Maha Mohammed Yusr

Maha Mohammed Yusr
Universiti Utara Malaysia | UUM · School of Business Management (SBM)

About

32
Publications
12,908
Reads
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349
Citations
Citations since 2016
26 Research Items
332 Citations
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Introduction
Skills and Expertise

Publications

Publications (32)
Article
Full-text available
Sustainability is one of the critical ultimate goals targeted by both society and organizations. One of the most important practices to achieve it is green practices. Therefore, transforming from conventional technologies to green technologies is one of the important steps to go green. However, the risk and uncertainty associated with the green gro...
Article
Full-text available
Several issues have been raised recently concerning the future of our plant. How to grow without destroying the environment where we live? Become the main question nowadays, and to find the answer there are several researches have been conducted that covers different fields of knowledge. Business sector is one of the sectors that has been involved...
Article
Purpose Several strategies and processes can help companies to enhance the success rate of new products. This study aims to identify a few strategies for that purpose represented by total quality management (TQM) practices, building knowledge and capabilities. Moreover, the current paper discusses the role of applying TQM practices and customer kno...
Article
Purpose E-learning system has been widely acknowledged to have positive impacts on the learning process. Nevertheless, the intention to use it is globally low, thereby constituting puzzles to be solved. This study aims to proffer some insights to solve the puzzles. Design/methodology/approach The data of the study were collected through an online...
Article
Purpose The purpose of this study is to concurrently test the effect of cognitive absorption and perceived social presence on technology acceptance model core variables, e-satisfaction and e-retention among undergraduate students of Northern Malaysian public universities. Design/methodology/approach To empirically test the model, the authors devel...
Article
Several studies have been conducted within the domain of technology adoption, yet, less attention has been paid to how gamification can be employed to elicit fun that can accelerate the rate of smartphone banking usage. Equally, the cultural peculiarities of smartphone banking users have been largely ignored by the majority of the previous studies....
Article
New product development is one of the performance aspects that need to be carefully supported. Due to the high risk related to new product performance in the market, which in extreme cases, might end the life of the company, companies need to work to enhance the possibilities of success before going a step further to create a market niche. Therefor...
Article
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This research examines the influence of party characteristics and candidate image on voters' satisfaction of political marketing industry in the context of Jordan. The researcher employed partial least squares-structural equation modeling (PLS-SEM) technique to test the influences resulted from party characteristics and candidate image on voters' s...
Article
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The post-purchasing behavior and customer behavior have received a great attention in marketing research since a long time ago, whereas academic literature in the political marketing and voting behavior is still sparse, particularly factors that affecting on post-voting behavior. Therefore, this paper attempts to fill this gap by examining the rela...
Article
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Purpose: The present study aims to examine the impact of key internal branding practices on affective brand commitment (AC) and employee brand performance (EBP) in the financial services industry. Also assessed was the mediating role of AC in the relationship of brand trust, brand communication and training (BCT), and EBP. Research Methodology: A...
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Green growth has become one of the main requirements by the governments and communities that companies need to fulfill in order to sustain and success in the market. However, transforming to be green companies comes with challenges that need to handle it. In this regard, green innovation has been documented to be as the companies’ driver towards at...
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Customer loyalty always becomes an important concern in the business organization. The main purpose of this study is to examine the influence of customer satisfaction, brand trust and brand image towards customer loyalty. This study focused on the branded computer product industry. The main problem in the industry is high competitiveness. It makes...
Article
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Purpose - The purpose of this study is to examine the extent to which internal brand communication (IBC) impacts on brand commitment (BC). Research design, data, and methodology - A structured questionnaire has been built and distributed on a total sample of 650 banking staff working in five public banks in Pakistan. Results - The findings of PLS-S...
Article
The growing of religious consciousness among Muslim consumers is become an introductory factor for the new concept of businesses that concern with religious values expand in the market. Retailer must realize that Muslim consumer must be treat as a niche market for the reason that, they have their own evaluation in patronizing a stores. The effect o...
Article
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Innovation has become unavoidable choice for companies to survive. However, a high percentage of new products fail, which increase the risk of using innovative ideas. Therefore, to control and reduce the risk of introducing new products, most companies need to invent new products that can meet the customers’ real needs. Accordingly, customer must b...
