Malliga Marimuthu

La Trobe University · La Trobe Business School

Purpose This study has conceptualized and empirically investigated how the psychological empowerment process is generated from a patient's cognitive knowledge and participation at different recovery places that results in a state of empowerment and predicts positive outcomes. Design/methodology/approach Data were collected from 150 physiotherapy o...

Purpose The purpose of this paper is to examine the influence of the dialogue, access, risk assessment and transparency model of value co-creation processes (dialogue, access, risk and transparency) on new service market performance (NSMP) with the mediating role of value-informed pricing in the context of business-to-business (B2B). Design/method...

This research addresses the antecedents and outcomes of using herbal food supplements for children from a consumer perspective, targeting young mothers. A total of 1007 young mothers who currently use herbal food supplements primarily for illness preventative functions for their children completed a structured self-administered questionnaire. Socia...

Purpose The collaborative economy (CE), and within it, collaborative consumption (CC) has become a central element of the global economy and has substantially disrupted service markets (e.g. accommodation and individual transportation). The purpose of this paper is to explore the trends and develop future scenarios for market structures in the CE....

This study examines the relationship between value co-creation process, idea generation and new service development performance from the perspective of telecommunication companies. Two dimensions of idea generation tested in this framework are internal and external idea generation, and the probable relationship between these two dimensions is furth...

Purpose: The purpose of this paper is to go beyond satisfaction as an indicator of customer loyalty and propose a holistic model of service switching in a mobile internet setting. The model, which reflects both barriers and inducements of switching, is developed based on the “mooring” and “pull” concepts in the migration literature. Design/methodol...

In recent years, perceived fim marketing innovation initiatives (PFMII) are increasingly considered as an important means to ensure customers' continued loyalty. Although customer perceived value is believed to be a potential mediator between PFMII and customer loyalty, much of the evidence to date remains anecdotal or speculative. Furthermore, the...

The demand for quality healthcare service has been increasing due to consumer awareness on the importance of health and quality of life. The mushrooming of healthcare institutes has further forced these organisations to relook, design and formulate strategies that is able to fulfil not only customers’ but also other stakeholders’ demand. Hence, in...

The study explores the scope of sustainability practices in healthcare by systematically examining studies conducted on healthcare related issues within the context of sustainability. The review is focused on three main conceptual aspects – dimensions of sustainability practices in healthcare, drivers of sustainable practices within the industry an...

In recent years, perceived firm marketing innovation initiatives (PFMII) are increasingly considered as an important means to ensure customers' continued loyalty. Although customer perceived value is believed to be a potential mediator between PFMII and customer loyalty, much of the evidence to date remains anecdotal or speculative. Furthermore, th...

Most studies argue that the implementation of relationship like customer relationship management (CRM) may represent the difference between the success and failure of retailing organization. The purposes of this research is: (1) to test the new construct of CRM based on elements of social media related to the customer relationship, (2) to investiga...

In this current marketplace, where consumers are becoming increasingly health conscious, natural products are increasingly promoting environmental and health related issues to the customers with a promise to enhance their quality of life. For luxury natural products, this effort is growing ever more robust due to the assurance of product quality an...

This study examines the relationships between perceived justice with service recovery (distributive, procedural, interactional, and informational), failure attributions (stability and controllability), recovery satisfaction, and loyalty. We collected data on perceived justice, failure attribution, recovery satisfaction, and customer loyalty through...

This study examines the relationships between service recovery, stability and controllability attribution, recovery satisfaction, and customer loyalty. We collected data on service recovery, failure attribution, recovery satisfaction, and customer loyalty through a survey of airline passengers in Malaysia. The results indicate significant positive...

Marine cyanobacterium Lyngbya sp. was selected to check its bioremediation ability in textile dye effluent. Ground nut shell was used as an adsorbent in the current study. The biochemical parameters like Nitrate, Nitrite, EC, TDS, Ammonia, Alkalinity, Calcium, and Magnesium were studied. The parameter analysis was carried at end of 60 th day of inc...

The increasing interest in consumer behaviour towards mobile Internet of both marketing academicians and practitioners is justified by the vast revenue opportunities presented by this fast-growing segment. Despite the fact that mobile Internet users play the dual role of technology users and service subscribers, many of the extant studies have focu...

This study aims to examine the factors that contribute online shopping. As a conceptual paper, this research explores the factors of online shopping by evaluating online trust as a predictor which influence on online repurchase intention in online tourism services. This study covers a quantitative research. All of the respondents are recruited on a...

The increasing interest in consumer behaviour towards mobile Internet of both marketing academicians and practitioners is justified by the vast revenue opportunities presented by this fast-growing segment. Despite the fact that mobile Internet users play the dual role of technology users and service subscribers, many of the extant studies have focu...

The role of internet and web based applications in delivering competitive advantage through e-business process is widely acknowledged. However, little is done by way of research to use the dynamic capability framework to explore the role of ecommerce in the construction business internationalisation. The aim of this paper is to present a literature...

Traditional competitive advantages such as raw material availability, inexpensive labour and proximity to local markets are fast losing their importance to other factors such as technology adoption. In order to survive, it is imperative that organizations incorporate technology into their daily operations. Still, technological adoption and informat...

Taylor & Francis makes every effort to ensure the accuracy of all the information (the "Content") contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and v...

Taylor & Francis makes every effort to ensure the accuracy of all the information (the "Content") contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and v...

This study examines co-creating experience value in the context of online tourism services using a Service-Dominant logic theoretical framework. As a conceptual paper, this research explores the primary factors of intention to repurchase by evaluating co-creating experience value as a predictor which influence on customer's intention. Co-creating e...

