Manuela Epure- PhD in Marketing
- Professor at Spiru Haret University
Manuela Epure
- PhD in Marketing
- Professor at Spiru Haret University
About
35
Publications
35,517
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Introduction
Manuela Epure currently works at the Department of Economic Sciences, Spiru Haret University, Bucharest. Manuela does research in Business Ethics, Consumer Economics and Entrepreneurial Economics. Their current project is 'SMEs Online Network Business Environment'.
Current institution
Additional affiliations
October 2011 - October 2016
May 2011 - present
November 2005 - December 2009
Position
- Cost A34 -Gender and Well being
Description
- - take care of the project implementation, - decisions making process on budget allocation - take part in the scientific dissemination of the research results etc
Education
November 1992 - June 1994
October 1983 - October 1987
Publications
Publications (35)
The chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge (the domain of pragmatics), and to knowledge of the linguistic code (the domain of semantics). This endeavour examines a series of successful marketing campaigns for ROM, a Romanian...
The present chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge (the domain of pragmatics), and to knowledge of the linguistic code (the domain of semantics). This endeavour examines a series of successful marketing campaigns for ROM, a R...
This chapter explores the marketing communication process at all its stages, unveiling the vulnerable aspects and raising awareness about ethical issues. Advertising is a billion-worth worldwide industry, with implications at the rational and emotional level of the targeted audience. Therefore, more advertising research is needed. The authors' anal...
This chapter dwells on the state of university-business cooperation within the European Union, with special attention to the situation in Romania. The discussion is contextualized by referring to Adapt2jobs, a higher education project, developed with a view to adapting seven courses from three different domains to the demands of today's ever-changi...
The paper explores the current state of the university-business cooperation at EU, and national level, and it seems that a more structured university-business cooperation might enable universities to adapt their curricula to meet labor market requirements better. A project was designed to address this issue and received funding on a national merit-...
Following the advent of the new technologies in the wake of the Fourth Industrial Revolution, teaching and learning have entered a new era. As more and more things around us are becoming "smart" overnight and many jobs, together with part of people's lives, have moved in the virtual space, learning cannot have stayed put. The novel face of educatio...
Abstract: The impact of social media is higher than expected a few years ago. Looking at the
exponential evolution of social media technologies and usage, one may say that social media is
reshaping the way in which researchers interact and cooperate at institutional level and beyond. The
dimensions of knowledge management (KM), such as: knowledge c...
Based on the current trend of WEB-marketing stategy the article presents a Romanian SME case study. During the case study are detailed all the steps taken by the SMEs in the process of assuring an online presence (development and establishment of the SME's online portal). The literature review shows that without WEB-marketing techinques the company...
The graduates' access in the job market is secured, to a large extent, by the level of training on completion of studies, i.e. the acquired competencies and skills. At the same time, the employers are concerned with attracting young graduates not only holders of a university degree, but those who make the proof of a good theoretical and practical t...
The graduates' access in the job market is secured, to a large extent, by the level of training on completion of studies, i.e. the acquired competencies and skills. At the same time, the employers are concerned with attracting young graduates not only holders of a university degree, but those who make the proof of a good theoretical and practical t...
This book review aims to discuss the new perspectives on theories of development provided by two outstanding scholars: Richard Peet and Elaine Hartwick in their recent published book “Theories of development: Contestations, Arguments, Alternatives”. An interesting point a view is presented from the beginning: development means a better life for eve...
Higher education has always been a conservative environment, where education providers have seen their institutions as nuclear, the curricula being decided single-handedly, without much interference from the outside. The past decade, however, saw unprecedented changes in at least two directions. The first one is the outcome of the economic crisis,...
Today’s world is completely engaged in a new type of revolution: the digital one. Higher education is one important field which can benefit from the advent of digital technologies. Blended learning has emerged as a groundbreaking concept, which combines the student’s traditional learning experience with the support offered by the computer, the teac...
Today, humanity is facing various challenges when it comes to the development level in different countries or regions. The global economy is bouncing back from a serious crisis, yet still struggling with the unpredictable reminiscences of the crisis. Restarting the economic growth is vital for the global development. But when it comes to “developme...
Living in today’s world is not easy: as a human being you need to adapt yourself to a hostile environment where unforeseen challenges emerge, keeping us in constant alert. Economic development is directly connected to human development; therefore sustainable economic growth needs to be the central point of the current development strategies, not on...
Nowadays, the labour market has become a highly competitive environment, especially for young graduates. More than 20% of the EU (European Union) young graduates are unemployed and, despite their educational background and performances, it is ever more difficult for them to prove that the competences and skills acquired during higher education year...
Adapt2jobs is a project financially supported by the Romanian Government and the European Social Cohesion Funds, with a view to investing in human resources. It simultaneously aims at developing a package of labour market-oriented courses, and at transferring them into the virtual space offered by e-learning technologies. To do that, brainstorming...
As another year starts, the world is no longer the same, rapid and dramatic changes areoccurring, so we must adapt to our new environment, in the most efficient ways possible.....
“The fixity” of knowledge - the accumulation of fixed elements of knowledge - no longer meets the
requirements of nowadays society. The capacity of change, adaptation, and constant updating of these
elements according to individual needs, but also to the needs of the various contexts the knowledge,
must be used as a prerequisite of social integrati...
Of the countless methods for measuring the quality of life (QOL) that have been proposed and analyzed by the vast, multi-disciplinary literature over the past decades, only a select few are alluded to in Romanian scientific circles, and even fewer are actually implemented in practical applications. In adapting existing techniques and engineering a...
