Mangirdas Morkūnas

Vilnius University Business School · Department of Business

This paper discusses how integrating renewable energy, AI, and IoT becomes important in promoting climate-smart agriculture. Due to the changing climate, rise in energy costs, and ensuring food security, agriculture faces unprecedented challenges; therefore, development toward innovative technologies is emerging for its sustainability and efficienc...

Global food security has been significantly affected by climate change; hence, there is a need to come up with lasting and adaptable agricultural practices. The objective of this study is to understand the relationships between climate-smart agriculture (CSA) and food loss management, as these are essential fields that influence sustainable agricul...

Purpose This paper systematically explores the consequences of the adoption of blockchain technology (BCT) in the wine supply chain, aiming to offer a comprehensive overview of its advantages within the dynamic and complex wine sector. Design/methodology/approach This study deploys the preferred reporting items for systematic reviews and meta-anal...

This literature review focuses on cultural-related studies and game theory. First of all, it analyzes how social dynamics and strategic interactions can be shaped by different cultural environments. Secondly, it examines how cultural norms can affect strategic decision making and how game theory could predict cooperations and conflicts. Overall, th...

Purpose-The present paper aims to reveal how different cultures, as reflected by cultural norms, traditions, and social expectations, influence food waste behaviour in different regions of the world. Design/methodology/approach-A systematic multifaceted literature review was employed as a main research tool. Findings-The focal role of education...

This literature review paper delves into the synergies between Climate-Smart Agriculture (CSA) and the effective management of food losses. With the escalating challenges posed by climate change and the pressing need to address food security concerns, the intersection of these two critical domains becomes paramount for sustainable agricultural prac...

This article seeks to reveal the most important elements of the physical and social servicescape in determining customer satisfaction and the intention to recommend the service during COVID-19-related restrictions. The necessity to wear masks, maintain social distance and other COVID-19 containment measures had a profound impact on the role of serv...

Purpose The present paper seeks to reveal the factors underlying the intentions of women on maternity leave to engage in informal economy activities. Design/methodology/approach A representative cross sectional survey of 417 women on maternity leave was selected as a main research approach. A structural equation modelling – partial equation modell...

Responding to disruptive events is important to maintain supply chain viability. It is of the utmost importance to maintain functioning of agrifood supply chains as they provide essential goods for maintaining the population. However, there is a diverse pool of possible strategies to ensure the viability of agribusiness and agrifood supply chains....

Purpose This paper embarks on revealing the main factors behind the intentions of youth in Lithuania to get involved in bribery. Design/methodology/approach A questionnaire survey of 432 respondents served as a source of primary data. The structural equation modelling – partial least squares techniques was employed as a main research tool. Findin...

Disruptive events may be critical to supply chains as they may not be viable enough to sustain the challenges. Public support is often offered in order to increase the viability of supply chains. This is particularly important in the context of agri-food supply chains that are crucial for food security. This article proposes a novel framework for t...

In order to develop broader scientific discussions, the authors analyze a contemporary social phenomenon in the field of sustainability—the modernisation of the country to preserve the ecosystem, emphasizing one of the most important aspects of modernisation—the context of economic environmental sustainability. Underscoring the importance of this s...

In order to develop broader scientific discussions, the authors analyze a contemporary social phenomenon in the field of sustainability—the modernisation of the country in order to preserve the ecosystem, emphasizing one of the most important aspects of modernisation—the context of economic environmental sustainability. Underscoring the importance...

The present paper embarks on an investigation of the main risks associated with agri-food supply chains. A total of 11 key risks, namely Natural disasters of a global or local scale; Workers’ strikes; Change in government regulations or safety standards; Supply chain disruptions due to social or political unrest; Short term raw materials or product...

This article seeks to determine the real drivers of customer loyalty in the fast-moving consumer goods (FMCG) market. The study uses beer consumers in Lithuania as an empirical base for the research. A combination of qualitative (experiment) and quantitative (cross-sectional study and partial least squares structural equation modelling) research te...

Food loss and waste is relevant for all stages of a food supply chain. Methodological and empirical solutions are needed to properly quantify these losses. The present paper embarks on the quantification of food loss in the Lithuanian food processing sector. This issue has not received substantial coverage in the literature yet, even though the tra...

The development of climate-smart agriculture (CSA) is crucial in ensuring the creation of a low-carbon society and mitigation of climate change. These tasks require concerted actions from multiple stakeholders since the very concept of CSA is rather complex and requires multi-dimensional consideration. This study defines and applies various indicat...

The present paper investigates the determinants of the country’s modernisation through the lens of its citizens. A combination of the ‘hard’ determinants of country’s modernisation (effectiveness of digitisation, infrastructure, environment and interoperability of natural resources; behaviour in line with environmental trends of the EU) and ‘soft’...

