Mª Rosa Melero-Bolaños- Doctorado en Ciencias Económicas y Empresariales
- Loyola University Andalusia
Mª Rosa Melero-Bolaños
- Doctorado en Ciencias Económicas y Empresariales
- Loyola University Andalusia
About
16
Publications
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Introduction
Miembro del grupo de investigación MarketingForSociety una línea de investigación multidisciplinar centrada en la mejora de la sociedad y el bienestar social. Trabajamos cuestiones como sistemas de marketing alimentario y su impacto en la calidad de vida; inclusión y sostenibilidad y el análisis de la influencia social de la comunicación. Investigamos el comportamiento de los individuos, buscando un enfoque sistémico que nos permita elevar sugerencias a organismos y gobiernos.
Skills and Expertise
Current institution
Additional affiliations
October 1987 - present
Education
October 1995 - July 1996
October 1990 - October 1994
October 1982 - June 1987
Publications
Publications (16)
Background/Objectives: The influence of media on the public opinion, especially regarding health topics, is profound. This study investigates how Spanish media may reinforce a positive image of dietary supplements for children, potentially leading to harmful health attitudes and behaviors. Methods: The researchers conducted a quantitative content a...
Purpose
Based on the values of the students and the work carried out by the university to publicise the sustainable development goals (SDGs), this study aims to analyse how the university can influence the sustainable behaviour of students.
Design/methodology/approach
The study is quantitative research based on a survey of 814 students with a degr...
FORMING AGENTS OF CHANGE: HOW KNOWLEDGE OF THE SUSTAINABLE DEVELOPMENT GOALS TRANSFORMS BEHAVIORS IN UNIVERSITY STUDENTS
M. Ortiz-Gómez, A. de los Ríos-Berjillos, Y. Muñoz-Ocaña, R. Melero-Bolaños
Universidad Loyola Andalucía (SPAIN)
About this paper:
Appears in: ICERI2024 Proceedings
Publication year: 2024
Pages: 2694-2699
ISBN: 978-84-09-63010-3...
Our diet has substantial implications not only for our health but also for the environment. However, the two dimensions are not comparable, even though consumers often associate them with their purchasing choices. Promoting more sustainable diets requires a better knowledge of household profiles considering the healthy and organically sustainable c...
The COVID-19 pandemic has challenged Spanish society to respond quickly and vigorously, to ensure the well-being of its citizens. Extant literature suggests the conceptualization of such a disaster generally determines the responses to it. How a society actually responds however is likely to be conditioned or shaped by its vulnerabilities. Prior to...
En el ámbito de la Unión Europea, la pandemia provocada por el COVID ha abierto una reflexión sobre el modelo de crecimiento económico de los países del Sur. El apoyo
destinado a recuperar estas economías está condicionado a que se aplique a promover proyectos transformadores en un mercado global, donde Europa, como espacio económico, no tiene el l...
COVID-19 has had a negative impact on the living conditions of people in all countries worldwide. With a devastating economic crisis where many families are finding it difficult to pay bills and make ends meet, increases in prices of food basket staples can be very worrying. This study examines the relationship between the incidence of the pandemic...
At present, everything related to people’s happiness and well-being is of interest. Until a few years ago, we did not worry about knowing so-called "happiness" because our main motivation was survival. However, as a result of the increase in life expectancy, happiness has become an end in itself and an object of study (Punset, 2005). The end of Wor...
In recent years, the concept of cultural intelligence has received increasing attention by researchers and professionals because of its theoretical and practical importance. To understand why some individuals adapt more effectively than others to culturally different social contexts has become a goal with implications for education, recruitment and...
Purpose: Analyse the existence of equal opportunities in rules and standards related to business management and typify the "Corporate Equality" distinction as a new equal opportunities certification.
Design/methodology: The existing equal opportunities principles established in different standards and rules have been studied and the "Corporate Equa...
Propósito: Analizar la existencia de igualdad de oportunidades en las normas y estándares relacionados con la gestión empresarial y tipificar la distinción "Igualdad corporativa" como una nueva certificación de igualdad de oportunidades.
Diseño / metodología: Se han estudiado los principios existentes de igualdad de oportunidades establecidos en d...
Over the last few years the Fundación Secretariado Gitano has organised several awareness campaigns aimed at improving the public image of the gypsy community, breaking down the stereotypes and providing a more credible concept of the Spanish gypsy community. These campaigns are intended to guarantee equal treatment and opportunities for this group...
El presente informe es fruto de la colaboración que ETEA viene realizando con la
Consejería de Empleo de la Junta de Andalucía. Ambas instituciones consideran
de mutuo interés la consecución de los objetivos básicos establecidos en la Ley
31/1995, de 8 de noviembre, de Prevención de Riesgos Laborales (PRL); en
especial: la promoción, aplicación...
La pagina web es un instrumento de Marketing de la empresa; escaparate, canal de venta, soporte publicitario o medio de comunicación con clientes y proveedores. Una web aparentemente estética y técnicamente impecable puede convertirse en un laberinto para un usuario que busca información o pretende comprar un producto. Esta complejidad o sensación...