The Islamic culture is one of the largest and most unique cultures in the world and interest in Muslim related behaviour is increasing, although few marketers possess adequate knowledge and experience to interact appropriately with the various aggregate ethnic subgroups that make up the Muslim culture. Some new middle class Muslims are acutely awar...

The extent of SMEs' technology adoption in Malaysia has not been clearly reported. This chapter provides an initial snapshot onto the various types of technological tools adopted by exporting and domestic SMEs in Malaysia. It also highlights the differing perceptions held by both exporting and domestic SMEs on certain issues related to the technolo...

The adoption of the Internet as a business strategy tool is becoming an important way for firms to expand their business through innovative strategies. This study provides an insight concerning the factors that influence the adoption of the Internet to support business activities, also known as e-business among SMEs in Malaysia. In addition, the st...

Due to the rise in environmental awareness, green technologies and practices have become the conscientious imperative expected from all manufacturing industries. Consequently, environmental initiatives are becoming an essential part of the strategic planning in organizations, including the small and medium enterprises (SMEs). Thus, the objectives o...

This study aims to examine the factors that contribute Facebook shopping. As a conceptual paper, this research explores the prime factors of online shopping by evaluating co-creation value as a predictor which might influence on customer's intention in Facebook shopping. This study covers a quantitative research. All of the respondents were recruit...

The purpose of this study is to explore the relationship between informational justice, recovery satisfaction, and customer loyalty, as well as the moderating role of failure attributions, concerning the link between informational justice and recovery satisfaction. Data were gathered by means of survey from airline passengers who experienced a fail...

Purpose The purpose of this paper is to examine the relationship between distributive, procedural, interpersonal and informational justices on switching intentions. Design/methodology/approach Data were gathered on distributive, procedural, interpersonal, informational justices and switching intentions by means of a survey from prepaid mobile subs...

a b s t r a c t This study explores the relationship between air service failure attributions and customer satisfaction. Data from a survey of airline passengers who experienced a failure and subsequently a recovery is used and with that stability, the frequency of failures, and controllability, whether the airline is responsible for the situation,...

The importance of the Internet in supporting business applications and attaining competitive advantage through the electronic business (e-business) process is widely acknowledged. However, many SMEs have been slow in adopting the Internet and even those SMEs that have adopted the technology have not fully utilized it to support their business appli...

Traditionally, the hypermarket business have been used inventively customer database as platform for estimate their survivability by counting contribution of customer based on profits. In fact, the hypermarkets have used some traditional model, as such customer lifetime value model, strategically as a baseline for understand and analyzing the profi...

In the rapidly changing of Malaysia hypermarkets business, a retailer’s Fresh Food offer is one of the most critical success factors, as well as a key competitive differentiator. Fresh Food product are the critical store visits and shopping frequency drivers that attract consumers to repeat shopping activities as well as create additional opportuni...

Organizational Information Systems (OIS) is established purposely to support an organization in managerial and routine works, as well as important to decision making process. Theoretically, there are sixth types of OIS, common identified as Executive Information System (EIS), Management Information System (MIS), Decision Support System (DSS), Knowl...

Due to the rise in environmental awareness, green technologies and practices have become the conscientious imperative expected from all manufacturing industries. Consequently, environmental initiatives are becoming an essential part of the strategic planning in organizations, including the small and medium enterprises (SMEs). Thus, the objectives o...

Prospecting hypermarket lifetime value is vital important to predict how long the business will be survive in the marketplace as important as measured the profitability of the business. Mostly, the hypermarket has been used database customer as main resources of predicting their customer without consider any data from non-database customer, which a...

Most of business scholars claim customer lifetime value is the top priority issues in the world wide business operation includes for hypermarket business setting. Theoretically, prospecting lifetime value of customers in the marketplace is the main platform for determine how long the hypermarket can survive, at lease 3 to 5 years in future. In fact...

The adoption of the Internet as a business strategy tool is becoming an important way for firms to expand their business through innovative strategies. This study provides an insight concerning the factors that influence the adoption of the Internet to support business activities, also known as e-business among SMEs in Malaysia. In addition, the st...

Purpose The purpose of this study is to assess the influence firm reputation on behavioral intentions and to examine the moderating role of failure attributions in the relationship between firm reputation and behavioral intentions. Design/methodology/approach The sample used in this study consists of 127 airline passengers in an airport in Iran. T...

The influence of marketing communication in decision making is not a new idea, however, the impact of marketing communication constituents on drawing business customers' attention and intention towards information system (IS) adoption has not been widely studied. The current paper develops and empirically tests the potential relationship between ma...

This study examines the relationship among perceived service fairness, satisfaction, trust, and behavioural intentions. Data were gathered on perceived service fairness, satisfaction, trust, and behavioural intention by means of survey from restaurant customers in northern region of West Malaysia (Kedah, Perak, Penang, and Perlis States). The resul...

The purpose of this study is to assess the influence of perceived justice on recovery satisfaction and to examinethe moderating role of corporate image in the relationship between perceived justice and recovery satisfaction.Data were gathered on perceived justice with service recovery, corporate image and recovery satisfaction bymeans of survey fro...

malliga@usm.my iishak@usm.my Universiti Sains Malaysia Due to the rising competition between higher educational institutions, there is an increasing awareness of the importance of enhancing service quality to ensure the institutions continuous survival and success in the competitive market. However providing precise and adequate services to the cus...

Postal address is one of important data that potentially used for trace, capture and used together with customer demographic, such as location, residential, income level, education level, transportation, and so on. The customer postal address is a touch point to analyzing demographic where it is vital important to the business, especially to prospe...

Traditionally, customer relationship management (CRM) software has been used for managing customers with aimed for established the customer database. Most of hypermarket business has been applied CRM software as a platform for analyzing their current and potential customer especially brings more income to their business. Commonly, the hypermarket h...