Mahmood Jasim Alsamydai

Al-Zaytoonah University of Jordan · Department of Marketing

The current study aims to identify the role of social media means on woman's attitudes toward using herbal cosmetics. The study uses the Bass and Talarzaky model in measuring women's attitudes on sent messages through social media means. An analytical description style was used to achieve this goal, as this method was appropriate for the nature of...

Cosmetics are composed of a mixture of chemicals and natural compounds, and most adverse effects occur due to sharing the same products and using the makeup after the expiry date. This behavior tends to increase the side effects of cosmetics due to pathogenic infections. Lack of awareness and knowledge were found to be the main factors that could a...

Developing resistance to the currently available antimicrobial agents, particularly anti-Bacterial, is a worrying issue that rises highly worldwide. Communities, health workers, and government officials around the world are joining in, calling for overuse and misuse of antibiotics to stop. The phrase "de-marketing" indicates a strategy that drives...

Developing resistance to the currently available antimicrobial agents, particularly anti-Bacterial, is a worrying issue that rises highly worldwide. Communities, health workers, and government officials around the world are joining in, calling for overuse and misuse of antibiotics to stop. The phrase “de-marketing” indicates a strategy that drives...

Developing resistance to the currently available antimicrobial agents, particularly anti-Bacterial, is a worrying issue that rises highly worldwide. Communities, health workers, and government officials around the world are joining in, calling for overuse and misuse of antibiotics to stop. The phrase "demarketing" indicates a strategy that drives t...

Most women nowadays compare themselves to media icons, with red cheeks, sharp jaw line, and wide almond eyes, which make them feel dissatisfied with their appearance. The magic of make-up solved the problem, as it serves as a quick means to cover facial imperfections and achieve feminine beauty standards. The purpose of this study is to define make...

There is an increasing demand of cosmetics for maintaining and enhancing human beauty, but cosmetics products, may include a number of harmful toxins which can be produce sever side effect. Global interest toward Herbal cosmetic is rising because of safety, as a products or homemade formula. The aim of the present study is to know the role of socia...

There is an increasing demand of cosmetics for maintaining and enhancing human beauty, but cosmetics products, may include a number of harmful toxins which can be produce sever side effect. Global interest toward Herbal cosmetic is rising because of safety, as a products or homemade formula. The aim of the present study is to know the role of socia...

the aim of this study is to identify the word of mouth and its effects on the buying behavior of stocks at the Amman financial exchange market. The Researcher relied on a questionnaire as a means of data collocation method for the study. The study sample consisted of 125 clients who are clients at the Amman financial exchange market who were chosen...

the aim of this study is to identify the word of mouth and its effects on the buying behavior of stocks at the Amman financial exchange market. The Researcher relied on a questionnaire as a means of data collocation method for the study. The study sample consisted of 125 clients who are clients at the Amman financial exchange market who were chosen...

Absract : The concept of marketing engineering has become, today, an issue of great importance because it has helped in enabling marketing management to gain information and analyze it by using computer devices, communication networks, software and marketing decisions support systems, thus helping marketing management to take marketing decisions. T...

The concept of marketing engineering has become, today, an issue of great importance because it has helped in enabling marketing management to gain information and analyze it by using computer devices, communication networks, software and marketing decisions support systems, thus helping marketing management to take marketing decisions. The term ma...

The invention of electric vehicles (EVs) is a leap in the fields of automobile industry, rationalization of energy and conservation of the environment. This study focuses on adapting the model of acceptance of technology to identify consumer's behavior on the use of EV. The technology acceptance model was developed by Fred Davis (1989). The study c...

The consumption of dietary supplements has nowadays become popular, especially in Jordanian sports clubs and gyms. In fact, there is a widespread idea, among consumers, that these proteins contain hormones in order to increase their efficiency. The objective of this study is to develop a better understanding of customer opinion in an era that incre...

The main objective of this study is to identify the impact of social media tools on improving patients' mental image of the healthcare provided by private hospitals (an applied study in Amman city). An analytical descriptive style was used to achieve this goal because this method was appropriate for the nature of the study. A questionnaire was desi...

Women, nowadays, become more interested or more oriented to plastic surgery including smile improvement. Although smile improvement popularity is increasing among Iraqi women, but published researches are rare in this field. Consequently, the objective of this study is to determine the factors that affect woman behaviour and direct her to improve t...

The main objective of this study is to identify the impact of social media tools on improving patients’ mental image of the healthcare provided by private hospitals (an applied study in Amman city). An analytical descriptive style was used to achieve this goal because this method was appropriate for the nature of the study. A questionnaire was desi...

