Makarand Mody

Makarand Mody
Boston University | BU · School of Hospitality Administration

PhD

About

48
Publications
79,930
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
1,830
Citations
Citations since 2016
45 Research Items
1809 Citations
20162017201820192020202120220100200300400500
20162017201820192020202120220100200300400500
20162017201820192020202120220100200300400500
20162017201820192020202120220100200300400500
Introduction
My research encompasses three key areas: 1) Customer experience management in the sharing economy/Airbnb in particular 2) The role of hospitality in healthcare, with an emphasis on enhancing patient well-being 3) Responsible and sustainable tourism development. I mainly utilize structural equation modeling and conjoint analysis techniques in my research, but am interested in leveraging big data techniques for future research endeavors.
Additional affiliations
August 2010 - June 2013
Purdue University
Position
  • Research Assistant

Publications

Publications (48)
Article
Full-text available
To address the scarcity of research concerning the demand side of responsible tourism, the present study examines the motivations of domestic and international travelers in India. Data were collected using an Internet survey distributed via e-mail and Facebook to the clients of five responsible tourism operators in India. Using Dann's push–pull typ...
Article
Full-text available
Despite increasing recognition of its contribution to development in many parts of the world, academic research about social entrepreneurship remains in its infancy. There has been little inquiry into the rationale for social entrepreneurship, despite its potential to clarify many conceptual ambiguities associated with this emerging phenomenon. In...
Article
The adverse impact of the recent pandemic on the lodging industry has largely been based on anecdotal evidence. The extent to which different parts of this broad industry were individually affected by the COVID-19 pandemic also remains unclear. The purpose of this study is to investigate the effects of the COVID-19 pandemic in the various sectors o...
Article
Purpose The purpose of this study is to examine the impact of key decision-making attributes on consumers’ choice of accommodation among and between hotels and Airbnb. Design/methodology/approach The study used a choice-based conjoint approach using 21 key decision-making factors that impact consumers’ choice of accommodation across five segments...
Article
Data from a survey of 1478 travelers and multistep group structural equation model analysis revealed that the Health Belief Model constructs of cues to action (trust in third-party information sources), perceived severity of and susceptibility to COVID-19, and beliefs about the protection benefits of a COVID-19 vaccine, subsequently elicited willin...
Article
The rise of the sharing economy has allowed consumers to choose from hundreds of thousands of diverse accommodations. In this article, we explore the impact of price partitioning on demand. Our findings reveal that partitioning the price into different elements can have a positive impact on demand. We argue that when the price is partitioned into d...
Article
In addition to disrupting the hotel industry, Airbnb has been portrayed in the media as significantly diminishing the quality of life of residents in neighborhoods where it is available. There is little empirical research to support such rhetoric, particularly as provided by the residents themselves. To address this gap, the present study uses the...
Article
The COVID-19 pandemic has had substantial negative impacts on the global economy. While all sectors of the economy are expected to be adversely affected, the economic implications of this pandemic for the hotel industry have not yet been widely investigated. The purpose of this study is to examine the extent to which the COVID-19 pandemic has affec...
Article
Purpose This study aims to conduct a critical review of the research on the sharing economy to identify its key intellectual foundations and their evolution and offers thematic and methodological recommendations for future research to advance the domain. Design/methodology/approach A tri-method approach using bibliometric (co-citation) analysis, t...
Article
Extant research provides ample evidence that Airbnb has an adverse impact on hotel revenues and that a majority of Airbnb hosts offer multiple listings on the platform. Arguably, multi-unit host listings are the primary driving force for the associated decreases in hotel revenues. To test this proposition, this study examines the extent to which si...
Article
The social and economic implications of the Airbnb phenomenon have been the subject of much research. Yet, the academic literature on Airbnb is nascent. Specifically, the issue of whether major macroeconomic conditions affect the supply of Airbnb has not been investigated. To address this gap, we propose a conceptual model that explains the determi...
Article
Purpose The purpose of this paper is to investigate the relationships between two dimensions of servicescape (i.e. substantive and communicative servicescape), health care travelers’ emotions, perceived value and word-of-mouth intentions. It also assesses the moderating effects of accommodation type (i.e. hotel and Airbnb) and interior design style...
Article
Airbnb has been criticized about its negative impacts on residents’ quality of life. Yet, extant research on the topic is limited, both in volume and theoretical and empirical efficacy. In light of the need to advance theory-driven research on resident attitudes in tourism, the present study develops and tests an innovative theoretical framework th...
