Manuel Sousa Pereira

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Verified

Manuel verified their affiliation via an institutional email.

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• PhD in Communication Sciences, Santiago de Compostela University
• Professor at Polytechnic Institute of Viana do Castelo

The performance of higher education institutions is significantly influenced by their academic human capital (AHC), which encompasses research competencies, dynamic capacity, working capacity, critical thinking, social capital, and external relations. This study aims to investigate the interrelationships among these dimensions and their collective...

The text explores how industrial revolutions, from the first to the fourth, transformed society, production and work. Each revolution brought technological advances, but also significant social and economic challenges.

The territorial development strategies constitute an important instrument for the adequate growth and pursuit of development mechanisms transversal to different local dynamics. Territorial Marketing has assumed, in addition to Strategic Planning, a relevant importance in view of the high competitiveness between territories. Territorial Marketing as...

The main purpose of this study was to analyze and understand the relevance of the creative process in design. Using the poem “Esta gente”, by Andresen (1967), we sought to interpret the contribution of poetry as a means of creatively extracting the importance of improvement and change, relating, a posteriori, to the concepts of creativity, innovati...

The consumer profile has undergone evolutions and transformations over the years due to the evolution of new generations of individuals, such as Generation Y. Social media has revolutionized the way in which consumers can search and find information about products in general, which has impacted how brands relate to their consumers. In this context,...

This investigation aims to explore the profound impact of these technologies on marketing strategies within the luxury tourism and hospitality sectors in Portugal and Spain and to provide a comprehensive analysis of their role in enhancing service delivery and molding consumer behavior. Additionally, this research delves into the geographical patte...

In this article we briefly present the outlines of a research project on the challenges of managing communication among startups in Portugal. The exploratory study was based on the combination of quantitative and qualitative methodologies and sought to analyze how crucial it is for startups to invest in branding and activate their brands through a...

This article aims to systematically investigate and elucidate the transformative effects of Artificial Intelligence (AI) and Machine Learning (ML) on marketing strategies and consumer engagement within the tourism and hospitality industries. The research methodology employed in this article encompasses a quantitative approach, underpinned by the us...

The main purpose of this study was to analyze and understand the relevance of the creative process in design. Using the poem "Esta gente", by Sophia Mello Breiner Andresen (1967), we sought to interpret the contribution of poetry as a means of creatively extracting the importance of improvement and change, relating, a posteriori, to the concepts of...

The present research suggests a new perspective to investigate the effect that a particular type of language, in particular abstract language, may have on the consumer's perceived quality of an imperfect product. This relationship has not yet been considered in the literature and this is where we want to intervene, to solve the research gap and off...

Este estudo tem como objetivo investigar a relevância do marketing digital no desenvolvimento dos negócios relacionados às artes plásticas em Cabo Verde. O foco principal é examinar as estratégias de marketing digital adotadas pelos artistas de artes plásticas e compreender como essas estratégias contribuem para a valorização de suas obras. Adicio...

This study aims to analyze and understand the behavior of the Portuguese population in relation to parking and circulation in public places. As a methodology, we used an online questionnaire, due to time and budget constraints, which was shared on social networks such as Facebook, Instagram or LinkedIn, obtaining 203 valid responses. We verified th...

The present study was developed to understand the consumer's perception of purchasing wine online, verify whether Social Networks are a good source of information about wine, identify the main sources of information that consumers use to search, and finally assess the importance of Social Networks for SMEs in the wine sector. As a methodological ap...

Os rituais patenteados pelo teatro moderno vão fundamentar e inspirar as novas modalidades cénicas, através das suas ritualizações de comunhão coletiva, em que o espectador tem um papel ativo, co-participando com o ator na representação, alargando as fronteiras ao espaço de atuação, estabelecendo um clima envolvente e empático com todos os interve...

O teatro moderno surge com uma intensificação do fenómeno co presente, alicerçado numa comunicação muito mais vivencial e participativa, colocando de parte o distanciamento entre ator-espetador, posto em prática pelo teatro convencional (a chamada «quarta parede» ou «parede invisível»). O trabalho geral do teatro moderno define-se na prática como u...

