Manoel Joaquim Fernandes Barros

• Pos-Doctorate in Management. PhD in Education. Master and Bachelor in Business Administration. Bachelor in Information Systems
• Professor (Full) at Universidade Salvador

This study examines the role of leadership in the strategic repositioning of private higher education institutions in Fortaleza in the post-pandemic context. The research highlights the critical challenges posed by the COVID-19 pandemic, which demanded rapid adaptation and innovative strategies. Leadership is identified as a pivotal element in fost...

ABSTRACT This article examines the equity and transparency in the distribution of individual parliamentary amendments in Brazil, based on public governance. Regulated by Constitutional Amendment No. 86/2015, these amendments are intended for specific projects indicated by deputies and senators. The research adopts a mixed methodological approach, c...

This study conducts a literature review on the impact of ChatGPT (Generative Pre-trained Transformer), an artificial intelligence tool for natural language processing, on the learning of higher education students. The research focuses on scientific articles and publications published mainly after 2020, a period marked by a significant increase in t...

This study investigates cognitive dissonance in students’ perceptions of educational quality in private Higher Education Institutions (HEIs), comparing regulatory assessment criteria with student expectations. The objective is to identify discrepancies between regulated quality and student perceived quality, analyzing the factors that contribute to...

The study analyzes the contribution of the Political-Pedagogical Project (PPP) to the expansion of substantive freedoms, according to Amartya Sen's theory, and to the formation of self-sustainable institutional structures in Salvador and Lauro de Freitas, between 1996 and 2019. Using a comparative approach and documentary analysis, the research inv...

The changes brought about by digital transformation have the potential to reconfigure marketing practices. One of the essential elements of this new dynamic imposed by technology is the field of customer relationships, where brands and consumers interact directly through online platforms. The objective of this study is to identify the crisis manage...

This study investigates the relationship between university extension and local development. Focusing on the first National Specialization Course in University Extension in Minas Gerais, 2013, the study evaluates the contributions of this training to extension practice and its impact on regional development. The research uses a phenomenographic met...

Management information systems are considered fundamental parts in the decisionmaking process in Higher Education Institutions. This study seeks to verify how management information systems add value to the decision-making process in a Higher Education Institution. In this sense, by selecting a representative locus, it sought to (a) identify the in...

This essay addresses innovations in educational management in Bahia, highlighting both the positive impacts and the challenges brought about by the digital age. The adoption of new technologies, such as Distance Learning (EAD), active methodologies, and the use of Artificial Intelligence, has democratized access to education and improved the qualit...

This study explores the intersections between corporate and tax governance in the context of company valuation, with the aim of expanding the theoretical possibilities of corporate governance in the economic-financial and tax dimensions. The research uses a qualitative approach, with a literature review that connects these concepts and explores met...

This essay aims to discuss the importance of the use of artificial intelligence (AI) in the education area, seeking to establish elements of dialogue between a tool, AI, and an important field of research, education. In the first place, it is important to distinguish between technological innovation as a broad concept and innovation in the educatio...

Case study focused on building competitive intelligence and prospecting scenarios for the São Miguel industry, with special attention to its use in strategic planning, which has been focused on the evolution of the volume of beverages produced and sold, as well as the respective evolution of its profit margin.

The management information systems are a fundamental issue of the decision-making process in any organization. So, the main motivation for this study was to understand how management information systems might or might not add value to the decision-making process within organizations. To carry out this study, authors have mainly focused on key conce...

This text deals with the State's digital services: Society's access difficulties and the functional deficit of platforms in the face of great demands and the acceleration of the post-pandemic virtual process. The proposed objective is to describe how society, despite having made considerable progress in the process of technological evolution, drive...

Although the relationship between education and socioeconomic development is not linear, there is multiple evidence that suggests that education is one of its main pillars. In this sense, the objective of this study was to analyse the relationship between the number of public and private elementary education establishments in Bahia with aspects of...

This paper investigates the role of relationship marketing in customer loyalty in the digital environment, using the startup QR Point as a case study. The main objective was to analyze how organizational practices and strategies contribute to building lasting and loyal relationships with customers. Methodologically, a qualitative approach was adopt...