The success of a social marketing campaign does not depend mainly on its budget but rather on the message that is sent. This article emphasize the importance of the message for successful social marketing campaigns and makes an analysis of the messages’ type/structure of leading social marketing campaigns in Romania, as a defining element contribut...
Sometimes the concept of ecotourism is widely misunderstood and it is often used as a marketing instrument in order to promote tourism businesses related to nature. Ecotourism means not only nature, it also includes indigenous cultures. It is about fostering respect for nature and for cultures, too. The true ecotourism represents only “responsible...
Using the Blackboard TM e-learning platform as a learning and assessment tool for five years already, brought us to the point of reevaluating and rethinking the evaluation process, shifting from traditional methods to the new and modern ones. A SWOT analysis was undertaken in order to reveal the main coordinates of the evaluation process in terms o...
The World Declaration on Higher Education in the Twenty-First Century drawn up at the World Conference of Higher Education organized by UNESCO in Paris in 1998, the Communication of the 2009 UNESCO World Conference on Higher Education, Paris, 2009 held in compliance with the guidelines of the 1998 Declaration and the list of objectives of the Bolog...
The European Union declared the year 2009 – The Year of Creativity and Innovation. Creativity and innovation can move society forward toward prosperity. In this context, we analyzed in our paper the innovation, research & development potential and performance of the Romanian enterprises. After presenting the conceptual framework and statistical sou...
In the context of 2009 European Year of Innovation and Creativity, this chapter focuses on ICT for innovation as a key challenge in the knowledge-based society. Today we are facing the growing complexity of the e-learning phenomenon and its role as a basic tool for high quality education and training. The authors approach the importance of e-learni...
The "triangle of learning" (education-researchinnovation) plays a central role for a positive trend in growth and job opportunities. (Eric Hoffer, 1989). In this context, lifelong learning, especially e-learning phenomenon, is of major importance. The purpose of this paper is to present a new perspective on the e-learning platforms. The new paradig...
Is it possible to anticipate the consumers’ behaviour in a time of radical and unexpected change? This paper intends to demonstrate that as unpredictable as the future may be, there are certain factors that have always influenced consumers behaviour, which has never been random or erratic, but driven by mental processes that operate at an unconscio...
An incorporating computer into the evaluation of learning outcomes imposes the adaptation of certain paradigms such as e-assessment to the standard framework of competencies formation (as adopted by Romania's CNCIS, following the EQF). In this context, the present article introduces several hypotheses as the foundation for an extensive future proje...
The paper's aim is to present an overview on the PRS in Romania, emphasizing the main characteristics and the nature of PRS evolution after 1989. The past 20 years reveal some key-changes that occurred in the socio-economic and political life of the country and we have explored them as factors that have shaped the PRS. The analysis begins with a pr...
Questions
Questions (3)
The book "The role of Language and Symbols in Promotional Strategies and Marketing Schemes" was approved for publishing in 2018.
On behalf of Editorial Board of this Book, I invite you to submit a chapter proposal until 30 June 2017
The deadline was extended until 31 August 2017
Objective of the Book
This will be a book about marketing and the power of words and symbols used by promotional strategies and marketing schemes. The book will be situated at the intersection of marketing and applied linguistics, with a preference for discourse analysis and stylistics, as well as semiotics. We intend to analyse how the consumers’ choices are influenced by words, signs and symbols used in marketing communication.
In order to do that, we will look at the structure of the communication process by resorting to communication theory and by analysing to what extent ethical issues and social norms are taken into account in marketing communication and how they shape the marketing message. Brand creation and branding in general is probably the domain in which words have to be at their simplest, yet at their most creative, as they have to make the brand stand out from the crowd of numberless other brands and make it memorable to the customer. How this is done, together with the story created around the brand, its mission statement and brand promises will also be considered. Advertising will constitute an important section within the book, because the creative discourse of adverts lends itself to stylistic and semiotic analyses. As the new millennium seems to be dominated by digital technologies, the book will also tackle the marketing messages sent through the new media channels and will try to analyse whether McLuhan’s more five-decade-old statement “The medium is the message” still holds true and to what extent the message continues to be influenced by the transmission channel. Finally, the book will illustrate best practice examples in the field of marketing communication. Though it is not the purpose of the book to be critical of the consumerist society, we welcome contributions that take a critical stance toward it, by investigating the role of language as a tool of manipulation rather than of mere persuasion.
Target Audience
The target audience of this book will be composed of professionals and researchers working in marketing or in marketing-related domains (academics, marketing and advertising specialists, practising managers, public relations officers, etc.) and in applied linguistics and semiotics. The book will also be addressed to psychologists who conduct research on consumer behaviour.
Recommended topics include, but are not limited to, the following:
Communication theory
Drivers of communication: cultural and social norms, ethics
Language as a mediator of the communication process (coding/uncoding messages)
Semiotics in marketing communication
Corporate communication
Methods of persuasion and the role of language and signs
Subliminal messages of marketing campaigns: surface meaning and deep meaning of words
Creative branding
Building brand personality and brand awareness
Empowering the brand - words, images and signs
Mission statements and brand promises
The creativity process in advertising and the use of language
Figures of speech and their persuasion power
Alternative styles of creative advertising
The role of humour in advertising
Semiotics and advertising
Successful advertising campaigns - the language factor
New channels of communication in the digital era - a new language of marketing?
Case studies
Looking forward cooperation with you,
Manuela Epure, Editor
The 2nd International Conference on Economic Sciences and Business Administration is coming soon. 8 interesting panels - have a look Virtual participation is allowed
