Manuel Pruñonosa-Tomas

University of Valencia | UV · Department of the Theory of Languages and Communication Sciences

We intend to reflect on the use of Rhetoric in t.v. advertising starting from the survey of several spots given off by T.V.E. Therefore, we fix the structural organization of advertisements. Afterwards we study the rhetoric of spot in the sound and in the picture and, mainly, ¡n the conjunction of both bands; in this sense spots are normally based...

Resumen El hipertexto sostiene un nuevo entorno comunicativo. Su estudio desde una perspectiva lingüística tiene raíces socio-científicas; sus rasgos identificativos inciden en el hecho comunicativo en lo que se refiere al mecanismo y a la información que expone el autor de una composición hipertexual así como al modo de recomponer el contenido a p...

Le but de cet article est tirer profit de la méthodologie des réseaux petits-mondes pour l’investigation des relations linguistiques au cerveau en ce qui concerne la première et la seconde langue. Il constitue une introduction à plusieurs travails spécifiques par des membres de l’équipe.

This paper presents the results of the experiment of association of a number of items of color images-color names and locomotion images-locomotion names as a test to validate two hypotheses: a) if there is a ordering relationship between the cognitive domain (of images, concepts) and the semantic field of words in Spanish langnage (H1), and b) if a...