Maciej Mitrega

University of Economics in Katowice · Department of Organizational Relationship Management

Business relationships are nowadays perceived as the factor of company’s success, but there is lack of international comparative studies with regard to effectiveness of relationship-based business resources. This study is oriented at minimizing this gap by comparing the effects of relational resources developed by companies based in two Central and...

The concept of power occupies a central position in various academic literature. From the perspective of business-to-business marketing and inter-organisational relationships an extensive body of research exists (e.g. Shamsollahi et al., 2020). This research has explicated how power shapes actor-to-actor interaction, the development of the mutual r...

Managers’ behaviour is an important determinant of operational performance of manufacturing companies as it is crucial for workforce management. In the time of the COVID-19 pandemic, this group of workers is particularly exposed to high occupational overload, so there is a need to focus on the ways they can proactively activate personal resources t...

In the last two decades customer citizenship behavior (CCB) has attracted considerable attention. This systematic review maps what we already know about CCB. The study proposes remedies to the conceptual confusion in extant CCB research and positions it visa -vis similar but distinct concepts. The study systematizes existing knowledge about anteced...

This study focuses on consumer cognitive factors as drivers of collaborative consumption (CC). It enriches the understanding of these drivers, in particular by conceptualizing CC as a social innovation that is adopted by consumers mainly due to their pro-social thinking with regard to the process and outcomes of consumption. These factors, as well...

Purpose The increasing adoption of digital technologies such as social media have changed the way consumers share knowledge about products and services among each other. The aim of this paper is to test what factors drive customers to share knowledge about products and services on social media pages. Design/methodology/approach A quantitative surv...

The aim of this study is to show how consumers' pursuit of social identity drives collaborative consumption. A survey conducted among active participants in various forms of collaborative consumption found four types of users with clearly distinguishable characteristics: Social Followers, Distrustful Prosumers, Doubtful Laggards and Traditional Spe...

Although the social impact of businesses is not a new topic, more attention should be paid to the social impact of inter-organizational relationships, both in academia and in practice. This systematic literature review synthesizes current scholarly research, focusing on facilitators and barriers as antecedents to the social impact of inter-organiza...

Power issues are increasingly important for effective management in the networked business landscape. This article seeks to increase understanding of the power within buyer-supplier relationships. This study articulates a research framework that defines countervailing and contextual events as the drivers of relationship power dynamics on structural...

The social impact of inter-organisational relationships is a growing area of business research. This study is the first to aggregate the current body of scholarly literature on how different inter-organisational relationships are utilised to create social impact. Using systematic literature procedures, 55 relevant studies published in leading schol...

This study follows the newest extension to the resource-based view of company strategy, namely the versatility approach, to explain how resource-restrained companies may expand on international markets. The focus is on dynamic capabilities in marketing and innovation functions, which are conceptualized as versatile resources in the context of compa...

One type of data-driven innovations in management is data-driven decision making. Confronted with a big amount of data external and internal to their organization's managers strive for predictive data analysis that enables insight into the future, but even more for prescriptive ones that use algorithms to prepare recommendations for current and fut...

The COVID-19 outbreak has created major challenges for transportation companies. Grounded in the dynamic capabilities view theory, this paper adopts a multi-methodological operations management approach to derive scientifically sound insights with regard to handling key customer relationships in the crisis. To be specific, first, qualitative interv...

Although the Science of Team Science or SciTS has already provided substantial evidence for research collaboration positive links to scientific productivity, much less is known about such links with broadly defined academic networking, especially with regard to the dilemma about forms of academic networking that may help individual scholars in hand...

Purpose The purpose of this paper is to test what kind of value co-creation-related organizational capabilities may be applied in the specific context of the post-communist business-to-customer service industry in Poland and how these capabilities translate into service innovation success. Design/methodology/approach The research model with contro...

The COVID-19 outbreak has created major challenges for transportation companies. Grounded in the dynamic capabilities view theory, this paper adopts a multi-methodological operations management approach to derive scientifically sound insights with regard to handling key customer relationships in the crisis. To be specific, first, qualitative interv...

The aim of this study is to discuss the role, multi-dimensionality and management of prosumption in educational settings, namely in university education. In the first part of the paper, the phenomenon of prosumption is briefly discussed and its different dimensions are elaborated on. Then its role in postgraduate university education is presented....

