Maizatul Haizan Mahbob

Maizatul Haizan Mahbob
Universiti Kebangsaan Malaysia | ukm · School of Media and Communication Studies (MENTION)

PhD

About

52
Publications
237,009
Reads
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428
Citations
Additional affiliations
January 1998 - January 2016
Universiti Kebangsaan Malaysia
Position
  • Professor (Associate)

Publications

Publications (52)
Article
Full-text available
The unethical activities related to weak political participation integrity on social media have influenced negative behaviours among supporters, particularly the young people. Social media transmits information on demonstration activities by enabling the creation, collection, and dissemination of false information or seditious libel, which exposes...
Article
Full-text available
: The objective of this concept paper is to discuss the communication strategies used in public organizations in Malaysia. Communication is very important and is the heart of an organization. The importance of this communication is a key tool in achieving the goals set by a public organization and the diversity of the use of communication strategie...
Article
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Dewasa ini kita ditegaskan untuk lebih memahami diri kita dan lebih memahami emosi agar tidak berlaku perkara yang tidak diingini terjadi. Ditambah pula dengan keadaan negara kita yang kini dilanda wabak COVID-19 yang telah menjadikan semua kita hidup dalam keadaan yang serba ketakutan dan terpaksa menerima norma baharu. Pelajar juga terutamanya te...
Article
Full-text available
Innovation of communication technology, especially social media offer an interactive platform for young people to participate in political activities. Lack of informal social control reported by social scientists has a significant influence on low integrity political activities such as flashing provocation, joining the street demonstration, spreadi...
Article
The spread of the COVID-19 pandemic that has hit the world since the end of 2019 has resulted in the contraction of the country’s SMEs economic activities. To maintain business continuity, SME entrepreneurs have been advised to apply e-Commerce in their business routine. Throughout the crisis, subjective norms are seen as a dominant element in dete...
Article
This qualitative research article aims to explain the determinant factors that influence viewers to choose TV's channels in the disruptive era. In the period triggered by the increase of the internet and digital technology, many innovations emerged, potentially disturbing and destroying the old system. Loyalty in the broadcasting industry of the di...
Article
Full-text available
The integrity of political participation is a practice that should exist in a democratic environment like Malaysia. However, empirical studies on political participation integrity are less concerned by social sciences and humanities scholars. Therefore, this study focuses on examined the psychometric scale of the political participation integrity a...
Article
Students' Personal Skills as a Form of Communication Skills and Their Importance in the Job Market ABSTRACT This article discusses students' personal skills as a form of communication skills and their importance in the world of job markets. Communication skills have been identified as an element that helps graduates in improving their personality q...
Article
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ABSTRAK Literasi media baharu merupakan literasi teras yang membimbing pengguna media supaya menggunakan media secara berintegriti. Selain itu literasi media baharu juga merupakan keupayaan untuk memahami secara kritikal dan menghasilkan kandungan dalam media. Bagi memacu transformasi nasional seiring nilai agama dan budaya, penerapan nilai integri...
Article
ABSTRAK Kertas konsep ini membincangkan kepentingan komunikasi non verbal dalam organisasi. Komunikasi melibatkan penyampaian idea dan perasaan kepada pihak lain. Manusia berkomunikasi kerana ingin mempengaruhi pemahaman orang lain, sikap dan juga tindakan pihak lain sama ada mereka bersetuju atau tidak ke atas sesuatu isu tersebut. Selain itu, kom...
Article
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Kawalan sosial tidak formal merupakan kaedah pengukuhan nilai integriti yang berkesan mengekang salah laku golongan muda. Kajian empirikal kawalan sosial tidak formal kurang diberi perhatian pengkaji sains sosial dan kemanusiaan kerana kaedah ini dilaporkan mengambil masa yang lama bagi mengukuhkan nilai integriti berbanding kawalan sosial forma...
Conference Paper
Full-text available
ABSTRAK Tindakan diskriminasi ataupun penafian ke atas hak Orang Kurang Upaya (OKU) samada untuk belajar dan berkerja tidak seharusnya berlaku dalam masyarakat kita. Boleh dikatakan mereka amat berkeinginan, masih mempunyai daya usaha dan berkelayakan dalam menjalankan kehidupan seperti golongan tipikal yang lain. Mereka sering di diskriminasikan o...
Article
Emotional intelligence and non-verbal communication is a very important aspect on peoples’ relationship. Without these elements the organization can be defective and not resilient. This study was conducted to analyze the level of emotional intelligence, the importance of non-verbal communication skills as well as staff personel skill at Inland Reve...
Article
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Abstrak Media merupakan pihak yang dapat memberikan maklumat lanjut tentang golongan OKU dan cara untuk membantu mereka. Kajian ini dijalankan dengan tujuan untuk melihat semula fungsi yang dimainkan oleh media massa dalam menyebarluaskan maklumat mengenai isu kesamarataan hak OKU kepada masyarakat. Ini bagi meningkatkan pemahaman masyarakat mengen...
Article
This paper discusses the acceptance of innovation performance evaluation of civil servants through the implementation of the Government Transformation Program (GTP). Through GTP, civil servants are required to aim higher than normal performance and challenge themselves to achieve it. Since the achievement of higher goals require more effort to achi...
Article
Media is a way that can provide information on disabled people and ways to help them. This research is carried out to review the functions of mass media in spreading information to society on the issues of equal rights for disabled people. This is to raise public awareness on disabled people’s rights through mass media. As a result of the lack of v...
Article
Komunikasi keorganisasian adalah antara pemangkin utama dalam merancang dan membentuk perancangan strategik pembangunan modal insan sesebuah organisasi. Kegagalan pihak atasan dalam membentuk satu sistem perancangan strategik yang mantap akan membawa kepada kegagalan dalam melahirkan kakitangan yang bersifat proaktif, berfikiran prolifik, berdaya s...
Article
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Government Transformation Program (GTP) is a social innovation program aimed to transform Malaysian public services, and social affairs, such as improving integrity of public servants, national security, education, public transport, rural development and the cost of living in order to increase social wellbeing. The objectives of this study are to i...
Article
