Madhuri Sawant

Madhuri Sawant
Dr. Babasaheb Ambedkar Marathwada University · Department of Tourism Administration

Masters in Tourism .PhD(Tourism)NET,JRF,PGDES,PGDBM,ADGL,DTS.
Taken charge as Director of the Department of Tourism Administration ,BAMU, India.

About

36
Publications
46,766
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44
Citations
Citations since 2017
25 Research Items
44 Citations
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Introduction
Dr. MADHURI SAWANT is the Director International Centre for Buddhist Tourism in the Department of Tourism Administration, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad (MS), India. As the Executive Secretary, she is leading the Euro-Asia Tourism Studies Association . As an Expert Member of Tourism she is working on the Government of India’s University Grants Commission and various prominent Academic Committees of Tourism in over 18 Universities in India and abroad. A post graduate in Tourism Administration (MTA) and PhD (Tourism) she is the first UGC NET-JRF in the state of Maharashtra. She also holds PG Diplomas in Business Management, German Language and Environmental Studies. She has over 35 publications including 06 books and 29 referred journal articles and book chapters.
Additional affiliations
June 2008 - present
Dr. Babasaheb Ambedkar Marathwada University
Position
  • Professor (Assistant)
Description
  • Her principle research interests are Marketing , CSR, Socio-Economic Aspects and Heritage Tourism Management
Education
June 1998 - June 2009

