapter explores the concept of cultural event experience, as the interaction between an individual and the cultural event environment, altered by the level of engagement with multiple experiential elements and outputs, measured in four dimensions: experience novelty, affective engagement, cognitive engagement, and conative engagement. The pur...
Article
Full-text available
Journal of Spatial and Organizational Dynamics, Vol. IX, Issue 4, 326-342. While destination foodscape experience is a subject of growing interest, most studies have been dominated by a management and marketing approach. This theoretical research builds upon current literature on destination foodscape and identifies diverse elements that can infl...
Article
Purpose The purpose of this study is to explore the hedonic experience and its formation at heritage attractions. Design/methodology/approach A qualitative and exploratory approach was applied, using data from 21 semi-structured interviews and three in-situ focus groups. Findings Findings highlight that senses, imagery and emotions are stimulated...
Article
Purpose Although place branding (PB) has been researched and practised for several years, the number of studies examining the role of internal stakeholders is still limited. The purpose of this paper is to identify the internal stakeholders associated with PB and particularly, the roles they play in such a process. Design/methodology/approach Thro...
Article
Full-text available
This paper provides insights into the interdisciplinary intersections between marketing and design. It explores the various design intersections in the marketing fields. The collaboration between marketing and design is restricted by the paradigm boundaries, but not by the industry, researchers, and research projects. Challenges for both discipline...
Article
Full-text available
This study aims to determine whether eWOM intensity is related to use intensity, commitment, and competence of brands' review sites. The study is applied to hotels on TripAdvisor and compares brand's perception and real effects. Results of a survey of 332 hotels listed on TripAdvisor are compared with data collected from TripAdvisor. The method con...
Article
Purpose: Although place branding (PB) has been researched and practised for several years, the number of studies examining the role of internal stakeholders is still limited. The purpose of this paper is to identify the internal stakeholders associated with PB and particularly, the roles they play in such a process. Design/methodology/approach: Thr...
Chapter
Place Branding (PB) is a complex process that can be recognised in many different contexts or geographical scales with a wide range of stakeholders. Due to its dynamic and multidisciplinary nature and its flexibility in close interaction with other disciplines, research on PB has made significant progress. One of these disciplines that have recentl...
Article
Full-text available
This editorial article reports on interdisciplinary research being conducted at the interface between the scientific disciplines of marketing and design. It reviews the 11 academic papers from the special issue situated at this intersection, thereby showing the richness of research happening in this liminal area. At the same time, the paper observe...
Chapter
This chapter explores the concept of cultural event experience, as the interaction between an individual and the cultural event environment, altered by the level of engagement with multiple experiential elements and outputs, measured in four dimensions: experience novelty, affective engagement, cognitive engagement, and conative engagement. The pur...
Book
The Handbook of Research on Resident and Tourist Perspectives on Travel Destinations is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations attractive to visitors while at the same time cont...
Chapter
Full-text available
Rural communities have recently been using events as tools for local development, especially if they are part of their community development policies (Richards & Palmer 2010; Ziakas & Costa 2010; Ziakas 2016). Economic benefits, feelings of belonging to the community, Urban regeneration, quality of life, and cultural and social benefits are usually...
Article
Full-text available
In this study, we propose that the city image is a multidimensional construct influenced by its image components which, together, affect tourist behaviour in a dynamic process. The general objective of this research is to understand the dynamic nature of a major tourism destination image and the relationships among its components from the tourists’...
Conference Paper
As Cai (2002) states, destination branding is about identifying a destination and distinguishing it from others through an iterative process that revolves around the principal axis formed by brand element mix, brand identity, and brand image building. This image must be developed by identifying and selecting the most relevant brand associations tha...
Conference Paper
Place branding, whether considered as a strategic management tool or as an organic representation of place identity, is a complex, dynamic, and iterative process. This process begins when people make interactions and relationships with the place in order to form networks of mental associations. Building upon the concept of internal branding, this a...
Article
Purpose The advent of eWOM communities and review sites have strongly affected the tourism industry, changing the way hotels and accommodations build credibility and a good image. Few studies have tested, among eWOM communities, the predictors and factors that directly affect positive eWOM reviews. Using a directory of Spanish hotels in TripAdviso...