This study seeks to reveal the motives underlying the consumption of black market cigarettes among young people. The roles of several potential motives were investigated, both in terms of their direct impact on the consumption of black market cigarettes and in terms of their influence via a mediating variable, namely the formation of a positive att...

The present paper investigates the 'soft' determinants of social environmental sustainability of the country. A three-dimensional research approach, covering the education system and educational culture; socio-economic integration; and the legal system and the importance of public administration and citizenship, was utilized. A cross-sectional surv...

This paper focuses on the state-of-the-art analysis of the concepts relevant to the functioning of agricultural supply chains. The viable supply chains concept is considered to be the most comprehensive one that encompasses sustainability, agility and resilience. However, this concept has scarcely been applied to agricultural supply chains. Thus, w...

Research on economic resilience in agriculture is quite complicated due to the interdisciplinary nature of the notion. In agricultural, climate change, sustainability and food security research it appears as an endogenous phenomenon rather as the main one. This study aims to contribute to conceptualization of economic resilience in agriculture, rev...

The present paper evaluates the size and development of the informal economy in agriculture in 10 new EU member states from 2004–2020. A novel agriculture-tailored multiple indicators Multiple Causes model was derived to estimate the size of the informal economy in agriculture. It was revealed that the share of the informal economy in agriculture h...

This paper investigates the development of the youth informal economy in Lithuania in 2004–2020. Specific youth-tailored multiple indicators multiple causes (MIMIC) model has been derived in order to estimate the level of the youth informal economy. In total, 173 direct phone interviews with company managers were conducted in order to acquire infor...

This paper explores the issue of food waste in the Lithuanian retail sector. A questionnaire survey was designed in order to collect the relevant data from both the largest retail chains with stores around the country and companies with small-scale stores in rural areas. The present case is interesting as the literature on Central and Eastern Europ...

This study is the first to calculate the size and development of the informal/shadow economies in the agricultural sector for 15 "old" EU countries over 1996-2019. The multiple indicators multiple causes model was used for the estimation of levels and development of informal economies of these countries. The results show higher levels of informal e...

This study aims to investigate the relationship between sustainability and resilience concepts in agriculture. First, we discuss the theoretical preliminaries related to the definition of these two concepts. Indeed, the literature considers sustainability as a proxy for resilience and vice versa in the context of agriculture. Intuitively, one may e...

This study presents an innovative approach to measuring the impact of EU CAP direct payments on the economic resilience of agriculture at a sectoral level. The construct of resilience is approached from the perspective of the resilience of the main functions of the sector. The overall level of direct payments impact on sectoral economic resilience...

The present study reveals differences in brand engagement, brand loyalty and brand evangelism among single or no parented young adults. It was found that persons who were raised without one or both parents for at least three years show higher emotional connectivity to brands compared to their counterparts from a control group. A widely recognized s...

Purpose – This paper aims to reveal potential research possibilities for enhancing climate-smart agriculture through short supply chains. Research question – How can short supply chains assure food security and the promotion of climate-smart agriculture? Research methodology – Bibliographic and bibliometric coupling techniques were employed using...

The present study embarks on a scientific quantitative assessment of Russian disinformation effects in Baltic States. A cross-sectional survey and the partial least squares structural equation modeling were employed as research tools. It was found that Russian disinformation is aimed at increasing the perceived distrust of governments, perceived la...

Food loss and waste occur along the whole food supply chain and need to be addressed by dedicated strategies. Among all the stages of the food supply chain, food loss in primary production has been the least studied to date. In order to address this gap, this paper focuses on on-farm food loss, using Lithuania as a case study. The research comprise...

Hedge funds have become an important part of the financial sector. The development of the hedge funds in the Nordic countries has been rather robust. Therefore, it is important to identify the determinants of the hedge fund performance and isolate the managerial performance, i.e., the Jensen’s alpha. To this end, this paper construct cross sectiona...

Examining and analyzing the determinants facilitating consumers' intention to buy via mobile commerce platforms have untapped potential when it comes to advertisement potential and perceived advertising value. Therefore, this paper examines various aspects of the advertisements on mobile commerce platforms and analyzes the importance of intention t...

The penetration of renewable energy is one of the main challenges for sustainable energy development. Local governments across the European Union commit to development and implementation of the Sustainable Energy (and Climate) Action Plan. This paper focuses on the case of Lithuania-a Central and Eastern European country. Almost one-third of Lithua...

The current paper proposes analytical solution of the problem of optimal allocation of resources in the game of two parties, based on the production function of Cobb-Douglas with constant returns under changing scale of production. The Edgeworth box is used to derive the main scientific findings of this research, namely: the analytic representation...