Publications

Publications (36)
Data
The Euro Asia Tourism Studies Journal (EATSJ), is a peer-reviewed academic journal publishing theoretical, conceptual and empirical research about tourism and hospitality. The research published in this journal, targets at advancing knowledge and critical understanding of tourism related issues. The EATSJ encourages research based on a variety of m...
Article
Full-text available
Any kind of risk perceived by the tourists while or before travelling makes a lot of difference to make travel arrangements. The present study examines the risk perception of tourists in the state of Goa (India). For this study primary data is collected from 300 domestic and 330 international tourists. Risk factors such as Financial risk, Health ri...
Article
Full-text available
Tourism is one of the largest segments of the service industry. Over the years employee turnover has become a part of the tourism industry's challenge to attract and retain new workforce. This paper explained the turnover issues of employees related to the travel agents and tour operators of Pune, a major commercial city in the State of Maharashtra...
Article
Full-text available
The paper aims to study the perceptions of tourism stakeholders of Maharashtra regarding effectiveness of branding and marketing strategies. It is the state which is receiving maximum number of foreign tourists in India. For this study, a survey of 178 tourism stakeholders was conducted. A structured questionnaire was used for rating the branding s...
Article
Full-text available
Understanding the perceptions of tourists is a key element for predicting their behavior and providing them the tourist experiences that are part of their expectations. This study aims to assess destination preferences of Indian tourists, using a new methodological approach to investigate the brand equity of tourism destinations competing in the gl...
Article
Full-text available
Understanding the perceptions of tourists is a key element for predicting their behavior and providing them the tourist experiences that are part of their expectations. This study aims to assess destination preferences of Indian tourists, using a new methodological approach to investigate the brand equity of tourism destinations competing in the gl...
Article
Full-text available
The tourism industry being a people centric industry is highly dependent on human resources. The challenge faced by the industry today is not only to get the best human resources but also to retain them. Like other sectors travel agencies/ tour operator companies too are finding it difficult to recruit and retain quality staff. This research paper...
Article
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Global competition in tourism has led the DMO‘s to develop various strategies for marketing. This paper focuses on the branding image of state of India i.e. Maharashtra. Therefore there is need by the DMO‘s to take strong and positive steps for the marketing of Maharashtra tourism for altering its existing image. This research aims to evaluate the...
Article
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The willingness of Tourists to revisit a destination is strongly influenced by tourist satisfaction which plays a vital role in improving destination loyalty. The present research aims to study destination loyalty of the tourists based on their satisfaction at the world heritage site of Ellora caves in India.The sampling group of the study consiste...
Article
The article aims to evaluate the official destination website of Maharashtra, the leading tourism state in India, through user judgment approach. After extensive review of literature, the researchers have proposed the instrument to measure the performance of the destination website from customer perspective. The instrument developed, namely “Destin...
Article
Full-text available
The aim of this research was to study the online CSR reporting of selected hotel groups in India for investigating the most commonly performed CSR initiatives. For this study four Hotel Groups were selected after the online review of their corporate websites and also availability of online CSR reporting material. Qualitative Content Analysis was pe...
Article
Full-text available
Internet marketing is an indisputable element of destination marketing plan and DMOs are extensively engaging on with Internet. In this study, tourism policies of six important tourism states of India, namely Kerala, Rajasthan, Uttar Pradesh, Maharashtra, Karnataka and Gujarat have been studied using content analysis. The findings revealed that pol...
Article
Full-text available
This study was conducted to examine the impact of crises and resultant risk perception of tourist on their travel intentions at the world heritage site of Ajanta in Maharashtra by using quantitative method. A taxonomy of underlying factors of risk perception such as travel risk, destination risk and safety concerns along with the risk types such as...
Article
Full-text available
With the increasing role of the Internet in Marketing, Destination Marketing Organisations (DMOs) are focusing on the application of the Internet in destination promotion activities. The present study aims to evaluate the application of Tourism Internet Marketing Strategies by Maharashtra Tourism Development Corporation (MTDC), India. Data Triangul...
Article
Full-text available
A study of the travel preferences of generation Z located in Belo Horizonte (Minas Gerais-Brazil) The aim of this research paper is to identify Generation Z travel profiles from 300 college students who were born between 1993 and 1996 and are located in Belo Horizonte (Brazil). The results of a Principal Component Analysis (PCA) procedure indicate...
Article
Full-text available
With increasing role of Destination websites as an information gateway for potential tourists, researchers are highlighting the importance of website evaluation. In the context of Indian tourism industry, though the area of tourism is well researched, no visible literature is found in the field of e-tourism initiatives of DMOs. Therefore, the prese...
Article
The purpose of this study was to investigate if there was an association between the tourist circuits being evaluated - in many respects, such as accommodation, public cleaning, public transportation, gastronomy, among others - and the quality of information available to the tourists. The researchers used a principal component analysis (PCA) on dat...
Article
Full-text available
Maharashtra is an important tourism state in India. With the increasing importance of social media market ing, Maharashtra Tourism Develop ment Corporat ion, the destination marketing organisation of the state, is taking serious efforts to utilize this unique mediu m for successful promotion of tourism on international level. Here, the paper aims t...
Article
Full-text available
Maharashtra is an important tourism state in India. With the increasing importance of social media market ing, Maharashtra Tourism Develop ment Corporat ion, the destination marketing organisation of the state, is taking serious efforts to utilize this unique mediu m for successful promotion of tourism on international level. Here, the paper aims t...
Conference Paper
Full-text available
Tourism impacts refer to the marked effect of tourism activities on the society, economy, local government and other stakeholders etc. which are frequently classified as social, economic, environmental and political. Tourism has an impact on the living standards of the host population especially that of a developing economy. This research paper is...
Article
Full-text available
Destination website is one of the crucial outcomes of e-tourism development. In the context of Indian tourism industry, though the area of tourism is well researched, no visible literature is found in the field of e-tourism initiatives of India. Therefore, the present research evaluates the destination website of India and successfully fills the re...
Book
Full-text available
Corporate Social Responsibility is a modern mechanism of accountability in the business world competition and it has become a new tool for organisation and their managers in the modern commercial era. Implementation of CSR practices in hotels are contended to be driven by a number of factors including profit motives, brand positioning, ethical cons...
Book
The Book is an outcome of the National Seminar on Contemporary of Tourism Planning: Introspecting Problems and Prospects organised on 21st & 22nd April 2013 by the department of Tourism Adminstration, Dr Babasaheb Ambedkar Marathwada University, Aurangabad in collaboration with Indian Tourism Congress, funded by Indian Council of Social Science Res...
Book
Full-text available
Corporate Social Responsibility is gaining importance in the business world. As per the amended Indian Companies Act 2012, it is mandatory for companies to spend the fixed percentage of net profit earned on CSR activities. The research paper attempts to find out the importance and benefits of implementing CSR activities with the help of Importance...
Book
Full-text available
Ministry of Tourism, Government of India has taken several steps to promote India as a medical tourism destination. This paper presents a critical analysis of the concept of medical tourism, the present status of medical tourism in India and its socio-economic aspects. The paper concludes with ethical concerns in the practice of medical tourism. Ke...
Article
Human resources development for tourism industry is one of the most important issues for accelerating tourism growth. The need of human resource development is underlined by the fact that the tourism industry is a hospitality function and the qualify of service provided by the personnel engaged in the industry has direct bearing on the hospitality...
Article
Full-text available
The general conference of UNESCO adopted a resolution in 1972 creating thereby a convention concerning the protection of the world 's cultural and natural heritage. The main objective of this forum was to define the world heritage, enlist sites and monuments from the member countries, the protection of which is the concern of mankind. The conventio...
Article
Full-text available
Tourism growth is one of the greatest success stories in recent times and is expected to become the largest export industry in coming years. In recent years there has been increasing warming, the deterioration at some destinations, the overwhelming of some cultures, bottlenecks in transport facilities. This overriding concern for the industry must...