The article examines the inclusion of people with disabilities in Brazil since the 1988 Constitution, focusing on advances and challenges in rights, education, employment, and inclusive culture. Key references include the Federal Constitution, the International Convention on the Rights of Persons with Disabilities, and academic studies. The methodo...

This paper evaluates changes in the competitive scenarios of fuel distribution companies in Brazil, as a result of the growing presence of electric vehicles. For this, a case study is carried out in the company Vibra Energia, the largest fuel distributor in operation in Brazil. The research is based on the arguments of Michael Porter, P. Shoemaker,...

This text deals with the State's digital services: Society's access difficulties and the functional deficit of platforms in the face of great demands and the acceleration of the post-pandemic virtual process. The proposed objective is to describe how society, despite having made considerable progress in the process of technological evolution, drive...

This text aims to examine the legislation and doctrine regarding the suspension of the employment contract, discussing measures aimed at protecting the employee when subjected to legal limbo. The proposal is to better understand the obligations and duties of the employer, labor justice and doctrine, in the face of the social security phenomenon. To...

Today's society faces the transition to a digital government in the information age, which is essential to modernize public administration, reduce bureaucracy and improve the quality of services offered to citizens. Law 14,129/2021, known as the Digital Government Law, establishes essential guidelines for the Brazilian federal public administration...

The study proposes a model to evaluate the cognitive dissonance between students' perception of quality and the quality criteria established by state regulation in private Higher Education Institutions (HEIs). Focusing on students from the Administration course at a private institution in Salvador, Bahia, the research seeks to understand how studen...

This study aims to improve administration teaching, proposing the application of a media resource to stimulate analogies between theories and practices. The incorporation of metaphors in administrative theories is broadly based, considering organizations as systems interacting with the environment. The starting question is: Do the proposed analogie...

The changes brought about by digital transformation have the potential to reconfigure marketing practices. One of the essential elements of this new dynamic imposed by technology is the field of customer relationships, in which brand and consumer interact directly through online platforms. The objective of this study is to identify the image crisis...

This essay reviews the literature on leadership and organizational ties. His contribution extends to the public and private areas, to business management and to the theory of administration areas, in the division of people management in light of the theme of leadership oriented towards solving complex problems and conflicts. Its specific objectives...

The management information systems are a fundamental issue of the decision-making process in any organization. So, the main motivation for this study was to understand how management information systems might or might not add value to the decision-making process within organizations. To carry out this study, authors have mainly focused on key conce...

This essay aims to discuss the importance of the use of artificial intelligence (AI) in the education area, seeking to establish elements of dialogue between a tool as AI and an important field as education. Firstly, it is important to distinguish between technological innovation as a broad concept and innovation in the educational area. These two...

This academic essay aims to present the concept of externality and which externalities can be generated from the installation or insertion of a Higher Education Institution (HEI) in a location/region. To this end, an exploratory, quantitative, bibliographical research was carried out. The phenomenon was investigated from the perspective of external...

This academic essay aimed to present the concept of endogenous development and how this theory developed over time. The proposed objective was achieved as it was presented how the-orization was built based on social demands, over time. It is believed that the theory that deals with exogenous development has become insufficient for understanding and...

The research in question explores the interactions between Law and Development, highlighting the relationship between the State University of Santa Cruz (UESC) and its contribution to access to justice, a crucial factor in regional development. The focus of the research is to analyze how the Judicial Center for Conflict Resolution (CEJUSC), an exte...

Amartya Sen's work influenced the field of economic development and contributed and continues to contribute in contemporary times, to a paradigm shift, directing the debate beyond economic growth as the only indicator of development. For the purposes of this investigation, it was adopted as a general objective, to discuss the theory of economic dev...

This study recovers the classic genesis of the construction of the concept of laissez-faire leadership. The databases were censused considering the term as a keyword in the literature. The bibliometric method made it possible to distinguish the most referenced works. The justification for this research consists of an attempt to resolve doubts about...

