Malek Almajali

Mu’tah University · Marketing

The purpose of this research is to focus on this untapped area. In this research, the unique and different factors have been presented that includes the external elements of green marketing mix and green customer satisfaction. The framework examines the influence on green customers' satisfaction by seven external green marketing mix elements (green...

This study aims to investigate the significance of viral marketing dimensions on customer’s intention behavior to buy the fast food restaurant’s product in Jordan. This study uses the quantitative approach to collect the data from the respondents which are the fast food restaurant customers in Jordan specifically at the University Of Jordan Street...

Online consumer reviews are advantageous tools to manage the decision-making process. Nevertheless, knowledge about how consumers evaluate online consumer review sites is still sparse. This study will examine the effect of informational and normative influences on hotel visitors' behavioural intentions, specifically in Jordan. A quantitative approa...

The current study aims at investigating the effect of perceived risk dimensions on consumers' attitude toward buying EVs in Jordan. The study methodology is based on quantitative approach to collect the primary data. The questionnaire of this study was adapted and developed from previous studies. Two hundred (200) buyers were targeted in the car ma...

This paper aims at investigating the effect of internal green marketing mix elements on Mu’tah University students’ satisfaction in Jordan. This study is based on quantitative approach methodology to collect the primary data. The researchers developed a questionnaire to measure the study constructs, which included 27 items. Five hundred questionnai...

This study aims at examining factors influencing the Jordanian consumers' attitudes toward mobile advertisements. Five hundred questionnaires were distributed to the respondents only four hundred and thirty two datasets were valid for final analysis, using SPSS v18 and AMOS v 8 for conducting several tests. The results also indicate that all the mo...

Although banks are investing more into online banking innovation to be at par with the world information technology advances, the internet banking services adoption (IBSA) in Jordan is still lagging behind. This paper is concerned with an empirical investigation of factors that could predict successful IBSA in Jordan through the applications of pla...

This paper aims at examining the effect of passengers' attitudes toward their intention to use online shopping services in world duty free group (WDFG) in Queen Alia International Airport in Jordan. Five hundred passengers( 500)were targeted as a sample for this study; two hundred fifty( 250)of them from the arrivals section and two hundred fifty (...

The study aims to examine factors that influence an individual’s intention to adopt internet banking service based on the Theory of Reasoned Action (TRA). This theory consists of four factors; two exogenous variables are attitude, subjective norm, and two endogenous variables are behavior intention and Internet Banking Service Adoption (IBSA) (actu...

After ten years from the introduction of the Internet Banking Services (IBS) by Jordanian banks, the adoption of these services is still quite low. Hence, identifying success factors (SF) to improve the level of IBS adoption is crucial. This paper is concerned with an empirical investigation of success factors that could predict successful IBSA in...

The study aims to identify the impact of the antecedents of banking performance in the banking sector in Jordan. Population of this study consists of bank marketing managers in Jordanian banks, the population sizes of banks used in this study are (150) marketing. Results of this study showed that all antecedents of banks performance (attitude, easy...

Internet Banking Service her after called (IBS) is an information intensive business that has become a major trend in the financial marketplace nowadays. It is important to understand what factors will impact the customer’s attitude toward internet banking service adoption her after called (IBSA) in Jordan. This study uses a survey data of 700 Jord...

This study aims to identify the factors influencing commercial banks customers intention toward electronic payment services in Jordan (AL-Karak) province. To achieve the aim of the study, a questionnaire has been developed to explore the effect of the independent variables (relative advantages, simplicity, security, consciousness and self efficacy)...

Although the global tourism industry’s increasing growth in Jordan, the number of international tourists is reduces in giving rise to a widespread concern of their actual visit behavior. Jordan’s tourism industry is experiencing irregular tourist visit aggravated by either or any of the following reasons; high visit risk, little hotel service, bad...

The aim of this study is to examines the main factors that affect Jordanian customers to adopt E-Reservation Services System in the hotel. To achieve this aim, this study used a survey data of 300 international tourists who how already booked the hotels services by the internet in six hotels with five star ranks in the Dead Sea area, using Statisti...

Regardless of the widespread use of Internet in Jordan, according to e-commerce users, it is still notably low. The present study attempts to determine the success factors in improving users’ attitude towards e-commerce in Jordan with the help of technology acceptance model (TAM). The research model comprises of four independent variables namely pe...

Internet Trading Service “hereafter called” (ITS) is an information intensive business that has become a major trend in the financial marketplace nowadays. It is important to understand what predictors will impact the customer’s attitude toward using ITS in Jordan. This paper is concerned with an empirical investigation of the factors that could pr...

This study investigates twelve factors that may influence internet banking adoption in Jordan. Using of DTPB (Decomposed Theory of Planned Behavior) model in this study provide a comprehensive model to understand the antecedents of Internet Banking Adoption in Jordan. The results show that all hypotheses were supported except for two hypotheses rel...