Purpose: In the era of digital transformation, companies are increasingly utilizing social networks to enhance business dynamics. This study investigates Generation Z employee perceptions regarding the integration of social media platforms in the workplace. Design/Method/Approach (only for empirical papers): A quantitative approach done by the admi...

É com grande entusiasmo que a Editora Contemporânea apresenta a “Cultura e Identidade: Perspectivas nas Ciências Humanas -1ª Edição”. Este livro é uma exploração profunda e instigante sobre a interseção entre cultura e identidade na sociedade contemporânea, oferecendo um olhar inovador sobre temas que moldam nossa compreensão do mundo. A cultura e...

É com grande entusiasmo que a Editora Contemporânea apresenta a “Cultura e Identidade: Perspectivas nas Ciências Humanas -1ª Edição”. Este livro é uma exploração profunda e instigante sobre a interseção entre cultura e identidade na sociedade contemporânea, oferecendo um olhar inovador sobre temas que moldam nossa compreensão do mundo. A cultura e...

Reverse auctions emerged in the late 1990s as a new form of online commerce; they offer a platform where sellers compete to supply goods and services at the lowest price. In the early 2000s the concept gained popularity mainly in B2B transactions: companies started using reverse auctions to prospect for goods and services in an efficient way and at...

The purpose of this work is to evaluate the role of leadership in the local public administration workers' satisfaction level. This is a study case carried out with workers from the Municipality of Penafiel. A questionnaire was made, based on the European framework model of self-assessment CAF (Common Assessment Framework). With a total of 72 quest...

This paper aims to address artificial intelligence as a driving force behind Relationship Marketing (RM) practices. In this sense, the communicational potential of the Internet and the way Marketing migrates to the digital area are highlighted. In addition, the importance of Customer Relationship Management (CRM) is demonstrated in the development...

This study seeks to empirically contribute to the analysis and interpretation of issues related to "sense of place" in terms of environment and tourism, particularly in national parks. In this sense, a conceptual model was developed that identifies the explanatory factors of the "sense of place", such as: "place identity", "place dependence". The e...

Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest dreams...

“Heritage” and “Location” are fundamental elements in the process of selecting tourist places. They are important resources in the individual experience of those who visit them, regardless of the reasons for the visit and the trip. Thinking about new concepts related to landscape can point out new value propositions that coexist with heritage and l...

Technological, organizational and market integration changes, which have been taking place in the business environment in Brazil, contribute to significant changes in the search for new ways of understanding how to reinvent itself in a country that cannot guarantee economic stability. With all these changes, people seek a redirection in their profe...

The aim of this study is to understand the importance of communication within the management of an organization as a way to promote creativity, innovation, employees' engagement and competitive advantages. Leadership success seems to be related to the level and style of communication, the innovation strategy, the level of efficiency, the ability to...

Research into the role of digital influencers in marketing strategies is a rapidly developing area that has attracted the interest of researchers and organizations. In recent years, organizations have become increasingly interested in using digital influencers to promote their brands and disseminate advertising messages with a high impact on their...

The Covid-19 pandemic situation brought several challenges to Brazilian consumers, especially in the food and catering sector. For greater control of the pandemic, the Brazilian government has implemented a set of laws and regulations with the aim of containing the spread of the virus. The closure of restaurants, as well as the ban on the sale of f...

This study arises from the need to deepen the concept of "sense of place", already addressed in several studies, relating it to the concept of "place identity" and "place dependence". The sense of place, as well as a whole set of feelings and associations to a specific place, seems to contribute to the development of a relationship between people-p...

The present study aims to analyze how the natives and ancient residents of the small locality of Jericoacoara, located in the Northeast of Brazil, and recognized as being a spot of an intense tourist movement, evaluate and experience the socioeconomic, cultural and environmental indicators resulting from the tourist activity and what are the impact...

Internet has changed the way people and brands communicate, produce, share content on social media and buy products or services. Several interaction platforms emerged, making it easy for individuals to exchange information. Facebook and Instagram are the most used networks all over the world; Instagram, in particular, has become one of the social n...