Management information systems are considered fundamental parts in the decision-making process in Higher Education Institutions. This study seeks to verify how man-agement information systems add value to the decision-making process in a Higher Education Institution? In this sense, by selecting a representative locus, it sought to (a) identify the...

The history of bodybuilding is very old. There are historical reports that date back to the beginning of time and that state the practice of gymnastics dating back to ancient Rome with slaves, who improved their physical conditioning for presentations in a renas with different modalities, arriving in Brazil through North American influence together...

This theoretical essay, on the aspects of the new public management in Brazil, aims to reflect on the characteristics of managerialism, present in the management of education in the country, through a bibliographical research, it aims to answer the following question: What the relevance of quality indicators assessed by competent bodies for the man...

This study aims to identify essential elements for effective crisis management in a digital environment. Its results demonstrate how to develop a critical sense about marketing management strategies in a digital environment, develop the ability to identify the problem(s) in their socio-political and management context and present alternatives for d...

This essay analyzes the intertwining between information technology and computational economics. In its first part, all possibilities across the spectrum of computer science are presented, from its basic development, to applied aspects of computer engineering, applications and computational modeling. Then, its implications for the field of computat...

Consumer behavior in a digital environment is the central element of this study and represents a relevant theme and a challenge for marketing managers. The starting question of this study is related to concepts such as transparency and digital swarm proposed by the South Korean philosopher Byung-Chul Han. These concepts are relevant to understand t...

The objective of this article is to expand theoretical possibilities of development, in the dimension of the regional economy, relating them to the sharing of services, using multidisciplinary and multiscale approaches, from the perception of eventual widening of the research agenda and efforts of contemporary authors about the relations between st...

The objective of this work is to reflect on the knowledge diffusion processes that favor the monitoring of the literacy policy in Sobral/CE and Santo Antônio de Jesus/BA. The choice of two municipalities, involving two states in the northeast region, was due to the fact that the municipality of Sobral stands out expressively in educational indicato...

The present study aimed to discuss the 21st Century digital revolution and its impact on the employability of individuals, and how they can be prepared to reinvent themselves to face the new demands of the labor market. Recent developments in computing, robotics and artificial intelligence have developed even more powerful systems, showing to be ca...

The conurbation zones are constituted, as a result of the spatial concentration of activities and people, in urban agglomerations; a process that occurs in urban centers with a high rate of expansion, a phenomenon that happens when a city absorbs urban centers that are located in its vicinity, thus transforming the social configuration and structur...

Access to sexual and reproductive health care, focusing on meeting contraceptive needs, has significant implications for promoting women's health (BRASIL, 2020; ULIANA et al., 2022; WHO, 2022). This investigation contributes to the literature on sexual and reproductive health, having the relationship between contraception and women's health as an o...

This article analyzes the reflections (or repercussions) of the training of teachers who graduated from the Geography course, EAD, in the municipality of Camaçari-Ba, in the light of the Human Capital Theory. The theoretical framework used is based on the Human Capital Theory and the perspective of Development as Freedom, among others, in addition...

The right to information is a fundamental right that enables human beings to have access to other rights. In the information society, it is not enough to have access to data, but it is necessary that these data be true and transparent. This article deals with the right to true information as a tangible and concrete right to access the right to heal...

The present research aims to identify and evaluate the list of indicators contained in the Food Safety Audit Program (PASA), which influenced the results of the satisfaction survey of the supply service, from 2016 to 2020, in the Military Organizations (OM) of the Brazilian Army, under the jurisdiction of the Command of the 6th RM, having, as a tar...

People connect with their employing institutions in different ways and these links have factors capable of mobilizing the efforts, which, perhaps, such individuals may make, in favor of the objectives of the organizations for which they work. The bond that the individual develops with the organization can be directly linked to their performance in...

In the paradigm of Environmental Education and Development, reflecting on the wide dissemination of the protective guardianship of animals is extremely relevant. Notably, in the context of an educational agenda on Biolaw and Animal Law. In this sense, the present research analyzes the fundamental notes on Animal Rights and the current legal repercu...