How Small-and-Medium Transportation Companies Handle Stronger Business Partners in Supply Chains: Impacts of the COVID-19 Pandemic Abstract The COVID-19 outbreak has created major challenges to transportation companies. Grounded in the dynamic capabilities view theory, this paper adopts a multi-methodological operations management approach to deriv...

The dynamic capabilities approach is nowadays one of most influential schools in management theory, and this approach calls for systematic reorganizing of company resources and processes due to changing competitive environment. In this chapter, we contribute to emerging knowledge on dynamic capabilities (DCV) in marketing in several ways. Firstly,...

p xss=removed>Koncepcja dynamicznych zdolności (DZ) jest obecne jednym z najbardziej wpływowych nurtów w naukach o zarządzaniu, jednak koncepcja ta pozostaje dość abstrakcyjna wobec praktyki biznesowej. Artykuł ten prezentuje ramy koncepcyjne dynamicznych zdolności, które zgodne są z korzeniami tej koncepcji, a jednocześnie nawiązują do różnorodnoś...

Customer citizenship behaviour (CCB) is an important consumer trend observed in the contemporary market. It may be described as an extra-role, voluntary behaviour performed in favour of other customers or companies. One of the CCB dimensions, namely, providing customer feedback to company offering, overlaps with value co-creation as a booming marke...

Purpose This paper aims to introduce dynamic marketing capability (DMC) as a construct relevant for business research and business practice, and to test its validity in relation to company product innovations and company agility. Design/methodology/approach This study tests a hypothesized model using partial least squares structural equation model...

The power asymmetry in business relationships has been widely acknowledged in industrial marketing literature, but there is no consensus with regard to the use of power in buyer-seller relationships and, especially with regard to dysfunctional character of power asymmetry. Moreover, we lack knowledge about the process of power change from one party...

Although the existence of power asymmetry between business partners has been widely acknowledged in industrial marketing literature, and within IMP community particularly, there is no consensus with regard to the use of power in buyer-seller business relationships and with regard to dysfunctional character of power asymmetry. This paper focuses on...

Business relationships as well as the wider embedding network provide firms with crucial resources for their resource base, thus the capabilities that allow firms to successfully manage (in) such business relationships and networks have been an important research focus for industrial marketing. This article contends that there exist important oppor...

Power asymmetry is commonly treated as an inherent feature in relationships between sellers and buyers within an industrial setting. This study aims to explore suppliers' practices oriented towards balancing power within asymmetrical relationships with large business customers, as well as understanding how these practices bring some important benef...

Although conflict is natural in buyer–seller relations, the issue has largely been studied in domestic market settings despite increasing globalization and the surge of cross-border inter-firm relationships. This research focuses on two different types of conflict, functional and dysfunctional, and examines how these are linked to coercive and non-...

Research on factors that have an influence on scholars’ success has a rather long tradition, but only recently has this research field become a hot topic in management research, which means that our knowledge of the determinants of success in business academia is fairly new and fragmented. The study presented in this paper contributes to this knowl...

Purpose The purpose of this paper is to propose and empirically investigate the concept of networking capability (NC) for the management of supplier relationships and their dynamics in order to leverage product innovations. NC in the context of supplier relationships is conceptualized based on dynamic capabilities aimed at relationship initiation,...

Supply chain management theory recognizes the importance of managing supplier relationships. However, we know less about the capabilities underlying such supplier relationship management that are required to restructure and develop the supply base in order to continuously improve its performance. A recent study by Mitrega and Pfajfar (2015) provide...

How to manage in business relationships due to resource-dependence issues has become one of the most important research topics in management and strategy research. Such business relationships with customers and suppliers are pivotal to the success of collaborative innovation activities and ultimately firm performance. However, business relationship...

Niniejsza książka podejmuje problematykę networkingu akademickiego, która zyskuje na znaczeniu w dobie rosnących wymagań stawianych pracownikom naukowym w Polsce i innych krajach. Przedmiotem pracy są zarówno wielowymiarowość i złożoność networkingu akademickiego jak i związki zachodzące pomiędzy networkingiem i efektami pracy naukowej. W badaniach...

This study aims at exploring supplier practices oriented at benefiting from relationships with powerful customers as well as interconnections of these practices with different power sources that evolve in such business relationships. Some of the identified suppliers' practices and tactics are consistent with prior research and some of them appear t...

