Maksim Godovykh

Maksim Godovykh
University of Central Florida | UCF · Rosen College of Hospitality Management

Doctor of Philosophy
Exploring (1) the dynamic nature of customer experience and (2) the impacts of tourism development worldwide.

About

46
Publications
20,850
Reads
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335
Citations
Citations since 2017
46 Research Items
336 Citations
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Introduction
Dr. Godovykh leads international research projects on the economic, social, environmental, and psychological impacts of tourism. His research results were published in premium academic journals, as well as disseminated in books, encyclopedias, industry magazines, and news media. He has developed several government programs and organized more than a hundred conferences, forums, collaborative events, and workshops.

Publications

Publications (46)
Article
This study investigates the influence of the number of tourism arrivals on the physical health of local people in one of the most-visited destinations in the world. Although the literature traditionally describes the economic, social, and cultural impacts of tourism, there is a gap related to the effects of tourism on residents' health. The methodo...
Article
Full-text available
The purpose of this paper is to clarify the concept of perceived risks, identify the main antecedents and outcomes of health risk perceptions and propose a conceptual model of health risk perceptions in tourism. Design/methodology/approach This paper provides a review of the literature on customer risk perceptions, along with their antecedents and...
Article
Full-text available
COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism by analyzing time-series data on the...
Article
Tourist transformation has recently received ample attention. Although personality traits are considered to be overall stable across time, there is evidence that personality might change under the influence of different environmental and contextual factors such as those offered in transformative travel experiences. This study developed and validate...
Article
The concept of customer experience has received increasing attention in different disciplines. However, the pathway for handling experience has not been clearly set forth due to divergent conceptualizations and insufficient measures of customer experience. This study critically analyzes empirical and conceptual literature on experience, provides a...
Article
The need for status has been recognized as a significant consumer motive. Although the literature discusses the main antecedents of guests’ attitudes and behavioral intentions, the phenomenon of status-seeking in the theme park context has not received enough empirical attention. Additionally, the COVID-19 pandemic altered guests’ attitudes, and sa...
Data
Patient experience metrics include patients’ interactions, perceptions, affect, and outcomes. Please use the free Elsevier link before January 13, 2023 to read the paper: https://authors.elsevier.com/a/1g8NY-JjxpXiT
Article
Understanding patient experience is crucial as it influences patient satisfaction, perceived quality of healthcare services, loyalty to physicians and providers, as well as patient health and well-being. However, the multidimensional, long-lasting, affective, and dynamic nature of patient experience demands using new metrics and emerging methodolog...
Article
The recent situation with COVID-19 led to significant changes in the event industry and forced event planners to organize virtual events. However, virtual events are lacking social interactions and are characterized by lower levels of engagement. This study aims at exploring relationships between event types and attendees’ behavioral intentions usi...
Book
Full-text available
Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its develop...
Chapter
Full-text available
The most commonly described components of customer experience include cognitive and affective aspects. However, the subjective self-reported methods traditionally applied in tourism research cannot fully represent the instant, dynamic, and affective nature of customer experience. Therefore, there is a need for moment-based approaches and longitudin...
Article
Artworks, from paintings and photographs to sculptures and architectural features, have received prominent placement in hospitality spaces. Art in the servicescape or in advertising for sites can induce positive or negative effects depending on everything from style to color. This paper aims to discuss the impact of art on guests’ attitudes and beh...
Article
Purpose This study aims to explore the influence of different types of cleanliness information provided on the Airbnb platform (hosts’ sanitation labels, Airbnb cleaning protocol and previous guests’ reviews) on guests’ trust and behavioral intentions. Design/methodology/approach This study uses an online scenario-based experimental design. A two-...
Article
Tourism brings with it both positive and negative health impacts on local communities. Although the topic of health in tourism is traditionally associated with tourists’ health, there are potential opportunities to study the influence of tourism on residents’ health as well. This study aims at exploring the direct and indirect effects of tourism de...
Data
The main antecedents of virtual experience in tourism include quality factors, technology acceptance factors, information-related factors, and affective factors. The quality factors are associated with VR content quality, functional quality, and system quality. Among the previously described technology acceptance factors are perceived ease of use a...
Presentation
Full-text available
Article
Full-text available
Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article aims at clarifying virtual experience in tourism, discu...
Data
The figure represents daily data on news sentiment score in the US in 2020-2021. The daily data on news sentiment were obtained from the Daily News Sentiment Index (Buckman et al., 2020). The news sentiment scores are developed from economics-related news articles in major U.S. newspapers, including the New York Times and the Washington Post by us...
Data
The data on attitudes towards tourism were obtained by using a social media listening platform (using the search term “tourism”) that provides a social media library with more than a trillion historical and real-time posts across a variety of social media contexts. The total number of daily mentions of tourism in the US over time was considered as...