Chapter
The purpose of this paper is to study fado, a Portuguese song form, as a popular culture expression associated with the identity of the city of Lisbon, capital of Portugal. Simultaneously, we intend to present an exploratory research on the role of fado in the tourist experience in Lisbon, particularly of young Portuguese tourists. In order to achi...
Conference Paper
In recent years, there have been many efforts to rethink place branding by emphasizing an interdisciplinary call to redefine structures, strategies, performance measurement and the future of place branding, all rooted in the complex nature of the place and more importantly, the diversity of its stakeholders. However, the number of studies examining...
Article
Cultural Tourism is a promising market segment with higher growth rates than other niches. World Tourism Organization (UNWTO) data indicate that the proportion of international trips accounted for cultural motivations grew from 37% in 1995 to 40% in 2004. Additionally, UNWTO (2015) considers that this type of tourism could, in the future, increase...
Chapter
This book provides an overview of the cruise industry covering a broad range of topics and issues. It has been written for a broad audience including students pursuing university and training programmes, tourism industry professionals, planners and managers in the cruise industry, and finally government agency employees. The book is organized into...
Chapter
Full-text available
This study considers the relationship between tourism and historic centres highlighting UNESCO World Heritage Sites. It points out that despite the acronym, WHS (World Heritage Site) was not created with the aim of promoting tourism, it emerged as a highly desired brand with which countries could position themselves in the tourist market. The purpo...
Article
Full-text available
The Algarve is a mature destination in the south of Portugal and is mainly well-known for its offerings of sun and sea. In addition to strong seasonal changes, the region also faces strong competition from other nearby destinations, which has affected its ability to better attract tourists. Regional stakeholders have recognized the need to diversif...
Article
Full-text available
É geralmente aceite que o património cultural e histórico dos destinos turísticos é fonte importante para a criação de produtos turísticos diferenciados e atrativos. A gastronomia é um dos recursos culturais mais relevantes, atualmente reconhecida pela UNESCO como Património Imaterial da Humanidade. Além disso, este conjunto de recursos encerra uma...
Chapter
The new economic era “the experience economy” that we entered in the twenty-first century is challenging the overall tourism industry and destinations to respond to visitor expectations in a radically different way, demanding a new vision on what is truly being delivered to them. Within the current era, tourism businesses and destinations, in order...
Article
Full-text available
The Algarve is a mature destination in the south of Portugal and is mainly well-known for its offerings of sun and sea. Aside from its problem of strong seasonal changes, the region also faces strong competition from other nearby destinations that has impacted its need to better attract tourists. As regional stakeholders have recognized the necessi...
Article
Full-text available
The personality of a destination is vital to build a coherent destination brand and strengthen the place identity. Furthermore, brand personality appears in literature as a strategic axis that can be explored by tourist destinations in order to differentiate themselves from competitors. Since a brand encompasses not only functional but also symboli...
Article
Full-text available
The study tests the relationship between motivation, satisfaction, and loyalty using a structural equation model. Data have been collected through a questionnaire applied to visitors attending a local festival, Castro Marim Medieval Fair, which hosts every year between 45.000 and 60.000 visitors. Results show that satisfaction towards controlled va...
Article
Full-text available
The Algarve, the most renowned Portuguese destination, is usually associated with its main tourist product, sun and beach. In 2007, the Portuguese government launched a program of events called Allgarve, intending to reposition the destination image. Conceived from the tourists' perspective, the Allgarve program was not initially welcomed by reside...
Chapter
This study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of des...
Article
Located in the south of Portugal, the Algarve is the most important Portuguese tourism destination. As with most coastal destinations, sun and beach represents the main tourist product. Previous research suggests that cultural products can add value to the core product of a destination, enhancing its competitiveness. However, few empirical studies...
Article
Several studies examine residents' attitudes towards tourism development. Similarly, significant research explores the determinants of tourist satisfaction and its effects in planning policies for tourism. The purpose of this study is to establish a connection between these lines of research, showing how the local population may impact upon the way...