Article
Full-text available
Purpose This article examines the new phenomenon of the convergence of platform and pipeline business models. It examines the potential synergies and challenges for platforms to add pipeline components and vice versa for pipeline businesses. Design/methodology/approach This paper uses a conceptual approach that synthesizes and integrates the liter...
Article
Full-text available
Purpose This paper aims to use equity theory to develop and test a model of the dynamics of service recovery in the homesharing context. Design/methodology/approach Using a sample of those who have experienced a service failure with a homesharing company and have voiced complaints to the company directly, the study adopted alternative model compar...
Article
Although Airbnb's impact on hotels has been quantified for major hotel markets in the United States, these effects have not been quantified in international hotel markets. Accordingly, the purpose of this study is to examine the effects of Airbnb listings on key hotel performance metrics in an international context. In particular, we examine the ef...
Article
This study examines and compares the extent to which Airbnb and hotel supply affect key hotel performance measures in the United States. The results show that although both Airbnb and hotel supply adversely affect hotel revenues (i.e., RevPAR), the magnitude of the impact of hotel supply on RevPAR is much larger than that of Airbnb. Airbnb adversel...
Article
A theoretical model was formulated based on cognitive-appraisal and bottom-up spillover theories and tested with structural equation modeling across two groups of residents—with and without prior experience staying at an Airbnb (as a guest). Results indicated that residents with prior experience staying at an Airbnb had significantly higher levels...
Article
Although there is the saying “there’s no place like home”, research on a traveler’s sense of feeling at home in an accommodation and its influence on their well-being is underrepresented. Particularly, given the increase of peer-to-peer accommodations and healthcare travel segment, this gap is notable. Analyzing data including 420 respondents who s...
Article
The present study leverages the tenets of social presence theory (SPT) and attribution theory to demonstrate a service presence effect on guests’ behavioral responses toward home-sharing platforms following a service failure. Results indicate that in the case of a typical, controllable service failure, guests with a hedonic motivation have a higher...
Article
The purpose of this study is to examine the extent to which Airbnb supply affects employment in the hospitality, tourism, and leisure industries. Accordingly, we analyzed the effects of Airbnb supply on various sectors in the hospitality, tourism, and leisure industries in 12 major metropolitan statistical areas in the United States for the period...
Article
Research on Airbnb has provided significant evidence that it has an adverse impact on hotel performance. However, the impact of a more recent Airbnb-related phenomenon that remains under-explored is the increasing professionalization of Airbnb and the prevalence of multi-unit hosts who offer more than one listing on the platform and are typically m...
Article
Purpose The purpose of this paper is to introduce and explore blockchain technology and its potential implementation to hospitality and tourism firms’ wide range of business operations and transactions from a technological and functional point of view. This study’s central interest is to produce novel and rigorous in-depth-review analysis and found...
Article
This study examines how 527 patients across different health states assessed the influence of hotel-like attributes on their well-being. Using theoretical mechanisms of attention restoration underlying restorative servicescapes, we postulated that hotel-like products and services will enhance patients’ perceived well-being, which, in turn, will fav...
Article
Full-text available
Purpose The purpose of this paper is to examine peer-to-peer sharing platform business models, their sources of competitive advantage, and the roles, motivations and behaviors of key actors in their ecosystems. Design/methodology/approach This paper uses a conceptual approach that is rooted in the service, tourism and hospitality, and strategy lit...
Article
Airbnb's entry into the lodging landscape has dramatically increased the available supply of rooms for accommodating prospective visitors at a destination. In a competitive market, an increase in supply while keeping demand relatively constant would decrease prices and revenues. While Airbnb is expected to negatively impact the hotel industry, the...
Article
The popularity of Airbnb has significantly impacted the hotel industry. One of Airbnb’s fundamental value propositions is the concept of authenticity, but the hospitality and tourism literature is scant with regards to what comprises an authentic consumption experience in the lodging industry, and how such authenticity generates brand loyalty. This...
Article
Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on bra...
Article
Full-text available
Purpose The study aims to examine how features that foster a sense of control, create positive distractions and provide access to social support influence patients’ well-being and, subsequently, their likelihood to choose hotel-like hospital rooms and their willingness to pay higher out-of-pocket expenses for such rooms. While there is increasing...
