Manuel Rodríguez-Díaz

Manuel Rodríguez-Díaz
Universidad de Las Palmas de Gran Canaria | ULPGC · Department of Economics and Business

PhD

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33
Publications
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699
Citations

Publications

Publications (33)
Article
Purpose This study aims to examine the impact of the outsourcing of hotel departments on service quality measured through online customer reviews. Design/methodology/approach Three models were developed, considering three important online tourism reputation websites, to establish the relationship between the outsourcing of hotel activities and ser...
Article
Full-text available
Sentiment analysis is becoming an essential tool for analyzing the contents of online customer reviews. This analysis involves identifying the necessary labels to determine whether a comment is positive, negative, or neutral, and the intensity with which the customer’s sentiment is expressed. Based on this information, service companies such as air...
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The aim of this study is to propose a methodology to define the positioning of airlines in terms of their online reputation measured with quantitative variables and applied in the airline industry. Reviews shared on the Internet give key information about service quality and value as perceived by customers. To carry out the empirical study, we obta...
Article
Previous studies of competitive location models for shopping centres have mainly focused on the commercial attraction, rather than considering a real cost function, which would require a comprehensive financial analysis of the shopping centre and of the stores to be installed in it. The aim of this paper is to develop a method to determine the opti...
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Full-text available
Online reputation is a strategic aspect of lodgings’ image and commercialization. Websites containing tourism reviews have increased their influence on customers’ decisions, leading to the effective management of Internet social media accounts. Customer evaluations of lodgings vary across websites because of differences in the scales used, the vari...
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Currently, lodgings’ competitiveness depends on pricing, based on the online reputation measured by quantitative scales of variables. The purpose of this article is to analyze the different prices set by lodgings by season in relation to the variables that measure their online reputation. This is an essential aspect in determining prices competitiv...
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Price is fundamental in the competitive strategy of lodgings. Determining whether a company is setting its prices appropriately in relation to its main competitors and customer expectations is essential in the new digital age. Online reputation is a way of measuring customer ratings and, when shared on the Internet, it generates expectations for fu...
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This study analyzes customers’ online social communication to rate lodgings and tourist destinations. A practical methodology is proposed to analyze the online reputation of lodgings as well as the main concepts rated by customers in their online social communication process. To this end, an empirical study was carried out by analyzing the online o...
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Public administrations' commitment to improving tourist destinations has contributed to a consensus in the Canary Islands, particularly with the private sector, about regulations for urban development and the necessary financing alternatives for the rehabilitation of lodgings. The objective of the study is to demonstrate their favorable impact on c...
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Online reputation is a strategic element of firms’ competitiveness. Companies need to manage their reputations and the image that they communicate through the Internet. This paper proposes a model to determine the main aspects that define a competitive online reputation: coherence, veracity, and intensity. The traditional methods that have been use...
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Tourism destinations in advanced stages of the life cycle need to update their lodging offers and infrastructures. The main problem is that new destinations are planned according to the new preferences of customers, creating critical problems in older destinations related to the architecture of the buildings, size of the rooms, dimension of lodging...
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The aim of this study is to develop a methodology to determine the competitive online positioning of lodging companies in different tourist destinations. The rise of the digital age has allowed many customers to share their opinions through specialized websites, providing a dynamic and constantly updated evaluation of the market. In this context, c...
Article
We model a shopping centre. The demand for goods and services in shopping centres is classified in four different categories: food, leisure, household goods and clothing. As some of these sectors do not provide essential goods and services, a Huff customer-choice model is applied that sets a parameter absorbing any lost demand when there is a short...
Article
Online reputation is a strategic factor in determining the competitiveness and marketing capacity of lodging companies. The influence of online opinions on customers’ decisions is increasing, and, consequently, the online reputation is a new marketing tool to capture clients and reach sales objectives in the lodging industry. In this context, the r...
Article
The objective of this paper is to develop a practical methodology to analyze competitor tourism destinations on the basis of their lodging offer and the perceived value concept. To implement this methodology, an empirical study of five competitor destinations was carried out using customer evaluations of lodging companies available on the Booking.c...