Article
Full-text available
Este estudo visa compreender as motivações para a participação em safaris no Algarve. Os turistas em busca de experiências inovadoras encontram no safari uma forma para estar em contacto com a natureza e com a cultura local. O Algarve possui áreas de protecção especial, com grande variedade de fauna e flora, enfim um rico ambiente ecológico, tornan...
Article
Algarve is Portugal's top tourism destination. In looking to develop the traditional sun and beach tourism, the Portuguese government launched the Allgarve program in 2007 with the aim of positioning the region as a premier tourism destination, promoting the cultural industry as a modern and competitive component of the regional economy. Using part...
Article
Full-text available
Este estudo visa compreender o nível de satisfação com a experiência de participação em safaris no Algarve. Os turistas em busca de experiências inovadoras encontram no safari uma forma para estar em contacto com a natureza e com a cultura local. O Algarve possui áreas de protecção especial, com grande variedade de fauna e flora, enfim um rico ambi...
Article
Located in the south of Portugal, the Algarve belongs to the top twenty travel destinations worldwide, with a local economy relying strongly on tourism-related activities. The Allgarve programme was launched in 2007 and is an umbrella brand that aims to reposition the Algarve as a refined tourism destination with glamour. Allgarve is a set of cultu...
Article
Full-text available
Silves, located in the Algarve region of southern Portugal, has a great heritage that comes from the Muslim period during the medieval era. This paper aims to analyze the experience of those who visited the Silves Medieval Fair during the summer of 2008. This case study profiles visitors based on their socio-demographic characteristics and particip...
Article
Full-text available
The city of Faro was designated by the Portuguese government as the 2005 National Capital of Culture. The Faro 2005 National Capital of Culture took place between May and December in several cities of the Algarve region, with most events occurring in Faro. The programme consisted of 185 different performances represented through music, cinema, thea...
Article
Full-text available
Previous studies show that the quality of the tourist experience is affected by a large set of factors, many of which not directly related to the acquisition of specific products or services. Research also shows that tourist satisfaction is a determinant of destination loyalty. This study explores this topic by empirically analysing how the relatio...
Chapter
Full-text available
This book discusses concepts of sustainable management and how it relates to various sectors within the events industry. It illustrates the fundamental importance of local communities, businesses and interested stakeholders in relation to future events in regional, national and international locations. Historical and documented reports supplement t...
Article
Resumo O objectivo deste artigo é analisar a satisfação e as atitudes dos residentes em relação ao turismo numa área destino localizada no Algarve, o mais importante destino turístico português. Este estudo teve dois objectivos centrais: determinar a importância e a satisfação dos residentes em relação a um conjunto de 30 atributos caracterizadores...
Article
Full-text available
This study explores the relationship between travel satisfaction and destination loyalty intention. The research was conducted with 486 tourists visiting Arade, a Portuguese tourist destination. Taking as the basis the use of structural equation modelling (SEM), the results substantiate the importance of tourism satisfaction as a determinant of des...
Article
Full-text available
Happiness and Quality of Life (QoL) have been receiving attention since many of the social ills have been reduced in the Western World. Happiness is considered one of the contributors to good QoL: if a community has happy citizens, their QoL is viewed as generally good (Veenhoven, 1997). In the same way, tourists' happiness and QoL have become an i...

Network

Cited By

Projects

Projects (4)
Project
This research project aims to identify, measure and monitor the impacts of tourism experiences on the image of the Algarve as a tourism destination. Firstly, it will identify scales and items related to tourism experience and destination image which, after validated, will inform the development of the empirical research model. Secondly, mixed methods will allow the triangulation of results from empirical studies (questionnaire within tourists’, tourists’ storytelling and UGC in tourism blogs) deepening the understanding about the constructs. Thirdly, to build an online platform that allows the private and public stakeholders to access information supporting their decision-making process. Fourthly, to communicate and share the results by providing a bridge for the knowledge transfer among the academic community and stakeholders. Besides its practical relevance, the project is theoretically innovative as it contributes to the knowledge in validating and modeling constructs and scales. Funding institution(s): ERDF by CRESC Algarve 2020
Project
Tourism and pro-environmental behaviours
Project
Measuring Cultural Event experiences