Magalie Dubois

• Assistant Professor - Wine Economics & Marketing
• Assistant Professor at Burgundy School of Business

The recent growth in disposable income and interest for wine in Turkey represent positive signals to wine practitioners on this market. And so do the recent decrease in taxes (January 2010) and cues of the dynamism of the alcoholic beverage market as a whole, such as the acquisition last February of Mey Içki, Turkish leader on the spirits market by...

This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintai...

Wine is a complex product, and numerous sensory evaluation methods have been tested to characterize it. Among these, new sensory analysis evaluation methods have been developed to allow consumers to describe products using their own vocabulary. Recently, Free-Comment Attack-Evolution-Finish (FC-AEF) was introduced to add the temporal aspects of tas...

Climate change and the advent of artificial intelligence‐generated content are reshaping wine marketing. The interplay between consumer focus on naturalness and sustainable farming practices and the proliferation of artificial intelligence‐generated content represents a particularly salient area of research. However, the extent to which the presenc...

In this conceptual article, we propose to investigate the intrinsic motivations of wine appreciation platform user communities, such as Vivino. By helping to reduce the stress linked to the complexity of the purchasing and tasting experience, which we call wine stress, these technologies increase the pleasure of participating in the community and g...

This article describes a dataset providing temporal sensory descriptions and affective answers for red wines: two Bordeaux and two Riojas. The wines were tasted at home by French (FR, n=106) and Spanish (SP, n=98) consumers and in the lab by wine students (WC, n=47). Standardized information was displayed on the samples (country and region of origi...

1rst conference of EuAWE May 18 - 21 2022 University of Trás-os-Montes and Alto Douro, Vila Real, Portugal Call for papers

This article documents how the COVID-19 crisis has affected the drinking behavior of Latin European wine consumers. Using a large online survey conducted during the first lockdown in France, Italy, Portugal, and Spain (n = 7,324 individuals), we reconstruct the purchasing and consumption patterns of the respondents. The number of people who maintai...

Call for papers - Special Issue - Sustainable Wine Industry and Wine Economics Message from the Guest Editor In a context of crisis in the wine market, organic, natural and biodynamic wines continue to sell more and gain market share. Is the future of the wine sector intimately linked to its sustainability? This is the question that this Special...