The objective of this study is to contextualize and understand the different emotions felt by employees, as well as their involvement and performance in the context of small and medium-sized Portuguese companies. An online questionnaire was developed, with a total of 227 participants; 210 were validated and 17 were excluded due to missing answers....

This research sought to explore self-reported satisfaction levels of mature students enrolled in the virtual financial accounting course of the first online-only bachelor’s degree in Portugal. While doing so, it attempted to generate understanding of which factors may affect undergraduate mature students’ engagement—herein measured in terms of over...

This work had as main objective to understand the importance of photography for online sales, as well as to verify the power of the image in the decision of a purchase, regarding the attraction and loyalty of customers, especially through social networks and online sales platforms, which are today one of the main tools for sales from e-commerce. Re...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination ima...

Internet has changed the way people and brands communicate, produce, share content on social media and buy products or services. Several interaction platforms emerged, making it easy for individuals to exchange information. Facebook and Instagram are the most used networks all over the world; Instagram, in particular, has become one of the social...

"Heritage" and " Location" are fundamental elements in the process of selecting tourist places. They are important resources in the individual experience of those who visit them, regardless of the reasons for the visit and the trip. Thinking about new concepts related to landscape can point out new value propositions that coexist with heritage...

Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the covid-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest drea...

This study aims to understand the relevance of digital transformation and its impact on organizations in Portugal. In this way, it is intended to evaluate the application of technologies, knowledge management , and incremental innovation in an organizational context. As a methodology, the authors intend to prepare a questionnaire in Google Docs, ma...

The objective of this study is to contextualize and understand the different emotions felt by employees, as well as their involvement and performance in the context of small and medium-sized Portuguese companies. An online questionnaire was developed, with a total of 227 participants; 210 were validated and 17 were excluded due to missing answers....

Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the covid-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Brazil. Several studies show that one of the biggest dreams...

Tourism has grown exponentially in the 21st century and continues to be one of the rapidly growing industries in the world in terms of revenue generation and employment opportunities. It covers not only travel services and boarding-lodging activities but a wide range of independent but related sectors like transport, accommodation, food and beverag...

Este livro resultou de uma compilação de artigos de opinião que, durante os últimos quatro anos foram sendo registados e publicados localmente (através de um jornal local) e digitalmente (as redes sociais) procurando exteriorizar preocupações, pensamentos, ideias, estados de alma, que pensamos ser úteis e relevantes para a compreensão, interpre...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination ima...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination ima...

Brand personality is highly significant for creating brand loyalty to withstand pressure in the highly competitive environment. Due to the cosmopolitanism and affordable traveling, people have become jaded and hard to surprise, thus, cities’ authorities must create smart destination brand personalities to attract more visitors. The aim of this pape...

This study aims to validate the multidimensional concept of a tourist destination by correlating the tourist's relationship with the lived experience. It is intended to evaluate the experience lived in the Peneda-Gerês National Park through five tourist sensorial dimensions: i. perception; ii. feeling of place (identification); iii. destination ima...

The main objective of this work is to implement tools capable of improving the efficiency of production and internal management with a view to improving customer service. To do so, it is necessary to analyze the current processes, identify the points that can be improved and only then adopt the solutions that best serve the objectives to be achieve...

Abstract: This study aims to understand the tourists’ perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination – Destination’s Loyalty; Destination’s Identity; Destination’s Competitiveness and Destinations’ Image. This approach introduces a multidimensional concept of a tourist destinati...

This study aims to understand the tourists’ perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination – Destination’s Loyalty; Destination’s Identity; Destination’s Competitiveness and Destinations’ Image. This approach introduces a multidimensional concept of a tourist destination as a re...

This study aims to understand the tourists’ perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination – Destination’s Loyalty; Destination’s Identity; Destination’s Competitiveness and Destinations’ Image. This approach introduces a multidimensional concept of a tourist destination as a re...

