Mahmood Jasim Alsamydai

Mahmood Jasim Alsamydai
Al-Zaytoonah University of Jordan · Department of Marketing

PhD Marketing

About

102
Publications
41,487
Reads
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254
Citations
Additional affiliations
February 2013 - present
Al-Zaytoonah University of Jordan
Position
  • Master's Student
February 2004 - present
Al-Zaytoonah University of Jordan
Position
  • Master's Student
November 1999 - present
Al-Zaytoonah University of Jordan
Position
  • Professor

Network

Cited By

Projects

Projects (8)
Project
This not my issue only, I feel we all responsible for that kind of project. I am sure we come across poor and needy almost every day. This project would remind you; there are lots of people around us in the battle of poverty. Help them out as much as WE can. You can share your experiences under this project as well. You can share your peer-reviewed or non-peer-reviewed articles and even pictures under this project. This is a kind of awareness of poverty type exercise. May Allah (God) bless you all.
Project
The aim of this research is to investigate the impact of the brand personality on student’s orientation towards private universities in Jordan. The research used a defined theoretical model to measure the “University Brand Personality Scale (UBPS)” that developed by Rauschnabel, et al., (2016) which consist of six dimensions (Prestige, Sincerity, Appeal, lively, conscientiousness, cosmopolitan) and presents an empirical study to examine the effect of Attraction on student’s orientation towards private universities.