Article
Full-text available
Airbnb has emerged as a credible competitive threat to the hotel industry. Consequently, hotel brands are having to rethink the experiences they provide to customer in an increasingly competitive environment. Despite these trends in the industry, experience-related research that examines and informs these developments remains under-represented in t...
Article
Full-text available
While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a hotel or an Airbnb, the autho...
Article
Full-text available
The transition toward a post-capitalist knowledge-oriented economy has resulted in an increasingly competitive academic environment, where the success of faculty is dependent on their research productivity. This study sought to fill a gap in the literature by examining the personal and institutional determinants of the quantity and quality of the r...
Article
Full-text available
This research examines the impact of short-term study abroad on a travel-specific psychographic manifestation of intercultural competence, Plog's concept of venturesomeness. It also assesses the moderating effect of cultural distance on students' development of venturesomeness. Using a pre-post longitudinal design, research found that the intercult...
Article
Full-text available
A study of 216 respondents examined a medical center environment’s influence on patient responses. A stimulus-organism-response (S-O-R) model was adapted to the theory that more hospitable healthcare servicescape elements will affect patients’ overall satisfaction, loyalty behaviors, and willingness to pay out-of-pocket expenses. Servicescape eleme...
Article
Full-text available
Purpose Accommodations providers in the sharing economy are increasingly competing with the hotel industry vis-à-vis the guest experience. Additionally, experience-related research remains underrepresented in the hospitality and tourism literature. The authors develop and test a model of experiential consumption to provide a better understanding o...
Article
Full-text available
The sharing economy phenomenon, and the economic, social, and technological changes fueling its growth have challenged the hotel industry to rethink its experiential value proposition to the customer. But, is Airbnb taking a share of the existing hotel industry or is it just increasing the overall accommodations industry?
Article
Full-text available
In an increasingly competitive market, healthcare providers are incorporating best practices from the hospitality industry to improve the patient experience. The present study offers a model of hospitality healthscapes to provide a patient-based perspective of the infusion of hospitality into healthcare. A study of 406 respondents examined the hote...
Article
Full-text available
While much research into loyalty has been conducted at the destination level, tourists’ loyalty towards their intermediary has not been considered. To address this gap, the present study develops a model of model of tourists’ loyalty towards responsible tourism operators by integrating two streams of literature. The first stream pertains to brandin...
Chapter
The chapter examines the ways that social entrepreneurs (SE) and Socially-Entrepreneurial Organizations (SEO) have been categorized. SEs have been categorized in terms of their personal traits and character, their organizational context, their work/leadership style, their motivations and the types of activities they undertake. SEOs have been catego...
Chapter
While the phenomenon of social entrepreneurship is not new, there remain several ambiguities associated with its definition and theoretical formulation. To understand how social entrepreneurs create value in their quest to resolve social issues, it is important to appreciate the motivations that underlie their behavior. This chapter uses the cases...
Article
Full-text available
Tourism authorities in the Las Vegas region have suggested the diversification of the tourism industry as a strategy to improve the vitality of rural communities outside of the metropolitan area. The present study uses Social Representation Theory as the conceptual basis to test the moderating effects of the various types of proposed tourism develo...
Article
Full-text available
Purpose This paper aims to utilize a framework from classic sociology – Max Weber’s Typology of Rationality – to understand the motivations for social entrepreneurship in responsible tourism in India. The critical role of the social entrepreneur in effecting the phenomenon of social entrepreneurship has been largely under-recognized. The authors se...
Article
Full-text available
In order to benefit from the significant dual spending of meetings, incentives, conventions/conferences, exhibitions/events (MICE) attendees, destination marketers have attempted to identify key success criteria that enable increased convention and exhibition participation. Given the significant growth of the MICE industry in Asia, this study exami...

Network

Cited By

Projects

Projects (5)
Project
Our research on platform business models explores issues surrounding how these businesses are competing with traditional incumbents across industries, and how incumbents can respond in an increasingly competitive economy.
Archived project
Variety of studies on tourism development.
Project
The goal of our project is to explore different facets of how hospitality is being used to enhance the healthcare/patient experience.