This study aims to understand the tourists' perception about the city of Braga (Portugal), bearing in mind four explanatory dimensions for choosing a destination-Destination's Loyalty; Destination's Identity; Destination's Competitiveness and Destinations' Image. This approach introduces a multidimensional concept of a tourist destination as a rela...

O livro aborda os principais aspetos relacionados com a gestão de pontos de venda, dando especial destaque ao Retalho, um dos setores económicos que contribui de forma consideráveç para a riqueza nacional ao assumir a venda de um elevado número de marcas e produtos... Este livro pretende utilizar uma linguagem simples e assertiva e ser o mais adapt...

General use and acceptance of the Internet made social networks an indispensable means of communication between organizations and their target. Both individuals and companies create fan pages on online platforms, using them to interact with different receivers and develop personal and business opportunities.

The aim of this study is to systematize and contextualize theoretical and practical considerations relevant to the dynamics of talent management in a business context, as well as to observe implementation practices in small and medium-sized companies in Portugal. Talent management requires managing emotions, anxiety and dissatisfaction in search of...

The income of the sponsorship activities is a theme that requires attentiveness at the time of their implementation. The effectiveness of sponsorship and the perceptible contribution to the organization are significant points to the sponsoring entity. It is expected that contribute to the success of its business performance and the proper fulfillme...

The growing usage of social media is changing the way brands interact with customers and answer their needs and wants. Marketers are using various means to reinforce their brands’ image and positioning, promoting customers’ satisfaction and engagement. Despite its growing acceptance by companies and customers, there are still some questions related...

Este trabalho visa sistematizar e contextualizar considerações teóricas e práticas relevantes na dinâmica de gestão de talentos em um contexto de negócios, bem como observar na implementação na prática em pequenas e médias empresas no norte de Portugal A primeira parte composta por uma revisão de literatura relacionada com o tema e na segunda parte...

The Data Mining Promotion Point of Sale application algorithm is an online digital marketing application, user friendly, economical, interactive, and ecological, capable of transforming "data" in real-time into "knowledge" to allow marketeers to make agile decisions. To respond to the current challenges of the Point of Sale (PPV), Pereira, P. and M...

The present research aimed to analyze the process of development of innovation culture in resident enterprises in the Sorocaba Technology Park (STP). Recent studies on this issue point to the absence of a single flow to the steps of a process of innovation, everything will depend on the strategies and the culture of each organization to create its...

The growing usage of social media is changing the way brands interact with customers and answer their needs and wants. Marketers are using various means to reinforce their brands’ image and positioning, promoting customers’ satisfaction and engagement. Despite its growing acceptance by companies and customers, there are still some questions related...

This article aims to analyse and evaluate the tourism experience in the Peneda-Gerês National Park (PGNP), taking into account four explanatory dimensions of the formation tourist destinations (Identity with Destination, Image of Destination, Competitiveness of Destination, and Loyalty to Destination). This approach introduces the multidimensional...

Abstract: The rise of fuel prices, the improvement and cost reduction of voice and data communications, the need for pollution decrease, and the competitive dynamics of globalization, have influenced a growing interest in the possibility of working remotely, with no need for commuting between home and work. The restrictions imposed by COVID19 accel...

Este trabalho visa sistematizar e contextualizar considerações teóricas e práticas relevantes na dinâmica de gestão de talentos em um contexto de negócios, bem como observar na implementação na prática em pequenas e médias empresas no norte de Portugal A primeira parte composta por uma revisão de literatura relacionada com o tema e na segunda parte...

Communication is a dynamic process, in constant mutation and evolution, non-linear, intrinsic to man, because it is the way to externalize, share, behaviors, attitudes, feelings, ideas, opinions, and thus obtain feedback from the recipients, and thus, redirect communication towards mutual understanding, which is the main objective of communication....

Accountability is an essential element in all societies and to the organizations that inhabit this world. Corporate scandals have been linked to failures in accountability and business leaders are now, more than ever, challenged to be accountable. Leadership can also be understood as a response to transparency and accountability issues that are an...