The Velho Chico Identity Territory is among those in the worst situation from a socioeconomic point of view, making it difficult, among other things, for people to settle down, in addition to having unfavorable conditions for those others who, for various reasons, were unable to seek alternatives for life in other cities. It is also characterized b...

This work evaluates the strategies outlined by the company VIBRA ENERGIA in a context of migration to vehicles powered by electricity about the issue of fuel distribution companies, identifying the strategic actions for the scenarios presented. To conduct this research, analyzes were conducted by the research on documents available on the investor...

The consumption patterns of contemporary society are associated with forms of industrial production, production that generates economic development, but which, in turn, tend to degrade the environment. Both the production process and consumption practices need to be thought from the perspective of sustainable development. According to Beck (1997),...

The search for the quality of the population's sexual and reproductive health is part of the objectives of sustainable development, a theme that articulates factors associated with the prevention of sexually transmitted diseases, reproductive planning, among other components that ensure the improvement of collective health and that are fundamental...

This study analyzes the hiring and dismissal processes of candidates in positions in the IT field, verifying the culture and humanization of a company in the Technology and People Outsourcing segment. The methodological strategy used considered documentary research, direct observation and data collection in the field from semi-structured interviews...

The research aimed to evaluate the available indicators for evaluating the level of satisfaction of the provisioning service, in the period from 2016 to 2020, in the Military Organizations (OM) of the 6th RM of the Brazilian Army; the target audience being the universe of people who eat at the OM ranches. The results available for the Food Safety A...

The COVID-19 pandemic urged the implementation of new corporate digital strategies which are, in fact, no longer an option but compulsory. Given the context, this study aims to raise the following question: Are the micro and small companies matured enough to face the challenges of digital transformation due to the Covid-19 pandemic? This study has...

Work in home office mode is already a reality for many national and international organizations. In Brazil, according to Sobratt (2018), 45% of 315 companies from different areas of the economy have already joined this work modality. As a result of the pandemic of Covid-19, companies in sectors classified as non-essential, from both spheres, public...

The main objective of this study is to discuss, from a contemporary perspective, how public policies which introduced the concept of digital cities have giving new meanings for the model of citizenship in Brazil and at the same time being an introduction to smart cities projects in near future. What this research is trying to demonstrate is how the...

This study reviews the condominium administration market in the city of Salvador - Ba, through document analysis for dimensioning the sector, application of a questionnaire sent to 1,500 liquidators and condominium managers, aiming at characterizing the consumer market and conducting interviews with the managers of the main condominium administrato...

Recent developments in the areas of computing, robotics and artificial intelligence have developed even more powerful systems, proving to be capable of performing highly complex tasks, previously performed only by humans. In this perspective, considering the great impact with which AI has substantially changed the educational teaching and learning...

This research has as its starting question: what are the social practices conducted by a mall, during the image crisis faced in June 2018, in an attempt to guarantee communication effectiveness in defending its brand? The general objective of this study is to identify the image crisis management strategies adopted by the mall in the episode in ques...

This article analyzes the reflections (or repercussions) of the training of teachers who graduated from the Geography course, EAD, in the municipality of Camaçari-Ba, in the light of the Human Capital Theory. The theoretical framework used is based on the Human Capital Theory and the perspective of Development as Freedom, among others, in addition...

Nowadays, the implementation of the active methodology in education, especially in medical courses, provides students with more skills for entering the job market, therefore, this research seeks to respond to the meaning of this implementation. It also demonstrates the importance of providing an education in which everyone has access to this method...

Internationalization has taken on a clear role in higher education. Based on the premises of the universalization of knowledge and the need to train a global citizen, able to act holistically in a globalized and increasingly interconnected society, many higher education institutions have found, in the possibility of offering international experienc...

The investigation theme of this study refers to family planning and its implications for the promotion of social and economic development, as well as the association between access to mechanisms for implementing family planning as a human right. Institutionalized birth control, less bureaucratic and more accessible to the low-income population, can...

According to the lessons of the American educator John Dewey, education is a social process, it is development, that is, it is not preparation for life, it is life itself (TEIXEIRA, 1998). Higher education is one of the elements capable of promoting regional and urban development, in addition to being a necessary instrument for the lives of citizen...

