Magdalena Sawczuk

Magdalena Sawczuk
Jagiellonian University | UJ · Faculty of Management and Social Communication

About

7
Publications
432
Reads
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7
Citations
Additional affiliations
October 2021 - present
Jagiellonian University
Position
  • Assistant
Education
October 2014 - July 2016
Jagiellonian University
Field of study
  • Tourism management
October 2011 - June 2014
University of Gdansk
Field of study
  • Historical tourism

Publications

Publications (7)
Article
Drawing on the concept of an audience-oriented museum, this article presents research exploring how museums and audiences interactively seek and react to each other while developing a dialog using social media (SM) features. The empirical research was based on the content analysis of messages posted on SM profiles of museums located in Małopolska (...
Article
Stakeholder theory is extensively explored. On the one hand, previously pointed issues are deepened and reconsidered; on the second, new research contexts emerge. When it comes to museums, due to the changing environmental situation, they have to modify their way of functioning by combining tradi-tional museum duties with managerial perspective and...
Article
Full-text available
The distinctively informal and participatory environment of social media can help museums improve comprehension by providing new ways of seeing, interpreting and experiencing. Aparticular potential in that digital context may relate to a humorous discourse. Given that museum research has yet to explore the use of humor in social media communication...
Article
Objective: The purpose of the article was to explore a mode of stakeholders’ discussion arrangement with the support of social media platforms, about the project of a new dark- heritage oriented museum. Research Design & Methods: The study was realized within the qualitative approach and case study method. The project of the new museum in Krakow w...
Article
Full-text available
Przedmiotem artykułu jest przedstawianie oraz wykorzystywanie kapitału relacyjnego przez instytucje muzealne. Uwaga została skierowana szczególnie w stronę muzeów regionalnych. Celem pracy jest omówienie oraz analiza, które składniki kapitału relacyjnego są wskazywane w literaturze dotyczącej zarządzania muzeami oraz w jaki sposób są one wykorzysty...
Article
Full-text available
Subject and purpose of work: The article is devoted to the issue of martyrdom museums and relations they create. Its major aim is to identify and analyze relations between martyrdom museums and local communities. An attempt is made to determine how they can be managed so as to maintain their positive aspects or reorientate them into being more effe...
Chapter
Full-text available
The aim of the article is to identify and examine the main thematic paths shaping the strategic approach in the research on the management of museums. The study was based on a systematic review of scholarly papers using the bibliometric method and the qualitative content analysis. The investigation included theoretical and empirical research papers...

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