This paper proposes an integrated approach towards rapid decision-making in the agricultural sector aimed at improvement of its resilience. Methodologically, we seek to devise a framework that is able to take the uncertainty regarding policy preferences into account. Empirically, we focus on the effects of COVID-19 on agriculture. First, we propose...

The agriculture in Eastern Europe has seen a number of economic and social transitions. This research examines the gender inequality in agriculture by taking the case of an Eastern European country – Lithuania – as an example. The questionnaire survey was employed in order to check the existence of gender inequality. The study focuses on the young...

The paper deals with the exposition of the main barriers and drivers of renewable energy usage in rural communities. Climate change mitigation is causing governments, policymakers, and international organizations worldwide to embark on policies, leading to increased use of renewable energy sources and improvement of energy efficiency. Climate chang...

Purpose This paper seeks to identify the prevailing streams in the research of climate-smart agriculture in order to help to conceptualize this new scientific notion and assist in drawing clear borders between climate-smart agriculture, agricultural sustainability and resilience. Design/methodology/approach In order to conceptualize the climate-sm...

The study covered by the present paper sought to look into a range of factors affecting the building of trust in brands among social media community groups. For the purpose of the present study, in order to measure the influence of visual content, the authors of the present paper investigated its visual as well as emotional characteristics while fa...

The present study addresses the perceived effects of the implementation of the Law on Alcohol Control passed by the Lithuanian Parliament. The current study provides initial scientific insights into the rationale and the outcomes of that piece of legislation. The results of the research were analyzed from both economic and social perspectives. The...

Covid-19 pandemic provided many negative effects on world economies and people around the world. The covid-19 creates many threats to sustainability of agriculture sector which is very sensitive because of food supply security needs. First of all, it is necessary to analyse and comprehend the immediate consequences of current pandemic on agricultur...

This study presents an innovative approach to measuring economic resilience at a sec-toral level. The notion of economic resilience is explored through the lens of levels of resilience of the main functions of a researched economic sector. The overall level of sectoral economic resilience is seen as a weighted sum of resilience indexes related to i...

The present paper aims at revealing and ranking the factors that most frequently cause bias in marketing-related publications. In order to rank the factors causing bias, the authors employed the Analytic Hierarchy Process method with three different scales representing all scale groups. The data for the study were obtained through expert survey, wh...

Ensuring sustainable and economically viable agriculture requires economic resilience before, throughout, and after a shock. This paper studies the economic resilience of Austrian agriculture within the period of 1995 to 2019. However, methods for tracking changes in economic resilience have so far seen only limited application in agriculture. The...

The present study deals with the modification of Wilson's formulation by taking into account changes in the supply chain represented by the parameters of the model, namely varying delivery costs and price of goods stored. The four different models are presented. The proposed models avoid the main drawbacks of Wilson's formulation-the constant price...

The present paper studies the importance of social servicescape factors to customer satisfaction in middle-priced restaurant services. This paper fills the existing literature gap on the importance of social servicescape factors onto customers’ satisfaction in middle-priced services. A survey of 514 respondents from three capitals of the Baltic Sta...

The present study aims to determine and evaluate the negative consequences of the implementation of the direct payments financial support mechanism under the Common Agricultural Policy on the rural sustainability of Lithuania. Interviews of experts and a combination of the analytic hierarchy process with three different measurement scales and the a...

The present study examines the influence of young farmers' support system including both direct payments for young farmers and rural development measures initiatives under the Common Agricultural Policy (CAP) on the sustainability of rural regions. The intentions and decisions taken by young farmers in Lithuania are analysed within the rural sustai...

This paper aims at to identify the differences in the performance of the agricultural sectors in the selected European Union Member States. The research covers 21 countries in the period from 2007–2017. The paper uses data from the Farm Accountancy Data Network (FADN). Three types of sectors were considered: crop farming (wheat and rapeseed), speci...

The goal of the current study is to highlight the factors that could affect retail food prices and develop an econometrical model for estimating the level of the impact of the identified factors. The research covers the period from 2016 to 2018. Multiple regression modelling is used for model creation. The outcomes mad available evidence that the f...

A timely response to a fluctuating and ever-changing consumer demand is an important decision for a company, as it may impact its position in the market. Thus, proper inventory management becomes a focal point in retail business process management and can provide a substantial competitive advantage. In this paper, we introduce a modified version of...

This study aims at examining the possibility of using a joint venture as a risk management tool for companies engaged in the construction business. Based on completely different risk map of a stand-alone and joint venture companies and using the analytical hierarchy process model method for evaluating the importance of particular risk factors for b...

