Man-U Io

• AP at Macao University of Tourism

This study investigates how tourist presence influences word-of-mouth (WOM) and measures whether authenticity significantly mediates presence and WOM in the Augmented Reality (AR) museum tourism experience. The survey data was collected from the AR-presented Palace Museum in China. The study found that presence positively influences tourists' WOM,...

With the development of the AR tourism experience, destination managers are starting to pay attention to the essential role of AR in tourism marketing, while at the same time, tourists’ demand for authenticity in AR is also increasing. The purpose of this study is to identify the relationships between Objective Authenticity, Constructive Authentici...

This study attempts to investigate tourists’ emotional wellbeing in routine life with travel motivations and intention during COVID-19. Based on a survey of 511 Macao outbound vacationers, this study tested the hypotheses and revealed that the push factor of ‘escape & relaxation’ and two motivational constructs of ‘ safety & convenience’ and ‘famil...

Given the negative impact of COVID 19 on tourists’ daily emotional well-being and travel intention, this study attempts to investigate how tourists’ daily emotional well-being may and to what extent influence their travel motivations and satisfaction in the context of COVID 19. Based on a sample of 511 Macao tourists, who have recently returned fro...

This study attempts to empirically investigate Macao residents’ perception and enjoyment of Cantonese opera as their traditional performing arts. By examining the relationship between the experiential attributes and intrinsic artistic components of Cantonese opera, this study finds that the experiential attributes and intrinsic craftsmanship were s...

Similar to tangible cultural heritage, traditional performing arts as intangible cultural heritage of humanity are valuable resources for the development of heritage tourism of a destination. However, there is very little research done in this area, leaving a blurred understanding of how to commodify and promote traditional performing arts as a her...

This study attempts to explore the nature of collaborative relationship between the local government and performers of Cantonese opera in Macao by using in-depth interviews and field trips. Based on the results, a framework has been developed to demonstrate how the local government and performers joint forces to preserve and promote Cantonese opera...

Previous research studies revealed that tourism experiences and place attachment were related. However, research in this area is still scarce especially in the context of casino resorts. This study comprehensively examines the relationships between the integrated tourism experiences and the multidimensional place attachment in the context of casino...

Purpose This study aims to evaluate casino-hotel visitors’ tourism experiences which consist of multiple dimensions, and test their joint effects on visitors’ positive emotions and satisfaction. The findings are expected to reveal how multi-dimensional tourism experiences could shape visitors’ positive emotions, and empirically support positive emo...

Tourists’ emotions are seldom studied with respect to their place attachment, particularly in the context of casino hotels. To understand the role played by positive emotions in place attachment and satisfaction, this study attempts to identify the dimensions of positive emotions of casino-hotel visitors, followed by the examination of relationship...

While emotional experiences have been widely studied with respect to the service quality and physical attributes of casino hotels, little attention is given to casino-hotel visitors' positive emotions in relation to their preference of hedonic activities and satisfaction. This study attempts to evaluate casino-hotel visitors' hedonic experience by...

Given the limited research in immigrants' psychological well-being with respect to homeland tourism, this study explored the Chinese immigrants' psychological well-being and the relationship with their homeland visit. A survey was conducted for a sample of 500 immigrants. The CES-D was used to measure respondents' psychological well-being. The resu...

The present study attempts to explore Chinese immigrants' preference of tourist activities during their homeland visits and examine how their past memories related to their homeland may influence their preference of tourist activities. Data were collected by using a semi-structured interview and a survey of 500 Chinese immigrants. The findings reve...

This study explored the travel motives of the Chinese immigrants who visit their homeland for vacation. A combination of qualitative interview and quantitative survey was undertaken to collect data. Five-hundred valid Chinese immigrants in Macao were surveyed. Three core travel motivation factors are revealed: attractiveness of the tourist resource...

While literature review suggests that immigrants’ memories of their past life in homeland influence their present life, it is believed that immigrants’ memories related to their homeland may influence their tourist experiences of homeland visit. To explore any impact of immigrants’ past memories on their homeland visit experiences, a survey was con...

While the impact of tour guides’ interpretation on tourism experience is well acknowledged, little research has been conducted on the production of effective interpretation by tour guides. In this study, effective interpretation is defined as producing a positive outcome on tourists’ knowledge and understanding of the visited heritage site, feeling...

The present study aims to explore how tour guides' interpretations influence tourists' experience and their interest in heritage tourism. To examine tour guides' interpretation quality, style, and their impact on the tourist experience, a comparative study of sightseeing and on-site guides was conducted. The results suggest that tour guides should...

Literature review suggests that little attention is paid to the interpretation of a World Cultural Heritage (WCH) ensemble such as the Historic Center of Macao (HCM). The present study aims to investigate tour guides' interpretation of the HCM and how their interpretation affects tourists' appreciation and understanding of a visited heritage site w...

A historic center being designated a world heritage site does not guarantee its popularity. While a few historical monuments at the Historic Center of Macao are recognized as popular tourist attractions, many of them are still under-exploited. To commercialize and develop the whole Historic Center as a popular tourist attraction, tour marketers' op...