Department of Information of Malaysia is one of the public organizations directly involved in the provision of information to the public. To ensure that all services rendered acceptable, organizational communication in the Department of Information should be given serious consideration so that each activity can be transformed properly. Therefore, t...
Conference Paper
Full-text available
ABSTRAK Media merupakan pihak yang dapat memberikan maklumat lanjut tentang golongan OKU dan cara untuk membantu mereka. Kertas konsep ini bertujuan untuk melihat semula fungsi yang dimainkan oleh media massa dalam menyebarluaskan maklumat mengenai isu kesamarataan hak OKU kepada masyarakat. Ini bagi meningkatkan pemahaman masyarakat mengenai hak O...
Article
This research aims to look at the level of media dependency of the audience from South Sulawesi and their perception on conflict issues that has occurred sporadically over the years between Malaysia and Indonesia as reported by Harian Fajar and Tribun Timur on Indonesian workers in Malaysia. Responsible and independent media play an important role...
Article
Emotional intelligence is an integral part of organizational communication. Employees’ emotional intelligence is an important asset to the organization. Emotional intelligence will produce a well-balanced employee in terms of physical, mental and psychological. This paper examines the importance of emotional intelligence on job satisfaction among s...
Article
Organizational communication is the key catalyst in designing and establishing the strategic planning of an organization’s human capital development. Fail to establish a system of strategic planning will lead to failure in creating proactive, prolific minded, competitive, creative and innovative workers. The study focused on organizational communic...
Article
Government Transformation Program (GTP) is a program that emphasizes high performance of civil servants and people’s satisfaction towards services given. To increase satisfaction, massive transformation and progress has been made on a number of sectors such as security, education, infrastructure, and public transport before expanding to other secto...
Article
The public sector is important in planning, forming and implementing various development programmes to strengthen the administration and management of the nation. Thus, the government is seriously monitoring job specification of government servants, community relations and policies introduced with various management information method so that all p...
Article
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Innovation is a key factor to bring about change. The government should formulate policies that are innovative to bring change to the nation. A government that enhances transformation, is a dynamic and progressive government. The Government Transformation Programme (GTP) in Malaysia, that is implemented in three phases started in 2010, is studied t...
Article
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The year was 1917, in a crowded cinema in Penang, Malaysia. A policeman stood silently in the aisle, scrutinizing the movie on screen while glancing at the raucous audience. He is the Censor, the person authorized on behalf of the Commissioner of Police, to approve or otherwise, the exhibition of cinematographic films to the public. This paper trac...
Article
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Abstrak Kebergantungan remaja terhadap Internet amat ketara kerana sifat Internet itu sendiri yang memerlukan penglibatan aktif pengguna. Ini menggambarkan bahawa penggunaan Internet adalah bertujuan dan mempunyai matlamat tertentu. Fenomena ini mewujudkan satu hubungan antara pengguna dengan Internet dan secara tidak langsung akan mempengaruhi akt...
Article
Full-text available
The year was 1917, in a crowded cinema in Penang, Malaysia. A policeman stood silently in the aisle, scrutinizing the movie on screen while glancing at the raucous audience. He is the Censor, the person authorized on behalf of the Commissioner of Police, to approve or otherwise, the exhibition of cinematographic films to the public. This paper trac...
Article
Full-text available
Students are encouraged to actively participate in classroom. Nevertheless, many of them are still reluctant to speak up. This paper discusses the reasons for students to speak up in the class. Discussion is based on focus group interviews conducted on three groups of active students and three groups of passive students identified through a five we...
Conference Paper
Full-text available
Organizational communication is the key catalyst in planning and shaping the strategic planning of an organizations human capital development. The failure of the top in the form of strong strategic planning system will lead to a failure in creating a staff who is proactive, prolific minded, competitive and innovative.
Article
Full-text available
Effective learning process occurred when both teachers and students interact and participate in the learning activities. Participatory type of learning process will encourage mutual exchange of information's; stimulate interest as well as recognition of respect among the teachers and students. This paper discusses the level of involvement and forms...
Article
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This article discusses the elements of behavioral control in facilitating the intention of an execution of a particular action. There are two elements to be focused namely self efficacy and facilitating condition. To identify the extent to which behavioral control and the two elements influence one's actions, a survey of 232 respondents was conduct...
Article
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The scope of discussion in this study includes the aspect of human resource management and administration that focuses on the effectiveness of team building in producing employees who are skilled, innovative, creative, competitive and alert to the needs of the organization. In this context, we evaluate and analyze the effectiveness of the function...
Article
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The advent of new media has posed a challenge to conventional media. Their effect, for example, is felt on the circulation of print newspapers, especially in the USA. However in Malaysia, the effect of the new media on conventional media is still manageable. Malaysian newspapers still attract advertising dollars even with the presence of online new...
Article
Government on-line systems under the e-service project were launched in 2000. The ongoing objectives are to improve internal government office efficiency as service delivery to its citizens. Since its launch ten years ago, the use of this service by the citizens has beens relatively low, especially on the transaction side. Mostly, citizens use e-se...
Article
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The popularity of social media has invited questions about how and why people use Facebook. With its ability to allow users to post or change their content, Facebook has emerged as the most pervasive and the most personal of the new media. It has generated questions about the factors that influence users to adopt or reject it and about the their le...

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