The aim of this study is to investigate the factors influencing the attraction of students’ selection of Jordanian universities. For this purpose a model has been designed to test these factors. The model is divided into seven dimensions including: university’s attributes, economic factors, Geographic factors, reference groups and marketing communi...

Women, nowadays, become more interested or more oriented to plastic surgery including smile improvement. Although smile improvement popularity is increasing among Iraqi women, but published researches are rare in this field. Consequently, the objective of this study is to determine the factors that affect woman behaviour and direct her to improve t...

The current study aims to adapt the Technology Acceptance Model (TAM) to the use of mobile banking services in Jordan through examining the researches and subjects related to this topic. In this study the TAM model has been modified by introducing two new dimensions, which are the factors of quality and experience to the five dimensions that the TA...

One of the major problem affecting the denture function is the detachment of the artificial teeth from denture as a result to the higher chewing capacity that will rise the risk of artificial teeth displacement. Displacement of the teeth may precede by changing in the material properties affecting the denture function that is why surface roughness...

The main objective of this study is to identify the impact of social media tools on improving patients’ mental image of the healthcare provided by private hospitals (an applied study in Amman city). An analytical descriptive style was used to achieve this goal because this method was appropriate for the nature of the study. A questionnaire was desi...

The current study aims to examine the influence of demarketing in reducing the demand for electricity in Jordan. According to (Kotler and Levy. 1971) the demarketing is based on three strategies (general demarketing strategy, selective demarketings strategy and ostensible demarketing strategy). The philosophy of demarketing based on creating better...

The study endeavors to explain the specific factors for strategic leadership style and its impact on competition strategy selected, which is chosen by this leadership for a targeted organization that belongs to it. Therefore, this study attempts to approach such important and difficult subject because of many factors that affects strategic leadersh...

p>The purpose of this paper is to contribute to the growing body of research on viral advertising messages which is based on viral marketing, while concentrating on trust of viral advertising messages and its effect on attitude and consumer behavior intention. To achieve the objectives of this study, we used marketing technology and techniques spec...

The study endeavors to explain the specific factors for strategic leadership style and its impact on competition strategy selected, which is chosen by this leadership for a targeted organization that belongs to it. Therefore, this study attempts to approach such important and difficult subject because of many factors that affects strategic leadersh...

This study focuses on measuring customers' attitudes towards private and public banks that operate in Iraq. This study included four dimensions. In order to reach the objectives of the study; a hypothesis was developed for each dimension. As well as, a questionnaire consisting of 48 questions In order to collect the data required for testing hypoth...

This study will examine the encouraging and discouraging factors for the use of promotion means. In order to reach the objectives of this study, a model has been developed that includes many dimensions for the encouraging and discouraging factors: e-promotion means, perceived usefulness and acceptable use of e-promotion means.The factors have been...

The purpose of the research is to examine the antecedents and consequences of e-consumer behaviour regarding Facebook advertising in Jordan. As such, a thorough revision of relevant literature in the fields of social psychology, advertising psychology, consumer behaviour and online advertising was conducted to establish the theoretical foundations...

This study is designed to clarify the integral component and criteria of the success of the electoral candidate and its impact on the voters' selection decision (a case study of Jordanian voters). For the purpose of identifying the most important basic components that influence voters choice decision, the study's model was designed based on these c...

This study investigates the impact of organizational change on the marketing strategies of change in Jordanian commercial banks. It aims to identify the forms of change that face the banking business, as well as the marketing strategies of change adopted to deal with any occurring form of change that affects banking business. This study seeks to cl...

This study investigates the impact of organizational change on the marketing strategies of change in Jordanian commercial banks. It aims to identify the forms of change that face the banking business, as well as the marketing strategies of change adopted to deal with any occurring form of change that affects banking business. This study seeks to cl...

The current study aims to measure the individual attitude towards Arabic-speaking TV channels as well as the impact of these channels on current events. The dimensions contained in this study include attributes, importance, beliefs, effect, and attitude. In this study, there are four main dimensions, each one of them has its own hypothesis. A quest...

This study examines the impact that political promotion via Facebook has on the orientation of individuals, in order to determine the extent of Facebook users’ interest in political promoting messages. How the individuals deal with these messages, the impact of these messages in influencing the political events, individuals’ choices, and changing i...

The current study examines the factors affecting customer satisfaction for the continuation in dealing with electronic (e-banking) services. For this purpose, a model has been designed for the study, which included a number of variables which were identified based on an investigation and examination of the environment of commercial banks in Jordan....