The present research has as objective to analyse the mechanisms of articulation, as well as the factors that promote and constitute the innovation habitats in the cities of Piracicaba and São Carlos. For both, it will be necessary to investigate the articulations promoted by the actors of the propeller triple helix extended-GUCRN (Government, Unive...

The present research has as objective to analyse the mechanisms of articulation, as well as the factors that promote and constitute the innovation habitats in the cities of Piracicaba and São Carlos. For both, it will be necessary to investigate the articulations promoted by the actors of the propeller triple helix extended-GUCRN (Government, Unive...

Este livro resulta de uma compilação de artigos de opinião que, de forma leve, fomos escrevendo e publicando, durante os últimos quatro anos. Trata-se de um conjunto de reflexões, pensamentos e ideias, atuais e futuras, procurando interpretar, compreender e partilhar "estados de alma". Neste sentido, os temas foram descritos de forma aleatória e co...

Previous research on work engagement has sought to understand the drivers, as well as the consequences, of engaging people at work. The drivers of engagement have been found mainly within the work domain. However, working life is not detached from personal life, which has been demonstrated by research on work-life balance. The goal of this research...

RESUMO O objetivo geral deste artigo reside na necessidade de compreender a gestão da comunicação pessoal e liderança na eficiência de empresas turísticas ao nível da partilha de informação, comunicação interna, atitude dos colaboradores, estilo de liderança, postura da empresa, compromisso, resposta da empresa e reconhecimento na eficiência das em...

Abstract: Accountability is an essential element in all societies and to the organizations that inhabit this world. Corporate scandals have been linked to failures in accountability and business leaders are now more than ever challenged to be accountable. Leadership can also be understood as a response to transparency and accountability issues that...

Accountability is an essential element in all societies and to the organizations that inhabit this world. Corporate scandals have been linked to failures in accountability and business leaders are now more than ever challenged to be accountable. Leadership can also be understood as a response to transparency and accountability issues that are an im...

Since 1923, the application of the methodology of Strategic Business Units (SBUs) has been gaining more followers due to an increasingly unpredictable economic environment and the need for ever growing adaptive products and services directed at the wishes of the elected target (Personalization). Therefore, it becomes essential to perform a prior st...

Canvas Marketing Plan is a design thinking tool to help companies build a marketing plan that allows them to make better decisions. It provides a simple structure that allows the user to visualize the dynamics and interaction of the different stages of the marketing plan and adapt the products and services to the needs of their clients, thus, "find...

Communication is a dynamic, constantly changing and evolving, non-linear, intrinsic to man himself, therefore, is how to externalize, share, commune, behaviors, attitudes, feelings, ideas, opinions, and thus obtain feedback receptor, and thus guide the communication again for mutual understanding, which is the main objective of communication. From...

This study applies a methodology to recognize and analyse an authentizotic organization environment's and its relationship with turnover intention, organizational commitment, job performance and satisfaction in an Angolan organizationa working as a medical supply repository. Based upon the available theory on which was reflected about the organizat...

A escolha deste tema surgiu da necessidade de compreender a gestão da comunicação nas pequenas e médias empresas ao nível das dinâmicas pessoal e empresarial, do desempenho empresarial, da reputação pessoal, da proatividade e dinâmica empresarial, da organização aprendente e da motivação e liderança pessoal. Abordamos, desta forma, a estratégia e a...

This work aims to systematize and contextualize relevant theoretical and practical considerations in the dynamics of talent management in a business context, as well as observe in the practical implementation in small and medium enterprises in the north of Portugal. The first part was composed by a literature review related to the theme and in the...

The objective of this chapter is to systematize and contextualize relevant theoretical and practical considerations in the dynamics of talent management in a business context, as well as observe the practical implementation in small and medium enterprises in the north of Portugal. Talent management requires the ability to take on each employee's "I...

A escolha deste tema surgiu da necessidade de compreender a gestão da comunicação nas pequenas e médias empresas ao nível das dinâmicas pessoal e empresarial, do desempenho empresarial, da reputação pessoal, da proatividade e dinâmica empresarial, da organização aprendente e da motivação e sucesso empresarial.. Abordamos, desta forma, a estratégia...