The conurbation zones are constituted, as a result of the spatial concentration of activities and people, in urban agglomerations, a process that occurs in urban centers with a high rate of expansion, a phenomenon that happens when a city absorbs urban centers that are located in its vicinity. , thus transforming the social configuration and struct...

Education has a significant impact on the demographic and socioeconomic attributes of the population, since, as stated by the Brazilian Institute of Geography and Statistics (IBGE, 2016), disparate educational levels are directly related to inequality related to religion, means of political participation, habits of health, salary scales, reproducti...

This article discusses quality of life and its association with health promotion, qualified as an integrated strategy for healthy people in healthy organizations. It uses Data Science resources and addresses the purpose of disease prevention and the development of workers' health and well-being potential. It presents conditions and data on the impl...

This article recovers the relevance of the evolution of urban residential condominiums in the contemporary context of cities and aims to consolidate the normative elements, of a legal and infra-legal nature, which guide the establishment, administration and fruition of these cooperative environments. To this end, it summarizes the concepts and alte...

This study evaluates the strategy for managing projects for the implementation of cellular telephone networks (CMN), presenting the main points that have a strong influence on the planning related to this type of project and other networks, with 4G, 5G or similar networks. The analyses carried out demonstrate that, in the implementation of complex...

The main aim of this research is to verify the importance of corporate social responsibility (CSR) in the context of the civil construction industry in the State of Bahia. The CSR became relevant as business environment is increasingly more complex and competitive, and society has demanded from organizations concrete actions about issues such as su...

The new consumer profile, connected to social media and reactive, challenges marketing managers in times of digital transformation. Customers express themselves online by sharing experiences and the use of digital monitoring software becomes essential for data analysis and decision making. Effective knowledge management by organizations is reflecte...

This study analyzes the hiring and dismissal processes of candidates in positions in the IT field, verifying the culture and humanization of a company in the Technology and People Outsourcing segment. The methodological strategy used considered documentary research, direct observation and data collection in the field from semi-structured interviews...

This study evaluates the management strategy for the implementation of cellular telephony networks (CMN) projects, presenting the main points that have a strong influence on planning related to this type of project and other networks, such as VoIP or similar. The analyzes carried out demonstrate that, in the implementation of complex projects, thei...

This study analyzes the marketing investment decision, verifying the process itself, highlighting the positioning strategy, communication efforts and results achieved. To do so, we opted for a case study of one of the four restaurants in the so-called Ala Gourmet of Salvador Shopping (Salvador-Ba). The result of the analyzes showed a common error i...

The epidemic caused by the corona virus forced some companies in certain branches of the economy to adopt the remote work modality in order to maintain their operational activities. Managers were compelled to direct the teams under their command in digital environments, however, this change in some companies did not occur gradually. This theoretica...

The present work aims to answer the following problem: which the effect of the covid-19 pandemic on the digital transformation process of micro and small companies in Bahia? The overall objective is to understand the influence of the pandemic on the technology incorporation process by small businesses in the state. The secondary objectives are: to...

The main objective of this study is to discuss, from a contemporary perspective, how public policies which introduced the concept of digital cities have giving new meanings for the model of citizenship in Brazil and at the same time being an introduction to smart cities projects in near future. What this research is trying to demonstrate is how the...

Consumer behavior in a digital environment is the central element of this study and represents a relevant theme and a challenge for marketing managers. The starting question of this study is related to concepts such as transparency and digital swarm proposed by the South Korean philosopher Byung-Chul Han. These concepts are relevant to understand t...

Work in home office mode is already a reality for many national and international organizations. In Brazil, according to Sobratt (2018), 45% of 315 companies from different areas of the economy have already joined this work modality. As a result of the pandemic of Covid-19, companies in sectors classified as non-essential, from both spheres, public...

Education has a considerable impact on the population's socioeconomic and demographic characteristics. The university is one of the main tools for generating knowledge, which can provide the development of society. With this primary assumption as a motto, articles were researched in a 27-year period (1990-2017), aiming to present the state of the a...

