Mamun Ala

Australian Institute of Business · International Business and Strategic Management

This chapter draws from the learning from an Australian transnational higher education provider in enhancing adult students' sense of belonging, engagement, and interactions. The literature suggests that student engagement and motivation could be enabled by fulfilling certain needs such as autonomy, competence, and relatedness or involvement. The c...

In recent decades, a new branch of marketing called ‘neuromarketing’ has received considerable attention from both academics and marketers. It involves the combined use of traditional marketing tools, psychology and neuroscience. Neuromarketing offers an in-depth insight and understanding of human cognition and consumer behaviour. Marketers can lea...

This chapter explores the attributes of ethical mindedness and ethical imagination to argue that these are desirable graduate competencies that should be fostered in postgraduate profession-oriented education. Ethical mindedness, guided by defensible, high standards, is a disposition and a practice that encompasses respect and impartiality regardin...

This chapter explores the mechanisms and measures for implementing and evaluating the impact of networking practices in the online higher education environment. It draws on the extensive experience of a fully online Australian business school for working adults in using social networking and social activities to enhance learning, build community, i...

This chapter first briefly discusses the expected learning outcomes (i.e., skills and competencies) in entrepreneurship education, including creativity, innovation, industry-specific knowledge, decision-making, risk-taking, problem-solving, leadership qualities, ethics, and social responsibility. Next, the chapter examines whether the conventional...

Customer engagement (CE) is a marketing concept that emerged after the new millennium. Despite flourishing interest on CE among marketing academics and professionals, no review, to date, has provided a comprehensive overview of the past, present, and future trends of CE. Instead, past reviews on CE are often limited to conceptual (e.g., construct)...

A social network refers to a network of social interactions using various social media sites such as Facebook, WhatsApp, Twitter, Snapchat, Instagram, Pinterest, and LinkedIn. This chapter will first explain various concepts of social commerce involving the use of social networks and then elaborate on the key characteristics of social commerce and...

A social network refers to a network of social interactions using various social media sites such as Facebook, WhatsApp, Twitter, Snapchat, Instagram, Pinterest and LinkedIn. This chapter will first explain various concepts of social commerce involving the use of social networks and then elaborate on the key characteristics of social commerce and w...

When firms operate overseas, they are also exposed to country-specific political, economic and business risks. The article discusses how COVID-19 encourages us to change how we operate in the global market.

This study measures the different types of vulnerability experienced by Bangladeshi pharmaceutical firms since 2005, consequent upon the Agreement on Trade Related Intellectual Property Rights (TRIPS) of the World Trade Organisation (WTO). We find that that R&D-related vulnerability was the highest in the pharmaceutical sector in Bangladesh. Cluste...