Manuel Palencia-Lefler

Manuel Palencia-Lefler
University Pompeu Fabra | UPF · Department of Communication

PhD Communication

About

24
Publications
13,869
Reads
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191
Citations
Citations since 2017
5 Research Items
136 Citations
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Publications

Publications (24)
Article
This study explores the question of inclusive advertising soundtracks for people with tinnitus, a group that until now has been largely ignored by the marketing industry. The research applies a methodology based on Qualitative Data Analysis (QDA) and combines grounded theory and the focus group model as a data collection technique. The study took a...
Article
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La publicidad disruptiva busca un nuevo paradigma para sorprender, basado en parámetros audiovisuales no convencionales, utilizando metáforas sonoras que tratan de aportar originalidad y acercar el mensaje al target del producto. Este estudio exploratorio cuestiona los límites y la efectividad de disrumpir, preguntando directamente a distintos públ...
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What can commercial advertisements gain from creative ‘borrowing’ of film music? One probable answer is that it vests the product advertised with a more powerful emotional impact. But what are the limitations of effective intertextuality between film and advertising established through the use of a film soundtrack? The present study of 100 televisi...
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Tras la monitorización de 9.185 espots publicitarios durante 10 años consecutivos (2008-2017) se detecta una clara tendencia hacia la desaparición de la música original en la comunicación publicitaria televisiva en España. El análisis de contenido muestra que, actualmente, el 67% de anuncios cuentan con música preexistente. Tan solo 1 de cada 4 esp...
Article
Full-text available
We introduce a new neurofeedback approach, which allows users to manipulate expressive parameters in music performances using their emotional state, and we present the results of a pilot clinical experiment applying the approach to alleviate depression in elderly people. Ten adults (9 female and 1 male, mean = 84, SD = 5.8) with normal hearing part...
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Resumen: En nuestra sociedad la imagen que los ciudadanos tenemos de la política está fuertemente condicionada por cómo esta aparece en los medios de comunicación y, en particular, en los noticiarios televisivos. Este artículo, fruto de un proyecto de investigación I+D+I financiado por el Ministerio de Educación, Política Social y Deporte, analiza...
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In our society the image that citizens have of politics is strongly conditioned by the way politics are represented in the media and, in particular, in TV news programmes. This article, a product of an R&D project funded by the Spanish Ministry of Education, Social Policy and Sport, analyses the presence and image of political news in eight Spanish...
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This work analyses the political news of eight Spanish television channels in order to see what image is built of politics, and particularly how the news of corruption affects the image of politics in Spanish news broadcasts. Different cases of corruption such as Gürtel, Palma Arena and those associated with judge Baltasar Garzón in his final stage...
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In the face of worries of the Public University of Navarre (UPNA) with regard to the journalistic overtones that affect, repeatedly, to the objectivity of their information, it was realized a study with regard to the treatment granted by the mass media to the information of the UPNA, especially, the originated ones in Diario de Navarra . In order t...
Article
Full-text available
In the face of worries of the Public University of Navarre (UPNA) with regard to the journalistic overtones that affect, repeatedly, to the objectivity of their information, it was realized a study with regard to the treatment granted by the mass media to the information of the UPNA, especially, the originated ones in Diario de Navarra. In order to...
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Full-text available
This investigation is result of a previous theoretical work presented in this magazine in 2009, the Music in the Advertising Communication. Now, the study of contents presents the result of a pioneering research of 2.346 television spots of different national Spanish channels in prime-time schedule. In Spain, 9 of 10 television spots include some k...
Article
No es suficiente con mostrar los resultados de la comunicación publicitaria -el espot televisivo- sino que se hace indispensable trasladar a la opinión pública otras informaciones de carácter subjetivo o económico. En ese sentido parece interesante analizar las Notas de Prensa que envían las Administraciones Públicas a los medios de comunicación en...
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The management of Internal Communication is increasingly occupying a preferential place in organizations, in spite of the great contradiction that entails to accept that and to recognize it. At the same time it should be taken into account the lack of material and human resources available in the majority of the organizations. Spanish Universities...
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Es evidente que la gestión de la Comunicación Interna está ocupando, cada vez más, un lugar preferente en las organizaciones, a pesar de la gran contradicción que supone el hecho de aceptarlo y reconocerlo, y al mismo tiempo la falta de recursos materiales y humanos que se le asigna en la mayoría de organizaciones. Las Universidades españolas cuent...
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Komunikazio alorreko akademiko eta profesional zenbaitek Urteko Memoria eta Balantze Soziala gauza bera dela uste badute ere, formato biak bereizten dituzten ezberdintasun nabarmenak daude. Horregatik, tratamendu zientifiko, akademiko eta profesional bereizia jaso beharko lukete. Antzeko komunikazio-helburuak dituztela egia bada ere �erakundeko zen...
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Anàlisi 35, 2007 153-170 Donación, mecenazgo y patrocinio como técnicas de relaciones públicas al servicio de la responsabilidad social corporativa Manuel Palencia-Lefler Ors Universitat Pompeu Fabra Resumen La empresa tiene en sus manos distintas técnicas para mostrarse socialmente responsable ante su comunidad. La donación y el mecenazgo aumentan...
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Based on a study of the social responsibility in the most representative Spanish Energy Companies, this article introduces a reflection of Corporate Social Responsibility (CSR) as a strategy that emphasizes its role and potential contribution to the marketing discipline. Using an inductive method, this research has taken as sample the three represe...
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El presente trabajo investiga si la música en la publicidad promovida por el Instituto de la Mujer –entidad pública de ámbito español con más de 20 años de historia– cumple con distintas funciones propias: emocionar y servir como apoyo a las imágenes y al mensaje; si la temática del anuncio condiciona la tipología de la música; y si dichos anuncios...
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Full-text available
Donation, patronage and sponsorship as public relations techniques in the corporate social responsibility's service Companies have in their hands different techniques to be shown socially responsible before its community. Donation and Patronage raise the companies' «visibility» without an exces- sive rejection. On the other hand, Patronage makes «m...

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