The article is aimed at revealing the factors, which influence the retail food prices the most. Not only the main 10 factors influencing retail food prices have been distinguished, but also governments’ capacities to influence food prices have been researched. It has been found that although government can directly influence three (retailer’s conce...

The main purpose of this article is to study the fluctuation management of financial and economic performance of innovative enterprises’ activity comprehensively in the context of their effective integrated development. The study found that achieving a high level of management of integrated enterprise development by fluctuation indicators, is possi...

Different economic environments differ in their characteristics; this prevents the usage of the same bankruptcy prediction models under different conditions. Objectively, the abundance of bankruptcy prediction models gives rise to the idea that these models are not in compliance with the changing business conditions in the market and do not meet th...

The article is devoted to the assessment of the transfer of exchange rates to domestic prices for the products of machine-building enterprises in Ukraine. The study found that the main reason for transferring the dynamics of exchange rates on the prices for the products of machine-building enterprises of Ukraine is a change in production costs for...

Creation of a sustainable agricultural sector involves boosting the cooperation activities as these contribute to the societal and economic development of the farms, farmers and rural societies. This paper contributes to the literature on the analysis of the drivers and obstacles of cooperation development in agriculture. The case of Lithuania is c...

The aim of this research is to distinguish business risks that affect natural gas trading companies operating in the liberalized natural gas market and to assess them according to the potential impact on the aforementioned gas trading companies. To achieve this, a study of international scientific literature and empirical research was conducted, as...

This study aims at examining the possibility of using a joint venture as a risk management tool for companies engaged in the construction business. Based on completely different risk map of a stand-alone and joint venture companies and using the analytical hierarchy process model method for evaluating the importance of particular risk factors for b...

The European Union (EU) is an integrated alliance of equally treated Member States sharing mutual values, legal principles and markets. Close cooperation, deep integration and convergence are the major priorities for the EU. Anyway, these principles are not always reflected in the EU-wide policies which are implemented through financial support mec...

This paper examines the possible Brexit scenarios and their impacts on the Common Agricultural Policy (CAP) of the European Union (EU) with particular focus on Lithuania. The paper outlines the scientific discourse on the imminent modifications of the CAP after the Brexit along with changes in the EU budget. The paper was prepared during the beginn...

Purpose-the purpose of the article is to develop a model that could be used for estimating the level of the effect of the highlighted determinants on food retail prices. Research methodology-the study is based on the obtained monthly data of food retail prices that covers the period from 2016 I m. to 2018 XII m. (36 observations). Multiple regressi...

The effects of globalization have often been adverse for the agricultural sector, especially its most vulnerable element—the small farm. The importance of the agricultural sector as a whole and small farms in the sense of ensuring food security, employment and viability of rural areas, implies a necessity to support the sector and small farms in pa...

EU member states economies are characterized by a high degree Government involvement into countries economy compared to some other Western states (Singapore, United States and etc.). There is a noticeable scientific thinking stating that too high Government involvement into the matters of its countries particular economic sector may bring adverse e...

The format is one of the essential elements of retail internationalization process. In order to date, cus-tomer attitude about retail companies format entering the market and their possible impact upon consumers and standardization degree has not frequently been the object of investigation within the internationalisation of retail trade. Only by op...

The concept of resilience has wide acceptance in different scientific doctrines and fields, from ecology to disaster management. Nowadays this phenomenon is being more and more intensively exploited in economic sciences in an attempt to measure the ability of economic systems to quickly regenerate from different external shocks or even to avoid the...

Keywords: EU; CAP; Health inducing diet; Rural areas; Employment

Purpose – the main purpose of this scientific paper is to reveal the potential of agricultural products of Lithuanian origin to compete in ever-growing international market for Western style food. Design/methodology/approach –The methods of research employed are as follows: analysis of a scientific literature, analysis of a statistical data, correl...

The article analyzes the problem of assesment of business risks of the Logistics chain from the point of storage to the end-user based on medicine retail case. The problem of the article – how to evaluate and manage the business risks of the logistics chain? The purpose of a research – after conducting a thorough scientific literature analysis, to...

Atidaromo prekybos objekto įvaizdis yra svarbus mažmeninės prekybos internacionalizaci-jos proceso elementas. Prekybos objekto įvaizdis indikuoja vartotojų pasitenkinimo juo laipsnį. Straipsnio tikslas yra prekybos objekto įvaizdžio elementų identifikavimas ir jų poveikio vartotojų nuostatoms vertinimas. Tyrimo objektas – prekybos kompanijos ir jos...

Research background: Since the introduction of the concept in 1972 Autopoiesis has enjoyed great popularity among academicians representing various fields of science. However, the number of studies devoted to the investigation of factors that have an impact on the formation of autopoietic economic structures is quite limited. This paper addresses t...