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The objective of this research is to determine the factors that can effectively predict adoption of mobile commerce in Nigeria. In doing this, 192 questionnaires were analyzed using Smart PLS-SEM. While majority of previous studies revealed negative relationship between perceived risk and system usage, the result of this study however indicated a p...
Article
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High competition in the market makes competitive advantage one of the absolute options that companies must seek to build and maintain competition. Organizational capabilities form one of the inimitable sources of competitive advantage. Therefore, establishing organizational capabilities is recognized as antecedents of competitive advantage. To buil...
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One of the critical aspects of an individual’s life is career choice as this will determine the role pattern needed to be played by the individual in the society in the future,andit is one of the important processes in life. This study aimsto investigate the factors influencing the career choice of the students. This study focusedon undergraduate s...
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Purpose The purpose of this paper is to investigate the effect of applying total quality management (TQM) on enhancing knowledge management processes. It also examine the relationship between knowledge management and innovation performance in the Malaysian manufacturing sector. Design/methodology/approach This study used a survey method to test th...
Article
Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysia are experiencing a slow reduction of 5% in 2015...
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Innovation, nowadays classified among the best strategies of the organizations' survival. However, innovation combines with high level of risk that requests certain level of capabilities in order to face different kinds of risks. Therefore, this study is an attempt to investigate the relationship between TQM practices, absorptive capacity and innov...
Article
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Innovation plays a critical role in predicting the long-term survival of organizations, determining an organization’s success and sustaining its global competitiveness, especially in an environment where technologies, competitive position and customer demands can change almost overnight, and where the life-cycle of products and services are becomin...
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As the market is becoming more competitive, managers and marketers are becoming more aware of the importance of being a customer-oriented company to survive, and in this regard, customer loyalty is one of the major outcome of customer-oriented approach. Moreover, shifting the concept of marketing exchange from transactions to relationship emphasize...
Article
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This study aims to examine the role of leadership quality on the relationship between market orientation and the performance of organization. Data collection was conducted with the help of mail questionnaire survey coupled with a simple random sampling method in choosing organizations comprising the sample study. The study sample consisted of one h...
Article
Full-text available
This study aims to examine the role of leadership quality on the relationship between market orientation and the performance of organization. Data collection was conducted with the help of mail questionnaire survey coupled with a simple random sampling method in choosing organizations comprising the sample study. The study sample consisted of one h...
Article
Full-text available
The relationship between TQM practices and innovation performance had drawn the attention of several scholars during last decade, however, this relationship still not clear and inconclusive. Therefore, this study is one of the attempts that aim to clarify the nature of this relationship. Reviewing the past studies reveals that there is somewhat ign...
Article
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Being innovative is one of the best and effective strategies to compete, penetrate a new market and expand the market share. Furthermore in the current situation where the competition is ever-increasing,organizations try to reinforce and enhance their innovation performance. Therefore, the present study seeks to investigate how establishing knowled...
Article
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TQM and organizational learning are considered as management practices that can enhance innovation performance. However, the question still remains regarding the nature of relationship among these concepts. Although there are many studies in the literature, most of them are prescriptive and case studies which did not provide evidence that can be ge...
Article
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Nowadays in the hypercompetitive marketplace companies try to adopt and apply many strategic approaches and initiatives that have proved its success to improve the competitive advantage, innovative abilities, and business performance in general. Thus, this study attempts to figure out the relationship between Six Sigma and innovation performance, a...
Article
Full-text available
Achieving high rate of performance is the aim of any organization, especially under the pressure of competition. In this regards, innovative abilities of any organization is considered as the leverage of the competitive abilities. The organization's innovative abilities have drawn the attention of the scholars and practitioners over last decade. Tr...

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