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Projects (7)
Project
Dear Colleagues, The field of Energy/Environmental/Government/Tourism Economics has been constantly changing and that green energy/tourism research has a rapidly evolving structure. Although numerous energy/tourism economics studies have been published, the comprehensive intellectual improvement process of the energy/tourism economics field in energy/tourism study is not well depicted due to lack of green energy/tourism studies in this field. Therefore, a need exists for green studies that reveal the intellectual structure of the field. Such studies are valuable in terms of indicating the significance of the field, the development trend, showing the extent to which issues need to be studied in the future, and guiding the improvement of the field. Also, green energy/tourism studies assist to reflect the research trends in that field and indicate the research trend in a particular field. The results of this research may advance knowledge and understanding in the general area of the green energy/government/environmental /tourism research field. Also, it provides a useful information for energy innovators/researchers to improve and improve their research plan/experience. Especially, knowledge of green energy/tourism research can help increase positive green energy/tourism research projects, such as sharing economy, open innovation, sustainability, innovation and technology. Contributions can be represented by original research papers or review papers. Due to editorial procedure, between the first submission in the electronic system and the publication, it takes at least one year for such a Special Issue to be published. However, the online version of the accepted papers will be available one month after acceptance. The issue, collecting all articles, will then be printed at least one year after the submission deadline. The paper publication will only be done when the special issue will be fully completed and not before. Papers written by scientists, engineers/economist and other professionals working in the energy/environmental/tourism area will be received from countries on all continents. The following topics are included with respect to the application of energy/environmental/tourism approach in ENTECON issue, but are not limited to: • Energy, Environmental & Innovation policy with focus on green energy & tourism under COP26 and SDGs, • Green (Renewable & Natural gas & Bio etc…) energy use under Climate change, • Energy, Environmental & Tourism development effects on CO2 emissions, • Innovative & sustainable energy/environment/production under economic development, • Energy & Tourism Demand - Supply site with government spending and innovation, • Uncertanity & Freedom on energy, environment and tourism under climate change and pollution, Realistic Timeline: Open call for paper: June 01, 2022 Deadline for full paper submissions: October 01, 2022. All invited papers will be subject to the same rigorous peer-review process as regular submissions to the journal, and upon publication each author team will be provided with a free pdf file of the article. We ask that you submit your manuscript directly to the ESPR editorial office by online submission at https://www.editorialmanager.com/espr/default.aspx. All invited articles will go through the same rigorous peer-review procedure as standard submissions to the journal. Please also refer to the Submission Guidelines (https://www.springer.com/journal/11356/submission-guidelines ) prior to submission for the proper format of your manuscripts. The Uploading Steps: First please submit your paper and choose SI section first and than ENTECON.
Project
1) To propose an integrative model bridging together two distinct research traditions: the destination choice approach and the destination branding approach. 2) To collect data aiming to validate this new integrative model; 3) To propose a new methodology tool for monitoring and assessment of destination brand effectiveness at worldwide level.