Data
The data on attitudes towards tourism were obtained by using a social media listening platform (using the search term “tourism”) that provides a social media library with more than a trillion historical and real-time posts across a variety of social media contexts. The share of voice for negative sentiment towards tourism during the selected time p...
Data
The data on attitudes towards tourism were obtained by using a social media listening platform (using the search term “tourism”) that provides a social media library with more than a trillion historical and real-time posts across a variety of social media contexts. The share of voice for positive sentiment towards tourism during the selected time p...
Data
The figure represents the numbers of tourism arrivals, income, and happiness in six Central American countries in 2019. Costa Rica demonstrates the highest number of visitors (3.14 million arrivals in 2019) and the highest happiness (7.00 out of 10.00). Panama has the highest income per capita ($11910 in 2019) with a lower happiness score (6.09 out...
Article
Well-being is considered one of the highest values in human life. Although previous studies have discussed the tourists’ well-being outcomes, the impact of tourism on residents’ happiness has received less empirical attention in tourism research. This study aims to explore the effects of tourism development on residents’ happiness in a group of cou...
Data
While emotions, feelings, moods, and affect are often used interchangeably in tourism, hospitality, and consumer behavior research, there are significant differences between these concepts.
Article
Researchers often tend to use the words emotions, feelings, moods, and affect interchangeably, which creates confusion in both conceptual and methodological domains of tourism and hospitality research. However, the insights from neuroscience and psychology demonstrated that there are fundamental differences between these concepts, including their c...
Article
Transformative experience has been the buzzword in recent years. Tourism and hospitality experiences in natural, historical, cultural, and authentic spaces are some of them. However, to this date, specific dimensions of transformation or its process have not been empirically identified. This study reviewed the literature on transformation, used ope...
Data
Outcomes of risk perceptions in tourism
Data
Outcomes of risk perceptions in tourism
Preprint
Full-text available
本文的目的是阐明可感知风险的概念,确定健康风险感知的主要前提和結果,并提出旅遊业健康风险感知的概念模型。
Preprint
Full-text available
El propósito de este artículo es clarificar el concepto de riesgos percibidos, identificar los principales antecedentes y resultados de las percepciones de riesgos para la salud, y proponer un modelo conceptual de las percepciones de riesgo para la salud en el turismo.
Data
The conceptual model of health risk perceptions in tourism advances a systematic and theoretically integrated overview of the main factors affecting tourists’ risk perceptions and behavioral intentions and suggests that future research ought to understand these factors and their effects on travel behavior in different settings.
Article
Purpose: The purpose of this paper is to clarify the concept of perceived risks, identify the main antecedents and outcomes of health risk perceptions, and propose a conceptual model of health risk perceptions in tourism. Design/methodology/approach: This paper provides a review of the literature on customer risk perceptions, along with their an...
Preprint
Full-text available
La influencia de diferentes factores, incluidos los estados emocionales, sobre la lealtad se ha discutido previamente en la literatura. Sin embargo, la influencia de las emociones posteriores a la visita, evocadas por los estímulos emocionales, sobre la lealtad turística carece de atención empírica. El propósito del estudio es investigar los efecto...
Preprint
Full-text available
包括情绪状态在内的不同因素对忠诚度的影响已在先前的文献中讨论过。然而,情绪刺激诱发的访后情绪对旅游忠诚度的影响缺乏实证性研究的关注。本研究旨在调查访问后情绪刺激对目的地忠诚度的影响。
Article
Full-text available
Purpose The influence of different factors including emotional states on loyalty has been previously discussed in the literature. However, the influence of post-visit emotions evoked by emotional stimuli on tourist loyalty lacks empirical attention. The purpose of this study is to investigate the effects of post-visit emotional stimuli on destinati...
Data
The experienced utility allows eliminating the majority of self-report biases, capturing the affective components of visitor experience, analyzing relationships between anticipation, experienced, and remembered utilities, and applying emerging moment-based research techniques.
Article
Satisfaction is one of the most studied constructs in many fields, including tourism. As an important marketing metric, satisfaction is typically measured with self-reported retrospective evaluations of travel experience. However, the memory-based approaches have numerous limitations related to social desirability, availability heuristics, previous...
Data
The relationship network of customer experience, including pre-visit, onsite, and post-visit components, antecedents, and outcomes.
Data
The table of customer experience definitions.
Data
The table of customer experience components
Article
In psychology, the peak-end rule has been used to describe the effects of emotional factors on live experiences. However, it has yet to be examined in the contexts of events and conferences. This study investigated the influence of conference presentation order, excitement following peak experience, previous conference experience, and time since on...
Article
Full-text available
A considerable amount of literature describes concepts that predict theme park visitor behavior. Although previous studies made an effort to measure the impact of several variables on theme park visitors’ loyalty, there is a lack of empirical attention on the impact of some consumption variables such as previous experience, perceived queuing qualit...

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Projects

Projects (3)
Project
To explore the positive and negative impacts of tourism development on residents' quality of life, health, and well-being.
Project
To explore the economic, social, environmental, and psychological impacts of tourism development at national, regional, and local tourist destinations worldwide.
Project
To conceptualize and analyze affective components of customer experience in tourism, hospitality, healthcare, and public service.