Madara Jayasinghe

Sri Lanka Institute of Information Technology | SLIIT · Department of Business Management

Purpose-Referral marketing can be identified as the commercial form used to encourage word-of-mouth (WOM) communication. It has become popular in recent times, supporting organisations to attract new customers towards making strides in how customers are pursued to purchase certain types of products/ industries. However, some factors impact the succ...

1. Introduction This research studies the impact of online innovation repurchase intention by analyzing the way digital platform experiences are crafted in the above three-star hotels in Sri Lanka. Specifically, it investigates how these online innovations influence customers' likelihood of making repeat bookings, with customer experience as a...

In today's construction industry, supply chains are subject to much greater disruption than they were in the past, resulting in a greater need for resilience. However, there is a gap in the literature that examines the resilience of construction small and medium scale Enterprises (SMEs) specifically focusing on developing countries. This article is...

Hybrid learning (HL) has become a significant part of the learning style for the higher education sector in the Sri Lankan context amidst the COVID-19 pandemic and the subsequent economic crisis. This research study aims to discover the effectiveness of hybrid learning (EHL) practices in enhancing undergraduates' outcomes in Sri Lankan Higher Educa...

This study aims to identify the factors influencing the gender imbalance in Sri Lanka's logistics sector. We examine the professional development of those working for Sri Lankan logistics companies. In this study, a combination of descriptive and explanatory studies was used to identify the relationship between the variables. A quantitative researc...

The apparel and textile industry is the backbone of the Sri Lankan economy, contributing significantly to the country's gross domestic product (GDP). The coronavirus (COVID-19) pandemic, which also triggered the ongoing economic crisis in Sri Lanka, has a profound effect on the organizational performance of apparel sector firms in Sri Lanka. In thi...

This study was conducted to measure the impact of work-life balance on employees' job satisfaction in public banks. The target population of this study was the Western province state bank employees. And out of the population, a sample of 381 respondents was collected. Using a convenient sampling method covering Gampaha, Colombo, and Kalutara distri...

The apparel and textile industry is the backbone of the Sri Lankan economy, contributing significantly to the country’s gross domestic product (GDP). The coronavirus (COVID-19) pandemic, which also triggered the ongoing economic crisis in Sri Lanka, has a profound effect on the organizational performance of apparel sector firms in Sri Lanka. In thi...

Hybrid teaching become a major part of the teaching style for the higher education sector in the Sri Lankan context. Hybrid teaching allows for a part of the academics to go to the course physically and simultaneously permitted the rest to conduct the sessions applying videoconferencing from different locations. The objective of this research study...

This paper provides an overview of critical success factors of smart classrooms in Central Province, Sri Lanka. A smart classroom can be generally identified as a classroom that is equipped with technology-based teaching and learning mechanisms, having a minimal physical presence and a greater virtual manifestation. Furthermore, it should be noted...

This paper empirically investigates the relationship between tourism and economic growth by using a panel data cointegration test, Granger causality test and Wavelet coherence analysis at the global level. This analysis examines 105 nations utilising panel data from 2003 to 2020. The findings indicates that in most regions, tourism contributes sign...

The purpose of this study is to identify the impact of buyer supplier relationship on supply chain performance which was directed by the specific objectives of: to identify the nature of factors that buyer supplier relationship depends on, to determine the impact of each identified factor on supply chain performance and to determine moderation effe...

Although Customer Relationship Management is an existing and well-known concept, Social Customer Relationship Management is a newly emerged concept that has been identified with social media. In existing literature, the significance of the Social Customer Relationship Management has been explained. In global and Sri Lankan context, there is...

When we talked about the finance sector in Srilanka, there is a huge competition there. If the firms are wishing to exist in the finance sector, it is essential to pay attention to the customer satisfaction. No matter whether the organization is small, significant, profit-oriented, non- profit oriented, locally operating or globally operating one,...

Customer Based Brand Equity is an important concept in Brand Management as well as in the academic research. Customer Based Brand Equity has become as an important concept to win competition and to become as the dominant brand in consumers' mind. In this scenario developing and managing Customer Based Brand Equity is critical for most organizations...