The aim of the paper is to identify dark sides of network embeddedness in tourist industry and to explain how those negative aspects of network embeddedness can influence network cooperation. We combine insights from various fragmented studies on network dark side and propose the dark side typology that includes five main negative results of networ...

Recent studies on industrial marketing and business networks suggest that business relationships are changeable phenomena and many of them loose their rent-generating mechanism in time, especially when opportunity costs are taken into consideration. Unfortunately, our knowledge about management tools oriented at handling relationship dynamics is re...

Zarządzanie konfliktem w relacjach z konsumentami należy do najważniejszych i jednocześnie najmniej rozpoznanych obszarów badań z zakresu marketingu relacji. Badania takie nie były prowadzone, zwłaszcza w krajach postsocjalistycznych, co stanowi lukę w wyłaniającej się teorii zarządzania konfliktem relacyjnym. W niniejszym artykule zaprezentowano w...

This research monograph focuses on factors leveraging research productivity of young scholars specializing in business. Specifically, the field study was based on the sample of young scholars from Visegrad Countries who are nowadays under strong pressure to adjust to so-called Western academic standards. The study discusses particularly such determ...

One may observe a growing interest of management scholars and practitioners in business relationships since companies are nowadays dependent on other entities, resources and capabilities. The effectiveness of some marketing practices oriented at customer relationships was thoroughly discussed in prior studies, however, there is little literature re...

Celem niniejszego artykułu jest próba identyfikacji standardów dostrzegalnych w polskiej i zagranicznej praktyce akademickiej w zakresie pomiaru zjawisk marketingowych. Jako inspiracja w powstaniu niniejszego artykułu służyły autorowi zmiany instytucjonalne, które zaszły w szkolnictwie wyższym w Polsce w ostatnich latach, a zwłaszcza nowe przepisy...

The main research problem of this paper takes form of the question: Should we treat prosumption as one-dimensional or multi-dimensional phenomenon in the time of crisis? Existing literature defines presumption mainly from perspective of individualistic benefits for customer connected with personalization, but costs associated with buying and using...

Business relationships are seen as beneficial way of structuring inter-organizational exchanges. For example, transaction cost economics (TCE) posits that relationships as a governance form are specifically important for recurrent transaction types in terms of their mix and ideosyncratic nature (Williamson, 1985; 1996). Interdependencies between th...

Budowanie relacji międzyorganizacyjnych, a zwłaszcza inicjowanie ich, stanowi ważny obszar badań w naukach o zarządzaniu. Niniejszy artykuł sugeruje, że tzw. tajny agent stanowi technikę badawczą dobrze dostosowaną do badania rutyn organizacyjnych nakierowanych na kształtowanie relacji z nowymi partnerami. W artykule omówiono procedurę oraz główne...

Purpose Marketing is the area of coexistence of various research traditions with regard to relational phenomena. This study aims to contribute to limiting the gap between these traditions by testing the influence of network partner knowledge and internal relationship quality on company performance and customer relationship quality. Design/methodol...

The dark side of buyer–seller relationships may be treated as an under investigated field of research. The main objective of this paper was to explore the negative consequences of being involved in deep supplier relationships. The data gathered from 92 in-depth interviews with purchasing managers were used for the qualitative data analysis. The neg...

Business networking is nowadays perceived as important factor of company's success but there is lack of international comparative studies with regard to effectiveness of some networking-based business practices. This study contributes to our knowledge on business networking as the driver of company's success in post-communist developing countries....

This paper contributes to recent calls for studying the effectiveness of relationship-based marketing practices [De Wulf, Odekerken-Schröder, & Iacobucci, 2001; Palmatier, Robert W., Dant, Rajiv P., Grewal, Dhruv, Evans, K.R. (2006), Factors influencing the effectiveness of relationship marketing: A meta-analysis, Journal of Marketing, Vol. 70, Oct...

This paper analyses nature of Business to Consumer (B2C) relationships on the services market in Poland. Post-modern school of thought focuses on customers as individuals who actively communicate their demands and switch between sellers rather on the basis of quality of exchange interactions stream than technical (objective) quality of a product. T...

Organizacja o rozmytych granicach to system, w ramach którego kluczowe zasoby, procesy i aktorzy funkcjonują i są zarządzani w sposób, który wykracza poza formalne struktury organizacyjne i oficjalną sprawozdawczość finansową. Zwrócono uwagę, że celem przedsiębiorstwa w ramach sieci rynkowych relacji nie jest dostarczanie konsumentowi wartości, ale...