A society is made up of people, who invariably belong to a specific set of individuals, who were born on a certain date. These people share the same historical period and cultural elements inherent in the civilizing stage to which they are inserted. This fact allows a specific set of individuals (who are given the scientific nomenclature of generat...

The study highlights the difference in the perception of managers and students about the quality of the provision of services in the consumption relations of a higher education course in classroom administration. To elucidate the factors that contributed to the analysis of this perception, the study applied, between January and July 2018, to the st...

The present work aims to highlight some reflections extracted from empirical research, in which it was sought to analyze how the monitoring of the literacy policy reverberates as a foundation for development as freedom in the municipalities of Sobral / CE and Santo Antônio de Jesus / BA , anchored from the methodological option of studying multiple...

This study assesses the central, strategic and operational aspects of the Petrobras Financial Operations Center (COFIP) in Bahia, which opened in 2008. The point of view of three theoretical areas that have figured, here, in a situation of com-plementarity , Corporate Governance, observing the organizational structure and compliance and risk manage...

Whether by affective or cognitive character, individuals establish bonds of organiza-tional commitment (OC) with the entities that employ them, which raises a vast field of research and scientific production. The purpose of this investigation is to identify the state of the art regarding the issue of organizational commitment. To this end, national...

This study demonstrates how the sharing of services was structured, based on the planning for the implementation of the Petrobras Financial Operations Center (COFIP), in Bahia, in 2008. The point of view of three complementary theoretical areas was adopted: Corporate Governance, observing the organizational structure and the control instruments; Ta...

This article discusses aspects of the new public management in Brazil with the aim of making a brief report on the characteristics of managerialism present in the management of education in the country and a reflection on its possibilities. The ideas that founded New Public Management can be understood as the use, in the public sector, of practices...

This study demonstrates the contribution of investment by large corporations to the development of regions, based on the experience of Petrobras' CSC in Salvador da Bahia. The investigation brought a theoretical census on the Sharing of Services and the practices of Corporate and Tax Governance, reflecting, in a second moment, on the issue of Regio...

The present research is a brief investigation about the main challenges and perspectives that emerge from the resocialization process through the formal education of the inmates of the Penal Complex of Itabuna-BA. This research is exploratory and field, investigating the reason for choosing to return to study, physical and pedagogical conditions an...

This study demonstrates how Petrobras' service sharing was structured, from the choice of the model and the city of Salvador, in Bahia, related to the planning and implementation of the operation. The view of the Strategy and Governance areas was adopted. To this end, we opted for the case study and analysis of the surveyed content, with a collecti...

The proposed research establishes as an assumption that, in the current configuration of the organizational structures of private HEIs in Bahia, there is low adherence to Mintzberg's model of professional bureaucracy. Thus, the present work seeks to answer the following question: what are the factors that determine the level of adherence of teachin...

This investigation aims to bring Amartya Sen's studies to the center of reflections on development, with the intention of understanding the main limitations that prevent its perception as freedom, which is the fulcrum of its conception. His propositions also present education as one of the basic points for the notion of development as freedom.

It has as specific objectives: to raise the students' competences in the work environment, identify their expectations in the professional scope and report the points observed regarding the professional training of the students, with the purpose of assisting in the development of the course on Campus XVII. The present study is characterized by the...

The objective of this work is to explore the concept of smart city or smart cities, analyzing the impact of the use of ICT, mainly regarding the use of decision support tools, such as Business Intelligence (BI) and Big Data, in the action of the local power, to promote regional development.

RESUMO Esse estudo apresenta um panorama do processo de internacionalização do ensino superior no Brasil, com o objetivo de analisar a contribuição das IES por meio da mobilidade acadêmica estudantil para a formação de capital humano e desenvolvimento. Entendendo a relevância da internacionalização do ensino superior e a necessidade de inserir o no...

This study presents an overview of the higher education internationalization process in Brazil, analyzing the contribution of high education institutions (HEI) through student academic mobility for human capital development. Understanding the relevance of the higher education internationalization and the need to insert the Brazilian northeast in th...