Manuel Kulzer

Manuel Kulzer
Hochschule der Medien Stuttgart | HdM · Institute for Applied Research (IAF)

Master of Arts
Information designer and media researcher

About

6
Publications
2,940
Reads
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5
Citations
Introduction
Currently active as a trainer / consultant for human-centered AI methodology. Originally coming from UX and design research.
Additional affiliations
July 2018 - present
Hochschule der Medien Stuttgart
Position
  • Researcher
Education
October 2016 - June 2018
Hochschule der Medien Stuttgart
Field of study
  • Media Research

Publications

Publications (6)
Article
Full-text available
Interacting with technology can evoke various positive and negative reactions in users. An outstandingly positive user experience enabled by interactive technology is often referred to as a “wow experience” in design practice and research. Such experiences are considered to be emotional, memorable, and highly desirable. Surprisingly, wow experience...
Conference Paper
Full-text available
Wow-Effekte sind im Volksmund als Momente großer Begeisterung bekannt und ein beliebtes, wenn auch unscharf definiertes Design-Ziel in Unternehmen. In der Forschung wurde dieses Phänomen bislang kaum untersucht und die Erkenntnisse lassen sich nur schwer mit aktueller User Experience (UX) Forschung (z. B. Hassenzahl, 2008; Desmet, 2012) vereinbaren...
Thesis
Full-text available
To design for wow experiences, moments of great excitement and fascination, also referred to as outstandingly positive User Experience (UX), is a popular demand, but there have only been few and mostly heterogeneous approaches to investigate this subject in research. There is currently no detailed, integrated definition of wow experiences and no ex...
Article
Full-text available
In dieser Studie wurde der Einfluss verschiedener Kontexte auf die Wahrnehmung von Bildmarken auf Produkten untersucht. Dazu wurden fünf Bildmarken in jeweils einen stilistisch bzw. thematisch passenden und einen unpassenden Kontext gesetzt und in einer Online-Umfrage überprüft, inwiefern diese Testbedingungen einen Einfluss auf die Behaltensleistu...
Thesis
Full-text available
Focus of this thesis is the study of the wow-effect, a perception of utmost excitement barely covered by research up to this point, applied on the field of interactive products. Thus, an explorative mixed-methods approach has been chosen, analysing the wow-effects of 40 subjects via online survey and examining 12 of these in greater depth by conduc...

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Projects

Projects (2)
Project
Understanding, explaining and systematically creating wow experiences with technology.