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The outsourcing of hotel marketing is one of the strategic decisions that can help hotels manage the distribution channels more efficiently. This study analyzes the factors determining the outsourcing of hotel sales and marketing activities. It uses the transaction costs framework, complemented by the analysis of performance costs and quality. In t...
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The competitiveness of a tourism destination depends on the sustainability of its economic and environmental resources. The aim of this paper is to determine the key factors in achieving the sustainability of a tourism destination in relation to the performance obtained. A methodology based on the opinions of stakeholders is developed to determine...
Article
The aim of this paper is to develop a methodology to analyse and position tourism firms based on the value creation concept. An empirical study was carried out using customer evaluations of lodging companies available on the website of Booking. com. Based on this information, three new variables were created to analyse the competitive positioning o...
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The Huff model is one of the most frequently used models in the field of retail distribution. Traditionally, parameters reflecting the effect of size and distance on determining the customers’ purchase probabilities in this model have been assumed constant along the study area. Applying some transformations on the Huff model formulation, these para...
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Market is a spatial reality characterized by two factors influencing the demand: the distribution system and the geographic component of the market. The aim of this article is to analyze the spatial behavior of consumer food products within a geographic market area including two different zones: urban and rural. Academic literature has developed se...
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Mining is a very important activity for economic and social development, but traditionally research has centered on its technical and operative aspects, instead of studying the image transmitted to the rest of society. This has originated diverse problems, fundamentally due to the information which the population receives via the mass media and whi...
Article
Purpose – This work examines the relationship between internal and relational capabilities and the creation of value to the end consumer in the case of the process of receipt, manufacture, and delivery of orders within the supply chain. This work develops a methodology to identify operations that generate core competences and those that do not, wit...
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In this paper a competitive network location problem is treated. We consider a proportional choice rule derived from the Huff model, where facility location and other attributes, such as size and service quality, are considered. This problem is solved using Geographical Information Systems in a raster environment. Later, the obtained layer with...
Article
Outsourcing is an important phenomenon in hotel sector. It is changing from a tactical to a strategic perspective, with greater scope and relevance to the creation of competitive advantages. The opening up of hotels to outsourcing and strategic alliances improves individual competitiveness, but also has strong repercussions on destinations, especia...
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Purpose – The purpose of this paper is to analyse the impact of relational capability compared to that of internal capability on outsourcing, and the influence of relational capability as a moderating variable between outsourcing and internal capabilities. The paper aims to integrate the internal and relational perspectives in a single model of str...
Chapter
This work proposes a methodology to analyze the outsourcing process in hotels, from the perspective of internal and relational capabilities and the creation of value to the end consumer. This methodology has three stages. The first is the quality analysis, which determines the process, the activities and the creation of value. The second is a strat...
Article
The complex reality of a tourist destination requires it to be managed as an integrated system. This work presents a strategic evaluation model of tourist destinations that permits their reality at a given moment to be visualized from an overall perspective. To that end, the model, which focuses on tourism supply chain management, specifies the pri...
Article
Purpose – The purpose of this paper is to analyze the competitive advantages of the networks of firms forming the supply chain and distribution channels through process integration, outsourcing, and creation of relational capabilities. Design/methodology/approach – A four-stage methodology is created to redesign the supply chain depending on the cr...
Article
Purpose – The purpose of this research is to show that relational capabilities is a topic of interest for the competitiveness of hotel companies. This paper aims to present a methodology based on the analysis of processes in order to create and strengthen relational capabilities and proposes a model with three dimensions that jointly analyzes this...
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Este trabajo tiene por objeto desarrollar y validar un instrumento de medida de la imagen de los centros comerciales abiertos y planificados, basado en la definición de los principales atributos evaluados por los usuarios. La determinación de este constructo es necesaria para establecer la forma de competir entre los diferentes centros comerciales,...
Article
Full-text available
Outsourcing is one of the key aspects for the development of high performance networks in different sectors, with the adequate development of the outsourcing strategy enabling companies to focus on the activities that constitute core competences while outsourcing those that do not result in a high level of competitiveness internally. Electronic com...

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Projects (2)
Project
The effective management of tourist destinations is an essential factor for their competitiveness and sustainability. This project includes studies on tourist destinations that can help the improvement of management tools in a competitive and digital environment.