Resumo: Este artigo surge da necessidade de compreender a postura da organização face ao reconhecimento dos colaboradores, a relevância da eficiência individual e a comunicação desenvolvida nas organizações e a sua perceção e compreensão por parte dos colaboradores na dinâmica organizacional. Os aspetos relevantes para a eficiência do desempenho do...

Resumo Objetivo: Este artigo parte da necessidade de compreender a gestão da comunicação nas pequenas e médias empresas ao nível das dinâmicas pessoal e empresarial, do desempenho empresarial, da reputação pessoal, da proatividade e dinâmica empresarial, da organização aprendente e da motivação e liderança pessoal. Metodologia: Após a revisão da li...

A escolha deste tema surgiu da necessidade de compreender a gestão da comunicação nas pequenas e médias empresas ao nível das dinâmicas pessoal e empresarial, do desempenho empresarial, da reputação pessoal, da proatividade e dinâmica empresarial, da organização aprendente e da motivação e liderança pessoal. Abordamos, desta forma, a estratégia e a...

Resumo: A escolha deste tema surgiu da necessidade de compreender a gestão da comunicação nas pequenas e médias empresas ao nível das dinâmicas pessoal e empresarial, do desempenho empresarial, da reputação pessoal, da proatividade e dinâmica empresarial, da organização aprendente e da motivação e sucesso empresarial. . Abordamos, desta forma, a es...

The choice of this theme arose from the need to understand the communication management in small and medium-sized enterprises in terms of personal and business dynamics, business performance, the personal reputation, proactivity and business dynamics, learning organization and the motivation and personal leadership. We address in this way, the stra...

A comunicação é um processo dinâmico, em permanente mutação e evolução, não linear, intrínseca ao próprio homem, pois é a forma de exteriorizar, partilhar, comungar comportamentos, atitudes, sentimentos, ideias, opiniões, e, dessa forma, obter feedback dos receptores, e, assim, orientar novamente a comunicação para a compreensão mútua, que é o prin...

A negociação é um processo através do qual as pessoas ou grupos de pessoas partilham ideias, de forma interativa, como objetivo de conseguir alterações ou mudanças no seu relacionamento conducente ao alcance dos seus objetivos e intenções. Para existirem conflitos bastam duas pessoas, existindo choque de interesses, ansiedades, frustrações, lutas p...

The aim of this study is to understand the importance of communication within the management of an organization. The communication comes from various perspectives and is relevant to the dynamics of the organization. The success of the leadership relates to the level and style of the communication; strategize innovation, efficiency, pro-activity thi...

A gestão da comunicação pessoal tem vindo a ser analisada e debatida, na actualidade, na medida em que o seu estudo revela-se necessário para o alcançar o sucesso, quer ao nível organizacional, quer ao nível social, económico, político, religioso, local e planetário, daí a necessidade crescente de perceber os meandros das dinâmicas da comunicação e...

Abstract: The aim of this study is to understand the management of communication in organizations, in their different perspectives of action and relevance of leadership and personal success across organizational dynamics. The business leadership and success will be addressed at the level of communication and personal leadership, strategy and innova...

RESUMO A comunicação estratégica é caracterizada por uma série de planeamento, bem definida e estruturada para alcançar um objectivo global de uma organização. Para construir uma estratégia é necessário ter informações de organizações concorrentes em relação aos seus pontos fortes e fracos, oportunidades e ameaças. Um dos factores diferenciadores d...

A comunicação estratégica é caracterizada por uma série de planeamento, bem definida e estruturada para alcançar um objectivo global de uma organização. Para construir uma estratégia é necessário ter informações de organizações concorrentes em relação aos seus pontos fortes e fracos, oportunidades e ameaças. Um dos factores diferenciadores das orga...

O objetivo principal deste estudo consiste em compreender a gestão da comunicação nas organizações, nas suas diferentes perspetivas de atuação. Pretende-se igualmente analisar a comunicação interna e externa, incorporada na realidade das empresas e organizações, bem como, perceber a importância e a pertinência da liderança e do sucesso pessoais em...